Maryville TN STR Market Report

Market Size & ADR Range

Maryville has 134 active STR listings (200+ across Blount County). ADR ranges $99–$550/night with a $165 median. Annual host revenue spans $15K–$67K+, with top performer River Birch Lodge exceeding $66K. Wide variance shows a clear marketing gap, not a demand gap — occupancy runs 32–55%, while top hosts exceed 60%.

Digital Presence & The Web Void

Of the 10 individually-managed hosts we analyzed, 100% lack a direct booking website, Google Business Profile, and property-specific social presence. Every booking runs through Airbnb — and nowhere else. Eight of ten are HOT properties with zero off-platform presence. This is the most unmarketed market we’ve scouted.

Booking Velocity & Fee Leakage

Market occupancy averages 32–55%, yet top performers exceed 60%. Every booking through Airbnb costs 15–20% in fees. Properties earning $15K–$25K annually could recapture 2–4K yearly through direct bookings alone. River Birch Lodge model proves direct marketing viability in this market — replicable across 133+ properties.

Tourism Demand & Seasonality

Maryville anchors Great Smoky Mountains access less-crowded Townsend/Cades Cove, Foothills Parkway, Little River corridor. Tail of the Dragon motorcycle touring, Knoxville proximity , McGhee Tyson Airport, agritourism. Summer, fall foliage, spring blooms, and motorcycle seasons all drive strong visitation patterns.