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Jacob Mishalanie
Writer
Co-Founder & Creative Director
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Profile
Join date: Mar 7, 2026
About
Jacob brings over 12 years of professional experience in video, sound, and live production — work that has taken him across the country and internationally. That breadth of technical expertise is rare in any marketing agency, and essentially unheard of in the STR space. At Crest & Cove Creative, Jacob is the person on the ground who transforms a beautiful property into something guests can feel through a screen — through cinematic video, precision editing, and a genuine passion for helping STR owners build thriving businesses.
Posts (23)
May 20, 2026 ∙ 7 min
The Mid-Stay Check-In That Catches Problems Before They Become Reviews
A day-two check-in message catches the issues that become negative reviews — if the wording is right. The mid-stay message format, timing, and follow-through that actually protects your rating.
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May 11, 2026 ∙ 5 min
The Welcome Basket That Pays for Itself: What to Include and What Wastes Money
A thoughtful welcome basket is one of the highest-ROI hospitality moves an STR operator can make. What to include, what to skip, and how much to spend at each property tier.
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May 7, 2026 ∙ 6 min
Why Every Chimney Rock Airbnb Should Have a Property Video by End of Year
Property video has crossed from nice-to-have to functionally required for Chimney Rock STR listings. OTA algorithms, social channels, and guest behavior all favor video — and the gap is widening.
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