Sonoita STR Report 2026: $19,893 on 43, YoY Plus 5.5 Percent

Thomas Garner
Aug 19
12 min read

Updated: 13 hours ago

Patagonia Town Hall in the 1900 railroad depot, 310 McKeown Avenue

Sonoita, Arizona, published a typical year of $19,893 on 43 listings for the August 2025 through July 2026 vintage. ADR is $189. Occupancy is 30.8 percent. RevPAR is $62. Do not mint a grass year from two cells and a town that returned 404. Do not blend Elgin $19,910 into this cell. Those years look similar. They are not one year. Elgin is a labeled neighbor on 24 listings. Forty-three listings sit on this market sample. Patagonia, Arizona, returned 404.

Patagonia plus Sonoita-Elgin sit in Santa Cruz County, where the Sonoita AVA sits about one to one and a quarter hours southeast of Tucson. Town of Patagonia is incorporated. Sonoita and Elgin are unincorporated. Two desks. Guests who typed Sonoita are not asking for a Tucson blend, a Tubac art overnight, or a Nogales border stay as this product. Write the AVA you can drive and the town line the parcel actually has.

Peak-3 is March, January, and February. Peak month is March. June is the hole. July and September sit in the low stretch with it. Year over year is plus 5.5 percent. Supply is plus 16.2 percent. Stay is 3.4 nights. Lead is 57 days. Three listings set a 30-plus night minimum. Professionally managed share is 14.0 percent. Shaina is on the Sonoita extract. Evolve is on the Elgin extract. Entire-home share is 88.4 percent. Houses are 34.9 percent. One-bedroom is the largest single size at 27.9 percent. Most common guest capacity is four, 30.2 percent. Superhost share is 76.7 percent. Origin city on the page is Tucson. Tucson is the drive. Tubac published $17,536 on 83 listings. Nogales published $7,495 on 43 listings. Green Valley published $13,096 on 131 listings. Those desks do not cancel into a grass T12.

$19,893 Is the Sonoita Year on 43 Listings

$19,893 eight hundred ninety-three dollars is the typical year on this cell. ADR $189. Occupancy 30.8 percent. RevPAR $62. Vintage August 2025 through July 2026. Entire-home share is 88.4 percent. Houses are 34.9 percent. One-bedroom is the largest single size at 27.9 percent. Most common guest capacity is four, 30.2 percent. Professionally managed share is 14.0 percent. Superhost share is 76.7 percent. Lead time is 57 days. Stay length is 3.4 nights. Sixty-nine point eight percent of the sample set an one-night minimum. Three listings, 7 percent of the sample, set a 30-plus night minimum. Origin city on the page is Tucson.

A buyer packet that pastes $19,893 onto a Tucson letterhead is already wrong. A packet that lifts Elgin $19,910 because both names sit on grassland is also wrong. Elgin uses 24 listings and a different peak-3. Tubac published $17,536 on 83 listings. Nogales published $7,495 on 43 listings. Green Valley published $13,096 on 131 listings. Those desks do not cancel into a grass T12.Buying a Sonoita rentalstarts with this year, not a blended close. Identification still comes first on the tax map.

Year over year on this vintage is plus 5.5 percent. Supply rose 16.2 percent. Softest revenue is June. The low stretch is June, July, and September. Peak month is March. Peak-3 is March, January, and February. If a broker memo sells a wine-country year, send the memo back and ask which driveway the number came from. 43 listings is a real sample. Write the year the cell published. Leave the costume year off the file. Elgin occupancy still stays on Elgin. Patagonia still stays 404.

Patagonia Returned 404

Patagonia, Arizona, returned 404 as a year. That is the lock. Leave out unverified a Patagonia T12. Do not split the difference between a missing town year and the Sonoita extract. Do not paste $19,893 onto a McKeown Avenue letterhead and call it a Patagonia cell. The town is incorporated. The town has a hall. The town has Ordinance 23-01, a fifty-dollar license passed June 28, 2023. None of those facts mint an AirROI year. the published market year cell is Sonoita. The 404 travels with the town name.

A listing that leads with Patagonia dollars it does not have is already wrong. A buyer memo that underwrites a Patagonia close on Sonoita $19,893 without naming the 404 is also wrong. Identification is the first step. Town limits versus county parcel decides the clerk. It does not invent a second extract.Patagonia STR ruleswalk the Town file. They do not print a Patagonia typical year. confirm application at 310 McKeown Avenue. Then read the Sonoita page for money.

Sierra Vista published $19,443 on 159 listings. Sahuarita published $23,424 on 42 listings. Rio Rico published $16,303 on 19 listings on an older May 2024 through April 2025 vintage. Those are labeled neighbors. They are not a substitute Patagonia year. Portal is a vendor blend. Do not steal it. Write the 404 as a 404. Write $19,893 as Sonoita. If a packet still files this cell as a Patagonia T12, send the packet back. The town can have a hall without having a year.Parcel identificationis that map step.

Do Not blend Elgin $19,910 Into This Cell

Elgin, Arizona, published $19,910 on 24 listings for the same August 2025 through July 2026 vintage. ADR is $219. Occupancy is 34.7 percent. RevPAR is $72. Peak-3 is March, December, and October. Peak month is March. Softest revenue is July. The low stretch is July, August, and September. Year over year is minus 5.3 percent. Supply rose 9.1 percent. Entire-home share is 91.7 percent. Houses are 62.5 percent. One-bedroom is 33.3 percent. Professionally managed share is 25.0 percent. Evolve leads this extract with two listings. Superhost share is 50.0 percent. Lead is 40 days. Stay is 4.2 nights.

Those figures are a labeled neighbor. They are not this cell.Elgin as a labelexists so $19,910 stays on its own page. Do not steal Elgin into a Sonoita tile. Do not steal Sonoita into an Elgin underwrite. Years look similar. $19,893 versus $19,910. That similarity is the trap. Different peak-3. Different PM. Different n. Thirty-plus was not in the Elgin min-stay breakdown this pass. Treat that as unknown. Leave out unverified it. Do not borrow Sonoita’s three thirty-plus listings onto Elgin.

A packet that files Elgin as the published market year because the dollars sit eight dollars apart is already wrong. Eight dollars is not a corridor. 24 listings is not forty-three. December is not January. July is not June. Write Elgin as Keep only. Write Sonoita as the published market year cell. Leave Tubac $17,536 labeled. Leave Nogales $7,495 labeled. Leave Green Valley stay 11.4 on Green Valley. The Elgin year can sit next to this file. It cannot sit inside it.

March, January, and February Carry This Desk

Leave out unverified a grass T12. Do not split the difference because the names sit on the same grassland. Sonoita occupancy is 30.8 percent. Elgin occupancy is 34.7 percent. Those are not one occupancy. Sonoita ADR is $189. Elgin ADR is $219. Those are not one rate. Sonoita RevPAR is $62. Elgin RevPAR is $72.Financing a Sonoita rentalstill has to name which cell the note sits on. A blended year is a costume year.

A packet that mints a pair average because both origin lines look like Tucson is already wrong. Origin is who drove. It is not permission to flatten two extracts. Sonoita year over year is plus 5.5 percent. Elgin year over year is minus 5.3 percent. Those moves are not one move. Sonoita stay is 3.4 nights. Elgin stay is 4.2 nights. Those stays are not one stay. Sonoita lead is 57 days. Elgin lead is 40 days. Leave leftover weekly cuts off both files. Leave leftover monthly costume off both files.

If a broker memo sells one wine-country year, send the memo back. Ask which tax map. Ask which hall. Ask which vintage. Vintage is August 2025 through July 2026 on both pages. That shared vintage is not a shared year. Sonoita professionally managed share is 14.0 percent. Elgin professionally managed share is 25.0 percent. Those shares are not one share. Cite $19,893 on 43 Sonoita listings. Keep $19,910 on 24 Elgin listings. Then stop. A pair can be a pair without becoming an average.

Shaina Is on One Listing

n=43. Professionally managed share is 14.0 percent. Leading PM on the Sonoita extract is Shaina, one listing. No Vacasa, AvantStay, or Evolve on the Sonoita brand scrape. Rank leftover that says Medium PM as a vibe is already wrong. Keep Shaina. Superhost share is 76.7 percent. Entire-home share is 88.4 percent. Three listings set a 30-plus night minimum. Stay is 3.4 nights. Lead is 57 days. One-bedroom stock is 27.9 percent. Capacity of four is the most common guest size at 30.2 percent. Independent hosts still carry most of this desk.

Fourteen percent professionally managed is not a vacancy. It is a sample fact.DIY versus hire on this cellis a copy problem as much as a lockbox problem. The risk on 43 listings is generic wine-country-near-Tucson language, not a missing national brand you have to invent. Write the AVA yourself if the gallery can stand next to McKeown Avenue or the grassland you can reach. Hire if the tile still says Tucson. Do not mint Vacasa as this cell. Do not borrow Evolve from Elgin and call it this desk.

A 30-plus setting is sitting on this market sample. Three listings used that minimum.Remote staysstill have to write the desk if the house has one. They do not convert 3.4 nights into a filled June. Lead of 57 days is a booking window, not occupancy. Origin is Tucson. Peak-3 on this Sonoita cell is still March, January, and February. Serve the guest who typed Sonoita. Keep the manager the page printed. Shaina is already here on that one listings. The sentence still has to be true.

Tucson Is Origin, Not This Overnight

n=24. Professionally managed share is 25.0 percent. Leading PM on the Elgin extract is Evolve, two listings. That is a neighbor label, not this cell. Do not steal Evolve onto a Sonoita tile. Do not steal Shaina onto an Elgin underwrite. Superhost share is 50.0 percent. Entire-home share is 91.7 percent. Houses are 62.5 percent. Stay is 4.2 nights. Lead is 40 days. Most common minimum is two nights, 62.5 percent. Thirty-plus was not in the min-stay breakdown this pass. Treat that as unknown. Leave out unverified a monthly row.

Twenty-five percent professionally managed is not a closed field. It is a sample fact on a 24-listings label. A packet that treats Evolve as the whole grassland is already wrong. A packet that treats 24 listings as the Sonoita published market year is already wrong.How to market a staystill has to name which driveway the gallery belongs to. Photograph Elgin grassland if the parcel is Elgin. Photograph Sonoita grassland if the parcel is Sonoita. Photograph McKeown Avenue if the parcel is Town. Do not flatten those three frames onto one Evolve caption.

If the tile still names Evolve as the Sonoita-cell manager, rewrite the tile. If the buyer memo still files Shaina-on-Sonoita as this Elgin sample, rewrite the memo. Leave $19,910 on the Elgin AirROI file. Leave $19,893 on the Sonoita file. Two desks. One driveway. Do not flatten them. Vintage August 2025 through July 2026. Peak-3 on this Elgin cell is March, December, and October. Write the cell you actually have. Occupancy stays 34.7 percent on Elgin. ADR stays $219. Evolve stays on Elgin.

Three Listings Already Set 30-Plus

Tucson is the origin city on the extract. Guests drive from Tucson. Those origins are who drove. They are not this product. The drive is about one to one and a quarter hours southeast. That is geography, not identity. A listing that sells a Tucson wine blend on a Sonoita driveway is already wrong. A buyer memo that underwrites Tucson visitor spend as this ADR is already wrong. ADR is $189. Occupancy is 30.8 percent. Typical year is $19,893. Those figures describe 43 listings in one Sonoita cell.

Distance does not move the extract. One hour is a deliberate trip. It is not a casual downtown hop and it is not permission to paste metro copy onto the AVA.The visitor guidecan name the drive. The extract file cannot wear Tucson as the year. Tubac is a different desk. Nogales is a different desk. Green Valley is a different desk. Leave those names on their own files. Write the tasting you can reach and the town line the parcel has.Who books this rentalis a wine weekend and a winter desert stay, not a metro hotel.

If a packet still files this cell as Tucson, the packet is wrong before the first rate. Origin is not occupancy. Origin is not ADR. Origin is not a two-cell blend. Keep Tucson on the drive line. Keep $19,893 on the Sonoita line. Keep Elgin $19,910 and Tubac $17,536 off this T12. The guest who typed Sonoita already chose the AVA. Serve that guest. Tucson is the drive market, not this extract. Keep $19,893 still on the Sonoita cell and leave that city on the highway.

How a Host Should Read an AVA Satellite

Read the published market year as one published Sonoita year, a Patagonia 404, and a labeled Elgin cell. Sonoita $19,893 on 43 listings. ADR $189. Occupancy 30.8 percent. RevPAR $62. Unincorporated grassland plus an incorporated town. About one to one and a quarter hours southeast of Tucson. Peak-3 March, January, and February. June is the hole. Year over year plus 5.5 percent. Professionally managed 14.0 percent. Shaina is real on Sonoita. Evolve is real on Elgin. Three 30-plus minimums on the published market year. Stay 3.4 nights. Lead 57 days. Ordinance 23-01 is Town, not Sonoita. That is the honest read.

A remote week is a desk question, not a costume monthly. Stay length is 3.4 nights. Three listings set 30-plus. A setting already on the extract is not a filled June.Shoulder seasonwrites March, January, and February against the June hole.Tourism datakeeps visitor landscape off the extract. Photograph McKeown Avenue or the grassland you can reach. Leave Elgin $19,910, Tubac $17,536, and Green Valley stay 11.4 on their own desks.

If a packet still files this cell as Tucson, send the address. Crest and Cove will published market year $19,893 and leave Patagonia 404. Confirm the clerk at 310 McKeown if the parcel sits in Town. Confirm Nogales if the parcel is county. Price the month the named cell published. Sell the AVA and the town line. Leave the missing Patagonia year missing. Leave the blend off the file. A Sonoita cell can earn $19,893. It cannot earn a blend year someone minted from 24 Elgin listings, 83 Tubac listings, and a neighborhood scrape. Leave Elgin on Elgin. Leave the 404 as a 404.

Frequently Asked Questions

What is Sonoita, Arizona's typical annual short-term rental revenue?

Sonoita's published AirROI extract, covering August 2025 through July 2026, shows $19,893 typical annual revenue across 43 listings, with a $189 ADR, 30.8 percent occupancy, and a $62 RevPAR. That's the figure to underwrite against for this specific listing sample, not a rounded estimate.

How is Sonoita's short-term rental market trending year over year?

Sonoita is up 5.5 percent year over year on this vintage, a genuine growth signal rather than a flat or declining market. Neighboring Elgin moved the opposite direction over the same period, down 5.3 percent, which is a reminder that even nearby towns can be trending in different directions at once.

What professional management share does Sonoita have?

Professionally managed listings make up 14.0 percent of Sonoita's sample, meaning the large majority of hosts here are self-managed independents rather than clients of a national management company. Elgin runs meaningfully higher at 25.0 percent professionally managed, a real structural difference between the two towns worth keeping separate in any comparison.

Is Elgin the same market as Sonoita?

No. Elgin publishes its own extract, $19,910 typical revenue across 24 listings, with peaks in March, December, and October rather than Sonoita's March, January, February pattern. The two towns' numbers should stay on their own labeled lines rather than being blended into one wine-country average.

Why doesn't this report include a separate Patagonia figure?

The AirROI extract behind this report didn't return a published market year for Patagonia at the time of research. Rather than estimate a number for Patagonia, this report leaves that gap stated as a gap; once Patagonia's own extract publishes, it should be cited on its own line rather than folded into Sonoita's or Elgin's figures.

How far is Sonoita from Tucson?

About one to one and a quarter hours by car, southeast of Tucson, with Sonoita and Elgin sitting in Santa Cruz County along the Sonoita AVA. That's a real but meaningful drive, useful context for guest origin, not a promise of a short commute for anyone weighing an extended or remote-work stay.

How does Sonoita compare to nearby Tubac, Nogales, and Green Valley?

Each town has its own separate published figure: Tubac shows $17,536 across 83 listings, Nogales shows $7,495 across 43 listings, and Green Valley shows $13,096 across 131 listings. None of these should be averaged with Sonoita's $19,893; each town's extract describes only its own listing sample.

What is Sonoita's peak season?

The strongest three months, in order, are March, January, and February. That's a late-winter, early-spring pattern tied to the AVA's wine-country draw rather than a harvest-season peak, and pricing should follow this specific pattern rather than a generic wine-country seasonal assumption.

Work with Crest & Cove Creative

Sonoita's $19,893 typical year belongs to Sonoita alone, Elgin, Patagonia, and Tubac each post different numbers, and pasting one town's figure onto another misleads the host reading it.

We help Santa Cruz County wine-country hosts keep listing copy tied to their own town's numbers instead of a neighboring market's. Bring your listing to crestcove.co or call (256) 998-7502.

Reach out at crestcove.co or (256) 998-7502.