Sylva, Dillsboro, and Cullowhee form a Jackson County STR market where college-town demand from Western Carolina University meets Smoky Mountain tourism, heritage craft appeal, and Tuckasegee River recreation. This report covers WCU's anti-seasonal demand calendar, downtown Sylva's creative economy, Dillsboro's artisan village, every submarket zone, seasonal pricing strategy, competitive positioning, supply-demand dynamics, and a detailed investment framework.