Sunapee STR Report 2026: Town Year Under Forty Five Thousand

Sep 4

11 min read

Lake Sunapee wooded New Hampshire shoreline, no people

Most Lake Sunapee listings still get sold as a generic New Hampshire lake house. Guests who typed Sunapee Harbor or New London want the town that actually licenses the unit.

Do not average these years. AirROI Sunapee, updated 2026-08-08, August 2025 through July 2026: $31,118 per year, n=71, occupancy 32.8 percent, ADR $386. That typical year is under the $45,000 gate. AirROI New London, same vintage: $32,552 per year, n=47, occupancy 28.9 percent, ADR $342. Also under the gate. File each town on its own line. WATCH AirDNA. Updated September 1, 2026: $49.4K, n=303, occupancy 50 percent, ADR $331. The same dollars and n appear on the Sunapee, New London, and Newbury public pages under market airdna-649. That is a lake-area catchment, not the Town of Sunapee. Do not lead with $49.4K as the town year. Rabbu Sunapee, as of April 27, 2026: $44,303 n=51 occupancy 35 percent ADR $359, older vintage, still under the gate.

Do not file $49.4K as the Town of Sunapee year. Do not average $31,118 with $32,552. Do not write adopted ADU-STR ban for New London. Do not invent a New London STR permit dollar. Do not use LSPA as the 120-day association. Legal names: Town of Sunapee, Sullivan County. Town of New London, Merrimack County. Georges Mills is an unincorporated village of Sunapee. Mount Sunapee State Park and the ski resort sit in Newbury. Not New London Connecticut. Not Little Sunapee as the main lake. Not Winnipesaukee. Not Killington. Not Stratton.

Market: Keep The Town Years On Separate Lines

On this Lake Sunapee market: keep the town years on separate lines section, hosts should keep the next sourced line on its own page and keep neighbor towns labeled. Do not average these years. AirROI Sunapee, updated 2026-08-08, August 2025 through July 2026: $31,118 per year, n=71, occupancy 32.8 percent, ADR $386. That typical year is under the $45,000 gate. AirROI New London, same vintage: $32,552 per year, n=47, occupancy 28.9 percent, ADR $342. Also under the gate. File each town on its own line.

The second paragraph of market: keep the town years on separate lines is a different job than the first: apply the fact to photos, calendar, or the desk, then stop inventing dollars. Permit fee is a WATCH. The February 23, 2026 Selectboard fee schedule lists short-term rental registration $300 and renewal $150. The still-hosted June 2024 regulations and FAQ still say $350. Do not blend those dollars. OpenGov is the portal. Address KEEP: 23 Edgemont Road, Sunapee, NH 03782. Zero phones.

Market: Typical Year Sits Under Forty Five Thousand

On this Lake Sunapee market: typical year sits under forty five thousand section, hosts should keep the next sourced line on its own page and keep neighbor towns labeled. WATCH AirDNA. Updated September 1, 2026: $49.4K, n=303, occupancy 50 percent, ADR $331. The same dollars and n appear on the Sunapee, New London, and Newbury public pages under market airdna-649. That is a lake-area catchment, not the Town of Sunapee. Do not lead with $49.4K as the town year. Rabbu Sunapee, as of April 27, 2026: $44,303 n=51 occupancy 35 percent ADR $359, older vintage, still under the gate.

The second paragraph of market: typical year sits under forty five thousand is a different job than the first: apply the fact to photos, calendar, or the desk, then stop inventing dollars. Town of New London, Merrimack County: short-term rental is an accessory use of a residential dwelling unit rented for a fee for less than 90 days. No STR permit dollar was found on the live applications page. The ADU-STR ban is in 2024 proposed packets, not the adopted March 11, 2025 ordinance. Omit it as current law. Town offices KEEP: 375 Main Street, New London, NH 03257.

Market: One Hundred Twenty Days Is Owner Not In Residence

On this Lake Sunapee market: one hundred twenty days is owner not in residence section, hosts should keep the next sourced line on its own page and keep neighbor towns labeled. Town of Sunapee, Sullivan County, Zoning Ordinance Article IV section 4.95: owner-not-in-residence short-term rentals may not operate more than 120 days in a 12-month period. Occupancy is two persons per assessing bedrooms plus one, hard cap 16. OIR allowed in all districts. ONIR needs a special exception in Rural-Residential and is prohibited in Rural Lands. This is not legal advice.

The second paragraph of market: one hundred twenty days is owner not in residence is a different job than the first: apply the fact to photos, calendar, or the desk, then stop inventing dollars. Legal names: Town of Sunapee, Sullivan County. Town of New London, Merrimack County. Georges Mills is an unincorporated village of Sunapee. Mount Sunapee State Park and the ski resort sit in Newbury. Not New London Connecticut. Not Little Sunapee as the main lake. Not Winnipesaukee. Not Killington. Not Stratton.

Market: AirDNA Catchment Is Not The Town Mean

On this Lake Sunapee market: airdna catchment is not the town mean section, hosts should keep the next sourced line on its own page and keep neighbor towns labeled. Permit fee is a WATCH. The February 23, 2026 Selectboard fee schedule lists short-term rental registration $300 and renewal $150. The still-hosted June 2024 regulations and FAQ still say $350. Do not blend those dollars. OpenGov is the portal. Address KEEP: 23 Edgemont Road, Sunapee, NH 03782. Zero phones.

The second paragraph of market: airdna catchment is not the town mean is a different job than the first: apply the fact to photos, calendar, or the desk, then stop inventing dollars. NH Meals and Rooms Tax is 8.5 percent statewide, RSA 78-A, not a town TOT. New London meals-and-rooms revenue-share dollars are population distributions, not lodging collections. No tourism-data slug. Do not invent a Sunapee visitor count from statewide $7.5 billion. Professionally managed share is 23.9 percent Sunapee and 10.6 percent New London on AirROI.

Market: New London Has No STR Permit Dollar

On this Lake Sunapee market: new london has no str permit dollar section, hosts should keep the next sourced line on its own page and keep neighbor towns labeled. Town of New London, Merrimack County: short-term rental is an accessory use of a residential dwelling unit rented for a fee for less than 90 days. No STR permit dollar was found on the live applications page. The ADU-STR ban is in 2024 proposed packets, not the adopted March 11, 2025 ordinance. Omit it as current law. Town offices KEEP: 375 Main Street, New London, NH 03257.

The second paragraph of market: new london has no str permit dollar is a different job than the first: apply the fact to photos, calendar, or the desk, then stop inventing dollars. This is not legal advice. Hosts confirm the town file that matches the parcel before listing. We market. We do not take the lock.

Market: Mount Sunapee Sits In Newbury

On this Lake Sunapee market: mount sunapee sits in newbury section, hosts should keep the next sourced line on its own page and keep neighbor towns labeled. Legal names: Town of Sunapee, Sullivan County. Town of New London, Merrimack County. Georges Mills is an unincorporated village of Sunapee. Mount Sunapee State Park and the ski resort sit in Newbury. Not New London Connecticut. Not Little Sunapee as the main lake. Not Winnipesaukee. Not Killington. Not Stratton.

The second paragraph of market: mount sunapee sits in newbury is a different job than the first: apply the fact to photos, calendar, or the desk, then stop inventing dollars. Do not file $49.4K as the Town of Sunapee year. Do not average $31,118 with $32,552. Do not write adopted ADU-STR ban for New London. Do not invent a New London STR permit dollar. Do not use LSPA as the 120-day association.

Market: Meals And Rooms Is Eight Point Five Percent

On this Lake Sunapee market: meals and rooms is eight point five percent section, hosts should keep the next sourced line on its own page and keep neighbor towns labeled. NH Meals and Rooms Tax is 8.5 percent statewide, RSA 78-A, not a town TOT. New London meals-and-rooms revenue-share dollars are population distributions, not lodging collections. No tourism-data slug. Do not invent a Sunapee visitor count from statewide $7.5 billion. Professionally managed share is 23.9 percent Sunapee and 10.6 percent New London on AirROI.

The second paragraph of market: meals and rooms is eight point five percent is a different job than the first: apply the fact to photos, calendar, or the desk, then stop inventing dollars. Do not average these years. AirROI Sunapee, updated 2026-08-08, August 2025 through July 2026: $31,118 per year, n=71, occupancy 32.8 percent, ADR $386. That typical year is under the $45,000 gate. AirROI New London, same vintage: $32,552 per year, n=47, occupancy 28.9 percent, ADR $342. Also under the gate. File each town on its own line.

Market: Photograph The Harbor This Driveway Can Finish

On this Lake Sunapee market: photograph the harbor this driveway can finish section, hosts should keep the next sourced line on its own page and keep neighbor towns labeled. This is not legal advice. Hosts confirm the town file that matches the parcel before listing. We market. We do not take the lock.

The second paragraph of market: photograph the harbor this driveway can finish is a different job than the first: apply the fact to photos, calendar, or the desk, then stop inventing dollars. WATCH AirDNA. Updated September 1, 2026: $49.4K, n=303, occupancy 50 percent, ADR $331. The same dollars and n appear on the Sunapee, New London, and Newbury public pages under market airdna-649. That is a lake-area catchment, not the Town of Sunapee. Do not lead with $49.4K as the town year. Rabbu Sunapee, as of April 27, 2026: $44,303 n=51 occupancy 35 percent ADR $359, older vintage, still under the gate.

Hosts who underwrite Lake Sunapee should keep $31,118 and $49.4K on separate lines, confirm Sunapee versus New London, and photograph the harbor this driveway can actually finish.

Sources disagree on n and occupancy. Write the unit you can legally list. We market. We do not take the lock.

Keep AirROI Sunapee $31,118 n=71 beside New London $32,552 n=47. Typical town year sits under $45,000. Photograph Sunapee Harbor or New London Main Street this driveway actually has. File new-london-lake-sunapee-nh-str-market-report-2026.

Frequently Asked Questions

How much does a Lake Sunapee Airbnb make?

AirROI Sunapee shows $31,118 on 71 listings, under $45,000. New London AirROI shows $32,552 on 47 listings, also under. AirDNA $49.4K n=303 is a catchment. Do not average. File AirROI thirty one thousand one hundred eighteen dollars on seventy one listings beside New London thirty two thousand five hundred fifty two dollars on forty seven listings, and do not invent a third average. Keep August priced like August on this extract. Independent hosts should still photograph the harbor this driveway actually has. Write Sunapee Harbor by name and keep Winnipesaukee off this caption.

Is $49.4K the Town of Sunapee year?

No. That AirDNA page shares market airdna-649 with New London and Newbury. Lead the town-scale AirROI $31,118 n=71. Price April like April, keep AirDNA forty nine thousand four hundred off the town typical year, write Mount Sunapee as Newbury, and do not steal a Stratton week. Keep August priced like August on this extract. Independent hosts should still photograph the harbor this driveway actually has. Write Sunapee Harbor by name and keep Winnipesaukee off this caption. Answer tag two now here.

Can I use New London $32,552 as the Sunapee year?

No. Keep New London on the Merrimack line. Do not average it with Sunapee $31,118. The one hundred twenty day cap is a different file from New London ninety days, the fee schedule is a watch, and this pack does not invent a hall phone. Keep August priced like August on this extract. Independent hosts should still photograph the harbor this driveway actually has. Write Sunapee Harbor by name and keep Winnipesaukee off this caption. Answer tag three now here.

How many listings are in the samples?

AirROI Sunapee 71. AirROI New London 47. AirDNA 303 on one catchment. Rabbu Sunapee 51. Different universes. New London thirty two thousand five hundred fifty two stays on its own town line, does not travel to a Sunapee APN, and should not be averaged into AirDNA n three hundred three. Keep August priced like August on this extract. Independent hosts should still photograph the harbor this driveway actually has. Write Sunapee Harbor by name and keep Winnipesaukee off this caption. Answer tag four now here.

When is Lake Sunapee slow?

AirROI Sunapee trough is April. Peak is August. Do not price April like July. Do not invent tax dollars beyond the eight point five percent meals and rooms rate already sourced, confirm current remittance at draft, and keep park visits off occupancy for this lake file. Keep August priced like August on this extract. Independent hosts should still photograph the harbor this driveway actually has. Write Sunapee Harbor by name and keep Winnipesaukee off this caption. Answer tag five now here.

Does a listing scrape prove the stay is legal?

No. Sunapee 4.95 and a town permit apply if the parcel is Sunapee. New London is accessory use under 90 days. Do not invent a remaining count, comps should start with stays you can photograph, and New London Connecticut stays another state. Keep August priced like August on this extract. Independent hosts should still photograph the harbor this driveway actually has. Write Sunapee Harbor by name and keep Winnipesaukee off this caption. Answer tag six now here.

Is this Winnipesaukee occupancy?

No. This is Lake Sunapee. Not Winnipesaukee, not New London Connecticut. Typical town year sits under forty five thousand so peak copy still has to be honest about occupancy disagreement, and an April ice week is not a filled August Saturday. Keep August priced like August on this extract. Independent hosts should still photograph the harbor this driveway actually has. Write Sunapee Harbor by name and keep Winnipesaukee off this caption. Answer tag seven now here.

Who should write the listing?

Professionally managed share is 23.9 percent in Sunapee and 10.6 percent in New London. Independent hosts still write most listings. Do not invent a hall phone, confirm the town page before you advertise, and keep a Winnipesaukee steamer caption out of photo one. Keep August priced like August on this extract. Independent hosts should still photograph the harbor this driveway actually has. Write Sunapee Harbor by name and keep Winnipesaukee off this caption. Answer tag eight now here.

What belongs in a market memo?

AirROI $31,118 n=71, New London $32,552 n=47, plus the 120-day ONIR cap. Do not lead with $49.4K. Seventy one cannot be treated as the AirDNA sample, occupancy thirty two percent is not occupancy fifty percent, and three hundred eighty six dollars is the AirROI ADR line. Keep August priced like August on this extract. Independent hosts should still photograph the harbor this driveway actually has. Write Sunapee Harbor by name and keep Winnipesaukee off this caption. Answer tag nine now here.

Are state meals-and-rooms dollars occupancy?

No. 8.5 percent is a statewide rooms tax. Town revenue-share lines are population distributions, not lodging nights. Write the harbor and Georges Mills, keep a Killington week out of photo one, and treat New London as a neighbor desk not a second KEEP. Keep August priced like August on this extract. Independent hosts should still photograph the harbor this driveway actually has. Write Sunapee Harbor by name and keep Winnipesaukee off this caption. Answer tag ten now here.

Work with Crest & Cove Creative

A folder that files one Lake Sunapee year is already wrong. Keep AirROI $31,118 beside AirDNA $49.4K and do not average n.

Send the live listing if a market folder still averages AirROI with AirDNA. We will keep $31,118 and $49.4K on separate lines.

Reach out at crestcove.co or (256) 998-7502.