Pella STR Report 2026: $20,593 on 56, YoY Minus 11.8 Percent

Thomas Garner
3 days ago
6 min read

Updated: 3 days ago

Vermeer Windmill and Historical Village gables, 714 E 1st Street, Pella

Typical listings here earned about $20,593 on 56 listings, August 2025 through July 2026, $191 ADR, 38.7 percent occupancy, $78 RevPAR. Year over year is -11.8 percent. Active supply moved plus 36.6 percent. Keep Des Moines at $16,916 on 619 listings on its own line. Hosts who file a blended corridor year for Pella already mixed two halls. Keep this driveway on its own extract. The figures in this paragraph are the ones that belong on the note. Do not invent a third year and do not annualize a peak night as if it sold every night.

Call Pella City Clerk Mandy Smith at 641-628-4173, 825 Broadway Street. Iowa Code 414.1 treats STR as residential on this pass. Confirm remaining 2026 hotel tax at Iowa DOR. Winterset has no AirROI extract - do not invent a Winterset year. Des Moines cluster 240 is already live at about $16,916 on 619 listings - do not remesh it. Hosts who file a blended corridor year for Pella already mixed two halls. Keep this driveway on its own extract. The figures in this paragraph are the ones that belong on the note. Do not invent a third year and do not annualize a peak night as if it sold every night.

The three strongest months are August, May, September. August is the busiest. February is the slowest. Occupancy is weakest in February. Origin is Des Moines, then Omaha. Stay is 4.2 nights, booked about 62 days ahead. Hosts who file a blended corridor year for Pella already mixed two halls. Keep this driveway on its own extract. The figures in this paragraph are the ones that belong on the note. Do not invent a third year and do not annualize a peak night as if it sold every night.

Typical listings earned about $20,593

That is the year you can file if the driveway is inside this city. The figures already include August and February. They do not include Des Moines. Read that line as Pella evidence, not as a metro dashboard. A neighbor year stays on its own line. If a packet still averages two towns, the underwrite is already wrong. Send the address before anyone files a blended caption.

56 active listings make up this sample

Professionally managed share is 21.4 percent. Superhost share is 78.6 percent. Read that line as Pella evidence, not as a metro dashboard. A neighbor year stays on its own line. If a packet still averages two towns, the underwrite is already wrong. Send the address before anyone files a blended caption.

Des Moines is a different town

$16,916 on 619 listings. A packet that averages the two years is already wrong. Read that line as Pella evidence, not as a metro dashboard. A neighbor year stays on its own line. If a packet still averages two towns, the underwrite is already wrong. Send the address before anyone files a blended caption.

Strong months

August, May, September. Do not steal a neighbor calendar. Read that line as Pella evidence, not as a metro dashboard. A neighbor year stays on its own line. If a packet still averages two towns, the underwrite is already wrong. Send the address before anyone files a blended caption.

Origin and stay

Des Moines, then Omaha. 4.2 nights, 62 days lead. Read that line as Pella evidence, not as a metro dashboard. A neighbor year stays on its own line. If a packet still averages two towns, the underwrite is already wrong. Send the address before anyone files a blended caption.

Hall

Confirm remaining 2026 at the desk that covers this parcel. Call the desk that actually covers the Pella parcel before you advertise. A listing scrape is not the permit file. Confirm remaining 2026 fees and tax on the live city page. Do not paste a neighbor hall onto this deed.

Leftover

West Des Moines leftover is $26,021 on 115. Cite once. Read that line as Pella evidence, not as a metro dashboard. A neighbor year stays on its own line. If a packet still averages two towns, the underwrite is already wrong. Send the address before anyone files a blended caption.

Do not annualize peak ADR

Occupancy of 38.7 percent sits next to $191 ADR. RevPAR is $78. Read that line as Pella evidence, not as a metro dashboard. A neighbor year stays on its own line. If a packet still averages two towns, the underwrite is already wrong. Send the address before anyone files a blended caption.

Frequently Asked Questions

What is the headline revenue figure in the 2026 Pella market report?

Typical Pella listings earned about $20,593 across the reporting period, August 2025 through July 2026, based on a 56-listing AirROI extract. Average daily rate was $191, occupancy came in at 38.7 percent, and RevPAR was $78. That figure is down 11.8 percent from the prior year, which is the single most important trend line in this report for anyone underwriting or operating in this market.

How large is the sample behind this market report?

The report is built on 56 active Pella listings pulled from AirROI's current extract. That's enough to describe a meaningful town-level trend, but it's a small-town sample compared to a metro market, so individual listing performance can vary from the average more than it would in a larger dataset. A separate, smaller Rabbu pass of 24 listings put the figure closer to $22,939, worth citing as a distinct second source rather than blending it in.

Why did revenue fall while the number of listings grew?

Active supply increased 36.6 percent on this extract at the same time revenue fell 11.8 percent year over year — new listings entered the market faster than demand grew to absorb them. That combination is the clearest signal in the report: a market getting more competitive, not necessarily one losing overall visitor interest. Anyone reading the report for investment purposes should weight that supply trend heavily.

What are the strongest and weakest months in this report?

August, May, and September are the three strongest months in the current data, with August the single busiest. February is clearly the weakest, both on revenue and occupancy. That seasonal spread should shape how anyone using this report thinks about monthly cash flow — the $20,593 annual figure and $191 ADR are averages, not numbers that apply evenly across all twelve months.

What does the report say about who operates Pella's rentals?

Superhost share is 78.6 percent, and professionally managed listings make up 21.4 percent of the sample, with the largest single operator, Andrea, holding just 3 listings. Entire homes are 92.9 percent of the sample, and houses specifically make up 58.9 percent. This is a market run predominantly by independent hosts operating whole-house listings, not a management-company-dominated market.

What guest behavior does the report capture?

The report shows an average stay length of 4.2 nights and a booking lead time of about 62 days. Eleven listings, roughly 19.6 percent of the sample, already run a 30-night minimum, which is a distinct extended-stay segment sitting alongside the dominant short-stay pattern. Both figures matter for calibrating cleaning turnover costs and cancellation policy against the actual guest pool.

How current is the data in this market report?

The core figures come from AirROI's current extract covering August 2025 through July 2026, the most recent full cycle available on this research pass. Regulatory notes, including the confirmed Pella City Clerk contact and Iowa Code 414.1 classification, reflect this pass as well and should be reconfirmed directly with the city before relying on them for a 2027 decision, since municipal fee schedules and permit rules can change. A decision made for the 2027 season should be based on a fresh confirmation call, not on this pass's numbers treated as permanently fixed.

How should this report be used alongside a listing's own performance data?

Treat the town-level figures here as a benchmark, not a prediction for any single property. A specific listing's actual occupancy or ADR can run above or below the $20,593 typical-year figure depending on its photos, pricing, and reviews. Compare a listing's own numbers against this report periodically to see whether it's outperforming or underperforming the broader Pella market, rather than assuming it will simply track the average.

Work with Crest & Cove Creative

A market report only earns trust if the reader can tell exactly which numbers are Pella's own and which came from a different town's file.

We turn market data like this into a positioning story for a specific listing — what to charge in August, what to do about February, and how to describe the house so it converts the guest already searching for Pella.

Reach out at crestcove.co or (256) 998-7502.