Oceanside, Oregon STR Market Report 2026: $34,813 on 97 Listings

Thomas Garner
Aug 21
8 min read

Updated: 15 hours ago

Empty Oceanside Beach Oregon looking toward Three Arch Rocks, no people

Oceanside sits on the Tillamook County coast, a few miles south of Cape Meares and just west of Netarts Bay, and most guests booking here are chasing one thing: the view of Three Arch Rocks from the sand and the walk through the old railroad tunnel at Maxwell Point. AirROI's short-term rental data for this stretch of coast is filed under "Netarts," the larger of the two adjoining beach towns, and it covers 97 active listings over the trailing twelve months from August 2025 through July 2026. That is the sample behind every number in this report, and it should not be confused with the neighboring Neskowin market to the south, which runs its own, separate year.

Typical listings in the Oceanside/Netarts extract earned about $34,813 over that twelve-month span. The average nightly rate was $272, occupancy ran 41.8 percent, and revenue per available night landed at $120. Year over year, revenue slipped 2.1 percent while active supply contracted 8.5 percent, a market that shrank slightly on both sides of the ledger rather than one that got meaningfully more competitive.

Average Revenue Reached $34,813 on 97 Active Listings

The headline number for this AirROI extract is $34,813 in typical annual revenue across 97 active listings, measured August 2025 through July 2026. That figure sits below Neskowin's $38,932 on 154 listings for the same period, which is worth noting only because the two towns get lumped together informally on this stretch of Highway 101, they should not be treated as one market when a host or buyer is underwriting a specific property.

The year-over-year picture is mildly soft rather than alarming: revenue is down 2.1 percent and active supply is down 8.5 percent. A larger drop in supply than in revenue usually means the properties that stayed active held their ground reasonably well, while some marginal or seasonal listings came off the platform. That is a normal pattern for a small coastal market this size, and it is not, on its own, a signal to avoid the area.

For anyone pricing a new listing or evaluating a purchase, $34,813 is the number to anchor to for this specific footprint, not a regional Oregon coast average and not the Neskowin figure. SeeMarket an Oceanside StayandOceanside STR Rulesfor the next steps.

Occupancy, Rate, and Revenue Per Available Night

Occupancy across the sample averaged 41.8 percent for the year, with an average nightly rate of $272. Multiply those together with a bit of rounding and you land close to the $120 revenue-per-available-night figure AirROI reports, a useful blended metric because it accounts for both the nights that sold and the nights that sat empty, rather than just the nights a guest was in the house.

A 41.8 percent occupancy rate on a beach-town extract like this one usually reflects a market that is busy in a handful of summer and holiday weeks and quiet the rest of the year, rather than one with steady, spread-out demand. That matches what the seasonality data below shows: three strong months carry a disproportionate share of the annual total, and the shoulder and winter months pull the average down.

For an owner comparing this market to a full-time rental market elsewhere, the takeaway is that Oceanside's economics depend heavily on capturing the peak weeks at a strong rate rather than chasing occupancy in the off-season. Under-pricing August to fill more nights in February will not fix the seasonal gap; it will just leave money on the table during the weeks that already sell.

Who Is Operating in This Market: Supply and Host Profile

The 97-listing sample skews professional. Superhost status covers 55.7 percent of active listings, and 47.4 percent are run by a property management company rather than an individual owner-operator. That is a fairly institutional mix for a coastal town this size, and it means new listings are competing against hosts who already have review history, professional photography, and dynamic pricing in place.

A single host or manager, identified in the AirROI extract only as Monica, holds 22 of the 97 listings, close to a quarter of the entire active market. Concentration like that is common in small vacation-rental towns where one local management company built an early lead, and it is worth knowing going in: a new independent listing is not just competing with 96 other units, it is competing with one operator's portfolio pricing strategy across nearly a quarter of them.

None of that makes independent hosting a bad idea in Oceanside, it just raises the bar on presentation and pricing discipline. A well-photographed listing that leans into what a management company's cookie-cutter description cannot (a specific view of Three Arch Rocks, direct beach access through the tunnel, walking distance to a specific cafe) still competes well against a professionally managed unit with a generic listing.

Oceanside and Neskowin Are Two Separate Markets

Oceanside and Neskowin sit on the same general stretch of the Oregon coast but are roughly 20 miles apart, with different beach character, different guest bases, and, per AirROI, different revenue years: $34,813 on 97 listings here versus $38,932 on 154 listings in Neskowin. They should never be cited interchangeably in a listing description, an appraisal packet, or a marketing plan.

Guests searching for Oceanside are typically looking for the specific combination of Three Arch Rocks Marine Garden, the Maxwell Point tunnel beach access, and Netarts Bay just to the south, not the longer sandy beach and golf-course backdrop that defines Neskowin. Treating the two as the same product in marketing copy undersells what makes Oceanside distinct and can mislead a guest's expectations before they ever arrive.

Peak Season Runs August Through September

The three strongest months in the AirROI extract are August, June, and September, with August the clear peak. That lines up with typical Oregon coast weather patterns: the coastal fog that can blanket spring mornings tends to burn off more reliably by mid-summer, and August through September often delivers the driest, clearest stretch of the year even as inland Oregon cools into fall.

A typical stay in this market runs 3.2 nights, booked roughly 76 days in advance. That booking window matters for pricing strategy: by the time late spring arrives, most of the summer calendar is already being reserved, so rate adjustments for August need to happen well before the season starts, not once the peak weeks are already underway.

June's position as the second-strongest month, ahead of July, is a detail worth watching, it suggests early-summer demand is holding up even before the more famous August school-break travel window opens. Hosts who assume July is automatically the second-best month may be pricing that month too aggressively relative to June.

February and January Mark the Slow Season

February is the slowest month for revenue, and occupancy bottoms out in January. That is consistent with the broader Oregon coast off-season pattern: winter storms roll in off the Pacific, days are short, and the drive from Portland becomes less appealing than a summer weekend trip. A strong 76-day average booking window does not change the fact that the calendar itself is genuinely thin in these months.

This does not mean the off-season is worthless. Storm-watching is its own niche market on the Oregon coast, and Oceanside's position facing Three Arch Rocks makes it a reasonable draw for guests who specifically want dramatic winter surf rather than a beach day. Hosts willing to market that angle directly, rather than simply discounting a summer-style listing, can pick up some winter bookings that a generic listing will miss.

Most Guests Travel From Portland and Vancouver

Portland is the top origin market for guests booking in this extract, with Vancouver, Washington close behind. That tracks with Oceanside's roughly two-hour drive time from the Portland metro area via Highway 26 and Highway 101, close enough for a weekend trip without an overnight stop, which is exactly the kind of drive-market demand that defines much of the northern Oregon coast.

A Portland-and-Vancouver-heavy guest base has practical implications for marketing: local Facebook groups, Portland-area outdoor and travel publications, and search terms that pair "Oceanside" with "weekend trip from Portland" are likely to reach the actual audience booking these stays more efficiently than broader national advertising aimed at a generic Pacific Northwest vacationer.

Licensing Runs Through Tillamook County, Not City Hall

Oceanside and Netarts are both unincorporated communities, which means there is no city hall handling short-term rental permits locally, licensing and code enforcement run through Tillamook County Community Development, at 1510-B Third Street, Tillamook, OR 97141. AirROI's own coastal designation also treats this stretch as "Netarts" for data purposes, which is one more reason the county, not either beach-town name, is the authority to confirm rules with.

A county short-term rental operator license applies to properties in this area, but this report did not find a single, confirmed 2026 license fee published on the county's primary page at the time of writing. Rather than guess at a number, hosts and buyers should call or visit the Tillamook County Community Development office directly to confirm current fees and any caps on new permits before listing a property.

Frequently Asked Questions

What did typical listings earn in this extract?

Typical listings earned about $34,813 over the trailing twelve months from August 2025 through July 2026, across 97 active listings. AirROI files this stretch of coast as Netarts. Revenue per available night was $120, and revenue was down 2.1% year over year.

How large is the sample, and which way did it move?

The sample covers 97 active listings. Superhost share is 55.7% and professionally managed share is 47.4%, a fairly institutional mix for a market this size. Year over year, active supply contracted 8.5% while revenue slipped 2.1%, suggesting the listings that stayed active held up better than the ones that left the platform.

Can Neskowin's numbers be used for an Oceanside listing?

No. Neskowin published $38,932 on 154 listings, while Oceanside/Netarts published $34,813 on 97 listings, for the same trailing-twelve-month period. The two towns are roughly 20 miles apart with different beach character and guest expectations, so keep the figures, and the marketing, on separate tracks.

Which months are strongest for this market?

August, June, and September are the three strongest months, with August the clear peak. A typical stay runs 3.2 nights and is booked about 76 days in advance, so pricing for peak season needs to be set well before summer arrives.

When is this market slowest?

February is the slowest month for revenue, and occupancy bottoms out in January. That matches the broader Oregon coast winter pattern of storms and short days reducing casual weekend trips.

Where do most guests come from?

Portland is the top origin market, with Vancouver, Washington close behind. Both are within about a two-hour drive via Highway 26 and Highway 101, which makes this a classic Pacific Northwest weekend drive-market rather than a long-haul destination.

Does the AirROI listing count double as a town permit count?

No. AirROI's 97-listing figure is a data extract of active listings, not a permit registry. Oceanside and Netarts are unincorporated, so short-term rental licensing runs through Tillamook County Community Development, not a local city hall.

How should a host or buyer read two nearby coastal markets?

Treat Oceanside/Netarts and Neskowin as two separate underwriting cases with two separate years of data. Confirm current licensing requirements directly with Tillamook County before listing, and use the $34,813 figure, not Neskowin's $38,932, when evaluating a property specifically in Oceanside.

Work with Crest & Cove Creative

Oceanside and Neskowin get filed as one Oregon coast market, but they're two separate underwriting cases: Oceanside's $34,813 figure and Neskowin's $38,932 shouldn't sit on the same listing's comparison line.

We help independent Oceanside hosts keep their listing copy tied to the correct town's data and Tillamook County licensing path instead of a blended coastal average.

Reach out at crestcove.co or (256) 998-7502.