Munising STR Report 2026: $22,117, Not a Township Mash

Thomas Garner
17 hours ago
10 min read

Munising Falls, Pictured Rocks National Lakeshore, Munising, Michigan

Most Munising listings get marketed as a generic Lake Superior stay. That pitch could describe a dozen other towns, and it wastes what actually sets City of Munising, Alger County, Michigan apart. Guests who typed Munising are looking for Pictured Rocks, Munising Falls, Grand Island ferry, Sand Point — not Munising Township, and not Marquette. 107 active listings sit on this extract. Write the town you can actually walk. Keep the listing specific. A vague water caption loses the booking.

Typical listings here earned about $22,117 last year from 107 active rentals, AirROI trailing twelve months through July 2026. The average night was $242. Occupancy was 36.6 percent. Revenue per available night was $96. Year over year is minus 16.5 percent. Active supply moved 23.0 percent. Do not average in Munising Township at $32,266 on 56 listings. That is a different town. Leave Marquette as a different market. Do not mix those towns. Treat this as a small sample, not a blended coast.

The three strongest months are August, July, and September. August is the busiest. April is the slowest. Most guests arrive from Chicago, then Grand Rapids. Typical stay is 3.3 nights, booked about 61 days ahead. Call zoning at 906-387-2095. Conditional use plus an August 2024 two-year freeze on new city paperwork. Existing permits continue Pictured Rocks Real Estate holds still show up in this sample. Confirm the live desk before you advertise. A regulation scrape is not a permit.

Twenty-Two Thousand 117 Is the City Year

That heading is the useful way to read Munising, not a dashboard label. Guests come for Pictured Rocks. Say that in the listing. Do not bury it under a generic Lake Superior caption. Do not write Munising Township copy onto a Munising address. Do not use Marquette as if it were this occupancy. Be specific about the walk. A vague caption loses the guest who typed this town. Keep the other town out of the title.

Read more in Complete Visitor's Guide to Munising and Pictured Rocks and What It Costs to Start a Legal Munising MI STR Stay. Typical listings earned about $22,117 last year from 107 active rentals, at $242 a night and 36.6 percent occupancy. August is the busiest month. April is the slowest. Most guests arrive from Chicago. Call zoning at 906-387-2095. Conditional use plus an August 2024 two-year freeze on new city paperwork. Existing permits continue

Year over year is minus 16.5 percent. Supply moved 23.0 percent. Keep Marquette ($31,622 a year) on its own line. A 31.8-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Pictured Rocks. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

107 Active Listings Is the Sample

That heading is the useful way to read Munising, not a dashboard label. Guests come for Munising Falls. Say that in the listing. Do not bury it under a generic Lake Superior caption. Do not write Munising Township copy onto a Munising address. Do not use Marquette as if it were this occupancy. Be specific about the walk. A vague caption loses the guest who typed this town. Keep the other town out of the title.

Read more in What It Costs to Start a Legal Munising MI STR Stay and Market a Munising Stay. Typical listings earned about $22,117 last year from 107 active rentals, at $242 a night and 36.6 percent occupancy. August is the busiest month. April is the slowest. Most guests arrive from Chicago. Call zoning at 906-387-2095. Conditional use plus an August 2024 two-year freeze on new city paperwork. Existing permits continue

Year over year is minus 16.5 percent. Supply moved 23.0 percent. Keep Marquette ($31,622 a year) on its own line. A 31.8-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Munising Falls. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

Do Not Average Munising Township Into This File

That heading is the useful way to read Munising, not a dashboard label. Guests come for Grand Island ferry. Say that in the listing. Do not bury it under a generic Lake Superior caption. Do not write Munising Township copy onto a Munising address. Do not use Marquette as if it were this occupancy. Be specific about the walk. A vague caption loses the guest who typed this town. Keep the other town out of the title.

Read more in Market a Munising Stay and Munising STR Rules. Typical listings earned about $22,117 last year from 107 active rentals, at $242 a night and 36.6 percent occupancy. August is the busiest month. April is the slowest. Most guests arrive from Chicago. Call zoning at 906-387-2095. Conditional use plus an August 2024 two-year freeze on new city paperwork. Existing permits continue. Confirm the live desk. Do not invent a weekly occupancy cut.

Year over year is minus 16.5 percent. Supply moved 23.0 percent. Keep Marquette ($31,622 a year) on its own line. A 31.8-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Grand Island ferry. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

August, July, and September Carry This Desk

That heading is the useful way to read Munising, not a dashboard label. Guests come for Sand Point. Say that in the listing. Do not bury it under a generic Lake Superior caption. Do not write Munising Township copy onto a Munising address. Do not use Marquette as if it were this occupancy. Be specific about the walk. A vague caption loses the guest who typed this town. Keep the other town out of the title.

Read more in Munising STR Rules and Munising Shoulder. Typical listings earned about $22,117 last year from 107 active rentals, at $242 a night and 36.6 percent occupancy. August is the busiest month. April is the slowest. Most guests arrive from Chicago. Call zoning at 906-387-2095. Conditional use plus an August 2024 two-year freeze on new city paperwork. Existing permits continue. Confirm the live desk. Do not invent a weekly occupancy cut.

Year over year is minus 16.5 percent. Supply moved 23.0 percent. Keep Marquette ($31,622 a year) on its own line. A 31.8-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Sand Point. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

April Is the Hole and the Occupancy Low

Read more in Munising Shoulder and Munising Remote Stays. Typical listings earned about $22,117 last year from 107 active rentals, at $242 a night and 36.6 percent occupancy. August is the busiest month. April is the slowest. Most guests arrive from Chicago. Call zoning at 906-387-2095. Conditional use plus an August 2024 two-year freeze on new city paperwork. Existing permits continue. Confirm the live desk. Do not invent a weekly occupancy cut.

Chicago Origin Is This Pin, Not a Marquette Mash

Read more in Munising Remote Stays and DIY vs Hire in Munising. Typical listings earned about $22,117 last year from 107 active rentals, at $242 a night and 36.6 percent occupancy. August is the busiest month. April is the slowest. Most guests arrive from Chicago. Call zoning at 906-387-2095. Conditional use plus an August 2024 two-year freeze on new city paperwork. Existing permits continue. Confirm the live desk. Do not invent a weekly occupancy cut.

Year over year is minus 16.5 percent. Supply moved 23.0 percent. Keep Marquette ($31,622 a year) on its own line. A 31.8-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Munising Falls. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

AirROI Low Is Not the Live Desk

Read more in DIY vs Hire in Munising and Who Books a Munising Rental. Typical listings earned about $22,117 last year from 107 active rentals, at $242 a night and 36.6 percent occupancy. August is the busiest month. April is the slowest. Most guests arrive from Chicago. Call zoning at 906-387-2095. Conditional use plus an August 2024 two-year freeze on new city paperwork. Existing permits continue. Confirm the live desk.

Year over year is minus 16.5 percent. Supply moved 23.0 percent. Keep Marquette ($31,622 a year) on its own line. A 31.8-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Grand Island ferry. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

How a Host Should Read Two Munising Halls

Read more in Who Books a Munising Rental and Buying a Munising Rental. Typical listings earned about $22,117 last year from 107 active rentals, at $242 a night and 36.6 percent occupancy. August is the busiest month. April is the slowest. Most guests arrive from Chicago. Call zoning at 906-387-2095. Conditional use plus an August 2024 two-year freeze on new city paperwork. Existing permits continue. Confirm the live desk. Do not invent a weekly occupancy cut.

Year over year is minus 16.5 percent. Supply moved 23.0 percent. Keep Marquette ($31,622 a year) on its own line. A 31.8-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Sand Point. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

Frequently Asked Questions

What is a typical Munising short-term rental year on this extract?

AirROI's trailing-twelve-month data through July 2026 shows about $22,117 average revenue from 107 active City of Munising listings. Average nightly rate was $242, occupancy ran 36.6 percent, revenue per available night was $96, and year over year sits at minus 16.5 percent while active supply moved plus 23.0 percent. This is a small-sample market, so treat the figure as directional.

Can I average Munising Township's numbers into a Munising listing?

No. Munising Township is a separate municipality that published about $32,266 from 56 listings on the same extract -- do not blend that figure into a City of Munising packet. Cite $22,117 from the 107 City of Munising listings specifically, and confirm your parcel's actual jurisdiction before advertising.

Which months are strongest in Munising?

August, July, and September are the three strongest months, with August the busiest of the year. April is the slowest month on this extract -- pricing should reflect that real seasonal swing rather than a flat year-round rate.

Where do most Munising guests come from?

Chicago is the top origin market, followed by Grand Rapids. The typical stay runs 3.3 nights, booked about 61 days out, and superhost share on this extract sits at 76.6 percent.

Does a low-regulation label mean there's no local permit process in Munising?

No. Munising currently operates under conditional-use zoning plus an August 2024 two-year freeze on new city short-term rental paperwork, though existing permits continue. Call zoning at 906-387-2095 to confirm the live desk status before advertising -- a data platform's regulation label is a scrape, not the town's own record.

Is a 30-night minimum the same as occupancy in Munising?

No. About 34 listings -- 31.8 percent of the 107 active Munising rentals -- set a 30-night minimum, but that is a booking filter, not proof of occupancy. The market's actual typical stay is only 3.3 nights.

What should a Munising buyer packet include?

Cite the $22,117 average revenue on 107 City of Munising listings, note the strongest months (August, July, September) against the slowest (April), the origin market (Chicago, then Grand Rapids), and confirm zoning status by calling 906-387-2095. Label Munising Township and Marquette figures separately -- never average them together.

Is Marquette the same market as Munising?

No. Marquette published about $31,622 from 164 listings on the same extract -- a larger, separate market with its own demand pattern. Keep Marquette's figures on their own line rather than folding them into a Munising citywide average.

Does sales tax apply to a Munising short-term stay?

Sales tax can still apply to stays under 30 days even where a local zoning freeze is in effect. Confirm current tax obligations with the appropriate desk rather than assuming a zoning freeze also pauses tax collection requirements.

Does the 107-listing sample size affect how I should read this market report?

Yes. A 107-listing sample is meaningfully smaller than a major metro extract, so treat percentages and year-over-year swings as directional rather than statistically precise. It is still useful for comparing Munising against Munising Township or Marquette as long as each town's figures stay on its own line.

Work with Crest & Cove Creative

Munising listings keep getting marketed as a generic Lake Superior stay that averages in Munising Township's numbers, when the City of Munising's own extract is $22,117 on 107 listings. Buyers and guests both need the real, unblended figure.

Crest & Cove writes Munising listing copy and buyer packets around the City of Munising's own $22,117 figure -- never a blended township or Marquette number. Send us your address and we will confirm which extract your packet should actually cite.

Reach out at crestcove.co or (256) 998-7502.