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Thomas Garner
Writer
Co-Founder & Visibility Director
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Profile
Join date: Mar 3, 2026
About
Thomas has been running his own digital marketing agency in North Alabama since 2017, building a track record of helping small businesses across Alabama, Tennessee, Mississippi, Georgia, and Kentucky get found online. A photographer by trade, he brings hands-on creative instincts to every project alongside a deep command of SEO, website development, and social media strategy. At Crest & Cove Creative, he channels all of that into one focused mission: making sure the right guests find the right properties at exactly the right moment.
Posts (111)
Apr 17, 2026 ∙ 10 min
"Do I Actually Need a Marketing Agency, or Can I Just Do This Myself?"
Not every STR host needs a marketing agency. The real question isn't whether you could benefit from one in theory — it's whether your specific situation makes outside help necessary versus the right combination of tools, time, and your own effort. This guide gives you a five-question diagnostic framework you can run yourself, plus the economic math that shows exactly when agency spend starts earning its keep for Airbnb and VRBO hosts.
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Apr 17, 2026 ∙ 13 min
Airbnb SEO vs. Google SEO: Two Algorithms, Two Retail Channels, One STR
Your STR has to sell in two completely different stores at once. Airbnb is the endcap — it rewards rotation speed, Guest Favorite status, and competitive pricing. Google is organic search — it rewards relevance, domain authority, LodgingBusiness schema, and Core Web Vitals. The two systems pull against each other in six specific places, and most hosts only notice the conflict after they have already lost ground on one side. Here is how each algorithm actually works and what the unified strateg
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Apr 17, 2026 ∙ 11 min
Airbnb Categories and Trending Collections: How They Work and Why They Matter for Mountain STR Hosts
Learn how Airbnb categories and trending collections work, which categories matter most for mountain cabin hosts, and how to improve your listing's eligibility.
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