Highlands STR Rules: Live Desk, Not AirROI Low — Highlands New Jersey

Thomas Garner
17 hours ago
10 min read

Highlands New Jersey waterfront on Sandy Hook Bay

Most Highlands listings get marketed as a generic Sandy Hook Bay stay. That pitch could describe a dozen other towns, and it wastes what actually sets Borough of Highlands, Monmouth County, New Jersey apart. Guests who typed Highlands are looking for Twin Lights State Historic Site, Sandy Hook, Seastreak Ferry, Mount Mitchill Scenic Overlook — not Havre de Grace, and not Sea Isle City. 43 active listings sit on this extract. Write the town you can actually walk. Keep the listing specific. A vague water caption loses the booking.

Typical listings here earned about $34,275 last year from 43 active rentals, AirROI trailing twelve months through July 2026. The average night was $359. Occupancy was 39.6 percent. Revenue per available night was $152. Year over year is plus 0.8 percent. Active supply moved -14.0 percent. Do not average in Havre de Grace at $18,791 on 41 listings. That is a different town. Leave Sea Isle City as a different market. Do not mix those towns. Treat this as a small sample, not a blended coast.

The three strongest months are August, June, and July. August is the busiest. February is the slowest. Most guests arrive from New York, then New Jersey. Typical stay is 5.5 nights, booked about 50 days ahead. Call Clerk at 732-872-1224. Borough STR permit $750 annual. Chapter 4-14. Confirm live. Sea Bright is another municipality. AirROI Low is a scrape Independent holds still show up in this sample. Confirm the live desk before you advertise. A regulation scrape is not a permit.

Confirm You Are Inside the City Before You Advertise

That heading is the useful way to read Highlands, not a dashboard label. Guests come for Twin Lights State Historic Site. Say that in the listing. Do not bury it under a generic Sandy Hook Bay caption. Do not write Havre de Grace copy onto a Highlands address. Do not use Sea Isle City as if it were this occupancy. Be specific about the walk. A vague caption loses the guest who typed this town. Keep the other town out of the title.

Read more in DIY vs Hire in Highlands and Who Books a Highlands Rental. Typical listings earned about $34,275 last year from 43 active rentals, at $359 a night and 39.6 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from New York. Call Clerk at 732-872-1224. Borough STR permit $750 annual. Chapter 4-14. Confirm live. Sea Bright is another municipality. AirROI Low is a scrape

Year over year is plus 0.8 percent. Supply moved -14.0 percent. Keep Sea Isle City ($31,767 a year) on its own line. A 46.5-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Twin Lights State Historic Site. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

Call the Clerk at Seven Three Two Eight Seven Two One Two Two Four

That heading is the useful way to read Highlands, not a dashboard label. Guests come for Sandy Hook. Say that in the listing. Do not bury it under a generic Sandy Hook Bay caption. Do not write Havre de Grace copy onto a Highlands address. Do not use Sea Isle City as if it were this occupancy. Be specific about the walk. A vague caption loses the guest who typed this town. Keep the other town out of the title.

Read more in Who Books a Highlands Rental and Buying a Highlands Rental. Typical listings earned about $34,275 last year from 43 active rentals, at $359 a night and 39.6 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from New York. Call Clerk at 732-872-1224. Borough STR permit $750 annual. Chapter 4-14. Confirm live. Sea Bright is another municipality. AirROI Low is a scrape. Confirm the live desk.

Year over year is plus 0.8 percent. Supply moved -14.0 percent. Keep Sea Isle City ($31,767 a year) on its own line. A 46.5-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Sandy Hook. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

New Cards Sit Behind the Live Desk

That heading is the useful way to read Highlands, not a dashboard label. Guests come for Seastreak Ferry. Say that in the listing. Do not bury it under a generic Sandy Hook Bay caption. Do not write Havre de Grace copy onto a Highlands address. Do not use Sea Isle City as if it were this occupancy. Be specific about the walk. A vague caption loses the guest who typed this town. Keep the other town out of the title.

Read more in Buying a Highlands Rental and Highlands Tourism Data. Typical listings earned about $34,275 last year from 43 active rentals, at $359 a night and 39.6 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from New York. Call Clerk at 732-872-1224. Borough STR permit $750 annual. Chapter 4-14. Confirm live. Sea Bright is another municipality. AirROI Low is a scrape. Confirm the live desk.

Year over year is plus 0.8 percent. Supply moved -14.0 percent. Keep Sea Isle City ($31,767 a year) on its own line. A 46.5-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Seastreak Ferry. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

Existing Permits Continue, Confirm the File

That heading is the useful way to read Highlands, not a dashboard label. Guests come for Mount Mitchill Scenic Overlook. Say that in the listing. Do not bury it under a generic Sandy Hook Bay caption. Do not write Havre de Grace copy onto a Highlands address. Do not use Sea Isle City as if it were this occupancy. Be specific about the walk. A vague caption loses the guest who typed this town. Keep the other town out of the title.

Read more in Highlands Tourism Data and Complete Visitor's Guide to Highlands — Highlands New Jersey Pin. Typical listings earned about $34,275 last year from 43 active rentals, at $359 a night and 39.6 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from New York. Call Clerk at 732-872-1224. Borough STR permit $750 annual. Chapter 4-14. Confirm live. Sea Bright is another municipality. AirROI Low is a scrape

Year over year is plus 0.8 percent. Supply moved -14.0 percent. Keep Sea Isle City ($31,767 a year) on its own line. A 46.5-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Mount Mitchill Scenic Overlook. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

Confirm the Parcel Before You File

Read more in Complete Visitor's Guide to Highlands — Highlands New Jersey Pin and What It Costs to Start a Legal Highlands STR Stay — Highlands New Jers. Typical listings earned about $34,275 last year from 43 active rentals, at $359 a night and 39.6 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from New York. Call Clerk at 732-872-1224. Borough STR permit $750 annual. Chapter 4-14. Confirm live. Sea Bright is another municipality. AirROI Low is a scrape

Sea Isle City Hall Is Another Municipality

Read more in What It Costs to Start a Legal Highlands STR Stay — Highlands New Jers and Highlands STR Report 2026. Typical listings earned about $34,275 last year from 43 active rentals, at $359 a night and 39.6 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from New York. Call Clerk at 732-872-1224. Borough STR permit $750 annual. Chapter 4-14. Confirm live. Sea Bright is another municipality. AirROI Low is a scrape

Year over year is plus 0.8 percent. Supply moved -14.0 percent. Keep Sea Isle City ($31,767 a year) on its own line. A 46.5-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Sandy Hook. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

Statewide Tax Sits Statewide

Read more in Highlands STR Report 2026 and Market a Highlands Stay. Typical listings earned about $34,275 last year from 43 active rentals, at $359 a night and 39.6 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from New York. Call Clerk at 732-872-1224. Borough STR permit $750 annual. Chapter 4-14. Confirm live. Sea Bright is another municipality. AirROI Low is a scrape. Confirm the live desk.

Year over year is plus 0.8 percent. Supply moved -14.0 percent. Keep Sea Isle City ($31,767 a year) on its own line. A 46.5-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Seastreak Ferry. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

Call the Desk That Matches the Driveway

Read more in Market a Highlands Stay and Highlands Shoulder. Typical listings earned about $34,275 last year from 43 active rentals, at $359 a night and 39.6 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from New York. Call Clerk at 732-872-1224. Borough STR permit $750 annual. Chapter 4-14. Confirm live. Sea Bright is another municipality. AirROI Low is a scrape. Confirm the live desk.

Year over year is plus 0.8 percent. Supply moved -14.0 percent. Keep Sea Isle City ($31,767 a year) on its own line. A 46.5-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Mount Mitchill Scenic Overlook. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

Frequently Asked Questions

What is a typical Highlands STR year on this extract?

AirROI shows Highlands' 43 active listings earning roughly $34,275 on average from August 2025 through July 2026, with a $359 ADR, 39.6 percent occupancy, and a $152 RevPAR. Revenue is up 0.8 percent year over year even as supply fell 14.0 percent.

Can Havre de Grace's numbers be averaged into Highlands' year?

No. Havre de Grace is a separate town that logged about $18,791 across 41 listings in the same period. Blending the two produces a number that describes neither market accurately, so cite Highlands' $34,275 on its own.

Which months are strongest for Highlands hosts?

August, June, and July are the three strongest months, with August pulling the most bookings. February is the slowest month.

Where do Highlands' guests come from, and how long do they stay?

New York is the top origin market, followed by New Jersey. The average stay runs 5.5 nights, and guests typically book about 50 days ahead of arrival.

Does a low-regulation label mean there's no local permit process?

No. AirROI's low-regulation tag reflects a data scrape, not a legal filing. Highlands requires a borough STR permit at $750 annually under Chapter 4-14, confirmed through the Clerk's office (732-872-1224); hosts should confirm the current fee directly with the borough before advertising.

Is a 30-night minimum the same as occupancy?

No. About 46.5 percent of listings (20 of 43) set a 30-night minimum stay, which is a booking rule, not a measure of how full the calendar actually runs.

What should a buyer packet carry for Highlands?

Cite the $34,275 average from 43 listings, the August-June-July peak months, February as the slow month, New York as the lead origin market, the 5.5-night average stay, and the 50-day booking lead time, with Havre de Grace and Sea Isle City labeled as separate markets, never blended in.

Is Sea Isle City the same market as Highlands?

No. Sea Isle City is a different market that reported about $31,767 across 101 listings in the same period. Keep it on its own line rather than treating it as Highlands' number.

Work with Crest & Cove Creative

Call the city desk the driveway actually has. AirROI Low is not a new-permit path.

Need the live-desk read against a Highlands driveway? Crest & Cove will call the clerk. Reach out at crestcove.co or (256) 998-7502.