Knoxville TN STR Market Report

100–200 individually-managed active STR listings across Knoxville proper. ADR for standard properties runs $104–$360+, averaging $165/night, with annual host revenue reaching $19,874–$43,061 — a spread driven almost entirely by event-driven occupancy and platform dependency.

Of the individually-managed hosts we analyzed, ~50% have no direct booking website, ~68% have no Google Business Profile, and ~65% have no property-specific social presence. 83% of bookings run through Airbnb — leaving massive visibility gaps during predictable demand windows.

Occupancy averages 47%, yet optimized hosts hit 55–65% by capturing Tennessee Tech football weekends and graduation surges. With 83% of revenue through Airbnb and 13% on Vrbo, hosts lose 15–20% in platform fees. Even 100+ review listings stay invisible on Google.

Knoxville draws steady University of Tennessee traffic, with October football spikes and graduation weekends creating concentrated demand. Market Square fuel urban tourism, while the eastern gateway to the Great Smoky Mountains boosts recreation. April–October delivers consistent volume.