Logan, Ohio STR Market Report 2026: $52,213 Across 783 Listings
Typical short-term rental listings in Logan, Ohio earned about $52,213 last year, drawn from 783 active rentals on AirROI's extract filed for the window running from August 2025 through July 2026. That is the headline number this report is built around, and it is worth stating plainly before anything else: it is a typical, or median-style, figure across a market of 783 listings, not a guarantee for any single property, any single bedroom count, or any single street. A specific Logan listing can land well above or well below $52,213 depending on its size, condition, location relative to Hocking Hills, and how it is priced and marketed.
This report exists to lay out the full picture behind that headline figure, one section at a time, using only what the underlying extract actually reports. That means average daily rate, occupancy, revenue per available night, peak and slow months, guest origin and length of stay, and the licensing file the City of Logan holds for short-term rentals. It also means being direct about a data point in the underlying research that does not match the rest of the extract, rather than quietly smoothing it over or guessing which number is correct.
Columbus shows up in this report exactly once, in its own section, because the same AirROI extract window also covers Columbus listings and the comparison is useful context for anyone weighing the two markets. That Columbus figure is never blended into Logan's numbers, and a reader should not carry Columbus's rate, occupancy, or revenue figures over onto a Logan property. Two markets, two separate lines, confirmed separately.
A note on how to use a report like this one: treat every figure below as a starting point for your own underwriting, not a finished conclusion. A host evaluating an existing Logan listing, or a buyer sizing up a purchase, should hold this report's citywide numbers next to a specific property's actual booking history, actual expenses, and actual condition before making a decision. Market-wide figures tell you what a typical Logan listing does; they cannot tell you what one specific address will do, and treating the two as identical is the most common mistake this kind of report can encourage if it is read too quickly. This is not legal advice.
The Headline Number: $52,213 Across 783 Active Listings
The $52,213 figure comes from AirROI's extract of 783 active Logan listings, filed for the twelve-month window running from August 2025 through July 2026. It represents typical annual revenue across that supply, meaning it sits in the middle of a wide range rather than describing every listing equally. A well-located, well-priced cabin near Hocking Hills State Park can post considerably more than $52,213 in a strong year, while an outdated or poorly marketed unit further from the park's core draw can post considerably less. The number is a market baseline, useful for setting expectations and for checking a specific listing's performance against the broader Logan supply, not a promise attached to any one address.
It is also worth being clear about what 783 active listings means for how competitive this market actually is. That is a meaningful supply of short-term rentals concentrated around a single, geographically compact destination, and it means a new or underperforming Logan listing is not competing against a handful of neighbors, it is competing against a few hundred other options a guest can scroll past in seconds. Understanding $52,213 as a typical outcome inside a crowded field, rather than an easy floor every listing clears automatically, is the right way to read this headline number before moving into the rate and occupancy figures that actually produce it.
That competitive framing also explains why some listings in this same 783-property pool report figures well above the typical $52,213 mark. In a crowded, destination-driven market, the gap between a listing that is priced, photographed, and calendar-managed well and one that is not tends to widen rather than narrow, because guests scrolling through hundreds of comparable options are quick to skip past a listing that looks generic or is priced out of step with what it actually offers. Reading this headline figure as a market midpoint, with real room above it for a well-run listing, is a more useful frame than reading it as a ceiling.
Rate, Occupancy, and RevPAR Behind the Revenue Figure
Three numbers sit underneath the $52,213 headline and explain how it is actually produced. Average daily rate across this sample is about $390. Occupancy is about 40.1 percent for the year. Revenue per available night, or RevPAR, is about $161. Those three numbers work together: a relatively high nightly rate combined with a occupancy rate under half the calendar is what produces a typical annual revenue figure in the low fifty-thousands rather than something considerably higher. A host reading only the $390 ADR without the 40.1 percent occupancy figure would badly overestimate what a typical Logan listing actually earns across a full year.
This combination is worth sitting with for a moment, because it points toward a specific kind of market rather than a generic one. Logan is not a market where listings are booked most nights at a modest rate; it is a market where roughly six nights out of ten sit empty, and the listings that perform well are the ones that price aggressively on the nights guests actually want, rather than chasing occupancy with a lower nightly rate across the board. RevPAR at $161 is the number that ties rate and occupancy together into a single per-night productivity figure, and it is a useful benchmark for comparing a specific listing's actual per-night performance against this sample's citywide baseline.
It is also worth treating these three figures as a snapshot of one specific twelve-month window rather than a fixed baseline that repeats automatically every year. AirROI's extract is filed for August 2025 through July 2026 specifically, and a host planning multi-year projections off this report's $390 ADR and 40.1 percent occupancy figures should build in room for the market to move before the next extract is filed, rather than assuming this exact window's numbers hold indefinitely into future years.
Peak Months and the February Revenue Hole
this sample shows August, October, and June as Logan's peak months. That spread across summer and fall, rather than a single concentrated peak month, reflects a market built around outdoor recreation and seasonal foliage rather than one specific calendar event. February, by contrast, is this sample's revenue hole, the weakest month across the full window. A host budgeting for a full year of Logan ownership should plan around that spread directly: strong pricing and marketing pushes around the August, October, and June windows, and a realistic, lower expectation for February rather than assuming the market performs evenly across all twelve months.
It is also worth being precise about what this sample can and cannot say about named event weekends. Named event weekends are demand signals, not confirmed occupancy figures, in this sample. A specific festival or seasonal event drawing visitor interest to the Hocking Hills region does not, by itself, confirm that Logan listings are actually booked at higher rates during that window; it is one input a host can reasonably weigh alongside the extract's own peak-month data, not a substitute for it. A host planning pricing around a specific named weekend should treat that planning as informed by demand signals and confirmed separately, rather than assumed directly from this sample's monthly figures.
The practical takeaway for a Logan host building a full-year pricing calendar is to treat August, October, and June as the three windows that deserve the most deliberate rate management, with February treated as the month where holding a listing's baseline costs down matters more than chasing rate. A calendar that spreads effort evenly across all twelve months, rather than concentrating pricing attention on the three confirmed peak windows and managing expenses through the confirmed hole, is working against what this sample actually shows about how Logan's demand moves across the year.
Where Logan's Guests Come From and How Long They Stay
Most guests booking Logan listings in this sample arrive from Columbus, followed by Cincinnati. Typical stay length across the extract is about 2.4 nights. That combination points toward a regional, short-trip guest rather than a distant, long-haul vacationer: someone within a few hours' drive coming for a short getaway centered on Hocking Hills, rather than someone flying in for a week-long stay. A host writing listing copy or setting a minimum-stay policy should keep that guest profile in mind directly, since copy or policies built around a week-long destination trip may not match how most Logan guests are actually booking in this sample.
This guest-origin picture also has a direct bearing on pricing strategy around the peak months identified above. A Columbus- or Cincinnati-based guest planning a short getaway is more likely to book with less lead time than a guest planning a longer, more distant trip, which is part of why aggressive, demand-responsive pricing around August, October, and June tends to outperform a flatter rate structure that assumes long advance planning across the whole calendar.
It also means listing photography and description copy carry real weight in a two-to-three-night decision. A guest coming from Columbus or Cincinnati for a 2.4-night trip is typically choosing between several comparable Logan options in a short browsing session, not planning a once-a-year destination trip where a single listing's shortcomings get overlooked. Clear, accurate photos of the actual space, an honest description of drive time from the park's main trailheads, and a straightforward house-rules section tend to matter more for this guest profile than long-form storytelling copy built for a longer, more considered vacation decision.
The 30-Night Minimum Question
About 30.4 percent of listings in this sample set a 30-night minimum stay. That is a notably large share of the market choosing a booking policy that sits well outside the 2.4-night typical stay length reported for the same extract, and it is worth naming that gap directly rather than treating a 30-night minimum as simply another pricing lever among many. A listing set to a 30-night minimum is functionally opting out of the short-trip guest pattern this sample otherwise describes, and it is reasonable to read that share of the market as pursuing medium-term or extended-stay guests rather than the typical Hocking Hills weekend visitor.
this sample does not say why nearly a third of listings have made that choice, and this report is not going to guess at motivations it cannot confirm from the data. What a host can reasonably do with this figure is treat it as a market signal worth investigating directly: whether that 30-night segment is performing differently on revenue, occupancy, or ADR than the traditional short-stay segment is a question worth asking a market data provider or a local host community directly, rather than assumed either way from this sample alone.
Logan's License File Sits With the City, Not this sample
The City of Logan holds short-term rental licensing under Section 157.163 of its municipal code, and licensing for this parcel sits with the city's Service Director, not with any market-data extract, including this one. This report is aware of a $50 application figure, a $500 annual license figure, and a 60-license cap combined across the R-2 and R-2-B zoning districts, drawn from the underlying research for this piece. Those figures should be confirmed directly with the Service Director before a host budgets around them or advertises a listing, since a market report is not the authoritative source for a licensing fee schedule that a city office maintains and updates on its own timeline.
Unincorporated Hocking County is a separate file entirely from City of Logan licensing, and a property just outside city limits should not assume the same Section 157.163 process applies to it. Lodging tax is its own separate matter as well: this sample's research points to a 6 percent lodging tax administered by Hocking County, confirmable at hocking.oh.gov/Lodging Tax. None of the three, city license, county-versus-city jurisdiction, and lodging tax, are interchangeable questions, and each deserves its own direct confirmation rather than an assumption carried from one to the other.
A market report like this one is deliberately not the last word on any of these three items, and it should not be treated as one. Zoning maps change, fee schedules get revised, and a license cap that sits at 60 combined across R-2 and R-2-B today is a specific, confirmable number that could shift before a host's next renewal cycle. Building a Logan short-term rental business on a market report's revenue figures while skipping a direct call to the Service Director on the licensing side is building on half the picture; both halves matter, and neither substitutes for the other.
Columbus Sits on Its Own Line, Not Inside Logan's Numbers
Columbus listings earned about $22,498 last year from 2,536 active rentals on the same AirROI extract window that produced Logan's $52,213 figure. That comparison is included here because it is useful context, not because the two markets should be read as interchangeable or because Columbus's numbers belong anywhere near Logan's revenue, occupancy, or license figures above. Columbus is a considerably larger supply, at more than three times Logan's listing count, earning a considerably lower typical revenue figure on this same extract, which reflects two genuinely different kinds of short-term rental markets: a large urban supply with a wide range of guest types in Columbus, against a smaller, destination-driven supply concentrated around a single outdoor recreation draw in Logan.
A host or investor evaluating both markets should keep two entirely separate mental files, the way this report keeps two entirely separate sections: Logan's $52,213 typical revenue, 783 listings, and its own licensing and tax file, on one line; Columbus's $22,498 typical revenue, 2,536 listings, and its own separate municipal process, on another. Treating the two as a single blended Columbus-metro figure would misrepresent both markets, and it is exactly the kind of mistake this report is written to prevent.
A Data Note: One Figure in This Research Does Not Match, and We Are Not Guessing
In the interest of transparency, one line in the underlying research for this report lists Logan's typical revenue as coming from 33 active rentals rather than the 783 figure used consistently throughout the rest of this piece and repeated across the broader extract. That is a real inconsistency in the source research, and this report is treating it as exactly that, a data inconsistency to flag, rather than guessing which figure is correct or quietly picking whichever number looks more favorable. The 783 figure is the one that appears repeatedly and consistently across the underlying research, alongside the ADR, occupancy, and RevPAR figures that are internally consistent with a market of that size, which is why it is the figure used throughout this report.
A host who wants full confidence in Logan's exact active-listing count should treat 783 as this report's best-supported figure while confirming current supply directly with AirROI or a comparable market-data provider, rather than treating either number here as beyond question. This report's job is to be honest about what its source data actually says, including where that data disagrees with itself, and this is one of those places worth naming directly rather than smoothing over.
This same discipline applies to every other figure in this report. Where the underlying research gave a clean, repeated, internally consistent number, this report uses it directly: $52,213 typical revenue, 783 listings, $390 ADR, 40.1 percent occupancy, $161 RevPAR, August, October, and June as peak months, February as the revenue hole, Columbus and then Cincinnati as top guest origins, 2.4 nights as typical stay length, and 30.4 percent of listings on a 30-night minimum. Where the research did not give a clean number, or gave conflicting numbers, this report says so directly rather than filling the gap with a plausible-sounding guess, which is the same standard applied to the 783-versus-33 figure above.
How to Read This Report Next to a Buy, Hold, or Sell Decision
A market report is one input into a much larger decision, not a substitute for underwriting a specific property. A buyer weighing a Logan purchase should treat this report's $52,213 typical revenue and $161 RevPAR figures as a starting benchmark, then build a property-specific projection using that specific listing's actual bedroom count, actual condition, actual distance from Hocking Hills' main trailheads, and actual comparable listings, rather than assuming the citywide typical figure applies evenly to any address inside city limits.
An existing owner deciding whether to hold, sell, or reinvest in a Logan property has a slightly different use for this same data: comparing a specific listing's actual trailing revenue, occupancy, and ADR against this report's citywide figures is a reasonable way to gauge whether that listing is performing in line with, above, or below the broader market, which in turn can inform whether underperformance is a market-wide condition worth waiting out or a listing-specific problem worth addressing directly through pricing, photography, or management changes.
Related Reading
More Logan, Ohio STR Market Report 2026 host reading on desks, calendars, and listing clarity.
Frequently Asked Questions
How much did typical Logan, Ohio short-term rental listings earn last year?
Typical Logan listings earned about $52,213 last year, based on AirROI's extract of 783 active rentals filed for the window running from August 2025 through July 2026. This is a typical, market-wide figure rather than a guarantee for any single property; a specific listing's actual results depend heavily on its size, condition, location relative to Hocking Hills, and how it is priced and marketed against the rest of Logan's active supply.
How many active short-term rental listings does this Logan extract cover?
This report is built on AirROI's extract of 783 active Logan listings, filed for the twelve-month window from August 2025 through July 2026. One line in the underlying research lists 33 rentals instead, which this report flags directly as a data inconsistency rather than a second confirmed figure; 783 is the number used consistently throughout this report because it is corroborated repeatedly in the source research.
What is Logan's average daily rate in this sample?
Average daily rate across the extract is about $390. That figure sits alongside an occupancy rate of about 40.1 percent for the year, and together the two produce the $52,213 typical annual revenue figure and the roughly $161 RevPAR reported for the same window. Reading the ADR figure alone, without the occupancy figure beside it, would significantly overstate what a typical Logan listing actually earns.
What is Logan's occupancy rate, and what does it mean for pricing?
Occupancy across this sample is about 40.1 percent for the year, meaning roughly six nights out of ten sit unbooked across a typical Logan listing's calendar. Combined with a $390 average daily rate, that points toward a market where listings that price aggressively around the confirmed peak months tend to outperform listings chasing occupancy with a flatter, lower rate across the full calendar.
What is Logan's RevPAR figure, and how should a host use it?
Revenue per available night, or RevPAR, is about $161 in this sample. It combines average daily rate and occupancy into a single per-night productivity figure, which makes it a useful benchmark for comparing a specific listing's actual performance against this sample's citywide baseline rather than relying on ADR or occupancy alone, each of which can be misleading in isolation.
Which months are Logan's peak season in this sample?
this sample identifies August, October, and June as Logan's peak months. That spread across summer and fall, rather than a single peak month, is consistent with a market built around outdoor recreation and seasonal foliage near Hocking Hills. A host budgeting or pricing for the year should plan stronger marketing and pricing pushes around those three windows specifically.
Which month is Logan's weakest for revenue in this sample?
February is this sample's revenue hole, the weakest month across the full August 2025 through July 2026 window. A host planning a full year of Logan ownership should build a realistic, lower expectation into their February budget rather than assuming the market performs evenly across all twelve months, since this sample shows it clearly does not.
Where do most Logan guests come from, and how long do they stay?
Most guests booking Logan listings in this sample arrive from Columbus, followed by Cincinnati, with a typical stay length of about 2.4 nights. That combination points toward a regional, short-trip guest rather than a distant, long-haul vacationer, which is worth factoring directly into listing copy, photography choices, and minimum-stay settings for a Logan property rather than writing generic copy aimed at a longer, more distant destination trip.
How does Logan compare to Columbus on this same AirROI extract?
Columbus listings earned about $22,498 last year from 2,536 active rentals on the same extract window that produced Logan's $52,213 figure across 783 listings. The two markets should be read as separate lines, not blended together: Columbus is a much larger, more urban supply with a considerably lower typical revenue figure, while Logan is a smaller, destination-driven market anchored to Hocking Hills.
Do I need a license before advertising a Logan short-term rental?
The City of Logan requires short-term rental licensing under Section 157.163, administered by the city's Service Director, separate from anything this market report can confirm. This report notes a $50 application figure, a $500 annual license figure, and a 60-license cap across the R-2 and R-2-B districts from underlying research, but a host should confirm current requirements and fees directly with the Service Director before advertising.
Work with Crest & Cove Creative
$52,213 typical revenue sounds like a headline until you see it sitting on 40.1 percent occupancy and a $390 rate, which is the pricing story most Logan hosts never actually run the numbers on. Name the failure mode the guest.
If you want a Logan listing built to actually earn near or above this sample's $52,213 typical figure, reach out to our team and we will walk through your calendar, your rate strategy, and your peak-month pricing together. We work directly from data like this report, not guesswork, so let's put together a plan for your specific Logan property this week.
Reach out at crestcove.co or (256) 998-7502.
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