Chattanooga's tourism reinvention has created an STR market unlike anything else in the Southern Appalachian region. This in-depth analysis covers Lookout Mountain's climbing economy, the North Shore and Southside dining corridors, the event calendar from Ironman to Moon River, every metro submarket from Signal Mountain to Lookout Valley, competitive dynamics against Gatlinburg, Asheville, and North Georgia, supply-demand balance, and detailed investment considerations.

2027 Southern Appalachian STR Market Outlook: Mature markets (Gatlinburg, Asheville, Blue Ridge) sorting professional operators from casual hosts with 3-7% annual rate compression on undifferentiated properties. Growth markets (Chattanooga, Knoxville, Dahlonega) approaching professionalization inflection points. Emerging markets (North Alabama, Tennessee River Gorge, I-24 plateau) offering 9-14% yield-on-cost at acquisition costs 40-60% below mature markets. Five structural s