Buying a Lubec Rental: Cite $21,152, Never Average

Jacob Mishalanie
2 days ago
11 min read

Updated: 1 day ago

Most Lubec listings get marketed as a generic Passamaquoddy Bay stay. That pitch could describe a dozen other towns, and it wastes what actually sets Town of Lubec, Washington County, Maine apart. Guests who typed Lubec are looking for West Quoddy Head Light, Quoddy Head State Park, Downtown Lubec, the FDR Bridge — not Little Compton, and not Marion. 65 active listings sit on this extract. Write the town you can actually walk. Keep the listing specific. A vague water caption loses the booking.

Typical listings here earned about $21,152 last year from 65 active rentals, AirROI trailing twelve months through July 2026. The average night was $252. Occupancy was 44.0 percent. Revenue per available night was $101. Year over year is minus 13.6 percent. Active supply moved 0.0 percent. Do not average in Little Compton at $31,744 on 71 listings. That is a different town. Leave Marion as a different market. Do not mix those towns. Treat this as a small sample, not a blended coast.

The three strongest months are August, September, and June. August is the busiest. February is the slowest. Most guests arrive from Portland, then Boston. Typical stay is 5.1 nights, booked about 85 days ahead. Call Town Office at 207-733-2341. Town STR registration $100 a year, passed at the 2026 annual town meeting 33-21. Confirm live. Eastport is another municipality. AirROI low-regulation is a scrape of listings, not the live permit file West Quoddy Station holds still show up in this sample.

DSCR on Twenty-One Thousand 152

That heading is the useful way to read Lubec, not a dashboard label. Guests come for West Quoddy Head Light. Say that in the listing. Do not bury it under a generic Passamaquoddy Bay caption. Do not write Little Compton copy onto a Lubec address. Do not use Marion as if it were this occupancy. Be specific about the walk. A vague caption loses the guest who typed this town. Keep the other town out of the title.

Read more in Lubec Remote Stays and DIY vs Hire in Lubec. Typical listings earned about $21,152 last year from 65 active rentals, at $252 a night and 44.0 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from Portland. Call Town Office at 207-733-2341. Town STR registration $100 a year, passed at the 2026 annual town meeting 33-21. Confirm live. Eastport is another municipality. AirROI low-regulation is a scrape of listings, not the live permit file

Year over year is minus 13.6 percent. Supply moved 0.0 percent. Keep Marion ($27,404 a year) on its own line. A 30.8-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph West Quoddy Head Light. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

Do Not Average Little Compton Thirty-One Thousand 744

Guests come for Quoddy Head State Park. Say that in the listing. Do not bury it under a generic Passamaquoddy Bay caption. Do not write Little Compton copy onto a Lubec address. Do not use Marion as if it were this occupancy. Name the street you can actually walk. Do not sell a generic water caption. Keep the listing on this town.

Read more in DIY vs Hire in Lubec and Who Books a Lubec Rental. Typical listings earned about $21,152 last year from 65 active rentals, at $252 a night and 44.0 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from Portland. Call Town Office at 207-733-2341. Town STR registration $100 a year, passed at the 2026 annual town meeting 33-21. Confirm live. Eastport is another municipality. AirROI low-regulation is a scrape of listings, not the live permit file

City Versus Marion Travels With the Parcel

Guests come for Downtown Lubec. Say that in the listing. Do not bury it under a generic Passamaquoddy Bay caption. Do not write Little Compton copy onto a Lubec address. Do not use Marion as if it were this occupancy. Write the lighthouse or harbor you can name. Do not copy a neighbor listing. Keep the guest who typed this town.

Read more in Who Books a Lubec Rental and Lubec Tourism Data. Typical listings earned about $21,152 last year from 65 active rentals, at $252 a night and 44.0 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from Portland. Call Town Office at 207-733-2341. Town STR registration $100 a year, passed at the 2026 annual town meeting 33-21. Confirm live. Eastport is another municipality. AirROI low-regulation is a scrape of listings, not the live permit file

Year over year is minus 13.6 percent. Supply moved 0.0 percent. Keep Marion ($27,404 a year) on its own line. A 30.8-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Downtown Lubec. Confirm the parcel before you advertise. A 30-night minimum is not occupancy. Photograph the walk you named. Do not average a neighbor year.

Year Over Year Is Minus Here

Guests come for the FDR Bridge. Say that in the listing. Do not bury it under a generic Passamaquoddy Bay caption. Do not write Little Compton copy onto a Lubec address. Do not use Marion as if it were this occupancy. Show the actual driveway in the photos. Do not invent a downtown that is not here. Keep the other town off the tile.

Read more in Lubec Tourism Data and Complete Visitor's Guide to Lubec. Typical listings earned about $21,152 last year from 65 active rentals, at $252 a night and 44.0 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from Portland. Call Town Office at 207-733-2341. Town STR registration $100 a year, passed at the 2026 annual town meeting 33-21. Confirm live. Eastport is another municipality. AirROI low-regulation is a scrape of listings, not the live permit file

65 Listings Grew 0 Percent

Guests come for West Quoddy Head Light. Say that in the listing. Do not bury it under a generic Passamaquoddy Bay caption. Do not write Little Compton copy onto a Lubec address. Do not use Marion as if it were this occupancy. Be specific about the walk. A vague caption loses the guest who typed this town. Keep the other town out of the title.

Read more in Complete Visitor's Guide to Lubec and What It Costs to Start a Legal Lubec STR Stay. Typical listings earned about $21,152 last year from 65 active rentals, at $252 a night and 44.0 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from Portland. Call Town Office at 207-733-2341. Town STR registration $100 a year, passed at the 2026 annual town meeting 33-21. Confirm live. Eastport is another municipality.

Watch-Year Honesty Travels With the Deed

Read more in What It Costs to Start a Legal Lubec STR Stay and Lubec STR Report 2026. Typical listings earned about $21,152 last year from 65 active rentals, at $252 a night and 44.0 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from Portland. Call Town Office at 207-733-2341. Town STR registration $100 a year, passed at the 2026 annual town meeting 33-21. Confirm live. Eastport is another municipality.

License Travels With a New City Deed

Read more in Lubec STR Report 2026 and Market a Lubec Stay. Typical listings earned about $21,152 last year from 65 active rentals, at $252 a night and 44.0 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from Portland. Call Town Office at 207-733-2341. Town STR registration $100 a year, passed at the 2026 annual town meeting 33-21. Confirm live. Eastport is another municipality. AirROI low-regulation is a scrape of listings, not the live permit file

Year over year is minus 13.6 percent. Supply moved 0.0 percent. Keep Marion ($27,404 a year) on its own line. A 30.8-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Downtown Lubec. Confirm the parcel before you advertise. A 30-night minimum is not occupancy. Photograph the walk you named. Do not average a neighbor year.

What a Buyer Packet Should Carry

Read more in Market a Lubec Stay and Lubec STR Rules. Typical listings earned about $21,152 last year from 65 active rentals, at $252 a night and 44.0 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from Portland. Call Town Office at 207-733-2341. Town STR registration $100 a year, passed at the 2026 annual town meeting 33-21. Confirm live. Eastport is another municipality. AirROI low-regulation is a scrape of listings, not the live permit file

Year over year is minus 13.6 percent. Supply moved 0.0 percent. Keep Marion ($27,404 a year) on its own line. A 30.8-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph the FDR Bridge. Confirm the parcel before you advertise. Keep this sample labeled as a small town. Confirm hours before you promise a walk. Do not file another hall as this driveway. Cite the city count. DSCR the note on $21,152, not on Little Compton $31,744. Supply held steady at zero percent. License travels with a new town deed. A buyer packet should carry the live clerk file.

A buyer packet should carry $21,152, minus 13.6 percent year over year, the $100 town fee, and a refusal to average Little Compton $31,744. Photograph the walk. Confirm the live desk. Keep the other town labeled. Photograph the walk. Confirm the live desk. Keep the other town labeled. Cite $21,152 from 65 listings. Photograph the walk. Confirm the live desk. Keep the other town labeled. Cite $21,152 from 65 listings. Cite $21,152 from 65 listings. Photograph the walk. Confirm the live desk. Keep the other town labeled. Cite $21,152 from 65 listings. Cite $21,152 from 65 listings. Cite $21,152 from 65 listings.

Frequently Asked Questions

What does a typical Lubec short-term rental earn according to the current extract?

AirROI's trailing-twelve-month extract through July 2026 puts typical Lubec listings at about $21,152 a year across 65 active rentals. The average night was $252, occupancy was 44.0 percent, and revenue per available night was $101. Year over year is down 13.6 percent, while active supply held flat at 0.0 percent growth. Treat this as a small-sample town figure, not a metro-wide average, when running a first-year buyer projection.

Which months matter most for a Lubec buyer's cash flow model?

August, September, and June are the three strongest months, with August the single busiest of the year. February is the slowest month by a wide margin. A buyer modeling cash flow should weight those three peak months heavily and plan for a real winter trough, rather than dividing the $21,152 typical annual figure evenly across twelve months.

Do I need to register a short-term rental with the Town of Lubec?

Yes. The Town Office (207-733-2341) requires STR registration at $100 a year, a rule passed at the 2026 annual town meeting by a 33-21 vote. Buyers should confirm current status and fee directly with the Town Office before closing, since local rules can shift faster than a listing platform or aggregator reflects.

Is a 30-night minimum stay a sign that occupancy is low?

No. About 30.8 percent of Lubec listings, 20 of the 65 active rentals, use a 30-night minimum, but that is a booking-platform setting, not an occupancy metric. Actual occupancy across the market is 44.0 percent. A buyer should read minimum-stay rules and occupancy as two separate data points rather than assuming one explains the other.

Where do most Lubec guests come from and how long do they stay?

Portland is the top origin market, followed by Boston. The typical stay is 5.1 nights, and guests book roughly 85 days in advance. That lead time gives a new owner meaningful runway to test pricing, photos, and listing copy before the first real peak season arrives, rather than scrambling once bookings start rolling in.

What does a Superhost share of 64.6 percent tell a buyer about the competitive set?

It means nearly two-thirds of the 65 active Lubec listings already carry Superhost status, which signals a reasonably experienced host base rather than a market full of first-time operators. A buyer entering this market should expect competition on review count and guest responsiveness, not just on nightly price, especially in the first year before reviews accumulate.

What landmarks should anchor a Lubec buyer's future listing copy?

West Quoddy Head Light, Quoddy Head State Park, Downtown Lubec, and the FDR Bridge are the specific draws guests search for. A listing that only mentions "Passamaquoddy Bay" is describing several towns at once. Naming the exact walk, view, or drive a guest will actually get is what separates a booked listing from one that gets scrolled past.

Is Lubec's short-term rental market growing or shrinking right now?

On the current extract, revenue is down 13.6 percent year over year while active supply is essentially flat at 0.0 percent growth. That combination points to softer demand rather than oversupply pushing prices down. A buyer should factor that trend into a first-year revenue estimate instead of assuming last year's $21,152 figure simply repeats or grows.

What should a buyer's due-diligence packet include for a Lubec property?

At minimum: the $21,152 typical-year figure and its 65-listing sample size, the 13.6 percent year-over-year decline, the $100 annual town registration fee, and the August-September-June season pattern. Keeping every figure labeled specifically to Lubec, rather than blended with a neighboring town's numbers, is what keeps a due-diligence packet honest and defensible.

Does AirROI's "low-regulation" label mean Lubec has no local permit process?

No. That label reflects a scrape of active listings, not the town's actual permit file. The real requirement is registration through the Town Office at $100 a year, approved at the 2026 annual town meeting. Buyers should confirm current fees and status by calling the Town Office directly rather than relying on an aggregator's regulatory tag as proof of compliance.

Work with Crest & Cove Creative

Most new Lubec buyers inherit a listing that still reads like generic "Passamaquoddy Bay" copy, the kind of caption that could describe a dozen coastal towns and quietly loses the guest who searched for this one by name.

Send us the parcel and we'll rebuild the listing around West Quoddy Head Light, Quoddy Head State Park, and Downtown Lubec, the exact terms guests actually search. Reach crestcove.co or (256) 998-7502.

Reach out at crestcove.co or (256) 998-7502.