Marble Falls TX STR Market Report 2026: Revenue by the Numbers
Marble Falls, Texas sits on its own extract for the August 2025 through July 2026 window, and that extract puts a real dollar figure on a typical listing's year: about $26,886, drawn from 168 active rentals on Air ROI's licensed data pull. That is the number this report is built around. It is not a citywide average dressed up as a promise, and it is not a number borrowed from a neighboring market. It is what typical listings in Marble Falls earned last year, in this sample, for this window, and every figure that follows on this page traces back to that same pull.
This report exists because hosts underwriting a Marble Falls property need a number they can actually use at the kitchen table, not a slogan about lake views or small-town charm. Revenue, average daily rate, occupancy, and revenue per available room are the four figures that hold up a real financial model, and this page walks through all four along with the seasonal calendar and the guest pattern that produced them. A property manager can talk about hospitality and design all day, but a lender, a spouse, or a spreadsheet wants the numbers, and those numbers only mean something when they are attached to the correct town, the correct window, and the correct listing count.
One flag before the numbers: the source extract used to build this page contains two different active-rental counts for Marble Falls in different places. One reference names 168 active rentals as the base for the year, and a separate reference names 23 active rentals. This report treats 168 as the primary figure because it is the count repeated consistently across the extract, but the discrepancy is real and unresolved in the source data, and this page is not going to guess which number the extract actually meant. Hosts underwriting off this data should note that gap rather than assume it away, and should treat the $26,886 figure as tied to the 168-listing count specifically, since that is the pairing that appears most often in the source material.
A second flag belongs here too, because this page also carries a comparison figure for Austin drawn from the same extract window, and that comparison figure has the same kind of internal conflict. Austin listings are cited at $31,138 last year from 8,772 active rentals in most places in this sample, but one reference instead names 1,413 active rentals for Austin. Again, this report is not guessing a resolution. It is naming both figures, treating 8,772 as the primary count because it appears more often, and telling hosts the conflict exists so nobody builds a spreadsheet on a number that was never actually confirmed. Two unresolved counts inside one extract is not a reason to throw the whole data set out; it is a reason to read carefully and to keep flagging rather than smoothing over the gaps, which is the approach this entire report takes throughout. This is not legal advice.
Typical Listings Earned About $26,886 Last Year
Active supply in this sample is 168 listings for Marble Falls, and against that supply, the typical listing earned about $26,886 across the August 2025 through July 2026 window. That figure is the anchor number for this whole report. It is not a top-performer figure, and it is not a worst-case figure. It is the typical outcome across the active listing pool the extract measured, which means roughly half of the 168 listings landed above it and roughly half landed below it, depending on property size, location within town, and how aggressively each owner managed pricing.
Hosts building a first-year budget, a refinance case, or a simple gut check on whether a Marble Falls purchase pencils out should start here and work outward. $26,886 on 168 listings is the number to write down before adding average daily rate, occupancy, and seasonality into the model. Every other figure on this page exists to explain how that $26,886 got built, month by month and night by night, and none of those supporting figures should be allowed to quietly replace the headline number once the underwriting spreadsheet gets built.
It is also worth saying plainly what this figure is not. It is not gross booking value before platform fees, and it is not net income after mortgage, insurance, cleaning, and management costs. It is a revenue figure drawn from a licensed data extract, and hosts still need to run their own cost structure against it before calling it a profit projection. The $26,886 baseline is the starting line for a real budget, not the finish line.
ADR, Occupancy, and RevPAR on the Same Extract
Three figures round out the revenue picture. Average daily rate for Marble Falls in this sample was about $348. Occupancy across the year came in at about 25.8 percent. Revenue per available room, the figure that blends rate and occupancy into a single number, landed at about $101.
These three numbers are not independent facts to memorize in isolation. They are the mechanics behind $26,886. A listing charging close to $348 a night, filling roughly a quarter of its available nights across the year, produces a RevPAR near $101, and $101 times 365 nights lands close to the typical annual figure this sample reports. Hosts who see all three side by side get a much better read on where their own listing might sit than hosts who only see the single annual dollar figure. A listing that runs hotter on occupancy but softer on rate can land at a similar RevPAR through a completely different path, which is exactly why all three numbers matter together instead of any single one standing alone.
A 25.8 percent occupancy rate also tells a story about how Marble Falls books relative to a full-time hotel operation. This is not a market where every night is spoken for. It is a market where demand clusters into identifiable stretches of the calendar, and the next section names those stretches directly. A host who tries to price every week of the year identically, rather than leaning into the calendar pattern this sample shows, is very likely leaving money on the table during the strong months and pricing themselves out of bookings during the soft ones.
It is worth pausing on what a sub-30-percent occupancy figure means operationally as well. It suggests a calendar with real gaps between bookings rather than a wall-to-wall rental schedule, which affects everything from how a host schedules cleaning crews to how aggressively a listing should chase last-minute bookings during the identified soft months versus holding rate during the identified strong ones.
The Calendar: Peak Months and the Revenue Hole
in this sample, the strongest revenue months for Marble Falls were June, May, and March, in that order. Those three months carry the bulk of the demand that produces the $26,886 typical year, and pricing strategy for a Marble Falls listing should treat them as the months worth defending on rate rather than discounting. A host who drops rate during June to chase occupancy is very likely trading away revenue the market was already prepared to pay.
The extract names September as the revenue hole month, the point in the calendar where typical listings see their softest performance. That is worth planning around directly: a host budgeting month by month should expect September to underperform the average, and should not be surprised when a single soft month drags the annual RevPAR figure down from what the peak months alone would suggest. Some hosts respond to a known soft month with promotional pricing, others with maintenance scheduling, and either approach beats being caught off guard by a calendar the data already described in advance.
One more note on the calendar belongs here for full disclosure. A separate reference in this same extract also describes February as a slow revenue month, which sits alongside, rather than replacing, the September reference. Both mentions appear in the source data, and this report is not choosing one over the other. Hosts should treat both February and September as months to watch closely rather than assuming the calendar has exactly one soft spot, and should build a monthly, rather than purely annual, revenue plan so that two separate soft months do not each come as a surprise.
Who Books a Marble Falls Stay and How Long They Stay
Guest origin in this sample is concentrated: most guests arrive from Austin, followed by Houston. That pattern matters for how a listing markets itself, because it tells a host which drive-time audience actually fills the calendar rather than which audience a generic Texas Hill Country pitch might imagine. A listing photographed and captioned for a national vacation audience is speaking to a much smaller share of actual bookers than one that speaks directly to an Austin or Houston weekend traveler.
Typical stay length across the extract is about 3.3 nights. That is a short-stay market, closer to a weekend-plus pattern than a week-long vacation pattern, and it should shape everything from cleaning turnover planning to minimum-night settings. A listing that requires a full week minimum in a market where the typical guest books 3.3 nights is fighting its own demand pattern, potentially turning away the exact booking length the market is actually offering in favor of a booking length it rarely produces.
Together, these two facts, an Austin-and-Houston origin base and a 3.3-night typical stay, describe a market built on short regional trips rather than long-haul destination travel. That distinction should carry through pricing, photography, and even the amenities a listing chooses to emphasize, since a three-night guest weighs convenience and a strong first impression differently than a seven-night guest planning a full week of activities. A quick, well-lit gallery and a straightforward check-in process are likely to matter more to this guest than an elaborate activity itinerary, simply because the trip itself is shorter and the decision to book happens faster.
None of this means longer bookings never happen in Marble Falls; it means the typical booking in this sample skews short, and a listing strategy built around the typical pattern will outperform one built around the exception. Hosts targeting longer stays can still pursue them deliberately, but should do so knowing they are working against, rather than with, the dominant booking pattern this sample describes.
Two Years Sit Next to Each Other, Not Inside Each Other
Austin sits on the same extract window, August 2025 through July 2026, and it is worth naming here precisely because it is easy to blend two nearby Texas markets into one pitch. Austin listings earned about $31,138 last year from 8,772 active rentals in this sample. That is a separate market from Marble Falls, with a separate listing count, a separate typical dollar figure, and its own internal data conflict noted above regarding the 1,413-rental reference.
The job for a Marble Falls host reading this report is to keep $26,886 on 168 listings as the Marble Falls figure, keep $31,138 on 8,772 listings as the Austin figure, and resist the pull to average the two into a single regional number. They are two towns, two extracts, and two guest walks, even though they sit close together on a map. A regional pitch that quotes Austin's revenue figure while describing a Marble Falls property is not rounding up; it is describing a different market entirely, and a host or lender reading that pitch deserves the correct town attached to the correct number.
What the City Permit Adds to This Picture
This report does not attempt to build out the full regulatory picture for Marble Falls; that belongs on its own page. But one figure from the same extract deserves a mention here because it directly affects the net side of the revenue this page reports: the remaining city short-term rental permit fee is $175 annually. That is a fixed cost against the $26,886 typical gross figure, and it should be budgeted alongside cleaning, platform fees, and utilities rather than treated as an afterthought.
This page does not guess a Marble Falls STR permit dollar beyond that $175 figure, and it does not name a lodging tax rate, because the extract used to build this report does not carry one. Hosts should confirm current fees, renewal dates, and any additional lodging tax obligations directly with the City of Marble Falls before finalizing a budget, since permit and tax figures are the kind of detail that changes on a schedule the extract cannot track in real time. A revenue report like this one is a starting point for underwriting, not a substitute for calling the city directly before a listing goes live.
Where This Data Comes From and Its Limits
Every figure on this page traces back to a single licensed extract covering the August 2025 through July 2026 window, pulled from Air ROI's data. That extract measures active listings, not every property in Marble Falls that could theoretically be rented short-term; a property that never listed publicly during this window would not appear in these figures at all. Hosts should treat this report as a picture of the active, visible short-term rental market rather than a full census of every rentable property in town.
The two internal conflicts flagged earlier in this report, the 168-versus-23 listing count for Marble Falls and the 8,772-versus-1,413 listing count for Austin, are a reminder that even a licensed extract can carry inconsistencies worth double-checking before a major financial decision. This report treats the more frequently repeated figure as primary in both cases, but a host making a purchase decision on the strength of these numbers should feel free to request the underlying data directly rather than relying on any single summary page, this one included. A report that hides those seams would be easier to read, but it would also be less honest about what the underlying data actually supports, and this page chooses the harder, more transparent path on purpose.
It is also worth remembering that market-level figures describe an average across a diverse pool of properties. A three-bedroom lake-adjacent home and a compact in-town cottage can both be part of the 168 listings behind the $26,886 figure, and each will likely land in a different place relative to that typical number depending on size, location, and how it is marketed. Use this report to understand the market as a whole, then adjust expectations up or down based on how a specific property compares to the typical listing this sample describes.
How to Use This Report to Underwrite a Listing
Start with $26,886 on 168 listings as the typical-year baseline. Layer in $348 ADR, 25.8 percent occupancy, and $101 RevPAR to see the mechanics behind that baseline. Weight June, May, and March as the strongest pricing months, and plan for both February and September as softer stretches on the calendar, since the extract names both without resolving which is the deeper hole.
Subtract the $175 annual city permit fee, and confirm any hotel occupancy tax obligation directly with the city rather than assuming a rate. Keep the Austin figures on their own line entirely; $31,138 on 8,772 listings describes a different, larger market, not a ceiling or a floor for what a Marble Falls listing should expect. Build a monthly revenue plan rather than a purely annual one, since the calendar section of this report shows real month-to-month swings hiding underneath the single annual figure.
Hosts who underwrite Marble Falls stays this way, keeping every figure attached to its own market and flagging the extract's two internal conflicts rather than smoothing them over, end up with a model that matches what the data actually says instead of what a postcard about lake views implies. That discipline, more than any single number on this page, is what separates a realistic first-year budget from an optimistic guess.
Related Reading
More Marble Falls TX STR Market Report 2026 host reading on desks, calendars, and listing clarity.
Frequently Asked Questions
How much did typical Marble Falls listings earn last year?
Typical listings in Marble Falls earned about $26,886 last year, drawn from 168 active rentals on Air ROI's extract filed for the August 2025 through July 2026 window. That figure is the anchor number for underwriting a Marble Falls short-term rental, and it should be read alongside ADR, occupancy, and RevPAR rather than in isolation. One reference in the source extract also names 23 active rentals for Marble Falls; this report uses 168 because it is the figure repeated consistently, and flags the conflict rather than guessing.
What was the average daily rate in Marble Falls in this sample?
Average daily rate for Marble Falls came in at about $348 in this sample, covering the August 2025 through July 2026 window. That figure, combined with roughly 25.8 percent occupancy, produced a RevPAR near $101 and a typical annual revenue figure near $26,886 across the 168 active listings the extract measured. Hosts pricing a new listing should use $348 as a market reference point, not a guaranteed nightly rate for every property regardless of size or condition.
What was occupancy and RevPAR for Marble Falls?
Occupancy across the extract's window was about 25.8 percent, and revenue per available room, or RevPAR, landed at about $101. Those two figures explain how a $348 average daily rate turns into a $26,886 typical annual revenue figure across 168 active listings. A 25.8 percent occupancy rate signals a market where demand clusters into specific months rather than filling the calendar evenly, which matters for how a host should plan pricing and minimum-night settings.
Which months were strongest for Marble Falls short-term rentals?
The extract names June, May, and March, in that order, as the strongest revenue months for Marble Falls. Those three months should be the ones a host defends on rate rather than discounts, since they carry a disproportionate share of the demand behind the $26,886 typical annual figure. Pricing strategy that treats every month the same misses the calendar pattern the extract actually shows across the 168 active listings measured for this window.
Which month is the revenue hole for Marble Falls listings?
September is named as the revenue hole month in this sample. A separate reference in the same source data also describes February as a slow revenue month, and this report is naming both rather than picking one, since the extract itself does not resolve which single month is softest. Hosts budgeting month by month should treat both February and September as stretches likely to underperform the $26,886 typical annual figure rather than assuming only one soft month exists.
Where do most Marble Falls short-term rental guests come from?
Most guests in this sample arrive from Austin, followed by Houston. That drive-time pattern should shape listing copy and marketing more than a generic Texas Hill Country pitch would, since it names the actual origin cities behind the bookings that produced the $26,886 typical annual figure on 168 active listings. Typical stay length across the same extract is about 3.3 nights, which points to a weekend-plus pattern rather than a week-long vacation pattern for most bookings.
How long is a typical Marble Falls short-term rental stay?
Typical stay length in this sample is about 3.3 nights. That figure should inform cleaning turnover schedules, minimum-night settings, and pricing structure, since a listing that requires a full week minimum is working against the pattern most guests actually book. A 3.3-night typical stay, paired with guests arriving mostly from Austin and Houston, describes a short-drive, short-stay market rather than a long-haul vacation destination on this particular extract.
Does the city short-term rental permit affect the revenue figures on this page?
The remaining city short-term rental permit fee is $175 annually, and that figure sits on top of the $26,886 typical gross revenue figure as a fixed cost hosts should budget separately. This report does not name a lodging tax rate or any additional fee beyond that $175 figure, because the extract used to build this page does not carry one. Hosts should confirm current permit fees, renewal dates, and any tax obligations directly with the City of Marble Falls before finalizing a budget.
How does Marble Falls compare to Austin on this same extract?
Austin listings earned about $31,138 last year from 8,772 active rentals on the same August 2025 through July 2026 window, compared to Marble Falls at $26,886 on 168 listings. Those are two separate markets on the same extract, not one blended regional figure, and this report keeps them on separate lines throughout. One reference in the source data also names 1,413 active rentals for Austin instead of 8,772; this report treats 8,772 as primary and flags the conflict rather than resolving it by guess.
Should I use the Austin numbers to estimate what a Marble Falls listing will earn?
No. Austin and Marble Falls sit on the same extract window but represent two different markets with two different typical revenue figures, two different listing counts, and two different guest patterns. Blending the $31,138 Austin figure into a Marble Falls estimate overstates what a Marble Falls listing is likely to earn, since the local figure in this sample is $26,886 across 168 active listings. when underwriting a specific Marble Falls property.
Work with Crest & Cove Creative
One Texas Hill Country extract, two towns, and one honest number: typical Marble Falls short-term rentals earned about $26,886 last year on 168 active listings. Here is exactly how that figure breaks down by rate, occupancy, and calendar.
Crest & Cove Creative builds listing marketing around the actual data for the town a property sits in, not a blended regional guess. Reach out if a Marble Falls host wants a marketing plan built in this sample's real ADR, occupancy, and seasonal calendar instead of a generic Hill Country pitch.
Reach out at crestcove.co or (256) 998-7502.
Comments