Rock Hall STR Report 2026: $27,078, Not a Sea Isle City Mash

Thomas Garner
13 hours ago
10 min read

Most Rock Hall listings get marketed as a generic Chesapeake Bay stay. That pitch could describe a dozen other towns, and it wastes what actually sets Town of Rock Hall, Kent County, Maryland apart. Guests who typed Rock Hall are looking for Rock Hall Harbor, Main Street, Eastern Neck National Wildlife Refuge, the Chester River — not Highlands, and not Sea Isle City. 66 active listings sit on this extract. Write the town you can actually walk. Keep the listing specific. A vague water caption loses the booking.

Typical listings here earned about $27,078 last year from 66 active rentals, AirROI trailing twelve months through July 2026. The average night was $307. Occupancy was 29.6 percent. Revenue per available night was $98. Year over year is minus 7.4 percent. Active supply moved 8.2 percent. Do not average in Highlands at $34,275 on 43 listings. That is a different town. Leave Sea Isle City as a different market. Do not mix those towns. Treat this as a small sample, not a blended coast.

The three strongest months are August, June, and July. August is the busiest. February is the slowest. Most guests arrive from Philadelphia, then Washington. Typical stay is 3.4 nights, booked about 77 days ahead. Call Town Hall at 410-639-7611. Town STR plus Kent County short-term rental tax. Finance 410-778-7478. Confirm the live town permit. Chestertown is another municipality. AirROI Low is a scrape James holds still show up in this sample. Confirm the live desk before you advertise.

Twenty-Seven Thousand 078 Is the City Year

That heading is the useful way to read Rock Hall, not a dashboard label. Guests come for Rock Hall Harbor. Say that in the listing. Do not bury it under a generic Chesapeake Bay caption. Do not write Highlands copy onto a Rock Hall address. Do not use Sea Isle City as if it were this occupancy. Be specific about the walk. A vague caption loses the guest who typed this town. Keep the other town out of the title.

Read more in Complete Visitor's Guide to Rock Hall — Rock Hall Maryland Pin and What It Costs to Start a Legal Rock Hall STR Stay 2026. Typical listings earned about $27,078 last year from 66 active rentals, at $307 a night and 29.6 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from Philadelphia. Call Town Hall at 410-639-7611. Town STR plus Kent County short-term rental tax. Finance 410-778-7478. Confirm the live town permit. Chestertown is another municipality.

Year over year is minus 7.4 percent. Supply moved 8.2 percent. Keep Sea Isle City ($31,767 a year) on its own line. A 24.2-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Rock Hall Harbor. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

66 Active Listings Is the Sample

That heading is the useful way to read Rock Hall, not a dashboard label. Guests come for Main Street. Say that in the listing. Do not bury it under a generic Chesapeake Bay caption. Do not write Highlands copy onto a Rock Hall address. Do not use Sea Isle City as if it were this occupancy. Be specific about the walk. A vague caption loses the guest who typed this town. Keep the other town out of the title.

Read more in What It Costs to Start a Legal Rock Hall STR Stay 2026 and Market a Rock Hall Stay. Typical listings earned about $27,078 last year from 66 active rentals, at $307 a night and 29.6 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from Philadelphia. Call Town Hall at 410-639-7611. Town STR plus Kent County short-term rental tax. Finance 410-778-7478. Confirm the live town permit. Chestertown is another municipality.

Year over year is minus 7.4 percent. Supply moved 8.2 percent. Keep Sea Isle City ($31,767 a year) on its own line. A 24.2-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Main Street. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

Do Not Average Highlands Into This File

That heading is the useful way to read Rock Hall, not a dashboard label. Guests come for Eastern Neck National Wildlife Refuge. Say that in the listing. Do not bury it under a generic Chesapeake Bay caption. Do not write Highlands copy onto a Rock Hall address. Do not use Sea Isle City as if it were this occupancy. Be specific about the walk. A vague caption loses the guest who typed this town. Keep the other town out of the title.

Read more in Market a Rock Hall Stay and Rock Hall STR Rules. Typical listings earned about $27,078 last year from 66 active rentals, at $307 a night and 29.6 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from Philadelphia. Call Town Hall at 410-639-7611. Town STR plus Kent County short-term rental tax. Finance 410-778-7478. Confirm the live town permit. Chestertown is another municipality. AirROI Low is a scrape

Year over year is minus 7.4 percent. Supply moved 8.2 percent. Keep Sea Isle City ($31,767 a year) on its own line. A 24.2-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Eastern Neck National Wildlife Refuge. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

August, June, and July Carry This Desk

That heading is the useful way to read Rock Hall, not a dashboard label. Guests come for the Chester River. Say that in the listing. Do not bury it under a generic Chesapeake Bay caption. Do not write Highlands copy onto a Rock Hall address. Do not use Sea Isle City as if it were this occupancy. Be specific about the walk. A vague caption loses the guest who typed this town. Keep the other town out of the title.

Read more in Rock Hall STR Rules and Rock Hall Shoulder. Typical listings earned about $27,078 last year from 66 active rentals, at $307 a night and 29.6 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from Philadelphia. Call Town Hall at 410-639-7611. Town STR plus Kent County short-term rental tax. Finance 410-778-7478. Confirm the live town permit. Chestertown is another municipality. AirROI Low is a scrape

Year over year is minus 7.4 percent. Supply moved 8.2 percent. Keep Sea Isle City ($31,767 a year) on its own line. A 24.2-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph the Chester River. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

February Is the Hole and the Occupancy Low

Read more in Rock Hall Shoulder and Rock Hall Remote Stays. Typical listings earned about $27,078 last year from 66 active rentals, at $307 a night and 29.6 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from Philadelphia. Call Town Hall at 410-639-7611. Town STR plus Kent County short-term rental tax. Finance 410-778-7478. Confirm the live town permit. Chestertown is another municipality. AirROI Low is a scrape

Philadelphia Origin Is This Pin, Not a Sea Isle City Mash

Read more in Rock Hall Remote Stays and DIY vs Hire in Rock Hall. Typical listings earned about $27,078 last year from 66 active rentals, at $307 a night and 29.6 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from Philadelphia. Call Town Hall at 410-639-7611. Town STR plus Kent County short-term rental tax. Finance 410-778-7478. Confirm the live town permit. Chestertown is another municipality. AirROI Low is a scrape

Year over year is minus 7.4 percent. Supply moved 8.2 percent. Keep Sea Isle City ($31,767 a year) on its own line. A 24.2-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Main Street. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

AirROI Low Is Not the Live Desk

Read more in DIY vs Hire in Rock Hall and Who Books a Rock Hall Rental. Typical listings earned about $27,078 last year from 66 active rentals, at $307 a night and 29.6 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from Philadelphia. Call Town Hall at 410-639-7611. Town STR plus Kent County short-term rental tax. Finance 410-778-7478. Confirm the live town permit. Chestertown is another municipality. AirROI Low is a scrape

Year over year is minus 7.4 percent. Supply moved 8.2 percent. Keep Sea Isle City ($31,767 a year) on its own line. A 24.2-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Eastern Neck National Wildlife Refuge. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

How a Host Should Read Two Rock Hall Halls

Read more in Who Books a Rock Hall Rental and Buying a Rock Hall Rental. Typical listings earned about $27,078 last year from 66 active rentals, at $307 a night and 29.6 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from Philadelphia. Call Town Hall at 410-639-7611. Town STR plus Kent County short-term rental tax. Finance 410-778-7478. Confirm the live town permit. Chestertown is another municipality. AirROI Low is a scrape

Year over year is minus 7.4 percent. Supply moved 8.2 percent. Keep Sea Isle City ($31,767 a year) on its own line. A 24.2-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph the Chester River. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

Frequently Asked Questions

What did a typical Rock Hall STR earn last year?

AirROI's trailing twelve months through July 2026, updated 2026-08-08, puts the typical Rock Hall listing at about $27,078 across 66 active rentals, with an average nightly rate of $307 and 29.6 percent occupancy. Revenue per available night ran $98, and the year-over-year change was minus 7.4 percent. Treat this as a small-sample town, not a blended Chesapeake Bay average.

Can Highlands numbers be averaged into Rock Hall's year?

No. Highlands reported about $34,275 from 43 listings on its own extract, and that figure belongs to a different town entirely. Rock Hall's number is $27,078 from 66 listings. Keep the two towns on separate lines rather than blending them into one coastal average.

Which months carry the Rock Hall season?

August, June, and July are the three strongest months, with August the single busiest. February is the slowest month of the year. Occupancy for the full year sits at 29.6 percent, so even the peak months don't fully offset the winter gap.

Where do most Rock Hall guests come from?

Philadelphia sends the most guests, followed by Washington. The typical stay runs 3.4 nights and books about 77 days out. Superhost share on this extract is 42.4 percent, useful context for a buyer comparing listing quality.

Does a low-regulation label mean Rock Hall has no local permit process?

No — that label is a scrape, not a live desk read. Rock Hall STR hosts still work through Town Hall at 410-639-7611 for the town permit and Kent County's short-term rental tax, with Finance reachable at 410-778-7478. Confirm the current requirement directly with the town before advertising.

Is Chestertown the same town as Rock Hall?

No. Chestertown is a separate Kent County municipality with its own Town Hall and its own permit rules. Don't fold Chestertown facts into a Rock Hall listing, or the reverse — the two extracts are tracked separately.

Does a 30-night minimum change the occupancy number?

No, those are two different things. About 24.2 percent of Rock Hall listings, 16 of 66, run a 30-night minimum, which is a stay-length rule, not an occupancy figure. The typical stay across the full sample is still 3.4 nights.

Is Sea Isle City the same market as Rock Hall?

No. Sea Isle City published about $31,767 from 101 listings on its own extract, a different town with a different sample size. Rock Hall's number is $27,078 from 66 listings, and the two shouldn't be advertised as one market.

What should a buyer packet cite for Rock Hall?

A buyer packet should cite $27,078 from 66 listings, the August-June-July strong season, February as the slow month, Philadelphia as the top origin market, a 3.4-night typical stay, and the Town Hall contact at 410-639-7611, labeling Highlands and Sea Isle City separately rather than blending their numbers in.

Work with Crest & Cove Creative

Pin $27,078 on 66 city cards. Leave Sea Isle City $31,767 as a labeled leftover.

If a packet still files this pin as a Sea Isle City mash or AirROI Low, send the address. Crest & Cove will keep Rock Hall $27,078. Reach out at crestcove.co or (256) 998-7502.