St. Louis Tourism Data: the River Is the Walk, Not Occupancy

The river is visitor demand. Soulard is landscape. Headcount is not $21,963.

Typical St. Louis listings earned about $21,963 last year from 1,927 active rentals, AirROI trailing twelve months from August 2025 through July 2026. The average night was $184. Occupancy was 42.9 percent. Revenue per available night was $79. Year over year is plus 2.4 percent. Active supply moved plus 5.2 percent.

The three strongest city months are March, May, and June. March is the busiest. January is the slowest. Occupancy is weakest in July. Most guests arrive from St. Louis, then Chicago. Stay is 6.8 nights, booked about 38 days ahead. Call the St. Louis License Collector at 314-622-4528. 1200 Market Street, City Hall Room 102-104. Email lco@stlouis-mo.gov. Ordinance 72095, effective February 23, 2026, requires a Short-Term Rental Business License and a quarterly 3 percent license fee on rent. Confirm 2026. A court order has prohibited the City from enforcing the permit requirements of Ordinance 71729. Do not invent a $150 occupied-permit fee as a current requirement. AirROI's low-regulation label and 9 percent registration evidence are a scrape of listings, not the town file. Write the city or the satellite the guest typed. Keep $21,963 on 1,927 city listings on its own line. March is the city peak. January is the city hole. Call 314-622-4528 before you advertise a St. Louis stay. Ordinance 72095 requires a Short-Term Rental Business License.

The River Is Demand, Not Occupancy

The river is visitor demand. The water is not occupancy. Write this heading as the stay a host can actually file. Write the city or the satellite the guest typed. St. Louis Getaways is already live on Crest and Cove. Use it. Do not paste a satellite year into a city tile. Write the city or the satellite the guest typed. Keep $21,963 on 1,927 city listings on its own line. March is the city peak. January is the city hole. Call 314-622-4528 before you advertise a St. Louis stay. Ordinance 72095 requires a Short-Term Rental Business License. Saint Charles is not Soulard. Innsbrook is not downtown. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $21,963 on 1,927 city listings on its own line. March is the city peak. January is the city hole. Call 314-622-4528 before you advertise a St. Louis stay. Ordinance 72095 requires a Short-Term Rental Business License. Saint Charles is not Soulard. Innsbrook is not downtown. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $21,963 on 1,927 city listings on its own line. March is the city peak. January is the city hole. Call 314-622-4528 before you advertise a St. Louis stay. Ordinance 72095 requires a Short-Term Rental Business License.

Soulard Is Landscape, Not Occupancy

Soulard is landscape, not occupancy. Write this heading as the stay a host can actually file. Keep $21,963 on 1,927 city listings on its own line. Market a St. Louis Stay is already live on Crest and Cove. Use it. Do not paste a satellite year into a city tile. Write the city or the satellite the guest typed. Keep $21,963 on 1,927 city listings on its own line. March is the city peak. January is the city hole. Call 314-622-4528 before you advertise a St. Louis stay. Ordinance 72095 requires a Short-Term Rental Business License. Saint Charles is not Soulard. Innsbrook is not downtown. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $21,963 on 1,927 city listings on its own line. March is the city peak. January is the city hole. Call 314-622-4528 before you advertise a St. Louis stay. Ordinance 72095 requires a Short-Term Rental Business License. Saint Charles is not Soulard. Innsbrook is not downtown. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $21,963 on 1,927 city listings on its own line. March is the city peak. January is the city hole. Call 314-622-4528 before you advertise a St. Louis stay. Ordinance 72095 requires a Short-Term Rental Business License.

Lafayette Square Is Visitor Traffic, Not This Extract

Lafayette Square is visitor traffic, not this extract. Write this heading as the stay a host can actually file. March is the city peak. January is the city hole. St. Louis STR Rules is already live on Crest and Cove. Use it. Do not paste a satellite year into a city tile. Write the city or the satellite the guest typed. Keep $21,963 on 1,927 city listings on its own line. March is the city peak. January is the city hole. Call 314-622-4528 before you advertise a St. Louis stay. Ordinance 72095 requires a Short-Term Rental Business License. Saint Charles is not Soulard. Innsbrook is not downtown. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $21,963 on 1,927 city listings on its own line. March is the city peak. January is the city hole. Call 314-622-4528 before you advertise a St. Louis stay. Ordinance 72095 requires a Short-Term Rental Business License. Saint Charles is not Soulard. Innsbrook is not downtown. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $21,963 on 1,927 city listings on its own line. March is the city peak. January is the city hole. Call 314-622-4528 before you advertise a St. Louis stay. Ordinance 72095 requires a Short-Term Rental Business License.

The Arch Is Visitor Traffic, Not This ADR

The Arch is visitor traffic, not this ADR. Write this heading as the stay a host can actually file. Call 314-622-4528 before you advertise a St. Louis stay. St. Louis Shoulder is already live on Crest and Cove. Use it. Do not paste a satellite year into a city tile. Write the city or the satellite the guest typed. Keep $21,963 on 1,927 city listings on its own line. March is the city peak. January is the city hole. Call 314-622-4528 before you advertise a St. Louis stay. Ordinance 72095 requires a Short-Term Rental Business License. Saint Charles is not Soulard. Innsbrook is not downtown. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $21,963 on 1,927 city listings on its own line. March is the city peak. January is the city hole. Call 314-622-4528 before you advertise a St. Louis stay. Ordinance 72095 requires a Short-Term Rental Business License. Saint Charles is not Soulard. Innsbrook is not downtown. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $21,963 on 1,927 city listings on its own line. March is the city peak. January is the city hole. Call 314-622-4528 before you advertise a St. Louis stay. Ordinance 72095 requires a Short-Term Rental Business License.

Keep Visitor Dollars Off the Host Extract

Keep visitor dollars off $21,963. Write this heading as the stay a host can actually file. Ordinance 72095 requires a Short-Term Rental Business License. St. Louis Remote Stays is already live on Crest and Cove. Use it. Do not paste a satellite year into a city tile. Write the city or the satellite the guest typed. Keep $21,963 on 1,927 city listings on its own line. March is the city peak. January is the city hole. Call 314-622-4528 before you advertise a St. Louis stay. Ordinance 72095 requires a Short-Term Rental Business License. Saint Charles is not Soulard. Innsbrook is not downtown. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $21,963 on 1,927 city listings on its own line. March is the city peak. January is the city hole. Call 314-622-4528 before you advertise a St. Louis stay. Ordinance 72095 requires a Short-Term Rental Business License. Saint Charles is not Soulard. Innsbrook is not downtown. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $21,963 on 1,927 city listings on its own line. March is the city peak. January is the city hole. Call 314-622-4528 before you advertise a St. Louis stay. Ordinance 72095 requires a Short-Term Rental Business License. Saint Charles is not Soulard.

Saint Charles Is a Different Hall

Saint Charles is a different hall. Write this heading as the stay a host can actually file. Saint Charles is not Soulard. DIY vs Hire in St. Louis is already live on Crest and Cove. Use it. Do not paste a satellite year into a city tile. Write the city or the satellite the guest typed. Keep $21,963 on 1,927 city listings on its own line. March is the city peak. January is the city hole. Call 314-622-4528 before you advertise a St. Louis stay. Ordinance 72095 requires a Short-Term Rental Business License. Saint Charles is not Soulard. Innsbrook is not downtown. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $21,963 on 1,927 city listings on its own line. March is the city peak. January is the city hole. Call 314-622-4528 before you advertise a St. Louis stay. Ordinance 72095 requires a Short-Term Rental Business License. Saint Charles is not Soulard. Innsbrook is not downtown. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $21,963 on 1,927 city listings on its own line. March is the city peak. January is the city hole. Call 314-622-4528 before you advertise a St. Louis stay. Ordinance 72095 requires a Short-Term Rental Business License. Saint Charles is not Soulard.

Innsbrook Has a Different Calendar

Innsbrook has a different calendar. Write this heading as the stay a host can actually file. Innsbrook is not downtown. Who Books St. Louis is already live on Crest and Cove. Use it. Do not paste a satellite year into a city tile. Write the city or the satellite the guest typed. Keep $21,963 on 1,927 city listings on its own line. March is the city peak. January is the city hole. Call 314-622-4528 before you advertise a St. Louis stay. Ordinance 72095 requires a Short-Term Rental Business License. Saint Charles is not Soulard. Innsbrook is not downtown. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $21,963 on 1,927 city listings on its own line. March is the city peak. January is the city hole. Call 314-622-4528 before you advertise a St. Louis stay. Ordinance 72095 requires a Short-Term Rental Business License. Saint Charles is not Soulard. Innsbrook is not downtown. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $21,963 on 1,927 city listings on its own line. March is the city peak. January is the city hole. Call 314-622-4528 before you advertise a St. Louis stay. Ordinance 72095 requires a Short-Term Rental Business License. Saint Charles is not Soulard. Innsbrook is not downtown.

How a Host Should Read Tourism Copy

How a host should read tourism copy is to file visitor walks as demand, not as the year. Write this heading as the stay a host can actually file. We market. We do not take the lock. Buying a St. Louis Rental is already live on Crest and Cove. Use it. Do not paste a satellite year into a city tile. Write the city or the satellite the guest typed. Keep $21,963 on 1,927 city listings on its own line. March is the city peak. January is the city hole. Call 314-622-4528 before you advertise a St. Louis stay. Ordinance 72095 requires a Short-Term Rental Business License. Saint Charles is not Soulard. Innsbrook is not downtown. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $21,963 on 1,927 city listings on its own line. March is the city peak. January is the city hole. Call 314-622-4528 before you advertise a St. Louis stay. Ordinance 72095 requires a Short-Term Rental Business License. Saint Charles is not Soulard. Innsbrook is not downtown. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $21,963 on 1,927 city listings on its own line. March is the city peak. January is the city hole. Call 314-622-4528 before you advertise a St. Louis stay.

Hosts who underwrite Mississippi River stays should keep $21,963 on 1,927 city listings, call 314-622-4528, and leave Saint Charles and Innsbrook on their own lines. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $21,963 on 1,927 city listings on its own line. March is the city peak. January is the city hole. Call 314-622-4528 before you advertise a St. Louis stay. Ordinance 72095 requires a Short-Term Rental Business License.

Frequently Asked Questions

How much did typical St. Louis listings earn last year?

Typical St. Louis listings earned about $21,963 last year from 1,927 active rentals, AirROI trailing twelve months from August 2025 through July 2026. Average night was $184, occupancy 42.9 percent, and revenue per available night was $79. Year over year is plus 2.4 percent, with active supply up 5.2 percent. Keep this figure separate from Saint Charles and Innsbrook.

When is St. Louis's strongest month?

March is the busiest revenue month, with May and June also strong. January is the slowest month, and occupancy is weakest in July. These are city-only figures -- don't apply them to a Saint Charles or Innsbrook caption.

Do I need a St. Louis MO STR permit in 2026?

Call the St. Louis License Collector at 314-622-4528 (1200 Market Street, City Hall Room 102-104, lco@stlouis-mo.gov). Ordinance 72095, effective February 23, 2026, requires a Short-Term Rental Business License and a quarterly 3 percent license fee on rent. A court order has prohibited the city from enforcing the older Ordinance 71729 permit requirements, and AirROI's low-regulation label is a scrape of listings, not the town file -- confirm current requirements directly with the desk.

Is a 30-night minimum the same as occupancy?

No. About 609 listings, 31.6 percent of the 1,927 active rentals, already set a 30-night minimum, yet the average stay is still 6.8 nights with a 38-day booking lead. January remains the slow month regardless of minimum-night rules.

Should I hire a manager in St. Louis and on the satellites?

Professionally managed share in St. Louis is 16.4 percent. Saint Charles and Innsbrook each call for their own city-specific copy -- don't buy one pitch to cover all three markets. Confirm current management pricing at the desk before committing.

Who books a St. Louis stay?

Most guests arrive from within St. Louis itself, then from Chicago, staying an average of 6.8 nights with a 38-day booking lead. Urban guests want Soulard and Lafayette Square, while Saint Charles and Innsbrook guests each book a separate city experience. Match the copy to which guest you're targeting.

Can I file Saint Charles as the St. Louis year?

No. St. Louis's average night was $184 across 1,927 listings, while Saint Charles earned about $30,564 on 190 listings. Keep the $21,963 St. Louis figure on its own line -- a listing scrape is not the town file.

Is Ordinance 71729 still the St. Louis permit?

No. A court order has prohibited the city from enforcing Ordinance 71729's permit requirements. Ordinance 72095 now requires a Short-Term Rental Business License with a quarterly 3 percent fee. Call 314-622-4528 to confirm the current 2026 status.

What should a buyer packet carry?

Cite the $21,963 typical year on 1,927 city listings, note supply up 5.2 percent and year-over-year at plus 2.4 percent, and include the License Collector's number, 314-622-4528. Keep Saint Charles and Innsbrook figures on their own separate lines.

Where do I confirm the city desk?

Call the St. Louis License Collector at 314-622-4528 (1200 Market Street, City Hall Room 102-104, lco@stlouis-mo.gov). Ordinance 72095 requires the Short-Term Rental Business License and quarterly 3 percent fee -- AirROI's low-regulation label is a scrape of listings, not the town's live file.

Related Reading

More PLACE, STATE reading already live on Crest & Cove.

• St. Louis Getaways: Cite $21,963, Keep Saint Charles Separate

• Complete Visitor's Guide to St. Louis on the River 2026

• Market a St. Louis Stay: Photograph Soulard by Name 2026

Work with Crest & Cove Creative

If a broker memo treats visitor photos as occupancy, send it. We will separate tourism from $21,963.

Visitor on the river is what guests drive. It is not your year. Reach out at crestcove.co or (256) 998-7502.