Sevierville TN STR Market Report

Sevierville scores 8.5/10 on our STR opportunity index — the gateway to the Smokies where 1,944–13,600+ listings compete yet 90–100% of individually managed hosts have no independent web presence. These properties attract 12 million annual visitors. The marketing infrastructure is virtually invisible. This report shows exactly what that gap means for you.

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What's Inside the Report

Market Size & ADR Range

1,944–13,600+ active STR listings across Sevierville. ADR ranges $131–$375/night with median around $185, generating annual host revenue of $38,000–$55,000, climbing to $300,000–$500,000+ for top performers. A spread entirely driven by occupancy and marketing execution.

Digital Presence & The Web Void

Of individually managed hosts analyzed, 90–100% have no direct booking website, no Google Business Profile, and no property-specific social presence. Every booking runs through Airbnb or VRBO — and nowhere else. PMC brands dominate visibility in the greater Smokies Mountains.

Booking Velocity & Fee Leakage

Occupancy sits 48–58% across the market. Every booking through Airbnb or VRBO alone means 15–20% in platform fees, every time. Individual owners are losing $1,900–$5,500+ annually to fee leakage while competing against PMC-managed properties with zero direct bookings.

Tourism Demand & Seasonality

Sevierville draws 12+ million annual Great Smoky Mountains visitors, Dollywood families, Douglas Lake boaters, and outlet shoppers year-round. Peak seasons: October foliage, summer travel, March–May spring wildflowers. Medical tourism from LeConte adds extended-stay demand.

The Sevierville Opportunity

The properties in this market are rated higher by individual owners than PMC-managed alternatives. Yet 100% are invisible outside the platform ecosystem. Guests seeking the gateway to America's most-visited national park can't find what they can't see — and right now, almost none of these properties exist anywhere outside Airbnb & VRBO.

Ready to Get Found in Sevierville?

We built The Visibility Package specifically for markets like this — where great properties are invisible outside of Airbnb. Get a free visibility audit, and we'll research your listing and market for you.

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