Port Austin Tourism Data: Turnip Rock Is Demand, Not T12

Thomas Garner
2 days ago
10 min read

Open kitchen in a short-term rental, Port Austin

Most Port Austin listings get marketed as a generic Lake Huron stay. That pitch could describe a dozen other towns, and it wastes what actually sets Village of Port Austin, Huron County, Michigan apart. Guests who typed Port Austin are looking for Turnip Rock, Port Austin Reef Light, Lake Huron shoreline, downtown commons — not Caseville, and not Caseville. 46 active listings sit on this extract. Write the town you can actually walk. Keep the listing specific. A vague water caption loses the booking.

Typical listings here earned about $16,525 last year from 46 active rentals, AirROI trailing twelve months through July 2026. The average night was $281. Occupancy was 33.8 percent. Revenue per available night was $107. Year over year is minus 28.4 percent. Active supply moved 84.0 percent. Do not average in Caseville at $21,162 on 43 listings. That is a different town. Leave Caseville as a different market. Do not mix those towns. Treat this as a small sample, not a blended coast.

The three strongest months are August, July, and June. August is the busiest. January is the slowest. Most guests arrive from Michigan, then Juneau. Typical stay is 3.7 nights, booked about 80 days ahead. Call the village office at 989-738-5199. Village short-term rental license. Annual application fee $1000 on the village forms page. Township hall at 989-738-6808 is another municipality. Do not invent a fee beyond the published application. AirROI Low is a scrape Kirstyn holds still show up in this sample.

Turnip Rock Is Demand, Not T Twelve

That heading is the useful way to read Port Austin, not a dashboard label. Guests come for Turnip Rock. Say that in the listing. Do not bury it under a generic Lake Huron caption. Do not write Caseville copy onto a Port Austin address. Do not use Caseville as if it were this occupancy. Be specific about the walk. A vague caption loses the guest who typed this town. Keep the other town out of the title.

Read more in Port Austin STR Rules and Port Austin Shoulder. Typical listings earned about $16,525 last year from 46 active rentals, at $281 a night and 33.8 percent occupancy. August is the busiest month. January is the slowest. Most guests arrive from Michigan. Call the village office at 989-738-5199. Village short-term rental license. Annual application fee $1000 on the village forms page. Township hall at 989-738-6808 is another municipality. Do not invent a fee beyond the published application. AirROI Low is a scrape

Year over year is minus 28.4 percent. Supply moved 84.0 percent. Keep Caseville ($21,162 a year) on its own line. A 41.3-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Turnip Rock. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

Port Austin Reef Light Is Landscape, Not Occupancy

That heading is the useful way to read Port Austin, not a dashboard label. Guests come for Port Austin Reef Light. Say that in the listing. Do not bury it under a generic Lake Huron caption. Do not write Caseville copy onto a Port Austin address. Do not use Caseville as if it were this occupancy. Be specific about the walk. A vague caption loses the guest who typed this town. Keep the other town out of the title.

Read more in Port Austin Shoulder and Port Austin Remote Stays. Typical listings earned about $16,525 last year from 46 active rentals, at $281 a night and 33.8 percent occupancy. August is the busiest month. January is the slowest. Most guests arrive from Michigan. Call the village office at 989-738-5199. Village short-term rental license. Annual application fee $1000 on the village forms page. Township hall at 989-738-6808 is another municipality. Do not invent a fee beyond the published application. AirROI Low is a scrape

Year over year is minus 28.4 percent. Supply moved 84.0 percent. Keep Caseville ($21,162 a year) on its own line. A 41.3-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Port Austin Reef Light. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

Lake Huron shoreline Are Visitor, Not This Extract

That heading is the useful way to read Port Austin, not a dashboard label. Guests come for Lake Huron shoreline. Say that in the listing. Do not bury it under a generic Lake Huron caption. Do not write Caseville copy onto a Port Austin address. Do not use Caseville as if it were this occupancy. Be specific about the walk. A vague caption loses the guest who typed this town. Keep the other town out of the title.

Read more in Port Austin Remote Stays and DIY vs Hire in Port Austin. Typical listings earned about $16,525 last year from 46 active rentals, at $281 a night and 33.8 percent occupancy. August is the busiest month. January is the slowest. Most guests arrive from Michigan. Call the village office at 989-738-5199. Village short-term rental license. Annual application fee $1000 on the village forms page. Township hall at 989-738-6808 is another municipality. Do not invent a fee beyond the published application. AirROI Low is a scrape

Year over year is minus 28.4 percent. Supply moved 84.0 percent. Keep Caseville ($21,162 a year) on its own line. A 41.3-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Lake Huron shoreline. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

downtown commons Are Visitor, Not This ADR

That heading is the useful way to read Port Austin, not a dashboard label. Guests come for downtown commons. Say that in the listing. Do not bury it under a generic Lake Huron caption. Do not write Caseville copy onto a Port Austin address. Do not use Caseville as if it were this occupancy. Be specific about the walk. A vague caption loses the guest who typed this town. Keep the other town out of the title.

Read more in DIY vs Hire in Port Austin and Who Books a Port Austin Rental. Typical listings earned about $16,525 last year from 46 active rentals, at $281 a night and 33.8 percent occupancy. August is the busiest month. January is the slowest. Most guests arrive from Michigan. Call the village office at 989-738-5199. Village short-term rental license. Annual application fee $1000 on the village forms page. Township hall at 989-738-6808 is another municipality. Do not invent a fee beyond the published application.

Year over year is minus 28.4 percent. Supply moved 84.0 percent. Keep Caseville ($21,162 a year) on its own line. A 41.3-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph downtown commons. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

Keep Visitor Dollars Off the Host Extract

Read more in Who Books a Port Austin Rental and Buying a Port Austin Rental. Typical listings earned about $16,525 last year from 46 active rentals, at $281 a night and 33.8 percent occupancy. August is the busiest month. January is the slowest. Most guests arrive from Michigan. Call the village office at 989-738-5199. Village short-term rental license. Annual application fee $1000 on the village forms page. Township hall at 989-738-6808 is another municipality. Do not invent a fee beyond the published application.

Caseville Is a Different Hall

Read more in Buying a Port Austin Rental and Complete Visitor's Guide to Port Austin and Turnip Rock. Typical listings earned about $16,525 last year from 46 active rentals, at $281 a night and 33.8 percent occupancy. August is the busiest month. January is the slowest. Most guests arrive from Michigan. Call the village office at 989-738-5199. Village short-term rental license. Annual application fee $1000 on the village forms page. Township hall at 989-738-6808 is another municipality. Do not invent a fee beyond the published application.

Year over year is minus 28.4 percent. Supply moved 84.0 percent. Keep Caseville ($21,162 a year) on its own line. A 41.3-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Port Austin Reef Light. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

Do Not Steal a Leftover Calendar

Read more in Complete Visitor's Guide to Port Austin and Turnip Rock and What It Costs to Start a Legal Port Austin STR Stay. Typical listings earned about $16,525 last year from 46 active rentals, at $281 a night and 33.8 percent occupancy. August is the busiest month. January is the slowest. Most guests arrive from Michigan. Call the village office at 989-738-5199. Village short-term rental license. Annual application fee $1000 on the village forms page. Township hall at 989-738-6808 is another municipality.

Year over year is minus 28.4 percent. Supply moved 84.0 percent. Keep Caseville ($21,162 a year) on its own line. A 41.3-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Lake Huron shoreline. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

How a Host Should Read Tourism Copy

Read more in What It Costs to Start a Legal Port Austin STR Stay and Port Austin STR Report 2026. Typical listings earned about $16,525 last year from 46 active rentals, at $281 a night and 33.8 percent occupancy. August is the busiest month. January is the slowest. Most guests arrive from Michigan. Call the village office at 989-738-5199. Village short-term rental license. Annual application fee $1000 on the village forms page. Township hall at 989-738-6808 is another municipality.

Year over year is minus 28.4 percent. Supply moved 84.0 percent. Keep Caseville ($21,162 a year) on its own line. A 41.3-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph downtown commons. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

Frequently Asked Questions

What is a typical Port Austin STR year on this extract?

AirROI shows about $16,525 across 46 active listings for the trailing twelve months through July 2026, updated 2026-08-08. Average night is $281, occupancy sits at 33.8 percent, and revenue per available night is $107. Year over year runs minus 28.4 percent. That is a small sample, so treat it as directional rather than a guarantee for any one listing.

Should I average Caseville's numbers into a Port Austin listing?

No. Caseville posted about $21,162 across 43 listings in the same window, and the two towns do not share a market. Cite the $16,525 figure from Port Austin's own 46 listings, and keep Caseville's number on its own line if you reference it at all.

Which months carry the most demand?

August, July, and June are the three strongest months, with August the busiest of the year. January is the slowest. That seasonal shape should guide when to push rate and when to offer shoulder-season incentives.

Where do most guests booking Port Austin come from?

Michigan leads, followed by Juneau. Typical stays run about 3.7 nights, and guests book roughly 80 days out on average. Superhost listings make up about 60.9 percent of the active supply.

Does AirROI's low-regulation tag mean Port Austin has no permit requirement?

No, that tag is a scrape and does not reflect the live rule. The village requires a short-term rental license through the village office at 989-738-5199, with an annual application fee of $1,000 listed on the village forms page. Confirm current terms directly with the village before advertising.

Is the township hall the same office as the village license desk?

No. Township hall at 989-738-6808 covers a different municipality than the Village of Port Austin. Call the village office for the STR license and application fee, not the township line, since the two governments handle separate parcels.

What does the 30-night-minimum share tell me about occupancy?

About 41.3 percent of active listings, 19 of 46, run a 30-night minimum. That is a stay-length rule set by individual hosts, not an occupancy figure, so do not read it as a vacancy signal for the broader extract.

Does sales tax apply to stays under 30 nights?

Yes, short-term rentals booked for fewer than 30 nights can still trigger state sales tax obligations. Confirm the specifics with the appropriate tax authority before setting nightly rates, since this AirROI extract does not cover tax administration.

What attractions should a Port Austin listing description actually mention?

Turnip Rock, the Port Austin Reef Light, the Lake Huron shoreline, and the downtown commons are what guests are searching for when they type Port Austin. A generic lake-town caption undersells the address, so name the landmarks guests can actually walk to.

What should go into a buyer or investor packet for a Port Austin listing?

Cite the $16,525 typical year from 46 listings, the August-July-June seasonal peak, January's slow season, Michigan as the top origin market, and the village's $1,000 annual license fee. Keep Caseville's $21,162 figure labeled separately if it is referenced at all, and do not blend the two towns into one projection.

Work with Crest & Cove Creative

Visitor on Lake Huron is what guests drive. It is not your year.

If a broker memo treats visitor photos as occupancy, send it. We will separate tourism from $16,525. Reach out at crestcove.co or (256) 998-7502.