Monteagle TN STR Market Report

Market Size & ADR Range

Approximately 57 active STR listings across the Monteagle corridor. ADR for standard properties runs $100–$480/night, with annual host revenue reaching $20,000–$76,000+ — a spread driven almost entirely by marketing and direct booking capability.

Digital Presence & The Web Void

Of the 57 individually-managed hosts we analyzed, 100% lack direct booking, Google Business Profile, and social presence. One exception: a Stayframe-hosted property with active Instagram earns $67,000 annually the benchmark the other 56 hosts are missing.

Booking Velocity & Fee Leakage

The Stayframe property with independent web presence earns $67K/year while peers with identical accommodations earn $20K–$40K. Every booking through Airbnb alone means 15–20% in platform fees. The gap isn't property quality — it's visibility.

Tourism Demand & Seasonality

Monteagle draws retreat seekers to the South Cumberland State Park, the Monteagle Sunday School Assembly, and nearby Sweetens Cove Golf Club. The Caverns music venue and University of the South add weekend and conference traffic year-round.