217 Listings and a $26,565 Year: Sheboygan STR Report 2026

Thomas Garner
Aug 18
13 min read

Updated: 2 days ago

Lake Michigan shoreline at Deland Park, Sheboygan

Sheboygan, Wisconsin is a two-hundred-seventeen-listing Lake Michigan cell on the AirROI extract dated 2026-08-08. the published market year is the incorporated city on the lake. Deland Park, North Beach, and Kiwanis Park sit on that city product. The Village of Kohler sits inland as a neighbor clerk, a company village with golf and spa, not a second AirROI year and not a lakefront stamp. Annual revenue for a typical active unit lands at $26,565 with a median month of $2,391, an ADR of $282, occupancy of 39.2 percent, and RevPAR of $110. Those figures sit on a watch line. They belong to Sheboygan city.

Hosts who invent a Kohler AirROI cell will underwrite a year that does not exist on this pull. There is no separate Kohler AirROI page. Do not blend leftover corridor dollars into this city extract. Peak month is August. The three strongest months are August, June, and July. The hole is January, February, and November, and february is the lowest revenue month. Occupancy is lowest in January, and aDR peaks in July. Supply moved plus 37.3 percent while revenue moved minus 3.6 percent. Superhost share sits at 66.4 percent, and professional management is 12.4 percent. Instant Book is 18.0 percent.

This report names what the numbers say, how the Sheboygan calendar runs, what the product looks like, and what this market is not. The city permit, Village of Kohler §5.62, and the purchase thesis get full treatment in the rules and investment pieces. If you need the ordinance path before you list, start with theKohler versus Sheboygan rules guide. If you are underwriting a purchase against these watch figures, use theinvestment underwrite. For the soft months in more depth, see theshoulder-season calendar.

What the AirROI extract says for Sheboygan

The AirROI Sheboygan page, updated 2026-08-08, reports two hundred seventeen active listings. Average daily rate sits at $282, and occupancy is 39.2 percent. RevPAR is $110. Annual revenue for the typical active unit lands at $26,565, and the median month is $2,391. Both cash figures sit on a watch line. This cluster will not pretend they clear a preferred monthly bar. Those figures are the locked inputs for every later post. They are not Wisconsin visitor-spend totals, and they are not a single operator’s portfolio year. They describe the competitive set a new host would join if the parcel can list.

Superhost share sits at 66.4 percent, and professional management is 12.4 percent. Co-host share is 38.7 percent, and instant Book is 18.0 percent. Thirty-plus-night minimums already cover 34.6 percent of the set, or seventy-five listings. Two-night minimums are 35 percent, and one-night stays are 17.5 percent. Entire homes are 97.2 percent, and houses are 57.1 percent. Average stay length is 5.1 nights and average lead time is fifty-five days. Cleaning fees show a median of $112 and an average of $182. Guests come from Chicago first and Madison second.

Treat the extract as a competitive set, not a promise. AirROI’s Low Keep is a product label, not City of Sheboygan law and not Village of Kohler §5.62. The ordinance path is a clerk map, not a vendor badge. The extract is the marketplace path. Confusing the two is how operators underwrite a listing that cannot legally open for weekend nights. The numbers below assume an active, bookable unit in the current set. They do not assume you can join that set tomorrow without a city permit, a county tourist rooming house license, or, on a Kohler parcel, a village license.

$26,565 is a watch year; there is no Kohler AirROI cell

A $26,565 year is real money in a 217-listing lake cell and still a watch figure, not a clearance. The median month of $2,391 is the same sentence in monthly form. Do not annualize an August screenshot and call it a year. Do not round the watch year up to a number that feels more investable. Build the base case on $26,565 and $2,391 for one active Sheboygan city unit, then decide whether the expense stack still stands when January, February, and November go dark.

There is no separate Kohler AirROI page. This cluster will not invent a village year, a village ADR, or a blended lake-golf corridor average. Kohler is the neighbor clerk: an inland company village with The American Club, Kohler Waters Spa, Whistling Straits, and Blackwolf Run as named places. Those places are real, and they are not this extract. Do not dress Kohler as lakefront, and do not dress Sheboygan as Whistling Straits. Print the Sheboygan cell only, and keep the village in the rules file.

If you need the tourism distinction, $26,565 is a host year, not visitor spend. Leave out unverified a Sheboygan County visitor dollar and do not divide a tourism total by two hundred seventeen.tourism fileowns that sentence. This market report only needs you to lock the watch year as a Sheboygan host line. A leftover blended range is not a substitute for the dated extract, and a golf-course postcard is not a second AirROI cell.

August, June, and July are the peak three

The seasonal spine of this cell is simple and locked. Peak month is August. The three strongest months are August, June, and July. The three weakest months are January, February, and November. February is the lowest revenue month, and occupancy is lowest in January. ADR peaks in July, and that order is not a marketing suggestion. It is the calendar hosts should price against when they build a year of rates and minimum stays. Summer on the lake is not the hole. Winter into late fall is the reserve season you fund.

Notice that mid and late summer carry the year. Brat Days, the seventy-third annual festival, lands Friday July 31 and Saturday August 1, 2026 at Kiwanis Park. That weekend sits inside the peak three. It is a dated festival, not a rent roll and not permission to pretend every August night is a festival night. Hosts who imported a winter-as-second-peak story will treat February as a rescue month and then watch the extract prove them wrong. Winter is not a second peak on this file.

For a deeper cut on the soft months, use theshoulder-season calendar. This market report only needs you to lock the peak-three and low-three labels before you Keep a rate card. Leave out unverified a second August in November. Leave out unverified a ski carnival that fills January the way August fills. Lake light, Brat Days weekend, and a planned trip from Chicago or Madison are honest August, June, and July products. They are not adjectives pasted onto a winter hole.

Occupancy at 39.2 percent is a lake weekend, not a 70 percent resort

Thirty-nine point two percent occupancy means well under half the available nights clear and more than half do not, on average, across the year. In a resort with conference demand and year-round leisure, operators often underwrite toward the high sixties or low seventies. Sheboygan city is not that product. The lake, the parks, and the highway from Chicago and Madison pull strong August, June, and July weekends. They do not fill every midweek night in February at the same rate. Lake weekend with a real January-February-November hole is the honest frame.

RevPAR of $110 is the bridge between ADR and occupancy. At $282 ADR and 39.2 percent occupancy, the math is consistent with a market that earns real money on the nights it books and leaves real gaps on the nights it does not. Annual revenue of $26,565 and a median month of $2,391 describe a blended year, not twelve Augusts. Both sit on a watch line. If your expense stack assumes full-year resort occupancy, the model will break in the first January and it will break again in February when lake demand thins.

Read Superhost at 66.4 percent next to occupancy, not instead of it. Quality share is already high for a two-hundred-seventeen-listing set. Guests who do book still have options that look polished. Filling the remaining dark nights is not a matter of dropping the house into Instant Book and waiting. Instant Book sits at only 18.0 percent. It is a matter of matching the calendar to the demand that actually exists, then defending rate on the summer months that carry the year, inside a legal product that may split between weekend stays and thirty-plus minimums.

Product mix: 34.6 percent already set 30-plus

Thirty-four point six percent of the 217 listings, or seventy-five units, already show a thirty-plus-night minimum. That is a listing-setting share, not booked winter occupancy. It does not mean 34.6 percent of February nights are filled by remote workers. It means a real slice of the competitive set has already chosen a monthly or midterm gate. Two-night minimums are 35 percent. One-night stays are 17.5 percent. The volume conversation is weekend versus monthly, not a thick weekly-rental middle and not a winter carnival invented to fill the hole.

Entire homes are 97.2 percent of the extract, and houses are 57.1 percent of stock. Homes that sleep eight or more guests are 32.7 percent. Homes that sleep six or more are 63.1 percent. Average guests per stay land near 5.8. The volume product for this cell is the well-presented house aimed at a family or small group coming for lake nights, not a hotel room and not a couple studio dressed as Whistling Straits. Floor plans have to match the group you actually allow and the clerk you actually have.

Thirty-night copy still has to match the clerk. A monthly setting on the channel is not a substitute for a city room-tax permit or a village license, and it is not a way around sales tax when the stay is taxable.30-night remote-worker postowns desk, upload, and heat language. This report only needs you to lock the 34.6 percent figure as structure inside the 217, then underwrite one house against $26,565 rather than against a fantasy that monthly settings fill the February hole by themselves.

Tyler’s four homes and Dan’s eighteen are their books

On the operator side of the extract, Wisconsin Getaways appears with Tyler on four listings and combined revenue of $620,360. Dan appears with eighteen listings and $524,045, and jeremy appears with seven listings and $323,825. Evolve appears with six listings and $154,556. Those are their books on this pull, not your pro forma, not a median you can divide by listing count, and not a franchise map of the city. Treat them as craft and concentration context only. Professional management share sits at 12.4 percent across the cell.

Name concentration matters because photo quality and review depth in a two-hundred-seventeen-unit set can be driven by a few strong operators. It does not mean a new host must hire the same name to reach the median. It means the visual and operational bar in search results is already set by people who know Sheboygan lake light and house craft, not by a national template pasted onto a lakefront house or, worse, onto a Kohler village house dressed as the lake. When you compare your draft listing to the top of the sort, you are often comparing against that concentrated craft.

Do not underwrite your year as any multi-listing operator total on the extract. Underwrite one unit against $26,565 and $2,391, then decide whether marketing support, cleaning, or a full management split belongs in the expense stack. Portfolio revenue on the extract is a competitive-context number. It is not transferable income. A 12.4 percent management layer further shows that most of this cell still sits outside full-service brands, so a new listing’s ramp is about trust, legal product, and calendar honesty as much as about ADR.

AirROI Low is not the city permit or Kohler §5.62

AirROI Low is a vendor product Keep on the extract. It is not City of Sheboygan §50-32. It is not the $100 room-tax permit that renews July 1. It is not the Host Compliance portal, and it is not Village of Kohler §5.62. It is not a county tourist rooming house license. A live Airbnb published market year is not a city permit and not a village license. Treating Low as a ban can make you walk from a legal house. Treating Low as permission can make you open an illegal one. Both mistakes start with skipping the clerk.

Anyone listing a Sheboygan city house still has to clear the municipal permit path and the county health license. Anyone listing a Kohler village house still has to clear §5.62, including the six-or-fewer-nights line, the village license for stays of more than ten and fewer than thirty consecutive days, and a local contact within two miles. Wisconsin’s Right to Rent statute and ATCP 72 sit above both clerks. Those sentences are civic facts. They do not live inside AirROI Low.

When the dashboard and the clerk appear to disagree, the clerk wins. Put the extract in the left column of the deal file and the permit path in the right column. Never let a strong left column authorize a blank right column.rules guideowns the two clerks. This market report owns the competitive set. Confusing the two is how operators underwrite a listing that cannot legally open, then blame February for a problem that started at the parcel.

What this market is not

This is not a Kohler AirROI cell and not a blended lake-golf cabin market. Listing copy that treats Whistling Straits as the Sheboygan published market year, or Deland Park as a Kohler village walk, is writing for a guest who will wake up in the wrong place. The demand origin is Chicago first and Madison second, coming for a city lake house or, separately, for a village golf-and-spa stay if the parcel actually sits in Kohler and can clear §5.62. Keep the product language on the published market year you can defend.

This is also not the investment memo and not the tourism memo. A house can sit on $282 ADR and still fail if the parcel cannot show a permit, if the owner advertises six-or-fewer nights inside the village, or if the model only works on twelve Augusts. $26,565 is a host year, and it is not visitor spend. The tourism post owns that distinction. This report owns the competitive set: two hundred seventeen listings, $282 ADR, 39.2 percent occupancy, $110 RevPAR, $26,565 annual, $2,391 median month, peak three of August, June, and July.

If you remember only one frame from the extract, remember this. Sheboygan is a mid-size, mid-ADR, moderate-occupancy lake cell with a real February hole, a real Superhost bar, a 34.6 percent thirty-plus slice, supply up 37.3 percent against revenue down 3.6 percent, and two clerks that AirROI Low does not replace. Price the calendar you have. Market the city or the village you actually sit in. Leave the ordinance and the purchase thesis to the posts built for them.

Frequently Asked Questions

What are the core AirROI numbers for Sheboygan on this market pull?

Across 217 active listings, the data shows a $282 ADR, 39.2 percent occupancy, and $110 RevPAR, with a $26,565 annual and $2,391 median-month figure both flagged as watch numbers. August, June, and July are the three strongest months, while January, February, and November are the lowest. Supply rose 37.3 percent year over year while revenue moved down 3.6 percent, so treat these as the competitive set to price against, not a guarantee for a new listing.

Is there a separate Kohler AirROI dataset to underwrite from?

No, there's no separate Village of Kohler extract on this pull. The $26,565 and $2,391 figures belong specifically to the Sheboygan city data cell, and Kohler is a distinct inland village with its own rules, not a second AirROI cell to blend in. Underwrite from the Sheboygan numbers only, and keep Kohler's village-specific rules in a separate conversation.

Is 39.2 percent occupancy a weak number for this market?

It reads more like a lake-weekend market than a year-round resort. Nights that do book carry a solid $282 ADR and $110 RevPAR, while January, February, and November leave a real occupancy gap. Underwrite from the blended $26,565 annual and $2,391 median month rather than assuming twelve months at August-level demand, since February is the revenue low and January is the occupancy low.

Does AirROI's 'Low' regulation label mean Sheboygan or Kohler bans short-term rentals?

No. AirROI's Low designation is a vendor data label describing the extract, not a legal statement. It doesn't replace the City of Sheboygan's $100 room-tax permit, which renews each July 1, or Village of Kohler §5.62. Use the AirROI extract for marketplace math and the actual city or village clerk for permit and licensing questions.

What does the 34.6 percent thirty-plus-night share actually tell me?

It's a listing-setting statistic, not proof of booked winter nights. About 75 of the 217 listings already publish a 30-plus-night minimum, while two-night minimums make up 35 percent and one-night stays 17.5 percent. A long-stay setting on a listing doesn't mean February nights are actually filled, and it doesn't replace either city or village permitting.

Should I underwrite my listing off a named local operator's total revenue?

No. Operator totals on the extract reflect an entire portfolio, not a transferable single-unit income. One local operator runs 18 listings totaling $524,045 in combined revenue, another runs 4 listings totaling $620,360, and a third runs 7 listings totaling $323,825, with professional management making up 12.4 percent of the market overall. A single unit should be underwritten against the market's $26,565 annual and $2,391 median-month figures, not against someone else's multi-listing book.

Who books a Sheboygan stay, and how far ahead?

Guests come from Chicago first, Madison second. Average stay length is 5.1 nights and average lead time is about 55 days, with Instant Book used on only 18.0 percent of listings and Superhost share sitting at 66.4 percent. That points to planned, message-gated lake trips rather than same-week impulse bookings.

Is $26,565 a measure of what Sheboygan visitors spend each year?

No. The $26,565 figure is a host-side annual revenue watch figure from the Sheboygan AirROI extract, not a visitor-spending total and not a county tourism number. Keep it on the host revenue line, and don't cite it as a destination-economy figure unless a named tourism office is separately quoted.

What should this market report never be treated as?

It shouldn't be treated as a Village of Kohler dataset or a blended lake-golf-corridor average, since neither exists on this pull. Sheboygan itself is a mid-size, mid-ADR, moderate-occupancy lake market with a real February low, a strong 66.4 percent Superhost bar, a 34.6 percent share of 30-plus-night listings, and supply up 37.3 percent against revenue down 3.6 percent, numbers the AirROI Low label doesn't override.

Which months are strongest on this Sheboygan sample?

August, June, and July are the three strongest months on this extract, and pricing should reflect that real seasonal peak rather than a neighboring market's calendar. The full competitive set behind that seasonality is 217 listings, a $282 ADR, 39.2 percent occupancy, $110 RevPAR, and the $26,565 annual and $2,391 median-month watch figures.

Work with Crest & Cove Creative

Sheboygan listing copy that borrows a 70-percent resort occupancy line doesn't match a market running 39.2 percent, lake-weekend calendar. Guests book against what the photos and dates actually promise, not a number pulled from elsewhere.

We rewrite Sheboygan listings so the occupancy story, photos, and stay length match this $26,565-year market instead of a resort pitch that doesn't apply. Send your live listing to crestcove.co or call (256) 998-7502 for a plain read of what's off.

Reach out at crestcove.co or (256) 998-7502.