Who Books Little Rock: October Weeks, SoMa, Clinton Center

Thomas Garner
2 days ago
7 min read

Empty Hillcrest Little Rock residential street, no people

October is the busiest month. Little Rock is origin, then Austin. Do not sell a blended North Little Rock stay. AirROI's current Little Rock extract, August 2025 through July 2026, pins typical listings at about $15,505 a year on 453 active rentals. The average night was $149. Occupancy was 40.1 percent. Revenue per available night was $59. Year over year is minus 6.2 percent. Supply held steady. Call Little Rock Treasury at 501-371-4568. Planning and Development sits at 723 West Markham Street; Planning Manager 501-371-4789. Short-term rentals are properties rented for 29 days or less. The Board of Directors adopted the ordinance June 20, 2023 after ten deferrals. The city caps STR permits at 500. Owner-occupied STR-1 uses a special-use permit. Non-owner-occupied STR-2 uses planned-development zoning. The Treasury form for owners of three or fewer units lists a $35 annual fee. Confirm remaining inspection fees at Planning. A March 2026 Planning staff report listed 141 STR-1 and STR-2 in the city database. That count is not AirROI's 453 listings. Confirm remaining cap slots before you advertise. Arkansas state sales tax is 6.5 percent. State tourism tax is 2 percent. Little Rock A&P lodging tax is 4 percent; call 501-370-3204. Confirm remaining Pulaski and city sales tax at DFA. Confirm 2026. AirROI's low-regulation label and 0 licensed listings are a scrape, not the permit file.

October Is the Busiest Month

October is the busiest month. March and December are still strong. July is slow. Occupancy is weakest in July. Little Rock Getaways is already live on Crest and Cove. Use it for the related stay, not as a blended year. Read that line as Little Rock evidence, not as a metro dashboard. A neighbor year stays on its own line. If a packet still averages two towns, the underwrite is already wrong. Send the address before anyone files a blended caption.

Most Guests Arrive from Little Rock, Then Austin

Most guests arrive from Little Rock, then Austin. Stay is 7.4 nights. Lead is 28 days. Market a Little Rock Stay is already live on Crest and Cove. Use it for the related stay, not as a blended year. Read that line as Little Rock evidence, not as a metro dashboard. A neighbor year stays on its own line. If a packet still averages two towns, the underwrite is already wrong. Send the address before anyone files a blended caption.

Downtown Guests Want the River Market

The downtown guest wants the River Market and a real city night. Design-forward copy, not a suburb bunk. Little Rock STR Rules is already live on Crest and Cove. Use it for the related stay, not as a blended year. Read that line as Little Rock evidence, not as a metro dashboard. A neighbor year stays on its own line. If a packet still averages two towns, the underwrite is already wrong. Send the address before anyone files a blended caption.

SoMa Guests Want a Different Block

The SoMa guest wants South Main, not a generic capital caption. Little Rock Shoulder is already live on Crest and Cove. Use it for the related stay, not as a blended year. Read that line as Little Rock evidence, not as a metro dashboard. A neighbor year stays on its own line. If a packet still averages two towns, the underwrite is already wrong. Send the address before anyone files a blended caption.

Hillcrest Guests Want a Quieter Street

The Hillcrest guest wants a quieter street near downtown. Photos should match the house. Little Rock Remote Stays is already live on Crest and Cove. Use it for the related stay, not as a blended year. Read that line as Little Rock evidence, not as a metro dashboard. A neighbor year stays on its own line. If a packet still averages two towns, the underwrite is already wrong. Send the address before anyone files a blended caption.

The North Little Rock Guest Books a Separate City

The North Little Rock guest books a separate city. North Little Rock listings earned about $13,266 last year from 105 active rentals on the current AirROI extract. Keep that stay on its own line. North Little Rock is another hall. DIY vs Hire in Little Rock is already live on Crest and Cove. Use it for the related stay, not as a blended year.

Photos Should Match the House That Exists

Do not blend four occasions on one tile. Serve the guest who typed the stay. Buying a Little Rock Rental is already live on Crest and Cove. Use it for the related stay, not as a blended year. Read that line as Little Rock evidence, not as a metro dashboard. A neighbor year stays on its own line. If a packet still averages two towns, the underwrite is already wrong. Send the address before anyone files a blended caption.

Who This Market Fits

Who this market fits is the guest you can actually host. Keep North Little Rock and Conway on their own lines. Little Rock Tourism Data is already live on Crest and Cove. Use it for the related stay, not as a blended year. Read that line as Little Rock evidence, not as a metro dashboard. A neighbor year stays on its own line. If a packet still averages two towns, the underwrite is already wrong. Send the address before anyone files a blended caption.

Hosts who underwrite Arkansas capital stays should keep $15,505 on 453 city listings, confirm remaining 500-cap slots at Planning, and leave North Little Rock and Conway on their own lines. We market. We do not take the lock. Read that line as Little Rock evidence, not as a metro dashboard. A neighbor year stays on its own line. If a packet still averages two towns, the underwrite is already wrong. Send the address before anyone files a blended caption.

Frequently Asked Questions

How much did typical Little Rock listings earn last year?

AirROI's current Little Rock extract, August 2025 through July 2026, pins typical listings at about $15,505 a year on 453 active rentals. The average night was $149, occupancy was 40.1 percent, and revenue per available night was $59. Year over year is down 6.2 percent, with supply holding roughly steady. Keep North Little Rock figures on their own line.

When is Little Rock's strongest month?

October is the busiest revenue month, with March and December also running strong. July is the slowest month and the weakest for occupancy. Price the named peak and the named hole accordingly rather than treating a satellite calendar as this city's own.

Do I need a Little Rock STR permit in 2026?

Yes. Call Little Rock Treasury at 501-371-4568; Planning and Development sits at 723 West Markham Street, Planning Manager 501-371-4789. Short-term rentals are properties rented for 29 days or less, under an ordinance the Board of Directors adopted June 20, 2023 after ten deferrals. The city caps STR permits at 500 total. Owner-occupied STR-1 uses a special-use permit; non-owner-occupied STR-2 uses planned-development zoning. The Treasury form for owners of three or fewer units lists a $35 annual fee — confirm any additional inspection fees at Planning.

Is a 30-night minimum the same as occupancy?

No. About 122 listings, 26.9 percent of the 453 active rentals, carry a 30-night minimum — that's a platform setting a host chose, not a measure of how full the property runs. Little Rock's real stay length is 7.4 nights, booked roughly 28 days out, and July stays the slow month regardless of any minimum-night filter.

Should I hire a manager in Little Rock and on the satellites?

Professional management covers just 7.3 percent of Little Rock listings; the largest local operator, Christopher, holds 9. North Little Rock and Conway each reward their own separate-city copy — independent hosts still write most of this market, and a satellite host paying city-scale management for the wrong caption is buying the wrong product.

Who books a Little Rock stay?

Most guests arrive from within Little Rock itself, then from Austin, staying about 7.4 nights on roughly 28 days' notice. Downtown, SoMa, and Hillcrest each read as different occasions to a guest, and North Little Rock guests are booking a separate city entirely. Serve the guest who actually typed Little Rock rather than a blended metro caption.

Can I file North Little Rock numbers as the Little Rock year?

No. Little Rock's average night was $149 across 453 listings, while North Little Rock earned about $13,266 across 105 listings on its own extract. Keep the $15,505 Little Rock figure on its own line rather than blending the two cities.

Does the 500-permit cap still apply?

Yes. Confirm remaining slots directly with Planning — a March 2026 staff report listed 141 active STR-1 and STR-2 permits, which is a different count than AirROI's 453 active listings. Don't treat the listings count as the permit roster; confirm current cap status at the hall before advertising toward it.

What should a buyer packet carry?

Cite $15,505 in typical annual revenue on 453 city listings, year over year down 6.2 percent, and supply holding roughly steady. Note the permit contact at 501-371-4568 and keep North Little Rock figures labeled separately from the city number.

Where do I confirm the city desk?

Call Little Rock Treasury at 501-371-4568, or Planning and Development at 723 West Markham Street, 501-371-4789. That office confirms the current STR-1/STR-2 permit process, the 500-unit cap, and 2026 fees — not a scraped listings-site regulation label.

Work with Crest & Cove Creative

If one tile tries to hold SoMa and Argenta, send it. We will split the stays.

Serve the guest who typed Little Rock, not a blended metro caption. Reach out at crestcove.co or (256) 998-7502.