Williamstown STR Report 2026: Purple Valley Year, Not Berkshires Blend

Most Williamstown listings still get sold as a generic Berkshires getaway. Guests who typed Williamstown want the Clark, Spring Street, and Williams College, not MASS MoCA in North Adams.\n\nDo not average these years. AirROI Williamstown, updated 2026-08-08, August 2025 through July 2026: $34,750 per year, n=93, occupancy 37.2 percent, ADR $399, RevPAR $140. Revenue growth year over year is down 6.0 percent. Supply grew 9.4 percent. That typical year is under the $45,000 gate. AirDNA, updated September 1, 2026: $36.9K, n=195, occupancy 51 percent, ADR $232. Listing count and ADR disagree hard with AirROI. Keep both lines. Rabbu, as of April 27, 2026: $47,379 per year, n=49, occupancy 31 percent, ADR $369. Do not credit Awning for that pair. Present all three. Never average. Great Barrington AirROI, updated 2026-08-08: $42,830 per year, n=166, occupancy 37.4 percent, ADR $399. Keep it on the Great Barrington line. Never blend it into Williamstown. North Adams is a different city. MASS MoCA sits in North Adams, not Williamstown. Berkshire County does not issue STR licenses.\n\nDo not file Great Barrington $42,830 as this town year. Do not average $34,750 with $47,379. Do not put MASS MoCA in a Williamstown caption. AirROI occupancy 37.2 percent is moderate, not booked-solid. Peak month on AirROI is August. Lowest month is March. Campus weeks and foliage weeks are different products. Do not price March like October. Do not invent festival attendance.\n\n## Market: Keep The Years On Separate Lines\nOn this Williamstown market: keep the years on separate lines section, hosts should keep the next sourced line on its own page and keep neighbor towns labeled. Do not average these years. AirROI Williamstown, updated 2026-08-08, August 2025 through July 2026: $34,750 per year, n=93, occupancy 37.2 percent, ADR $399, RevPAR $140. Revenue growth year over year is down 6.0 percent. Supply grew 9.4 percent. That typical year is under the $45,000 gate. AirDNA, updated September 1, 2026: $36.9K, n=195, occupancy 51 percent, ADR $232. Listing count and ADR disagree hard with AirROI. Keep both lines. Rabbu, as of April 27, 2026: $47,379 per year, n=49, occupancy 31 percent, ADR $369. Do not credit Awning for that pair. Present all three. Never average.\n\nThe second paragraph of market: keep the years on separate lines is a different job than the first: apply the fact to photos, calendar, or the desk, then stop inventing dollars. Zoning Bylaw section 70-6.3 was added May 22, 2025, Annual Town Meeting Article 26. In residential districts under section 70-2.1, no dwelling unit may be used as a short-term rental for more than 90 cumulative days in a calendar year. Exceptions include owner-occupied bedrooms, an accessory dwelling with the owner in the principal dwelling, a principal dwelling with the owner in an associated accessory dwelling, and a servicemember or Foreign Service carve-out as printed in the bylaw. Nonresidential districts where dwellings are allowed have no calendar-year day limit. The vote was 219 in favor and 25 opposed. This is not legal advice.\n\nRead more in Market a Williamstown Stay Without Borrowing MAS and Remote Work in Williamstown: A Desk Near Campus,.\n\n## Market: The 90-Day Cap Is Not A Listing Scrape\nOn this Williamstown market: the 90-day cap is not a listing scrape section, hosts should keep the next sourced line on its own page and keep neighbor towns labeled. Great Barrington AirROI, updated 2026-08-08: $42,830 per year, n=166, occupancy 37.4 percent, ADR $399. Keep it on the Great Barrington line. Never blend it into Williamstown. North Adams is a different city. MASS MoCA sits in North Adams, not Williamstown. Berkshire County does not issue STR licenses.\n\nThe second paragraph of market: the 90-day cap is not a listing scrape is a different job than the first: apply the fact to photos, calendar, or the desk, then stop inventing dollars. There is no town STR registration portal and no STR permit dollar amount on the live town pages. Omit invented fees. Board of Health Chapter 154 inspections still apply; the live rental page says a fee is paid but does not print the dollar amount. Omit that dollar too. Massachusetts room occupancy excise is 5.7 percent at the state. Do not invent a Williamstown local rooms percent until a live DLS table is fetched.\n\nRead more in Williamstown STR Rules: The 90-Day Cap Town Meet and DIY vs Hire: Williamstown Listings That Still Re.\n\n## Market: Great Barrington Does Not Travel Onto This Driveway\nOn this Williamstown market: great barrington does not travel onto this driveway section, hosts should keep the next sourced line on its own page and keep neighbor towns labeled. AirROI occupancy 37.2 percent is moderate, not booked-solid. Peak month on AirROI is August. Lowest month is March. Campus weeks and foliage weeks are different products. Do not price March like October. Do not invent festival attendance.\n\nThe second paragraph of market: great barrington does not travel onto this driveway is a different job than the first: apply the fact to photos, calendar, or the desk, then stop inventing dollars. Legal name: Town of Williamstown, Berkshire County, Massachusetts. Town offices at 31 North Street. Williams College and the Clark Art Institute at 225 South Street are in this town. MASS MoCA is at 1040 MASS MoCA Way in North Adams. Great Barrington is a South County town with its own 150-day desk. Do not borrow either as this driveway.\n\nRead more in Williamstown Shoulder: Price Foliage and Campus and Who Books a Williamstown Rental: Clark, Campus, .\n\n## Market: MASS MoCA Is North Adams\nOn this Williamstown market: mass moca is north adams section, hosts should keep the next sourced line on its own page and keep neighbor towns labeled. Zoning Bylaw section 70-6.3 was added May 22, 2025, Annual Town Meeting Article 26. In residential districts under section 70-2.1, no dwelling unit may be used as a short-term rental for more than 90 cumulative days in a calendar year. Exceptions include owner-occupied bedrooms, an accessory dwelling with the owner in the principal dwelling, a principal dwelling with the owner in an associated accessory dwelling, and a servicemember or Foreign Service carve-out as printed in the bylaw. Nonresidential districts where dwellings are allowed have no calendar-year day limit. The vote was 219 in favor and 25 opposed. This is not legal advice.\n\nThe second paragraph of market: mass moca is north adams is a different job than the first: apply the fact to photos, calendar, or the desk, then stop inventing dollars. n=93 is the AirROI sample. n=195 is the AirDNA sample. n=49 is the Rabbu sample. Planning Board member Ken Kuttner told WAMC in May 2025 there were 168 short-term rentals in town. That 168 is a broader operator count. Own line. Never blend it into Airbnb n. No official Williamstown-town visitor count. Berkshire County visitor spend in the 2024 Dean Runyan table is $839.3 million. That is COUNTY, not town. Dedicated tourism post is skipped.\n\nRead more in Remote Work in Williamstown: A Desk Near Campus, and Buying a Williamstown Rental in 2026: Underwrite.\n\n## Market: Campus Weeks Are Not Foliage Weeks\nOn this Williamstown market: campus weeks are not foliage weeks section, hosts should keep the next sourced line on its own page and keep neighbor towns labeled. There is no town STR registration portal and no STR permit dollar amount on the live town pages. Omit invented fees. Board of Health Chapter 154 inspections still apply; the live rental page says a fee is paid but does not print the dollar amount. Omit that dollar too. Massachusetts room occupancy excise is 5.7 percent at the state. Do not invent a Williamstown local rooms percent until a live DLS table is fetched.\n\nThe second paragraph of market: campus weeks are not foliage weeks is a different job than the first: apply the fact to photos, calendar, or the desk, then stop inventing dollars. This is not legal advice. Hosts confirm the 90-day cap and Board of Health inspection path before listing. We market. We do not take the lock.\n\nRead more in DIY vs Hire: Williamstown Listings That Still Re and Complete Visitors Guide to Williamstown for Inde.\n\n## Market: Omit Invented Permit Dollars\nOn this Williamstown market: omit invented permit dollars section, hosts should keep the next sourced line on its own page and keep neighbor towns labeled. Legal name: Town of Williamstown, Berkshire County, Massachusetts. Town offices at 31 North Street. Williams College and the Clark Art Institute at 225 South Street are in this town. MASS MoCA is at 1040 MASS MoCA Way in North Adams. Great Barrington is a South County town with its own 150-day desk. Do not borrow either as this driveway.\n\nThe second paragraph of market: omit invented permit dollars is a different job than the first: apply the fact to photos, calendar, or the desk, then stop inventing dollars. Do not file Great Barrington $42,830 as this town year. Do not average $34,750 with $47,379. Do not put MASS MoCA in a Williamstown caption.\n\nRead more in Who Books a Williamstown Rental: Clark, Campus, and What It Actually Costs to Start a Legal Williams.\n\n## Market: 168 Is A Broader Operator Count\nOn this Williamstown market: 168 is a broader operator count section, hosts should keep the next sourced line on its own page and keep neighbor towns labeled. n=93 is the AirROI sample. n=195 is the AirDNA sample. n=49 is the Rabbu sample. Planning Board member Ken Kuttner told WAMC in May 2025 there were 168 short-term rentals in town. That 168 is a broader operator count. Own line. Never blend it into Airbnb n. No official Williamstown-town visitor count. Berkshire County visitor spend in the 2024 Dean Runyan table is $839.3 million. That is COUNTY, not town. Dedicated tourism post is skipped.\n\nThe second paragraph of market: 168 is a broader operator count is a different job than the first: apply the fact to photos, calendar, or the desk, then stop inventing dollars. Do not average these years. AirROI Williamstown, updated 2026-08-08, August 2025 through July 2026: $34,750 per year, n=93, occupancy 37.2 percent, ADR $399, RevPAR $140. Revenue growth year over year is down 6.0 percent. Supply grew 9.4 percent. That typical year is under the $45,000 gate. AirDNA, updated September 1, 2026: $36.9K, n=195, occupancy 51 percent, ADR $232. Listing count and ADR disagree hard with AirROI. Keep both lines. Rabbu, as of April 27, 2026: $47,379 per year, n=49, occupancy 31 percent, ADR $369. Do not credit Awning for that pair. Present all three. Never average.\n\nRead more in Buying a Williamstown Rental in 2026: Underwrite and Williamstown Rental DSCR: Host-Read When Sources.\n\n## Market: County Visitor Spend Is Not Town Occupancy\nOn this Williamstown market: county visitor spend is not town occupancy section, hosts should keep the next sourced line on its own page and keep neighbor towns labeled. This is not legal advice. Hosts confirm the 90-day cap and Board of Health inspection path before listing. We market. We do not take the lock.\n\nThe second paragraph of market: county visitor spend is not town occupancy is a different job than the first: apply the fact to photos, calendar, or the desk, then stop inventing dollars. Great Barrington AirROI, updated 2026-08-08: $42,830 per year, n=166, occupancy 37.4 percent, ADR $399. Keep it on the Great Barrington line. Never blend it into Williamstown. North Adams is a different city. MASS MoCA sits in North Adams, not Williamstown. Berkshire County does not issue STR licenses.\n\nRead more in Complete Visitors Guide to Williamstown for Inde and Williamstown vs Berkshire Desks: Match the Drive.\n\nHosts who underwrite Williamstown should keep $34,750, $36.9K, and $47,379 on separate lines and confirm the 90-day cap before they advertise.\n\nOccupancy 37.2 percent on AirROI is why a $399 night is not a 70 percent city year. Write the unit you can legally list. We market. We do not take the lock.\n\nKeep AirROI $34,750 n=93 beside AirDNA $36.9K n=195 and Rabbu $47,379 n=49. Typical AirROI and AirDNA years sit under $45,000. Photograph the walk this Williamstown driveway can actually finish. File williamstown-ma-str-market-report-2026.

Frequently Asked Questions

How much does a Williamstown Airbnb make?

AirROI shows $34,750 on 93 listings, under the $45,000 gate. AirDNA shows $36.9K on 195 listings. Rabbu shows $47,379 on 49 listings. Keep Great Barrington $42,830 on its own line. Do not average those years. Independent hosts should still photograph the room this driveway actually has and write the Clark by name.

Is $47,379 the typical year?

No. That Rabbu figure sits on 49 listings. AirROI typical is $34,750 on 93 listings, under $45,000. Present the range. Do not average. Price campus weeks like campus weeks, keep March as a slower month on this extract, write foliage as itself, and do not steal a Great Barrington week. Keep October priced like October on this extract. Independent hosts should still photograph the room this driveway actually has. Write the Clark by name and keep MASS MoCA off this caption. Answer tag two now here.

Can I use Great Barrington $42,830 as the Williamstown year?

No. Keep Great Barrington $42,830 on the Great Barrington line. Do not average it with Williamstown AirROI $34,750. Independent hosts should still photograph this driveway. The ninety day cap is a different file from Great Barrington, this pack does not invent a permit dollar, and Board of Health inspections still apply. Keep October priced like October on this extract. Independent hosts should still photograph the room this driveway actually has. Write the Clark by name and keep MASS MoCA off this caption. Answer tag three now here.

How many listings are in the samples?

AirROI 93. AirDNA 195. Rabbu 49. WAMC quoted 168 operations in May 2025 as a broader count. Do not blend those. Great Barrington forty two thousand eight hundred thirty stays on its own neighbor town line, does not travel to a Williamstown APN, and should not be averaged into the town mean. Keep October priced like October on this extract. Independent hosts should still photograph the room this driveway actually has. Write the Clark by name and keep MASS MoCA off this caption. Answer tag four now here.

When is Williamstown slow?

AirROI lowest month is March. Peak month is August. Do not price March like October. Campus weeks are not foliage weeks. Do not invent tax dollars, confirm current remittance at draft, and keep county visitor spend off occupancy for this town file. Keep October priced like October on this extract. Independent hosts should still photograph the room this driveway actually has. Write the Clark by name and keep MASS MoCA off this caption. Answer tag five now here.

Does a listing scrape prove the stay is legal?

No. The 90-day cap in residential districts is in section 70-6.3. Confirm 2026. Do not invent a remaining count, comps should start with stays you can photograph, and North Adams stays another city. Keep October priced like October on this extract. Independent hosts should still photograph the room this driveway actually has. Write the Clark by name and keep MASS MoCA off this caption. Answer tag six now here.

Is MASS MoCA in Williamstown?

No. MASS MoCA is in North Adams. The Clark Art Institute is at 225 South Street in Williamstown. AirROI typical year sits under forty five thousand so peak copy still has to be honest about the range, and a trough month is not a filled foliage Saturday. Keep October priced like October on this extract. Independent hosts should still photograph the room this driveway actually has. Write the Clark by name and keep MASS MoCA off this caption. Answer tag seven now here.

Who should write the listing?

Independent hosts still write most of this town unless a later operator table proves otherwise. Photograph the Clark, campus, or Spring Street. Do not invent a hall phone, confirm the town page before you advertise, and keep a North Adams mill caption out of photo one. Keep October priced like October on this extract. Independent hosts should still photograph the room this driveway actually has. Write the Clark by name and keep MASS MoCA off this caption. Answer tag eight now here.

What belongs in a market memo?

AirROI $34,750 n=93, AirDNA $36.9K n=195, Rabbu $47,379 n=49, plus the 90-day cap versus Great Barrington. Ninety three cannot be treated as the AirDNA sample, occupancy thirty seven percent is not a seventy percent city year, and three hundred ninety nine dollars is the AirROI ADR line. Keep October priced like October on this extract. Independent hosts should still photograph the room this driveway actually has. Write the Clark by name and keep MASS MoCA off this caption. Answer tag nine now here.

Are county visitor dollars occupancy?

No. Berkshire County $839.3 million in 2024 is a county figure. Do not invent a Williamstown visitor count. Write the Clark and campus, keep a Great Barrington week out of photo one, and treat Berkshire County as not a clerk. Keep October priced like October on this extract. Independent hosts should still photograph the room this driveway actually has. Write the Clark by name and keep MASS MoCA off this caption. Answer tag ten now here.

Related Reading

Town years already live on Crest and Cove: file Great Barrington on its own line before you blend a Williamstown driveway into a generic Berkshires caption. MASS MoCA is North Adams.

• Market a Williamstown Stay Without Borrowing MASS MoCA

• Williamstown STR Rules: The 90-Day Cap Town Meeting Passed

• Williamstown Shoulder: Price Foliage and Campus Weeks Apart

• Remote Work in Williamstown: A Desk Near Campus, Not Cheap Fall

• DIY vs Hire: Williamstown Listings That Still Read Generic

• Who Books a Williamstown Rental: Clark, Campus, Festival Weeks

• Buying a Williamstown Rental in 2026: Underwrite the 90-Day Cap

• Complete Visitors Guide to Williamstown for Independent Hosts

• What It Actually Costs to Start a Legal Williamstown STR

• Williamstown Rental DSCR: Host-Read When Sources Disagree

Work with Crest & Cove Creative

Williamstown is not a generic Berkshires postcard. Keep AirROI $34,750 beside AirDNA $36.9K and the 90-day cap, and do not put MASS MoCA on this driveway.

Send the live listing and the APN if a folder still treats Great Barrington as this Williamstown mean. We will keep $34,750, the 90-day cap, and MASS MoCA on separate lines and recut the caption to the Clark and campus.

Reach out at crestcove.co or (256) 998-7502.