Truro, MA STR Market Report 2026: What Hosts Should Underwrite

Thomas Garner
Aug 21
8 min read

Updated: 3 days ago

Empty Highland Light on a Cape Cod bluff, no people

Most Truro listings still get sold as a generic Cape Cod Bay stay. That pitch could describe a dozen other towns, and it wastes what actually sets Town of Truro, Barnstable County, Massachusetts apart. Guests who typed Truro are looking for Highland Light, Cape Cod National Seashore, Corn Hill Beach, and Truro Vineyards. They are not looking for Rockport, and they are not looking for a blended shore year. 247 active listings sit on this market sample. Write the town you can actually walk.

Typical listings earned about $32,850 last year from 247 active rentals, AirROI trailing twelve months from August 2025 through July 2026. The average night was $433, Occupancy was 39.3 percent, Revenue per available night was $187. Year over year is minus 13.4 percent, Active supply moved 0.0 percent, keep Rockport at $36,871 on 199 listings on its own line. That is a different town.

The three strongest months are August, June, and September, August is the busiest, November is the slowest. Occupancy is weakest in January, Most guests arrive from New York, then Boston, Typical stay is 5.5 nights, booked about 88 days ahead. the hall the map names, Town Hall sits at 24 Town Hall Road, Truro, MA 02666, Tuesday through Friday in person 8 to 4. Monday is remote hours 8 to 4, closed to walk-ins, Massachusetts short-term operators register with the Department of Revenue. Statewide lodging tax still applies, AirROI's low-regulation Keep is a listing scrape, not the town file, A dedicated Truro STR permit fee was not confirmed on a primary town page this pass. leave out unverified one, Confirm 2026 at 24 Town Hall Road.

Typical Listings Earned About $32,850 Last Year

Hosts keep asking for one Cape Cod Bay number they can file, There is not one, Typical listings earned about $32,850 last year from 247 active rentals, AirROI trailing twelve months from August 2025 through July 2026. The average night was $433, Occupancy was 39.3 percent, Revenue per available night was $187. Year over year is minus 13.4 percent, keep Rockport at $36,871 on 199 listings on its own line. That is a different town.

File $32,850 on 247 listings, August 2025 through July 2026 as this town's host year. Keep Rockport at $36,871 on 199 listings on its own line. Origin is New York, then Boston. Read more in Market a Truro Stay and Truro STR Rules.

247 Active Listings Make Up This Sample

247 active listings is a real gallery. Superhost share is 47.0 percent. Professionally managed share is 30.4 percent. Evolve holds 3 listings. Treat the year as evidence for Truro, not as a corridor dashboard. Typical listings earned about $32,850 last year from 247 active rentals, AirROI trailing twelve months from August 2025 through July 2026.

Rockport Is a Different Town, With Its Own Year

Rockport published $36,871 on 199 listings. Highland Light is Truro. These are two separate years, so keep them apart rather than averaging. A buyer who needs the Rockport year should buy in Rockport. Hosts who underwrite Truro should keep $32,850 on 247 listings, call the desk the map names and leave Rockport on its own line. Guests who typed Truro are looking for Highland Light, Cape Cod National Seashore, Corn Hill Beach, and Truro Vineyards.

Keep Rockport at $36,871 on 199 listings on its own line. File $32,850 on 247 listings, August 2025 through July 2026 as this town's host year. Two halls and two years do not share a listing tile. Read more in Truro Shoulder and Truro Remote Stays.

August, June, and September Are the Strong Months

The three strongest months are August, June, and September, August is the busiest, November is the slowest. Strong months are not a promise that the calendar is full, They are the months the extract named. Price August like August, November is the slowest revenue month, They are not looking for Rockport, and they are not looking for a blended shore year.

November Is the Slowest Month

November is the slowest revenue month, Occupancy is weakest in January, write both. Stay is 5.5 nights, Lead is 88 days, A lead window is not a filled November. Typical stay is 5.5 nights, booked about 88 days ahead, write the town you can actually walk, Revenue per available night was $187.

Most Guests Arrive From New York

New York is the first origin on the guest file, Boston is second, Origin is who booked. Origin is not the product, Guests still want Highland Light, Most guests arrive from New York, then Boston. Most Truro listings still get sold as a generic Cape Cod Bay stay, Confirm 2026 before you promise a walk at Highland Light.

Origin is New York, then Boston. Origin is who booked, not the product. Typical stay is 5.5 nights on this sample. File $32,850 on 247 listings, August 2025 through July 2026 as this town's host year. Read more in Who Books a Truro Rental and Buying a Truro Rental.

A Listing Scrape Is Not the Town Permit

AirROI's low-regulation Keep is a scrape of listings, It is not the town file, Town Hall sits at 24 Town Hall Road, Truro, MA 02666. Tuesday through Friday in person 8 to 4, Monday is remote hours 8 to 4, closed to walk-ins. Massachusetts short-term operators register with the Department of Revenue, Statewide lodging tax still applies, AirROI's low-regulation Keep is a listing scrape, not the town file. A dedicated Truro STR permit fee was not confirmed on a primary town page this pass, leave out unverified one. Confirm 2026 at 24 Town Hall Road.

Hours change. Confirm 2026 at the desk the map names before you promise a walk. Leave out unverified a town permit fee this page did not confirm. File $32,850 on 247 listings, August 2025 through July 2026 as this town's host year. Read more in Buying a Truro Rental and Truro Tourism Data.

How a Host Should Read Two Halls on Two Coasts

the hall the map names Pull the tax map first. Then call the desk the map names. Hours change. Confirm 2026 before you promise a walk at Highland Light. Confirm 2026 at 24 Town Hall Road. Read Truro Shoulder and Truro Remote Stays before you mix the towns.

Hosts who underwrite Truro should keep $32,850 on 247 listings, call the desk the map names and leave Rockport on its own line. Read Truro Shoulder and Truro Remote Stays before you mix the towns. Keep Rockport at $36,871 on 199 listings on its own line. Then call the desk the map names.

Frequently Asked Questions

What did typical listings earn on this market sample?

Hosts keep asking for one Cape Cod Bay number they can file. Typical listings earned about $32,850 last year from 247 active rentals, AirROI trailing twelve months from August 2025 through July 2026. Revenue per available night was $187. Year over year is minus 13.4 percent. Keep Rockport at $36,871 on 199 listings on its own line.

How large is the sample, and which way did it move?

247 active listings is a real gallery. Superhost share is 47.0 percent. Professionally managed share is 30.4 percent. Treat the year as evidence for Truro, not as a corridor dashboard. Typical listings earned about $32,850 last year from 247 active rentals, AirROI trailing twelve months from August 2025 through July 2026. Hosts who underwrite Truro should keep $32,850 on 247 listings, call the desk the map names and leave Rockport on its own line.

Can I fold the other town into this year?

Rockport published $36,871 on 199 listings. These are two separate years, so keep them apart rather than averaging. A buyer who needs the Rockport year should buy in Rockport. Keep Rockport at $36,871 on 199 listings on its own line. Write Highland Light you can name and keep the other town out of the title. Hosts who underwrite Truro should keep $32,850 on 247 listings, call the desk the map names and leave Rockport on its own line.

Which months are strongest?

The three strongest months are August, June, and September. Strong months are not a promise that the calendar is full. They are the months the extract named. Confirm 2026 at hall before you promise a walk. Confirm 2026 before you promise a walk at Highland Light. Confirm 2026 at 24 Town Hall Road. Town Hall sits at 24 Town Hall Road, Truro, MA 02666.

When is this market slowest?

November is the slowest revenue month, Occupancy is weakest in January, A lead window is not a filled November. Photograph the walk you can actually finish from this driveway, write the town you can actually walk, A dedicated Truro STR permit fee was not confirmed on a primary town page this pass. That pitch could describe a dozen other towns, and it wastes what actually sets Town of Truro, Barnstable County, Massachusetts apart.

Where do most guests arrive from?

New York is the first origin on the guest file. Guests still want Highland Light. Most guests arrive from New York, then Boston. Origin is New York, then Boston. Guests who typed Truro are looking for Highland Light, Cape Cod National Seashore, Corn Hill Beach, and Truro Vineyards. Most Truro listings still get sold as a generic Cape Cod Bay stay.

Does the listing scrape equal a town permit?

AirROI's low-regulation Keep is a scrape of listings. Town Hall sits at 24 Town Hall Road, Truro, MA 02666. Tuesday through Friday in person 8 to 4. Monday is remote hours 8 to 4, closed to walk-ins. Massachusetts short-term operators register with the Department of Revenue. Statewide lodging tax still applies. AirROI's low-regulation Keep is a listing scrape, not the town file.

How should a host read two halls on two coasts?

the hall the map names Pull the tax map first. Then call the desk the map names. Confirm 2026 before you promise a walk at Highland Light. Read Truro Shoulder and Truro Remote Stays before you mix the towns. Read more in Truro Shoulder and Truro Remote Stays. Confirm 2026 at the desk the map names before you promise a walk.

Work with Crest & Cove Creative

Truro STR marketing fails when a costume Cape Cod packet replaces what this driveway can keep overnight. Guests deserve the stay the gallery and house rules can actually hold.

We help independent hosts keep Truro stay lines honest against the overnight they can deliver, with a line this driveway cannot keep left on labeled lines. Decide what you can rewrite yourself this week, then hire only the gap that remains. Send the live listing if the about block still could sit on the wrong town.

Reach out at crestcove.co or (256) 998-7502.