Forks, WA STR Market Report 2026: $35,529 Average Revenue on 345 Listings

Thomas Garner
7 days ago
9 min read

Updated: 10 hours ago

Empty Hoh Rain Forest trail, Olympic Peninsula, no people

Forks, Washington sits at the heart of the Olympic Peninsula , the gateway town for Hoh Rain Forest, Ruby Beach, and Olympic National Park, plus the Forks Timber Museum's nod to the region's logging history. It's also the real-world town behind the Twilight novels, which still sends a steady trickle of fan visitors decades later. None of that shows up when a listing gets marketed as a generic "Pacific Northwest getaway." Guests searching for Forks are searching for these specific landmarks, and the numbers below are specific to this market too , not a blended coastal average, and not Florence, Oregon, a different town that sometimes gets filed alongside Forks in broad West Coast extracts.

Typical Forks listings earned about $35,529 in the trailing twelve months from August 2025 through July 2026, across 345 active listings, per AirROI. The average daily rate was $232, with 44.8 percent occupancy and $120 in revenue per available night. Revenue was up about 1.0 percent year over year, while active supply grew 21.1 percent , more listings now competing for a similar guest pool. For comparison, Florence, Oregon posted $28,974 across 212 listings over the same window. Keep the two markets on separate lines; they don't share a host base or a regulatory desk.

August, June, and September are the three strongest months, with August the clear peak. January is the slowest month for both occupancy and revenue. The typical stay is 2.6 nights, booked about 51 days in advance. City Hall is at 500 East Division Street, Forks, WA 98331, open Monday through Friday, 8 a.m. to 5 p.m. Forks does not require a separate city business license for short-term rentals, but a specific 2026 STR permit fee was not confirmed as a live dollar figure on the city's primary page as of this report , confirm zoning and any fees directly with the city rather than assuming a number.

What Forks Listings Actually Earned in 2026

Hosts want one number they can put in an underwriting sheet, and for Forks that number is $35,529 , the typical trailing-twelve-month revenue across 345 active listings, per AirROI's August 2025 through July 2026 window. That figure comes from a $232 average daily rate against 44.8 percent occupancy, which nets out to $120 in revenue per available night. Year-over-year growth was modest at plus 1.0 percent, but active supply climbed 21.1 percent in the same period , more listings splitting a demand pool that isn't growing as fast. That combination, flat-to-slightly-up revenue against fast-growing supply, is worth watching when pricing a new listing against last year's comps.

Set against Florence, Oregon's $28,974 on 212 listings, Forks runs roughly 23 percent ahead on a per-listing basis, but the two markets aren't interchangeable. Florence sits on the Oregon coast with its own dune and fishing draw; Forks sells Olympic Peninsula rainforest and national park access. Blending the two years into one "Pacific coast" figure averages away exactly the local detail that determines whether $35,529 is a realistic target for a specific property.

Inside the 345-Listing Sample

345 active listings is a large enough sample to trust for Forks specifically , a real cross-section of the local host base, not a handful of outlier properties. Superhost status covers 84.6 percent of that supply, an unusually high share suggesting most Forks hosts have been running these properties long enough, and consistently enough, to earn it. Professional management covers just 9.0 percent of listings, with Forks Rental Management the largest identified operator at 12 listings. The large majority of this market is in the hands of independent, likely local or regional, owner-operators rather than big management companies.

Read this sample as evidence about Forks in this window, not as a permanent benchmark. Occupancy, rate, and supply all shift year over year, and a market this dependent on a handful of nearby draws , Hoh Rain Forest chief among them , can move with trail closures, wildfire smoke, or a slow tourism season in ways a larger, more diversified market wouldn't. For positioning help, see Market a Forks Stay; for the compliance side, see Forks STR Rules.

Florence Is a Different Market, With Its Own Numbers

Florence, Oregon published $28,974 in typical revenue across 212 listings over the same trailing-twelve-month window , a real number, but for a different town, a different coastline, and a different guest base. The two get filed together often enough in broad regional extracts that it's worth saying plainly: anyone underwriting a Forks property should use $35,529 on 345 listings, not a blended average of the two markets.

If you specifically need the Florence data, for a Florence property or a Florence-market decision, look up the Florence report directly rather than borrowing this one. For everything Forks-specific, see Forks Shoulder for the seasonal breakdown and Forks Remote Stays for how longer bookings factor into the annual number.

Peak Season Runs August Through September

August, June, and September are the three strongest months in the Forks data, with August the outright peak. That lines up with peak hiking and rainforest-visiting season on the Olympic Peninsula, when Hoh Rain Forest trail traffic and Highway 101 road-trip volume both run highest. None of that guarantees a full calendar; it tells you which months carry pricing power. Price August at a premium, and treat June and September as strong-but-secondary shoulder months rather than peak.

The average stay across the full year is 2.6 nights, with guests booking about 51 days out. That window gives hosts real time to adjust pricing heading into peak months, but it isn't the same thing as occupancy , a healthy booking lead time can still sit next to a soft occupancy number if rates aren't calibrated to demand. See DIY vs. Hire in Forks for how independent hosts handle that pricing work without a management company.

January Is the Slow Month to Plan Around

January is both the slowest revenue month and the weakest occupancy month in the Forks data. That's consistent with a market built around outdoor, rainforest, and coastal-hiking demand , shorter daylight, winter weather, and reduced trail access on the Olympic Peninsula all cut into visitation. Hosts underwriting a Forks property annually need to budget for a real January gap, not just a slightly quieter month.

The 51-day average booking window doesn't rescue January by itself; guests booking that far out in the fall are more often locking in August or the December holidays than January dates. If a listing depends on winter cash flow, that likely has to come from a longer-stay or remote-work angle rather than the typical weekend visitor , see Forks Remote Stays for how a 30-night minimum changes the occupancy math.

Most Guests Book From Seattle, Then Portland

Seattle is the single largest origin market in the Forks guest data, with Portland second. Both make sense given drive time: Forks sits roughly a three-and-a-half to four-hour drive from Seattle around the peninsula, and a comparable distance from Portland, putting it within weekend-trip range of two major metro areas without air travel.

Guest origin tells you who is booking, not what they're booking for. The searches that bring guests to Forks specifically are Hoh Rain Forest, Ruby Beach, the Forks Timber Museum, and Olympic National Park, plus, for a meaningful slice of visitors, the town's connection to the Twilight novels. A listing that leads with generic "Pacific Northwest cabin" photos is competing on price against every other PNW listing; one that names Hoh Rain Forest and shows the actual drive time to the trailhead is competing on fit instead. See Who Books a Forks Rental for more on tailoring a listing to this guest base.

What the City Actually Confirms About STR Rules

Forks City Hall is at 500 East Division Street, Forks, WA 98331, open Monday through Friday from 8 a.m. to 5 p.m. The city does not require a separate city business license for short-term rentals. What this report could not confirm on the city's primary page during this pass is a specific, current-year STR permit fee as a live dollar figure, so we're not printing one. If a fee exists, it needs to come from a phone call or an in-person visit, not an assumption carried over from a prior year or a neighboring town.

The same caution applies to zoning. AirROI's "low regulation" Keep describes how permissive the current listing landscape looks based on scraped listing counts; it is not a substitute for confirming zoning and permit status with the city directly. Call ahead of listing a new property, and confirm again before a purchase closes if STR use is part of the underwriting. See Forks Tourism Data for what the city's own visitor numbers show, and Buying a Forks Rental for how this factors into a purchase decision.

Forks vs. Florence: Keep the Two Markets Separate

The short version: Forks, Washington earned $35,529 typical revenue across 345 listings; Florence, Oregon earned $28,974 across 212 listings, over the same August 2025 through July 2026 window. They show up together often enough in generic West Coast STR roundups that it's worth restating why they shouldn't be combined , different state, different coastline, different guest draw, different regulatory desk, and a meaningful spread in typical revenue that a blended average would erase.

If you're underwriting, marketing, or buying specifically in Forks, cite the Forks number and the Forks desk at 500 East Division Street. If the deal is actually in Florence, confirm the Florence-specific data and rules instead of reusing this report. See Forks vs. Florence Desks and Forks vs. Florence: Two Towns for a side-by-side breakdown of where the two markets diverge.

Frequently Asked Questions

What did typical Forks listings earn in the past year?

Typical Forks listings earned about $35,529 in the trailing twelve months from August 2025 through July 2026, across 345 active listings, per AirROI. That works out to a $232 average daily rate at 44.8 percent occupancy, or $120 in revenue per available night. Revenue was up about 1.0 percent year over year. Florence, Oregon's $28,974 on 212 listings is a separate market and shouldn't be blended into this figure.

How large is the listing sample, and is it growing?

The Forks figure is drawn from 345 active listings, a sample large enough to trust for this specific market. Active supply grew 21.1 percent year over year, meaning more listings are now competing for demand than a year ago. Superhost status covers 84.6 percent of the sample, and professionally managed listings make up 9.0 percent, with Forks Rental Management the largest identified operator at 12 listings.

Can the Forks and Florence numbers be combined into one figure?

No. Forks, Washington and Florence, Oregon are different towns on different coastlines with different guest bases and different city desks. Forks earned $35,529 across 345 listings; Florence earned $28,974 across 212 listings, both for the same trailing-twelve-month window. Anyone who needs the Florence number should look up Florence-specific data rather than averaging the two.

Which months are strongest for Forks bookings?

August, June, and September are the three strongest months, with August the clear peak, consistent with peak hiking and Olympic Peninsula road-trip season. A strong month on this data means pricing power, not a guaranteed full calendar, so hosts should still price and market actively even in these months.

When is the slowest month, and how should hosts plan for it?

January is the slowest month for both revenue and occupancy. Hosts underwriting a Forks property annually should budget for a genuine winter gap rather than assume the 51-day average booking window will fill it, since fall bookings placed that far out tend to target August or the holidays rather than January dates.

Where do most Forks guests travel from?

Seattle is the top origin market for Forks bookings, with Portland second, both within a manageable weekend drive around the Olympic Peninsula. Guest origin describes who is booking, not what draws them: most guests are searching specifically for Hoh Rain Forest, Ruby Beach, the Forks Timber Museum, and Olympic National Park.

Does AirROI's low-regulation flag mean there's no permit process?

No. That flag reflects a scrape of current listings, not a confirmed regulatory status. Forks does not require a separate city business license for short-term rentals, and City Hall is at 500 East Division Street, open Monday through Friday, 8 a.m. to 5 p.m. This report could not confirm a specific 2026 STR permit fee as a live dollar amount on the city's page, so hosts should call ahead and confirm zoning and any fees directly before listing.

What's the one-line takeaway for comparing Forks to another market?

Use $35,529 across 345 listings for Forks, Washington, and keep it separate from Florence, Oregon's $28,974 across 212 listings, same reporting window, different market. When underwriting, marketing, or buying in Forks specifically, confirm zoning and any permit fees directly with Forks City Hall rather than relying on a regional listing scrape.

Work with Crest & Cove Creative

Forks listings earned about $35,529 last year across 345 active rentals, with August the clear peak and January the slowest month. A listing that treats every month the same leaves that seasonal swing unpriced.

We help Forks hosts market the Hoh Rain Forest, Ruby Beach, and Olympic National Park gateway story that actually drives August bookings. Send your listing to crestcove.co or call (256) 998-7502.

Reach out at crestcove.co or (256) 998-7502.