Oak Ridge TN STR Market Report

Oak Ridge scores 7.5/10 on our STR opportunity index — a corporate and government traveler market where 100% of individually managed hosts analyzed have zero independent web presence. The properties are excellent. The professional marketing is almost entirely absent. This report shows exactly what that gap means for you.

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What's Inside the Report

Market Size & ADR Range

Approximately 46–85 active STR listings across the Oak Ridge corridor. ADR for standard properties runs $90–$300+/night, with pool and premium properties commanding $230–$300+. Annual host revenue reaches $18,000–$57,000+ — driven primarily by occupancy and platform dependency rather than market positioning in Oak Ridge TN.

Digital Presence & The Web Void

Of the 65+ individually-managed hosts we analyzed, 100% have no direct booking website, no Google Business Profile, and no property-specific social presence. One multi-property host operates three "Atomic"-themed properties with 831+ combined reviews — entirely within Airbnb, with zero independent brand presence or ranking for ORNL traveler searches.

Booking Velocity & Fee Leakage

Oak Ridge shows mid-week corporate demand that differentiates it from typical vacation rentals, yet zero properties rank for ORNL, Y-12, or government traveler searches. Every booking through Airbnb alone means 15–20% in platform fees. Corporate travelers and visiting scientists can't find what they're searching for on Google.

Tourism Demand & Seasonality

Oak Ridge draws federal employees, visiting scientists, and conference attendees to Oak Ridge National Laboratory (ORNL), the Manhattan Project National Historical Park, and the American Museum of Science and Energy. Summer peaks with families; mid-week corporate demand runs year-round, differentiating this market completely.

The Oak Ridge Opportunity

The properties in this market serve a unique corporate and government traveler demographic with strong year-round mid-week demand. The professional digital presence is almost entirely absent. Visiting scientists, federal employees, and conference attendees can't book what they can't find — and right now, zero properties can be discovered through professional channels.

Ready to Get Found in Oak Ridge?

We built The Visibility Package specifically for markets like this — where great properties are invisible outside of Airbnb. Get a free visibility audit, and we'll research your listing and market for you.

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