STR Marketing in Maryville, TN
If you host or invest in Airbnbs around Maryville, here's the context: the Smokies gateway most operators overlook delivers quieter demand and more pricing room than Sevierville. Our agency helps Maryville STR owners grow with cinematic photography, local SEO, listing optimization and direct booking websites. Open the 2026 Maryville STR market report below — download the full report if you want ADRs, occupancy and investor outlook in one place.
What's Inside the Report
Market Size & ADR Range
66 active STR listings across Lenoir City and Tellico Village combined. ADR for standard properties runs $100–$280/night, with Tellico Village waterfront commanding $324+. Annual host revenue reaches $23,096–$36,324, spread driven almost entirely by presence and marketing strategy.
Digital Presence & The Web Void
Of the 12 individually-managed hosts we analyzed, 100% have no direct booking website, no Google Business Profile, and no property-specific social presence. Every booking runs through platform like Airbnb or VRBO — and nowhere else. Zero off-platform discoverability.
Booking Velocity & Fee Leakage
Occupancy averages 47.9% market-wide, yet top 10% of properties achieve 79%+ occupancy. Every booking through Airbnb alone costs 15–20% in platform fees. Hosts on Tellico Lake averaging $36K annually could recapture 3–5K yearly through direct bookings alone.
Tourism Demand & Seasonality
Lenoir City draws lake recreationists, Knoxville metro overflow, and Smokies proximity guests. Tellico Lake drives summer demand; Fort Loudoun State Historic Area, Tennessee Valley Winery, and Sweetwater Valley Farm anchor year-round tourism. Fall foliage season peaks occupancy substantially.
The Lenoir City Opportunity
The properties in this market are genuinely excellent — waterfront homes, furnished rentals, premium locations. The marketing infrastructure is almost entirely absent. Guests searching for a lakeside retreat or Smokies gateway can't book what they can't find — and right now, almost none of these properties can be found anywhere outside of Airbnb & VRBO.
