Venice, FL STR Market Report 2026: $23,482, Its Own Year
Updated: Aug 28
Venice, Florida published a typical year of $23,482 across 362 listings for the AirROI vintage running August 2025 through July 2026. Average daily rate came in at $260, occupancy at 38.8 percent, and revenue per available night at $104. Those four figures, the typical year, the ADR, the occupancy rate, and the RevPAR, are the ones that should anchor any pricing conversation, buyer packet, or listing description built around this specific market, and they describe the incorporated City of Venice specifically, not the broader Sarasota County coastline it sits on.
Guests who typed Venice into a search bar are asking for West Venice Avenue, the Nolen-planned downtown grid, Caspersen Beach as landscape, and the Venice Fishing Pier. They are not asking for Siesta Key, and they are not asking for South Venice, the unincorporated area immediately to the city's south that publishes its own separate AirROI market with its own separate numbers. Confusing the three is one of the more common and consequential mistakes a buyer packet or a listing description can make in this corner of Sarasota County.
This report walks through the full published market year for the City of Venice market specifically: the headline revenue figures, the peak and low seasons, the guest profile, the property mix, and how this market compares honestly to its two most easily confused neighbors, South Venice and Siesta Key, so a host or a buyer can build pricing and marketing decisions on the number this specific market actually published rather than a number borrowed from next door.
It is worth being explicit about why this level of precision matters beyond simple accuracy for its own sake. A guest who books a Venice stay expecting the walkable, historic downtown character the listing photos implied, and instead finds themselves on a South Venice canal lot with a longer drive to West Venice Avenue, is a guest primed for a disappointed review regardless of how nice the actual property is. A buyer who underwrites a Venice acquisition against a blended Gulf-coast average that quietly includes Siesta Key's much higher figures is a buyer who will be surprised, unpleasantly, by the real numbers the first full year the property actually operates. This is not legal advice.
$23,482 Is the Venice Year
$23,482 is the typical year on the City of Venice market specifically. ADR is $260. Occupancy is 38.8 percent. RevPAR is $104. The vintage is August 2025 through July 2026. Entire-home listings make up 89.2 percent of the sample, and houses specifically account for 67.1 percent of that mix, meaning this is overwhelmingly a single-family and entire-property market rather than a condo-and-shared-space one.
A buyer packet that pastes $23,482 onto Siesta Key letterhead is already wrong before the first rate assumption. A packet that lifts South Venice's $23,646 figure because both names sit on the same general Gulf stretch is also wrong; South Venice runs its own market on 270 listings, a different sample entirely. Year-over-year revenue on this vintage moved minus 0.4 percent, essentially flat, while supply grew 17.5 percent, meaning the market absorbed meaningfully more listing stock over the period without typical revenue per listing moving materially in either direction. Softest revenue month is September, and peak month is March. A broker memo that sells a blended Gulf-coast year in place of these specific figures should be sent back for correction.
362 Listings Is the City Count
362 listings is the sample size behind the City of Venice's published market year, and that count is itself part of the published data, not a rounding error against a broader Sarasota County map. South Venice prints 270 listings on its own separate market. Those are two different desks with two different sample sizes, and neither one should be quietly folded into the other.
362 listings do not mint a Siesta Key year. Siesta Key is a much larger, higher-end market at 1,326 listings on its own separate market entirely, with a published typical year of $59,321, more than double Venice's figure. Venice versus South Venice exists specifically so these two closely-named identities stay apart on their own published years rather than blurring into one Gulf-coast average. 362 listings travel with the deed, not with the zip code or the general coastline the property happens to sit on.
Sarasota County Tourist Development Tax sits at 6 percent on rentals of six months or less, collected by the Sarasota County Tax Collector at (941) 861-8300. City Desk for Venice sits at 401 W Venice Avenue, Venice, FL 34285, and business tax receipt questions for a city-limits parcel route through Planning and Zoning there. A host confirming which desk applies to their specific parcel should start with a tax map check before assuming city rules apply to a South Venice address.
South Venice's $23,646 Stays on Its Own Line
South Venice is unincorporated Sarasota County immediately south of the city. It is not a second name for the City of Venice, and it does not share a business tax receipt desk with the incorporated city. Typical year on the South Venice market is $23,646 on 270 listings, ADR $228, occupancy 38.4 percent, RevPAR $96, figures close enough to Venice's own that a careless comparison could mistake them for the same market, but they are not.
January sits on Venice's own peak-3, alongside March and February. January does not sit on South Venice's peak-3 the same way, and flattening January onto both market uniformly is exactly how a host or a broker mints a blended Gulf-coast year that neither published market would actually support. Two Town Towns, already live on Crest & Cove, keeps January and the rest of each market's own calendar on the correct town.
Do not steal a South Venice stay as though it were a City of Venice overnight, and do not mint a blended Gulf-coast file out of 362 listings and 270 listings combined. One published market year market here is the City of Venice. The other published market year market is South Venice, and a buyer packet, listing description, or pricing model should keep both lines distinct.
March, February, and January Carry This Desk
The money months on the City of Venice market are March, February, and January, in that order of strength, with March as the single strongest month on the current AirROI peak-3 for the August 2025 through July 2026 vintage. This is not leftover assumption or generic Florida-winter logic; it is the specific peak-3 this sample published for this specific market.
Stay length across the vintage is 8.3 nights, with a booking lead time of 68 days. ADR is $260 and occupancy is 38.8 percent. A peak-season stay on this market is best understood as a longer Gulf-coast week booked with roughly a two-month lead, not a short weekend trip. Hosts who imported a leftover summer-season calendar habit may be tempted to discount January because school is still in session nationally, but that instinct is wrong here specifically: January carries this desk alongside March and February, and South Venice does not share exactly the same peak-3 pattern, so a Venice-specific calendar should not borrow a South Venice or a generic assumption in its place.
September Is the Hole, July and August Sit Low
September is the softest revenue month on the City of Venice extract. The low stretch runs July, August, and September together, and the hole is a named, specific fact from the data rather than a leftover guess or a reason to guess an ad hoc weekly markdown this report does not actually support.
113 listings on this market sample, 31.2 percent of the full 362-listing count, already set a 30-plus night minimum stay. That is a listing setting a host chose, not a filled September; a 30-plus setting does not convert the named low stretch into a booked one on its own. A remote-worker-targeted listing strategy can write specifically to this hole if the property genuinely suits an extended stay, but the setting itself is not proof of occupancy, and a buyer packet should not treat it as one.
July and August sit in the same low stretch as September but are not identical to it. Do not treat July as a second March, and do not treat August as an early peak simply because it precedes the named low month. Three soft months exist on this market; one of them, September, is the specifically named hole, and pricing strategy should reflect that distinction rather than treating all three months as interchangeable.
Orlando Is Origin, Venice Is the City
Orlando is the named origin city on the Venice extract, meaning it is the drive-market city guests most often booked from. That origin describes who booked, not what this market's product actually is; Venice is the destination, and Orlando is simply where a meaningful share of its guests are traveling from. The extract names Orlando as the origin without publishing a specific guest-share percentage alongside it, so a buyer packet should not guess an Orlando-guest percentage that this data does not actually support.
Distance from Orlando does not move the extract's own figures. Tamiami Trail is the physical road connecting the two, a fact about geography, not about guest identity or market performance. Complete Visitor's Guide to Venice, FL, already live on Crest & Cove, is the right place to describe the drive itself for guest-facing copy; this market report should not wear Orlando as though it were the whole guest base or the year's defining feature. South Venice's own origin city is Miami, and Siesta Key's is New York, three genuinely different origin patterns across three genuinely different market that should not be blended into one regional guest profile.
If a packet still files Venice's guest base as primarily Orlando-driven without a supporting percentage, or treats Orlando origin as though it changes the $23,482 typical year, the packet is wrong before the first rate assumption gets made. Origin is a fact about travel patterns. It is not occupancy, and it is not ADR.
113 Listings Already Set a 30-Plus Night Minimum
113 listings, 31.2 percent of the 362-listing sample, already set a 30-plus night minimum stay, making it the single most common minimum-stay length on this market. Stay length across the full sample is still 8.3 nights on average, meaning that even with nearly a third of listings filtering for month-plus stays, the typical booked stay across the whole market remains far shorter than a full month.
Most of this desk is still built around a longer week with roughly a two-month booking lead rather than either short weekend trips or true month-long extended stays. DIY vs. Hire in Venice, already live on Crest & Cove, frames this as fundamentally a copy problem as much as an operations problem: the real risk across these 362 listings is generic Gulf-beach language that could describe any Florida coastal town, not a missing national brand or a missing management company.
Professionally managed share on this sample is 11.0 percent, with Evolve holding 4 listings, meaning independent hosts still write and control the overwhelming majority of this market's listing copy and pricing decisions. Origin remains Orlando as the named drive market. Serve the guest who actually typed Venice specifically into a search, not a generic Gulf-coast persona.
How a Host Should Read Two Gulf market
Read the published market year as one City of Venice year and one separately labeled South Venice market, never blended into a single Gulf-coast average. Venice: $23,482 on 362 listings, ADR $260, occupancy 38.8 percent, RevPAR $104, peak-3 March, February, and January. South Venice: $23,646 on 270 listings, ADR $228, occupancy 38.4 percent, RevPAR $96, its own separate peak-3 pattern that does not mirror Venice's exactly.
A remote-worker week is a desk-specific marketing question, not a costume applied uniformly across the calendar. Stay length is 8.3 nights on the Venice market, and 113 listings already set a 30-plus night minimum; a setting already present on the extract is not, by itself, a filled September. How to Market a Venice Stay, already live on Crest & Cove, is the companion resource for hosts ready to build listing copy around West Venice Avenue, Caspersen Beach, and the Venice Fishing Pier specifically, once this report's own numbers are the ones anchoring the pricing conversation.
If a packet still files Venice as though it were Siesta Key, confirm the address and send it back. Confirm the clerk at (941) 882-7446 if the parcel sits inside City of Venice limits, or confirm the tax map if the parcel is South Venice instead. Price the month the extract actually named as peak, and price the month it actually named as the hole, rather than a generically assumed Florida seasonal pattern.
What the Rising Supply Figure Means for a 2026 Pricing Plan
Active supply growing 17.5 percent while typical revenue moved essentially flat, minus 0.4 percent year over year, is a combination worth sitting with specifically rather than skimming past. It means the City of Venice absorbed a meaningfully larger pool of competing listings over the vintage period without the typical listing's revenue eroding materially, which is a genuinely different story than a market where rising supply is actively cannibalizing existing hosts' bookings.
That said, flat typical revenue against rising supply is not the same as a market where every host can expect to hold their prior year's numbers automatically. It more likely means demand grew roughly in step with new listing stock, and a host entering in 2026 should expect real competition from that added supply, particularly in the named low stretch of July, August, and September, where an already-soft month faces more listings competing for the same reduced guest pool. Differentiated listing copy tied to West Venice Avenue, Caspersen Beach, or the fishing pier specifically, rather than generic Gulf-coast language, matters more in a market absorbing this much new supply than it would in a flatter, more stable one.
What a 2026 Buyer or New Host Should Actually Underwrite
A buyer or a new host evaluating a City of Venice acquisition in 2026 should underwrite against this market's own published figures specifically: the $23,482 typical year, the $260 ADR, the 38.8 percent occupancy rate, and the $104 RevPAR, applied to a 362-listing sample large enough to give reasonable confidence in the shape of the market. That sample size is a meaningful advantage over a market like Patagonia's 12-listing extract in a different state entirely, or even South Venice's smaller listing set; a larger sample smooths out individual-property variance in a way a small one cannot.
The entire-home, house-heavy property mix, 89.2 percent entire-home and 67.1 percent houses specifically, suggests this market rewards a genuine standalone-house product over a condo or shared-space unit, which should factor into acquisition criteria for a buyer specifically targeting this market rather than the broader Sarasota County coastline. Confirm the parcel's actual jurisdiction, City of Venice versus unincorporated South Venice, before finalizing any acquisition, since that determines which business tax desk and which specific set of local requirements apply.
The 68-day average booking lead time is also worth building into a 2026 revenue-management plan directly: with roughly two months of typical advance notice, a host has real room to adjust pricing dynamically as a specific week fills, rather than needing to guess final occupancy weeks ahead of arrival. That lead time is long enough to react to booking pace without being so long that early-window pricing decisions lock in a full season's rate before real demand signals actually appear in the booking calendar.
Related Reading
More Venice, Florida reading already live on Crest & Cove.
Frequently Asked Questions
What did Venice, Florida short-term rentals earn in the latest published year?
Venice published a typical year of $23,482 across 362 listings for the August 2025 through July 2026 AirROI vintage. Average daily rate came in at $260, occupancy at 38.8 percent, and RevPAR at $104. Year-over-year revenue moved minus 0.4 percent, essentially flat, while active supply grew 17.5 percent over the same period, meaning the market absorbed meaningfully more listing stock without typical per-listing revenue shifting materially in either direction. These figures describe the incorporated City of Venice specifically, not South Venice or the broader Sarasota County coastline.
What is the peak season for Venice rentals?
Venice's peak-3 is March, February, and January, with March as the single strongest month on the current AirROI extract. September is the named revenue hole, and the broader low stretch runs July through September together. Stay length across the vintage averages 8.3 nights with a 68-day booking lead, meaning a typical peak-season booking is a longer Gulf-coast week planned roughly two months in advance rather than a last-minute short trip.
Is South Venice the same market as the City of Venice?
No. South Venice is unincorporated Sarasota County immediately south of the city, and it publishes its own separate AirROI market: a typical year of $23,646 on 270 listings, with a $228 ADR and 38.4 percent occupancy. Its peak-3 pattern does not mirror the City of Venice's exactly, and its origin guest city, Miami, differs from Venice's own Orlando origin. The two market are close enough in headline numbers to invite confusion, but they are separate published markets that should stay on separate lines in any packet.
Can I use Siesta Key numbers to benchmark a Venice listing?
No. Siesta Key is a much larger, higher-end market at 1,326 listings with a published typical year of $59,321, more than double Venice's own $23,482 figure, and it sits on its own AirROI market entirely separate from Venice. Siesta Key's origin guest city, New York, also differs meaningfully from Venice's Orlando origin. Blending Siesta Key figures into a Venice pricing model or buyer packet would badly overstate what a Venice property can realistically expect to earn.
Where does the tourist development tax get collected for a Venice rental?
The Sarasota County Tourist Development Tax is 6 percent on rentals of six months or less, and it's collected by the Sarasota County Tax Collector at (941) 861-8300. Business tax receipt questions for a City of Venice parcel specifically route through Planning and Zoning at City Desk, 401 W Venice Avenue, Venice, FL 34285, reachable at (941) 882-7446. A South Venice parcel, being unincorporated county land, does not carry the same city business tax receipt requirement, though the county's 6 percent tourist tax still applies there too.
How common is a 30-plus night minimum stay in Venice?
113 listings, or 31.2 percent of the 362-listing sample, already set a 30-plus night minimum, making it the single most common minimum-stay length on this market. That's a listing-level setting a host chose, though, not proof those units actually stay booked through the calendar; overall average stay length across the full sample remains 8.3 nights, meaning most bookings, even on listings with a 30-plus filter, are shorter than the filter itself suggests.
Where do Venice's guests come from?
Orlando is named as the origin city on the Venice extract, meaning it's the drive market guests most often booked from, though no specific guest-share percentage was published alongside that origin label. Hosts and buyer packets should not guess an Orlando-guest percentage this data doesn't support. South Venice's own origin city is Miami, and Siesta Key's is New York, three distinct guest-origin patterns across three separate Gulf-coast market that should not be blended into one regional profile.
What kind of property is typical on the Venice market sample?
Entire-home listings make up 89.2 percent of the Venice sample, and houses specifically account for 67.1 percent of that entire-home mix, making this overwhelmingly a single-family, whole-property market rather than a condo-heavy one. Professionally managed share sits at 11.0 percent, with Evolve holding 4 listings, meaning independent hosts write and control the large majority of this market's listing copy and pricing decisions rather than a national management brand.
Does a 30-plus night minimum mean a Venice listing has filled its slow season?
No. A 30-plus night minimum stay setting appears on 113 of Venice's 362 listings, but that's a host-controlled listing setting, not a measurement of actual occupancy through September, the market's named softest revenue month. Average stay length across the full sample remains 8.3 nights, and the low stretch of July, August, and September is a specific, named fact from the extract, not a reason to assume a 30-plus filter has quietly converted the hole into a booked month.
How should a buyer packet correctly cite the City of Venice's numbers?
Cite the $23,482 typical year on 362 listings, the $260 ADR, 38.8 percent occupancy, and $104 RevPAR for the August 2025 through July 2026 vintage, and label them explicitly as City of Venice figures. Keep South Venice's separate $23,646 figure on 270 listings, and Siesta Key's separate $59,321 figure on 1,326 listings, each clearly labeled rather than blended into a single Gulf-coast average. A packet built this way withstands scrutiny from a buyer who checks the source data directly.
Work with Crest & Cove Creative
Venice, FL STR Market Report 2026: $23,482, Its Own Year only works when the listing shows operable facts guests can check. Cut soft slogans that hide the real stay.
We help Venice hosts keep listing and buyer copy tied to this market's own $23,482 year, not a borrowed figure. Get your Venice listing built on real numbers at crestcove.co/audit or (256) 998-7502. Send the live listing draft and the facts you can actually cite.
Reach out at crestcove.co or (256) 998-7502.
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