Complete Visitor's Guide to Highlands — Highlands New Jersey Pin

Jacob Mishalanie
17 hours ago
10 min read

Most Highlands listings get marketed as a generic Sandy Hook Bay stay. That pitch could describe a dozen other towns, and it wastes what actually sets Borough of Highlands, Monmouth County, New Jersey apart. Guests who typed Highlands are looking for Twin Lights State Historic Site, Sandy Hook, Seastreak Ferry, Mount Mitchill Scenic Overlook — not Havre de Grace, and not Sea Isle City. 43 active listings sit on this extract. Write the town you can actually walk. Keep the listing specific. A vague water caption loses the booking.

Typical listings here earned about $34,275 last year from 43 active rentals, AirROI trailing twelve months through July 2026. The average night was $359. Occupancy was 39.6 percent. Revenue per available night was $152. Year over year is plus 0.8 percent. Active supply moved -14.0 percent. Do not average in Havre de Grace at $18,791 on 41 listings. That is a different town. Leave Sea Isle City as a different market. Do not mix those towns. Treat this as a small sample, not a blended coast.

The three strongest months are August, June, and July. August is the busiest. February is the slowest. Most guests arrive from New York, then New Jersey. Typical stay is 5.5 nights, booked about 50 days ahead. Call Clerk at 732-872-1224. Borough STR permit $750 annual. Chapter 4-14. Confirm live. Sea Bright is another municipality. AirROI Low is a scrape Independent holds still show up in this sample. Confirm the live desk before you advertise. A regulation scrape is not a permit.

Arrive at Highlands on Purpose

That heading is the useful way to read Highlands, not a dashboard label. Guests come for Twin Lights State Historic Site. Say that in the listing. Do not bury it under a generic Sandy Hook Bay caption. Do not write Havre de Grace copy onto a Highlands address. Do not use Sea Isle City as if it were this occupancy. Be specific about the walk. A vague caption loses the guest who typed this town. Keep the other town out of the title.

Read more in Highlands STR Report 2026 and Market a Highlands Stay. Typical listings earned about $34,275 last year from 43 active rentals, at $359 a night and 39.6 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from New York. Call Clerk at 732-872-1224. Borough STR permit $750 annual. Chapter 4-14. Confirm live. Sea Bright is another municipality. AirROI Low is a scrape. Confirm the live desk.

Year over year is plus 0.8 percent. Supply moved -14.0 percent. Keep Sea Isle City ($31,767 a year) on its own line. A 46.5-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Twin Lights State Historic Site. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

Walk Twin Lights State Historic Site Before You Promise a Costume Day

That heading is the useful way to read Highlands, not a dashboard label. Guests come for Sandy Hook. Say that in the listing. Do not bury it under a generic Sandy Hook Bay caption. Do not write Havre de Grace copy onto a Highlands address. Do not use Sea Isle City as if it were this occupancy. Be specific about the walk. A vague caption loses the guest who typed this town. Keep the other town out of the title.

Read more in Market a Highlands Stay and Highlands STR Rules. Typical listings earned about $34,275 last year from 43 active rentals, at $359 a night and 39.6 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from New York. Call Clerk at 732-872-1224. Borough STR permit $750 annual. Chapter 4-14. Confirm live. Sea Bright is another municipality. AirROI Low is a scrape. Confirm the live desk.

Year over year is plus 0.8 percent. Supply moved -14.0 percent. Keep Sea Isle City ($31,767 a year) on its own line. A 46.5-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Sandy Hook. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

Name Sandy Hook as a Separate Stop

That heading is the useful way to read Highlands, not a dashboard label. Guests come for Seastreak Ferry. Say that in the listing. Do not bury it under a generic Sandy Hook Bay caption. Do not write Havre de Grace copy onto a Highlands address. Do not use Sea Isle City as if it were this occupancy. Be specific about the walk. A vague caption loses the guest who typed this town. Keep the other town out of the title.

Read more in Highlands STR Rules and Highlands Shoulder. Typical listings earned about $34,275 last year from 43 active rentals, at $359 a night and 39.6 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from New York. Call Clerk at 732-872-1224. Borough STR permit $750 annual. Chapter 4-14. Confirm live. Sea Bright is another municipality. AirROI Low is a scrape. Confirm the live desk. Do not invent a weekly occupancy cut.

Year over year is plus 0.8 percent. Supply moved -14.0 percent. Keep Sea Isle City ($31,767 a year) on its own line. A 46.5-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Seastreak Ferry. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

Confirm City Versus Sea Isle City Before You Promise Downtown

That heading is the useful way to read Highlands, not a dashboard label. Guests come for Mount Mitchill Scenic Overlook. Say that in the listing. Do not bury it under a generic Sandy Hook Bay caption. Do not write Havre de Grace copy onto a Highlands address. Do not use Sea Isle City as if it were this occupancy. Be specific about the walk. A vague caption loses the guest who typed this town. Keep the other town out of the title.

Read more in Highlands Shoulder and Highlands Remote Stays. Typical listings earned about $34,275 last year from 43 active rentals, at $359 a night and 39.6 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from New York. Call Clerk at 732-872-1224. Borough STR permit $750 annual. Chapter 4-14. Confirm live. Sea Bright is another municipality. AirROI Low is a scrape. Confirm the live desk. Do not invent a weekly occupancy cut.

Year over year is plus 0.8 percent. Supply moved -14.0 percent. Keep Sea Isle City ($31,767 a year) on its own line. A 46.5-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Mount Mitchill Scenic Overlook. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

Eat in a Place of 43 Cards

Read more in Highlands Remote Stays and DIY vs Hire in Highlands. Typical listings earned about $34,275 last year from 43 active rentals, at $359 a night and 39.6 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from New York. Call Clerk at 732-872-1224. Borough STR permit $750 annual. Chapter 4-14. Confirm live. Sea Bright is another municipality. AirROI Low is a scrape. Confirm the live desk.

Do Not Treat This as Sea Isle City

Read more in DIY vs Hire in Highlands and Who Books a Highlands Rental. Typical listings earned about $34,275 last year from 43 active rentals, at $359 a night and 39.6 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from New York. Call Clerk at 732-872-1224. Borough STR permit $750 annual. Chapter 4-14. Confirm live. Sea Bright is another municipality. AirROI Low is a scrape

Year over year is plus 0.8 percent. Supply moved -14.0 percent. Keep Sea Isle City ($31,767 a year) on its own line. A 46.5-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Sandy Hook. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

Confirm Hours Before You Promise the Walk

Read more in Who Books a Highlands Rental and Buying a Highlands Rental. Typical listings earned about $34,275 last year from 43 active rentals, at $359 a night and 39.6 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from New York. Call Clerk at 732-872-1224. Borough STR permit $750 annual. Chapter 4-14. Confirm live. Sea Bright is another municipality. AirROI Low is a scrape. Confirm the live desk.

Year over year is plus 0.8 percent. Supply moved -14.0 percent. Keep Sea Isle City ($31,767 a year) on its own line. A 46.5-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Seastreak Ferry. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

How to Use This Pin Without a Costume Stay

Read more in Buying a Highlands Rental and Highlands Tourism Data. Typical listings earned about $34,275 last year from 43 active rentals, at $359 a night and 39.6 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from New York. Call Clerk at 732-872-1224. Borough STR permit $750 annual. Chapter 4-14. Confirm live. Sea Bright is another municipality. AirROI Low is a scrape. Confirm the live desk.

Year over year is plus 0.8 percent. Supply moved -14.0 percent. Keep Sea Isle City ($31,767 a year) on its own line. A 46.5-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Mount Mitchill Scenic Overlook. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

Frequently Asked Questions

What is a typical Highlands STR year on this extract?

AirROI's trailing-twelve-month extract for Highlands, August 2025 through July 2026 (updated 2026-08-08), lists about $34,275 in typical revenue across 43 active listings. Average night runs $359, occupancy sits at 39.6 percent, and the year-over-year change is plus 0.8 percent. That is a small sample relative to bigger Sandy Hook Bay markets, so treat it as directional rather than a citywide census.

Can I average Havre de Grace into this year?

No. Havre de Grace is a separate Sandy Hook Bay market with its own extract, $18,791 from 41 listings — a different town, a different sample. Cite the Highlands figure, $34,275 from 43 listings, on its own line, and confirm any town-specific detail before you advertise a stay using another town's numbers.

Which months are strongest in Highlands?

August, June, and July are the three strongest months for Highlands STRs, with August the outright busiest and February the slowest. Occupancy for the full year lands at 39.6 percent against that $34,275 typical revenue on 43 listings. Price around the named peaks and holes rather than a flat calendar.

Where do guests come from?

New York sends the most guests to Highlands, followed by the rest of New Jersey. Typical stays run 5.5 nights, booked about 50 days out, with a superhost share of 67.4 percent. Write listing copy for the guest who searched Highlands specifically rather than a generic Sandy Hook Bay pitch.

Does a low-regulation label mean there is no local permit?

No — a low-regulation scrape label is not the same as a clean bill from town hall. Highlands runs its short-term rental process through the Borough Clerk at 732-872-1224, covering a Borough STR permit under Chapter 4-14, published at $750 annual; confirm the live fee before you advertise. Sea Bright runs its own separate desk.

Is a 30-night minimum the same as occupancy?

No. About 46.5 percent of Highlands listings — 20 of them — set a 30-night minimum, which is a booking filter, not a measure of how full a calendar actually runs. Typical stay length here is 5.5 nights, well under that threshold, so do not read minimum-stay settings as an occupancy proxy.

What should a buyer packet carry?

A Highlands buyer packet should cite $34,275 across 43 listings, the august, june, and july peak months against a february low, New York as the lead origin market, a 5.5-night typical stay with a 50-day booking lead, and the the Borough Clerk line at 732-872-1224. Keep Havre de Grace's $18,791 and Sea Isle City's $31,767 labeled separately — never averaged in.

Is Sea Isle City the same market as Highlands?

No. Sea Isle City published $31,767 from 101 listings, a materially different Sandy Hook Bay market from Highlands's $34,275 on 43 listings with February as its slowest month. Confirm the Borough Clerk at 732-872-1224 before marketing a Highlands stay using Sea Isle City's numbers, or vice versa — keep each town's figures on its own line.

Work with Crest & Cove Creative

Write the city they can walk and the desk the parcel actually has.

Send the guest guide if it still names Sea Isle City as the walk. We will recut the pin. Reach out at crestcove.co or (256) 998-7502.