Buying a Bay St. Louis Rental: Cite $25,594, Never Average

Jacob Mishalanie
15 hours ago
10 min read

Lodging interior or exterior, Bay St. Louis stay 8

Most Bay St. Louis listings get marketed as a generic Gulf of Mexico stay. That pitch could describe a dozen other towns, and it wastes what actually sets City of Bay St. Louis, Hancock County, Mississippi apart. Guests who typed Bay St. Louis are looking for Old Town, the harbor, beachfront, the marina — not Vermilion, and not Crystal Beach. 340 active listings sit on this extract. Write the town you can actually walk. Keep the listing specific. A vague water caption loses the booking.

Typical listings here earned about $25,594 last year from 340 active rentals, AirROI trailing twelve months through July 2026. The average night was $279. Occupancy was 31.5 percent. Revenue per available night was $92. Year over year is minus 4.5 percent. Active supply moved 0.0 percent. Do not average in Vermilion at $29,012 on 78 listings. That is a different town. Leave Crystal Beach as a different market. Do not mix those towns. Treat this as a small sample, not a blended coast.

The three strongest months are June, October, and May. June is the busiest. January is the slowest. Most guests arrive from New Orleans, then Baton Rouge. Typical stay is 3.8 nights, booked about 60 days ahead. Call Planning at 228-466-5516. City short-term rental permit. Published as a $100 form. Confirm the live fee at hall. AirROI Low is a scrape Heirloom holds still show up in this sample. Confirm the live desk before you advertise. A regulation scrape is not a permit.

DSCR on Twenty-Five Thousand 594

That heading is the useful way to read Bay St. Louis, not a dashboard label. Guests come for Old Town. Say that in the listing. Do not bury it under a generic Gulf of Mexico caption. Do not write Vermilion copy onto a Bay St. Louis address. Do not use Crystal Beach as if it were this occupancy. Be specific about the walk. A vague caption loses the guest who typed this town. Keep the other town out of the title.

Read more in Bay St. Louis Remote Stays and DIY vs Hire in Bay St. Louis. Typical listings earned about $25,594 last year from 340 active rentals, at $279 a night and 31.5 percent occupancy. June is the busiest month. January is the slowest. Most guests arrive from New Orleans. Call Planning at 228-466-5516. City short-term rental permit. Published as a $100 form. Confirm the live fee at hall. AirROI Low is a scrape

Year over year is minus 4.5 percent. Supply moved 0.0 percent. Keep Crystal Beach ($44,416 a year) on its own line. A 28.8-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Old Town. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

Do Not Average Vermilion Twenty-Nine Thousand 012

That heading is the useful way to read Bay St. Louis, not a dashboard label. Guests come for the harbor. Say that in the listing. Do not bury it under a generic Gulf of Mexico caption. Do not write Vermilion copy onto a Bay St. Louis address. Do not use Crystal Beach as if it were this occupancy. Be specific about the walk. A vague caption loses the guest who typed this town. Keep the other town out of the title.

Read more in DIY vs Hire in Bay St. Louis and Who Books a Bay St. Louis Rental. Typical listings earned about $25,594 last year from 340 active rentals, at $279 a night and 31.5 percent occupancy. June is the busiest month. January is the slowest. Most guests arrive from New Orleans. Call Planning at 228-466-5516. City short-term rental permit. Published as a $100 form. Confirm the live fee at hall. AirROI Low is a scrape

Year over year is minus 4.5 percent. Supply moved 0.0 percent. Keep Crystal Beach ($44,416 a year) on its own line. A 28.8-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph the harbor. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

City Versus Crystal Beach Travels With the Parcel

That heading is the useful way to read Bay St. Louis, not a dashboard label. Guests come for beachfront. Say that in the listing. Do not bury it under a generic Gulf of Mexico caption. Do not write Vermilion copy onto a Bay St. Louis address. Do not use Crystal Beach as if it were this occupancy. Be specific about the walk. A vague caption loses the guest who typed this town. Keep the other town out of the title.

Read more in Who Books a Bay St. Louis Rental and Bay St. Louis Tourism Data. Typical listings earned about $25,594 last year from 340 active rentals, at $279 a night and 31.5 percent occupancy. June is the busiest month. January is the slowest. Most guests arrive from New Orleans. Call Planning at 228-466-5516. City short-term rental permit. Published as a $100 form. Confirm the live fee at hall. AirROI Low is a scrape

Year over year is minus 4.5 percent. Supply moved 0.0 percent. Keep Crystal Beach ($44,416 a year) on its own line. A 28.8-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph beachfront. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

Year Over Year Is Minus Here

That heading is the useful way to read Bay St. Louis, not a dashboard label. Guests come for the marina. Say that in the listing. Do not bury it under a generic Gulf of Mexico caption. Do not write Vermilion copy onto a Bay St. Louis address. Do not use Crystal Beach as if it were this occupancy. Be specific about the walk. A vague caption loses the guest who typed this town. Keep the other town out of the title.

Read more in Bay St. Louis Tourism Data and Complete Visitor's Guide to Bay St. Louis and Old Town. Typical listings earned about $25,594 last year from 340 active rentals, at $279 a night and 31.5 percent occupancy. June is the busiest month. January is the slowest. Most guests arrive from New Orleans. Call Planning at 228-466-5516. City short-term rental permit. Published as a $100 form. Confirm the live fee at hall. AirROI Low is a scrape

Year over year is minus 4.5 percent. Supply moved 0.0 percent. Keep Crystal Beach ($44,416 a year) on its own line. A 28.8-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph the marina. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

340 Cards Grew 0 Percent

Read more in Complete Visitor's Guide to Bay St. Louis and Old Town and What It Costs to Start a Legal Bay St. Louis STR Stay. Typical listings earned about $25,594 last year from 340 active rentals, at $279 a night and 31.5 percent occupancy. June is the busiest month. January is the slowest. Most guests arrive from New Orleans. Call Planning at 228-466-5516. City short-term rental permit. Published as a $100 form. Confirm the live fee at hall.

Watch-Year Honesty Travels With the Deed

Read more in What It Costs to Start a Legal Bay St. Louis STR Stay and Bay St. Louis STR Report 2026. Typical listings earned about $25,594 last year from 340 active rentals, at $279 a night and 31.5 percent occupancy. June is the busiest month. January is the slowest. Most guests arrive from New Orleans. Call Planning at 228-466-5516. City short-term rental permit. Published as a $100 form. Confirm the live fee at hall. AirROI Low is a scrape

Year over year is minus 4.5 percent. Supply moved 0.0 percent. Keep Crystal Beach ($44,416 a year) on its own line. A 28.8-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph the harbor. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

License Travels With a New City Deed

Read more in Bay St. Louis STR Report 2026 and Market a Bay St. Louis Stay. Typical listings earned about $25,594 last year from 340 active rentals, at $279 a night and 31.5 percent occupancy. June is the busiest month. January is the slowest. Most guests arrive from New Orleans. Call Planning at 228-466-5516. City short-term rental permit. Published as a $100 form. Confirm the live fee at hall. AirROI Low is a scrape

Year over year is minus 4.5 percent. Supply moved 0.0 percent. Keep Crystal Beach ($44,416 a year) on its own line. A 28.8-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph beachfront. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

What a Buyer Packet Should Carry

Read more in Market a Bay St. Louis Stay and Bay St. Louis STR Rules. Typical listings earned about $25,594 last year from 340 active rentals, at $279 a night and 31.5 percent occupancy. June is the busiest month. January is the slowest. Most guests arrive from New Orleans. Call Planning at 228-466-5516. City short-term rental permit. Published as a $100 form. Confirm the live fee at hall. AirROI Low is a scrape

Year over year is minus 4.5 percent. Supply moved 0.0 percent. Keep Crystal Beach ($44,416 a year) on its own line. A 28.8-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph the marina. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

Frequently Asked Questions

What is a typical Bay St. Louis STR year on this extract?

AirROI lists about $25,594 from 340 listings for August 2025 through July 2026, updated 2026-08-08. Average night was $279, occupancy 31.5 percent, and year over year is minus 4.5 percent. Don't average in Vermilion's $29,012 or cite Crystal Beach's $44,416 as this town's figure — treat this as a small sample specific to Bay St. Louis.

Can I average Vermilion into this year?

No. Vermilion published $29,012 from 78 listings, a different desk and a different dataset that doesn't cancel into one shared Gulf Coast year. Cite $25,594 from 340 Bay St. Louis listings only, and confirm the specific parcel's town before you advertise a figure to a buyer or guest.

Which months are strongest in Bay St. Louis?

The three strongest months are June, October, and May, with June the busiest. January is the slowest, and occupancy for the year runs 31.5 percent on a $25,594 typical year from 340 listings. This pattern is specific to Bay St. Louis — don't apply it to a neighboring Gulf Coast town's listing.

Where do guests come from?

New Orleans is the top origin, then Baton Rouge. Typical stay is 3.8 nights, booked about 60 days ahead, with a superhost share of 62.4 percent. Occupancy here is 31.5 percent on a $25,594 typical year — write copy for the guest who's actually searching Bay St. Louis.

Does a low-regulation label mean there is no local permit?

No — that label is a scrape, not the town file. Call Planning at 228-466-5516 for the city's short-term rental permit, published as a $100 form; confirm the live fee at the hall before you advertise. Vermilion and Crystal Beach are separate markets with their own desks.

Is a 30-night minimum the same as occupancy?

No. About 28.8 percent of listings (98 of them) set a 30-night minimum, but typical stay is still 3.8 nights. Those two numbers measure different things — a long minimum doesn't tell you what guests actually book, and it shouldn't be confused with occupancy.

What should a buyer packet carry?

Cite $25,594 from 340 listings, the strongest months (June, October, May), the slowest month (January), the top guest origin (New Orleans), typical stay (3.8 nights), lead time (60 days), and the permit desk, 228-466-5516. Label Vermilion at $29,012 and Crystal Beach at $44,416 separately — don't average those figures together.

Is Crystal Beach the same market as Bay St. Louis?

No. Crystal Beach published $44,416 from 131 listings — keep that on its own line. Bay St. Louis is $25,594 from 340 listings, with January as the slowest month. Confirm the permit desk, 228-466-5516, before advertising one town's numbers as another's.

Work with Crest & Cove Creative

Marketing copy that borrows Crystal Beach's numbers for a Bay St. Louis listing sells the wrong stay to the wrong guest. Buyers and renters both notice when the story doesn't match the parcel.

Send us the address before you publish a listing description that blends two Gulf Coast towns into one pitch. We'll keep Bay St. Louis's own numbers and occasion in the copy.

Reach out at crestcove.co or (256) 998-7502.