Jensen Beach, FL STR Market Report 2026: $25,854 on 393 Listings, Not

Thomas Garner
Aug 19
14 min read

Updated: 10 hours ago

House of Refuge at Gilbert's Bar, Hutchinson Island

Jensen Beach, Florida's confirmed short-term rental market shows a typical year of about $25,854 across 393 listings, with ADR at $243, occupancy at 39.1 percent, and RevPAR at $102 - a substantial, genuine dataset for this specific Martin County market.

This figure belongs specifically to the broader Jensen Beach village market and shouldn't be inflated by Sailfish Point's own considerably higher, separately confirmed $183,709 figure, nor blended with Stuart's own separate market data, despite sitting nearby within the same general area.

This is not legal advice. It's a practical market report for a Jensen Beach host, buyer, or lender: the confirmed revenue and occupancy figures, the actual peak-3 and hole months, guest origin, and why turtle nesting season is landscape and visitor context rather than a confirmed occupancy peak.

The Confirmed Jensen Beach Typical Year: $25,854 on 393 Listings

Jensen Beach's own confirmed typical year is about $25,854, built from a substantial 393-listing sample - a large, genuine dataset that supports meaningful market-level conclusions, distinct from a small or thin sample where individual listings could swing the average.

ADR sits at $243, occupancy at 39.1 percent, and RevPAR at $102 - specific, genuine figures for this specific village market, worth citing precisely rather than inflated by a neighboring luxury enclave's separate data.

This 393-listing sample size gives Jensen Beach a genuinely robust dataset, meaning market-level trends here carry real statistical weight rather than reflecting the behavior of just a small handful of properties.

The practical rule: cite $25,854 as Jensen Beach's own confirmed typical year, sourced from its own substantial 393-listing sample, and never substitute or inflate it with a neighboring enclave's own separate figure, regardless of how impressive that other figure might look in a marketing packet.

Depth 1 on fact 1 for Jensen Beach, FL: Live market-report post is thin/stub on this dump - numbers below come from published same-cluster how-to-market and shoulder packs already on-site (do not mint beyond those).

Sailfish Point's $183,709 Is a Genuinely Different, Luxury-Tier Segment

Sailfish Point, a distinct, gated luxury community within this broader market town, shows its own confirmed figure of $183,709 across a considerably smaller 20-listing sample - a genuinely different, higher-end segment from the broader Jensen Beach village market.

This substantial gap between Sailfish Point's $183,709 and the broader village's $25,854 reflects a genuinely different property type, price point, and guest expectation - not a market inefficiency or an underpriced opportunity in the broader village data.

A marketing packet or pro forma that blends Sailfish Point's figure into the broader Jensen Beach village average - or worse, implies the village's typical property could command anywhere near Sailfish Point's pricing - produces a materially inaccurate picture for either specific property type.

The practical rule: cite Sailfish Point's $183,709 typical year only as clearly labeled, separate context about a genuinely different, luxury-tier segment - never blended into or used to inflate the broader Jensen Beach village's own confirmed $25,854 figure.

Depth 2 on fact 1 for Jensen Beach, FL: Live market-report post is thin/stub on this dump - numbers below come from published same-cluster how-to-market and shoulder packs already on-site (do not mint beyond those).

Peak-3 Is March, February, and January - A Winter-Forward Pattern

This market's confirmed peak-3 is March, February, and January, with March as the single strongest month - a genuinely winter-forward pattern distinct from a simple "summer beach season" assumption a host might otherwise apply to a Florida coastal market.

This winter-forward timing reflects this market's likely appeal to snowbird and seasonal-escape guests specifically, worth a host's direct attention when building a pricing calendar around actual confirmed demand rather than a generic Florida-summer assumption.

A host who defaults to a summer-first pricing strategy - assuming June, July, or August represent this market's peak - would genuinely misprice this market's actual strongest months, which fall squarely in winter instead.

The practical rule: price March, February, and January at peak strength based on Jensen Beach's own confirmed peak-3, and resist defaulting to a generic Florida-summer pricing calendar that doesn't match this market's actual winter-forward pattern.

Depth 3 on fact 1 for Jensen Beach, FL: Live market-report post is thin/stub on this dump - numbers below come from published same-cluster how-to-market and shoulder packs already on-site (do not mint beyond those).

September Is the Confirmed Hole, With a Broader July-August-September Low Stretch

September stands as Jensen Beach's confirmed single softest revenue month, with a broader low stretch extending through July, August, and September - a genuine, specific summer-into-fall soft period worth pricing around honestly.

This pattern - summer months as the soft stretch rather than the peak - reinforces the winter-forward character already evident in this market's confirmed peak-3, and a host should build discounts or minimum-stay adjustments around this specific July-August-September window.

145 of Jensen Beach's 393 listings (36.9 percent) set a 30-plus-night minimum - the single most common minimum-stay setting in this market, worth noting as a real, established strategy, though not itself evidence that the confirmed low stretch is quietly filled by extended stays.

The practical rule: price July, August, and September as the confirmed low-stretch months based on this market's own specific pattern, without assuming the substantial 30-plus-minimum share has already resolved this seasonal softness.

Miami Is the Confirmed Origin - Not a Fiber-Speed Promise

Miami is confirmed as this market's primary guest origin - a genuinely useful detail for targeting marketing spend, though a host shouldn't mint a specific origin percentage the confirmed data doesn't provide.

This Miami-forward origin pattern is worth building marketing around directly: emphasizing the drive-time convenience from the greater Miami area specifically, alongside Jensen Beach's own beach-town character distinct from a generic South Florida coastal stop.

A host targeting remote-worker or extended-stay guests specifically, given the substantial 30-plus-minimum share already present in this market, should test and describe actual internet connectivity directly rather than assuming a Miami-adjacent guest base implies any particular infrastructure standard.

The practical rule: target marketing spend toward the confirmed Miami-area origin audience specifically, without minting a precise origin percentage the data doesn't support.

Turtle Nesting Season: Landscape and Visitor Context, Not an Occupancy Peak

Loggerhead sea turtle nesting season runs roughly May through October along this stretch of Florida coastline - a genuine, real environmental and visitor-interest feature worth naming accurately, but one tied to specific lighting rules and landscape character rather than a confirmed occupancy peak.

This nesting season actually overlaps considerably with this market's confirmed July-August-September low stretch, meaning a listing shouldn't imply that nesting-season visitor interest translates into strong summer occupancy - the confirmed data shows the opposite pattern during this specific window.

A host with beachfront or near-beachfront property should confirm current turtle-friendly lighting requirements directly with the appropriate local authority, treating this as a genuine compliance consideration distinct from any marketing claim about occupancy.

The practical rule: name turtle nesting season honestly as a real environmental and lighting-compliance consideration, without implying it drives or coincides with strong occupancy during this market's actual confirmed low-stretch summer months.

Stuart Is a Different Town - Confirm the Tax Map Before Assuming Shared Data

Stuart, a nearby but genuinely separate Martin County community, maintains its own separate market identity and data, distinct from Jensen Beach's own confirmed figures - a host or buyer should confirm a specific property's actual tax map designation before assuming Jensen Beach's confirmed data applies.

This confirmation matters directly because these two communities, while both within Martin County and geographically close, represent genuinely different markets with their own distinct character and (where confirmed) their own separate data.

A property whose tax map actually shows Stuart, even if colloquially described as "Jensen Beach area," should be researched using Stuart-specific data rather than this report's confirmed Jensen Beach figures.

The practical rule: confirm the property's actual tax map designation says Jensen Beach specifically before relying on this report's confirmed figures - a Stuart-designated property requires separate, town-specific research.

Professional Management Share: Independent Hosts Still Lead This Market

Professionally managed listings account for approximately 13.7 percent of this market's sample, with Evolve managing 14 of the 393 listings - a genuinely small minority share, meaning independent hosts operate the clear majority of this substantial market's supply.

This low professional-management share suggests a genuine opportunity for a new independent host to compete effectively without facing an overwhelming professional-management presence at every turn, unlike some more heavily consolidated coastal markets.

A host evaluating competitive positioning in this market should recognize that the majority of competing listings are also independently operated, meaning personal service and direct guest relationships remain a viable, common competitive strategy here.

The practical rule: use this market's own confirmed 13.7 percent professional-management share as realistic context, recognizing that independent hosting remains the dominant operating model in this substantial 393-listing market.

Confirming the Right Tax Desk: Martin County TDT and No Town-Specific Window

The Martin County Tax Collector, reachable at (772) 288-5600, handles the confirmed 5 percent Tourist Development Tax (TDT) for this market - and critically, most booking platforms do not remit this tax automatically on a host's behalf.

There is no separate, dedicated Jensen Beach town-specific short-term rental permitting window distinct from this county-level process - a genuinely important detail for a host or buyer expecting a separate municipal desk that doesn't actually exist as its own distinct office.

A host or buyer should register directly with the Martin County Tax Collector and confirm current TDT obligations before assuming a booking platform has already handled this compliance requirement.

The practical rule: confirm and register TDT obligations directly with the Martin County Tax Collector at (772) 288-5600, understanding that no separate Jensen Beach town-specific STR window exists and that most platforms don't remit this tax automatically on a host's behalf.

Stay Length and Lead Time: A Notably Long-Stay Market

Jensen Beach's confirmed average stay length is 7.8 nights, with a 66-day average lead time - a notably longer stay pattern than many comparable Florida coastal markets, consistent with the substantial 36.9 percent share of listings already setting 30-plus-night minimums.

This lead time gives a host a specific, practical window for timing marketing pushes and pricing updates - roughly nine to ten weeks ahead of a target month - useful for planning outreach around the confirmed March-February-January peak specifically.

A host who waits until closer to the confirmed peak season to refresh pricing or marketing copy risks missing a meaningful share of this market's deliberate, advance-planning guest base, particularly given the market's already-long typical stay pattern.

The practical rule: budget operations around Jensen Beach's own confirmed 7.8-night average stay, and time marketing pushes roughly 66 days ahead of the confirmed winter peak.

Year-Over-Year Trend and Supply Growth: A Relatively Stable Market

Jensen Beach shows a modest year-over-year revenue decline of just 1.0 percent, alongside supply growth of 10.4 percent - a relatively stable trend compared to some other markets experiencing steeper declines or more dramatic supply surges.

This relative stability is worth noting directly for a host or buyer weighing this market against others - it doesn't guarantee continued stability, but it does suggest a market that has absorbed recent new supply without severe revenue disruption so far.

A conservative first-year projection for a new Jensen Beach listing should still account for the confirmed 10.4 percent supply growth, even though the overall revenue trend has remained comparatively steady.

The practical rule: factor in the modest 1.0 percent year-over-year decline and 10.4 percent supply growth when setting realistic first-year expectations, recognizing this as a comparatively stable trend relative to some other coastal markets.

Setting Realistic First-Year Expectations in This Market

A host or buyer entering Jensen Beach for the first time should treat the confirmed $25,854 typical year as a market-wide average across 393 listings, not a guaranteed floor for any single property - actual results vary meaningfully based on specific location, capacity, and whether a property sits within Sailfish Point's separate luxury tier.

Given the confirmed 10.4 percent supply growth, a new entrant should build a conservative first-year pro forma rather than assuming last year's average holds steady, since a meaningful share of current supply is relatively new and still building review history.

The confirmed 39.1 percent occupancy figure, combined with the substantial 36.9 percent long-stay-minimum share, suggests a market where consistent booking benefits from active pricing management around the confirmed winter peak rather than passive, year-round flat pricing.

The practical rule: build a first-year projection anchored to Jensen Beach's own confirmed $25,854 figure, discounted for the confirmed supply growth, and plan active seasonal pricing management around the confirmed winter peak rather than a flat, undifferentiated rate.

The 36.9 Percent Long-Stay Share: An Established Strategy, Not a Guess

With 145 of 393 listings (36.9 percent) already setting a 30-plus-night minimum - the single most common minimum-stay setting in this market - a substantial, already-established long-stay strategy coexists here alongside the market's still-longer-than-typical 7.8-night average stay.

A host considering this long-stay approach should recognize it as a legitimate, already-common strategy in this specific market, consistent with both the confirmed Miami-area origin and the market's already-lengthy average stay pattern.

This long-stay orientation also affects operational planning directly: a host running a 30-plus-night operation should expect a meaningfully different turnover and cleaning cadence than a host operating in a market dominated by short weekend stays.

The practical rule: factor the confirmed 36.9 percent long-stay-minimum share into both marketing and operational planning, recognizing it as a well-established, viable strategy already common throughout this specific market, particularly for a host targeting the confirmed Miami-area guest base.

A host weighing whether to adopt this same long-stay approach should also consider the confirmed 66-day lead time - a guest planning a genuinely extended stay in this market tends to book well in advance, giving a host meaningful runway to plan staffing and pricing around a confirmed long-stay reservation once it's secured.

How Jensen Beach Compares to Sailfish Point and Stuart Across the Board

Lined up side by side, Jensen Beach's confirmed $25,854 typical year sits dramatically below Sailfish Point's own confirmed $183,709 - a roughly sevenfold difference reflecting genuinely different property tiers, not a pricing error or an underpriced opportunity in the broader village market.

Stuart, while not carrying a directly comparable figure cited in this report, maintains its own separate market identity entirely - a host or buyer shouldn't assume any directional relationship between Stuart's data and Jensen Beach's own confirmed figures based on geographic proximity alone.

This kind of side-by-side awareness matters most for a buyer evaluating multiple properties across this broader Martin County area - each specific tax map designation carries its own genuinely distinct market data, and none should be assumed interchangeable with another.

The practical rule: use this side-by-side comparison only to understand how these genuinely separate markets relate to each other - never as justification for substituting one area's figure for another's in a listing, memo, or pro forma, regardless of how closely they sit together on a map.

What This Report Deliberately Doesn't Claim

This report doesn't cite a specific percentage breakdown of Miami-origin guests, since the confirmed data names Miami as the origin city without providing an exact share - a host shouldn't mint that percentage for marketing copy.

It doesn't claim turtle nesting season drives a specific quantifiable occupancy bump - it's genuine environmental and visitor context, but the confirmed data actually shows this window overlapping with the market's own low stretch, not its peak.

It doesn't extend Sailfish Point's confirmed $183,709 figure to the broader Jensen Beach village market, nor does it apply this report's confirmed data to Stuart or any other separate Martin County community.

The practical rule: when writing marketing or underwriting material based on this report, cite only the specific confirmed figures included here, resisting the urge to fill in a plausible-sounding but unconfirmed detail.

The Winter-Forward Calendar's Practical Implications for Staffing and Cleaning

The confirmed March-February-January peak, combined with the confirmed July-August-September low stretch, means a Jensen Beach host should plan the bulk of cleaning and turnover staffing capacity around the winter months specifically, rather than a generic year-round even distribution.

This staffing pattern also affects hiring and vendor scheduling: a host who lines up additional cleaning or maintenance help should specifically ensure that coverage is strongest during the confirmed winter peak, when turnover volume is genuinely highest.

Conversely, the confirmed summer low stretch offers a more natural window for property maintenance, renovations, or extended owner use, since booking volume during this period is confirmed to be considerably lighter than the winter months.

The practical rule: concentrate cleaning and turnover staffing capacity around the confirmed winter peak-3, and use the confirmed July-August-September low stretch as a natural window for maintenance work or extended owner use rather than heavy marketing spend.

What a Buyer or Lender Should Verify Before Underwriting a Jensen Beach Property

A buyer or lender evaluating a Jensen Beach property should anchor underwriting to this market's own confirmed $25,854 typical year, factoring in the confirmed 10.4 percent supply growth for a realistic, conservative first-year projection.

Confirming a property's exact tax map designation (Jensen Beach versus Stuart) and whether it falls within Sailfish Point's separate luxury enclave should be an early, non-negotiable due-diligence step before finalizing any revenue projection.

A lender reviewing a pro forma that cites Sailfish Point's $183,709 for a standard Jensen Beach village property should send that packet back for correction, since that figure represents a genuinely different, luxury-tier segment.

The practical rule: confirm exact tax map designation and Sailfish Point status first, then anchor all revenue projections strictly to Jensen Beach's own confirmed $25,854 typical year for a standard village property.

A due-diligence checklist worth working from directly: confirm the exact tax map designation, confirm whether the property sits within Sailfish Point's separate enclave, register for Martin County TDT before opening the listing, and build a first-year pro forma that discounts for the confirmed supply growth rather than extrapolating from a less-competitive prior year.

Frequently Asked Questions

What's the confirmed typical year for a Jensen Beach rental?

About $25,854 on 393 listings, with ADR around $243, occupancy about 39.1 percent, and RevPAR about $102 on the published same-cluster packs used for this report. Those figures describe the village sample — not a luxury enclave next door. Use them as the labeled Jensen Beach year when you underwrite a standard village property. Do not swap in a neighbor's year to make the packet look stronger.

Can I use Sailfish Point's $183,709 for a standard village property?

No. Sailfish Point is labeled about $183,709 on 20 listings and must stay on its own line. Pasting that figure into a Jensen Beach village pro forma misprices the stay guests actually book here. Keep enclave comps separate from the village typical year of about $25,854 on 393 listings. Underwriters notice the swap. Name the same detail on the listing so the guest can verify it on arrival.

What's the confirmed peak-3?

March, February, and January, with March as the peak month on the shoulder pack used for this town. That winter-spring stack is the demand shape hosts should plan around — not a soft summer slogan. Price and block those months on their own terms. Do not flatten them into a single annual rate story that erases how this village actually books.

When is the confirmed hole?

September is the hole, with a low stretch across July, August, and September on the shoulder pack. A filled calendar in peak months does not mean September behaves the same. Plan shoulder and hole messaging separately from March demand. Treat summer softness as real on this town, not as a surprise after you priced the year flat.

Does turtle nesting season drive strong summer occupancy?

No. Turtle and loggerhead nesting from May through October is lighting and visitor landscape, not an occupancy peak on this sample. The confirmed peak-3 is March, February, and January. Do not market nesting season as if it fills July through September. Keep wildlife context on a landscape line; keep revenue months on the published peak-3.

Where do most guests come from?

Origin on this town is Miami on the shoulder pack. That is a labeled origin fact for this sample — not a statewide Florida blend. Use it when you describe who actually books here. Keep Stuart and House of Refuge references on landscape or separate lines rather than blending them into this village year. Origin labels protect underwriting honesty.

Is professional management common here?

Professional management share is about 13.7 percent on the how-to-market dump for this cluster, with Evolve at 14 of 393 listings. Most of the sample is not a heavy PM market. Independent hosts still compete inside that mix. Do not assume professional management is the default story for Jensen Beach when you compare your listing to the sample.

How do I confirm my property's tax obligations?

Martin County charges a 5 percent tourist development tax. Contact the Martin County Tax Collector at (772) 288-5600. There is no separate town STR window on this packet, and platforms do not remit for you. Confirm the tax map line for your parcel before you underwrite net income. This is not legal advice — it is the desk labeled on the published cluster facts.

How long do guests typically stay?

About 7.8 nights with a lead time around 66 days on the shoulder pack. Year-over-year change is about minus 1.0 percent with supply about plus 10.4 percent. Roughly 145 listings (36.9 percent) set a 30-plus minimum — the most common minimum setting, not proof that September is filled. Plan length-of-stay messaging against those published figures.

What if my property's tax map shows Stuart instead?

Keep Stuart on a separate labeled line. This report's village year is Jensen Beach — about $25,854 on 393 listings — not a Stuart blend. If the tax map points elsewhere, confirm that desk and that market's own published figures. Do not borrow Jensen Beach numbers for a different municipality's underwriting packet. Map line first, then comps.

Work with Crest & Cove Creative

A listing that borrows Sailfish Point's $183,709 average to describe a standard Jensen Beach property is pricing a luxury enclave's income onto a village listing, and buyers researching this market can see the gap in seconds.

We help Jensen Beach hosts market from this village market's own confirmed numbers, typical year, peak season, and slow months, instead of borrowed Sailfish Point figures.

Reach out at crestcove.co or (256) 998-7502.