Digital Marketing & Paid Advertising
Data-driven paid campaigns built to drive direct bookings, eliminate OTA commissions, and grow your revenue.
A $1,000 booking on Airbnb nets you $845. The same booking through your own direct channel nets you $1,000. Our Digital Marketing & Paid Advertising service is built around one goal: shifting bookings away from OTAs and into your direct channel. We manage Google Ads, Meta campaigns, retargeting, and email marketing as one complete, coordinated system designed to fill your calendar — on your terms.
​
Our approach is transparent: we manage strategy, targeting, creative, and optimization while you control your ad spend, billed directly. Results begin showing in 30–60 days. Whether you're running your first campaign or scaling a multi-property portfolio, Crest & Cove Creative has the system and the team to make every ad dollar work harder than it ever has before.
Google Search Ads
We target guests actively searching for vacation rentals in your market — high-intent, booking-ready traffic. Google Search campaigns on Accelerator and Pro tiers average a 3–5x return on ad spend.
Retargeting Campaigns
We re-engage website visitors and social media engagers who didn't book. Retargeted audiences convert 2–4x better than cold traffic because they've already expressed clear interest in your property.
Creative Production
Every ad campaign needs compelling creative. Our team produces proprietary visual assets — photos, video clips, and carousel content — that are tested and continually optimized for booking conversion.
Meta Advertising
Facebook and Instagram campaigns reach guests during leisure browsing with video and carousel ads that outperform static images by 2–3x, targeting cold, warm, and hot audience segments simultaneously.
Email Marketing
Email to past guests yields a 42:1 ROI — the highest of any digital channel. Our clients see 35–55% open rates because we segment, personalize, and automate every welcome, pre-arrival, and re-engagement flow.
Performance Reporting
Monthly reports show ROAS, cost-per-lead, conversion rate, and booking attribution across every channel. You always know exactly what your ad spend is producing and where we're optimizing next.
