Cookeville TN STR Market Report

Market Size & ADR Range

135–182 active STR listings across Cookeville. ADR for standard properties runs $107–$297/night, averaging $165, with annual host revenue reaching $19,874–$43,061 driven by occupancy rates of 50–53% — entirely platform-dependent.

Digital Presence & The Web Void

Of the individually-managed hosts we analyzed, 41% have no direct booking website, ~99% have no Google Business Profile, and ~56% have no property-specific social presence. 84% of bookings funnel through Airbnb alone — the dependency is structural.

Booking Velocity & Fee Leakage

Occupancy peaks at 53% despite year-round tourism demand. With 84% of revenue running through Airbnb and 13% through VRBO, hosts surrender 15–20% in platform fees on every single booking. Direct bookings represent just 3% of the market.

Tourism Demand & Seasonality

Cookeville draws traffic from Tennessee Tech University, Center Hill Lake recreation, and key waterfalls like Burgess Falls, Cummins Falls, and Rock Island. Fall Creek Falls boosts autumn demand, with peaks May–September and strong foliage surge.