Lubec STR Report 2026: $21,152, Never Average Marion

Thomas Garner
3 days ago
11 min read

Updated: 2 days ago

Most Lubec listings get marketed as a generic Passamaquoddy Bay stay. That pitch could describe a dozen other towns, and it wastes what actually sets Town of Lubec, Washington County, Maine apart. Guests who typed Lubec are looking for West Quoddy Head Light, Quoddy Head State Park, Downtown Lubec, the FDR Bridge — not Little Compton, and not Marion. 65 active listings sit on this extract. Write the town you can actually walk. Keep the listing specific. A vague water caption loses the booking.

Typical listings here earned about $21,152 last year from 65 active rentals, AirROI trailing twelve months through July 2026. The average night was $252. Occupancy was 44.0 percent. Revenue per available night was $101. Year over year is minus 13.6 percent. Active supply moved 0.0 percent. Do not average in Little Compton at $31,744 on 71 listings. That is a different town. Leave Marion as a different market. Do not mix those towns. Treat this as a small sample, not a blended coast.

The three strongest months are August, September, and June. August is the busiest. February is the slowest. Most guests arrive from Portland, then Boston. Typical stay is 5.1 nights, booked about 85 days ahead. Call Town Office at 207-733-2341. Town STR registration $100 a year, passed at the 2026 annual town meeting 33-21. Confirm live. Eastport is another municipality. AirROI low-regulation is a scrape of listings, not the live permit file West Quoddy Station holds still show up in this sample.

Twenty-One Thousand 152 Is the City Year

That heading is the useful way to read Lubec, not a dashboard label. Guests come for West Quoddy Head Light. Say that in the listing. Do not bury it under a generic Passamaquoddy Bay caption. Do not write Little Compton copy onto a Lubec address. Do not use Marion as if it were this occupancy. Be specific about the walk. A vague caption loses the guest who typed this town. Keep the other town out of the title.

Read more in Complete Visitor's Guide to Lubec and What It Costs to Start a Legal Lubec STR Stay. Typical listings earned about $21,152 last year from 65 active rentals, at $252 a night and 44.0 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from Portland. Call Town Office at 207-733-2341. Town STR registration $100 a year, passed at the 2026 annual town meeting 33-21. Confirm live. Eastport is another municipality.

Year over year is minus 13.6 percent. Supply moved 0.0 percent. Keep Marion ($27,404 a year) on its own line. A 30.8-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph West Quoddy Head Light. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

65 Active Listings Is the Sample

Guests come for Quoddy Head State Park. Say that in the listing. Do not bury it under a generic Passamaquoddy Bay caption. Do not write Little Compton copy onto a Lubec address. Do not use Marion as if it were this occupancy. Name the street you can actually walk. Do not sell a generic water caption. Keep the listing on this town.

Read more in What It Costs to Start a Legal Lubec STR Stay and Market a Lubec Stay. Typical listings earned about $21,152 last year from 65 active rentals, at $252 a night and 44.0 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from Portland. Call Town Office at 207-733-2341. Town STR registration $100 a year, passed at the 2026 annual town meeting 33-21. Confirm live. Eastport is another municipality.

Do Not Average Little Compton Into This File

Guests come for Downtown Lubec. Say that in the listing. Do not bury it under a generic Passamaquoddy Bay caption. Do not write Little Compton copy onto a Lubec address. Do not use Marion as if it were this occupancy. Write the lighthouse or harbor you can name. Do not copy a neighbor listing. Keep the guest who typed this town.

Read more in Market a Lubec Stay and Lubec STR Rules. Typical listings earned about $21,152 last year from 65 active rentals, at $252 a night and 44.0 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from Portland. Call Town Office at 207-733-2341. Town STR registration $100 a year, passed at the 2026 annual town meeting 33-21. Confirm live. Eastport is another municipality. AirROI low-regulation is a scrape of listings, not the live permit file

Year over year is minus 13.6 percent. Supply moved 0.0 percent. Keep Marion ($27,404 a year) on its own line. A 30.8-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Downtown Lubec. Confirm the parcel before you advertise. A 30-night minimum is not occupancy. Photograph the walk you named. Do not average a neighbor year.

August, September, and June Carry This Desk

Guests come for the FDR Bridge. Say that in the listing. Do not bury it under a generic Passamaquoddy Bay caption. Do not write Little Compton copy onto a Lubec address. Do not use Marion as if it were this occupancy. Show the actual driveway in the photos. Do not invent a downtown that is not here. Keep the other town off the tile.

Read more in Lubec STR Rules and Lubec Shoulder. Typical listings earned about $21,152 last year from 65 active rentals, at $252 a night and 44.0 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from Portland. Call Town Office at 207-733-2341. Town STR registration $100 a year, passed at the 2026 annual town meeting 33-21. Confirm live. Eastport is another municipality. AirROI low-regulation is a scrape of listings, not the live permit file

February Is the Hole and the Occupancy Low

Guests come for West Quoddy Head Light. Say that in the listing. Do not bury it under a generic Passamaquoddy Bay caption. Do not write Little Compton copy onto a Lubec address. Do not use Marion as if it were this occupancy. Be specific about the walk. A vague caption loses the guest who typed this town. Keep the other town out of the title.

Read more in Lubec Shoulder and Lubec Remote Stays. Typical listings earned about $21,152 last year from 65 active rentals, at $252 a night and 44.0 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from Portland. Call Town Office at 207-733-2341. Town STR registration $100 a year, passed at the 2026 annual town meeting 33-21. Confirm live. Eastport is another municipality. AirROI low-regulation is a scrape of listings, not the live permit file

Portland Origin Is This Market, Not a Marion Mix-up

Read more in Lubec Remote Stays and DIY vs Hire in Lubec. Typical listings earned about $21,152 last year from 65 active rentals, at $252 a night and 44.0 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from Portland. Call Town Office at 207-733-2341. Town STR registration $100 a year, passed at the 2026 annual town meeting 33-21. Confirm live. Eastport is another municipality. AirROI low-regulation is a scrape of listings, not the live permit file

AirROI's low-regulation label Is Not the Live Desk

Read more in DIY vs Hire in Lubec and Who Books a Lubec Rental. Typical listings earned about $21,152 last year from 65 active rentals, at $252 a night and 44.0 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from Portland. Call Town Office at 207-733-2341. Town STR registration $100 a year, passed at the 2026 annual town meeting 33-21. Confirm live. Eastport is another municipality. AirROI low-regulation is a scrape of listings, not the live permit file

Year over year is minus 13.6 percent. Supply moved 0.0 percent. Keep Marion ($27,404 a year) on its own line. A 30.8-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Downtown Lubec. Confirm the parcel before you advertise. A 30-night minimum is not occupancy. Photograph the walk you named. Do not average a neighbor year.

How a Host Should Read Two Lubec Halls

Read more in Who Books a Lubec Rental and Buying a Lubec Rental. Typical listings earned about $21,152 last year from 65 active rentals, at $252 a night and 44.0 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from Portland. Call Town Office at 207-733-2341. Town STR registration $100 a year, passed at the 2026 annual town meeting 33-21. Confirm live. Eastport is another municipality. AirROI low-regulation is a scrape of listings, not the live permit file

Year over year is minus 13.6 percent. Supply moved 0.0 percent. Keep Marion ($27,404 a year) on its own line. A 30.8-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph the FDR Bridge. Confirm the parcel before you advertise. Keep this sample labeled as a small town. Confirm hours before you promise a walk. Do not file another hall as this driveway. Cite the city count. West Quoddy Head Light is the walk guests actually typed. Do not sell Eastport as this driveway. The $100 town registration is the live fee until hall says otherwise. Sixty-five listings is a small sample, not a blended Down East year. Photograph the candy-striped tower, not a generic bay stock shot.

Hosts who underwrite Lubec should keep $21,152 on 65 listings, call 207-733-2341, and leave Marion and Little Compton on their own lines. Photograph the walk. Confirm the live desk. Keep the other town labeled. Photograph the walk. Confirm the live desk. Keep the other town labeled. Cite $21,152 from 65 listings. Photograph the walk. Confirm the live desk. Keep the other town labeled. Cite $21,152 from 65 listings. Cite $21,152 from 65 listings.

Frequently Asked Questions

What is the headline revenue figure in Lubec's 2026 market report?

AirROI's trailing-twelve-month extract through July 2026 shows typical listings earning about $21,152 a year across 65 active rentals. Average night was $252, occupancy was 44.0 percent, and revenue per available night was $101. This should be read as a small-sample town figure, last updated 2026-08-08, rather than a citywide or metro-scale statistic.

Is Lubec's short-term rental market growing or contracting in this report?

Revenue is down 13.6 percent year over year, while active supply held essentially flat at 0.0 percent growth. That combination points toward softening demand on a stable listing count, rather than a market being flooded with new competition, which is a distinct pattern worth separating out in any market summary.

Which months should hosts weight most heavily when planning around this report?

August, September, and June are the three strongest months, with August the single busiest and February the slowest. A twelve-month average understates how concentrated Lubec's demand actually is around that three-month window, so pricing and staffing plans should reflect the real seasonal shape rather than a flat annual figure. A host who prices flat across all twelve months is very likely leaving revenue on the table during that peak window.

What guest-origin and stay-length data does this report include?

Portland is the leading origin market, followed by Boston. Typical stay length is 5.1 nights, and guests book roughly 85 days in advance. Superhost status covers 64.6 percent of the market's active listings, giving a picture of both where demand originates and how experienced the current host base already is.

How should a host interpret the 30-night minimum figure in this report?

About 30.8 percent of listings, 20 of 65, set a 30-night minimum stay. That is a platform booking-rule setting, not an occupancy statistic, and should not be read as evidence that nearly a third of the market sits empty most of the time when the actual occupancy figure is 44.0 percent.

What local registration requirement does this report flag for Lubec hosts?

STR registration through the Town Office (207-733-2341) at $100 a year, approved at the 2026 annual town meeting by a 33-21 vote. Hosts should confirm current status directly with the town rather than relying on an aggregator's regulatory label, since that label reflects a listings scrape, not the actual permit file.

How reliable is a 65-listing sample size for market planning?

It's a genuinely small sample, and this report treats it that way rather than presenting it as a precise citywide forecast. Hosts should use the figures directionally, understanding that a handful of listings changing status can move the market's averages more than they would in a much larger, deeper market.

What single number should a host remember from this report if nothing else?

$21,152 as the typical annual revenue on 65 active listings, down 13.6 percent year over year. Every other figure in this report, from seasonality to stay length to registration cost, builds context around that one baseline number, which is the anchor point for any Lubec-specific pricing or planning decision. Every pricing or marketing decision this report supports ultimately traces back to that one figure and its 65-listing sample size.

Work with Crest & Cove Creative

A 65-listing market moves differently than a metro-sized one, and a Lubec market report that gets read like a big-city dashboard instead of a small, seasonal sample will lead a host to the wrong pricing decision.

Send us your listing and we'll help you turn this year's Lubec numbers into pricing and marketing decisions sized correctly for a small, seasonal market. Reach crestcove.co or (256) 998-7502.

Reach out at crestcove.co or (256) 998-7502.