Hendersonville and Flat Rock anchor a Henderson County STR market built on wine country tourism, apple orchards, DuPont State Forest access, Flat Rock Playhouse, and year-round demand from Upstate South Carolina drive markets. This report covers every submarket from Main Street to the Blue Ridge escarpment, the wine tourism demographic, seasonal demand calendar, competitive positioning against Asheville and Brevard, supply-demand dynamics, and a detailed investment framework.