Minneapolis Shoulder: August Peak, February Hole, Not Saint Paul
- Jacob Mishalanie

- 17 hours ago
- 11 min read

August is the busiest month on this Minneapolis extract. February is the slowest. Price both like themselves.
Typical Minneapolis listings earned about $23,433 last year from 1,613 active rentals, AirROI trailing twelve months from August 2025 through July 2026. The average night was $196. Occupancy was 43.6 percent. Revenue per available night was $86. Year over year is minus 9.7 percent. Active supply moved plus 18.3 percent.
The three strongest city months are August, June, and October. August is the busiest. February is the slowest. Occupancy is weakest in July. Most guests arrive from Minneapolis, then Chicago. Stay is 6.5 nights, booked about 40 days ahead. Call Minneapolis Inspections Services at 612-673-3000. Public Service Building, 505 Fourth Ave. S., Room 510. Or 311. Email fispermit@minneapolismn.gov. Stays of 30 days or less need a short-term rental license. An owner may hold only one short-term rental besides their home, including through LLCs. Occupants are capped at 10. In a building with 20 or more units, only 10 percent may be short-term rentals; condos are exempt. A spare room while you remain in the home does not need this license. Stays over 30 days need a regular rental license. Put the license ID on the listing. Short-term registrations cost $64 on the city's STR page. Confirm 2026. Regular rental licenses use the tiered building and per-unit table and expire March 1. Confirm which path the parcel actually has. Do not invent a blended fee. AirROI's high-regulation label and 87 percent registration evidence are a scrape of listings, not the town file.
August Is the Busiest Month on This City Extract
August is the busiest month on this city extract. June and October are the other strong months. Protect August. Write this heading as the stay a host can actually file. Write the city or the satellite the guest typed. Minneapolis Getaways is already live on Crest and Cove. Use it. Do not paste a satellite year into a city tile. Write the city or the satellite the guest typed. Keep $23,433 on 1,613 city listings on its own line. August is the city peak. February is the city hole. Call 612-673-3000 before you advertise a Minneapolis stay. One short-term license besides the home. Occupants are capped at 10. Saint Paul is not the North Loop. Richfield is not downtown. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $23,433 on 1,613 city listings on its own line. August is the city peak. February is the city hole. Call 612-673-3000 before you advertise a Minneapolis stay. One short-term license besides the home. Occupants are capped at 10. Saint Paul is not the North Loop. Richfield is not downtown. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $23,433 on 1,613 city listings on its own line. August is the city peak. February is the city hole. Call 612-673-3000 before you advertise a Minneapolis stay.
February Is the Slowest Revenue Month
February is the slowest revenue month. Price February like February. Write this heading as the stay a host can actually file. Keep $23,433 on 1,613 city listings on its own line. Market a Minneapolis Stay is already live on Crest and Cove. Use it. Do not paste a satellite year into a city tile. Write the city or the satellite the guest typed. Keep $23,433 on 1,613 city listings on its own line. August is the city peak. February is the city hole. Call 612-673-3000 before you advertise a Minneapolis stay. One short-term license besides the home. Occupants are capped at 10. Saint Paul is not the North Loop. Richfield is not downtown. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $23,433 on 1,613 city listings on its own line. August is the city peak. February is the city hole. Call 612-673-3000 before you advertise a Minneapolis stay. One short-term license besides the home. Occupants are capped at 10. Saint Paul is not the North Loop. Richfield is not downtown. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $23,433 on 1,613 city listings on its own line. August is the city peak. February is the city hole. Call 612-673-3000 before you advertise a Minneapolis stay.
Occupancy Is Weakest in July, and July Is Not August
Occupancy is weakest in July. July is not the city's hole. February is. Do not treat July as a filled summer template. Write this heading as the stay a host can actually file. August is the city peak. February is the city hole. Minneapolis STR Rules is already live on Crest and Cove. Use it. Do not paste a satellite year into a city tile. Write the city or the satellite the guest typed. Keep $23,433 on 1,613 city listings on its own line. August is the city peak. February is the city hole. Call 612-673-3000 before you advertise a Minneapolis stay. One short-term license besides the home. Occupants are capped at 10. Saint Paul is not the North Loop. Richfield is not downtown. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $23,433 on 1,613 city listings on its own line. August is the city peak. February is the city hole. Call 612-673-3000 before you advertise a Minneapolis stay. One short-term license besides the home. Occupants are capped at 10. Saint Paul is not the North Loop. Richfield is not downtown. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $23,433 on 1,613 city listings on its own line. August is the city peak. February is the city hole.
Do Not Treat a Named Weekend as a Filled Month
A named weekend is demand, not occupancy. Confirm 2026 festival and stadium dates on the primary page. Do not invent a date. Write this heading as the stay a host can actually file. Call 612-673-3000 before you advertise a Minneapolis stay. Minneapolis Remote Stays is already live on Crest and Cove. Use it. Do not paste a satellite year into a city tile. Write the city or the satellite the guest typed. Keep $23,433 on 1,613 city listings on its own line. August is the city peak. February is the city hole. Call 612-673-3000 before you advertise a Minneapolis stay. One short-term license besides the home. Occupants are capped at 10. Saint Paul is not the North Loop. Richfield is not downtown. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $23,433 on 1,613 city listings on its own line. August is the city peak. February is the city hole. Call 612-673-3000 before you advertise a Minneapolis stay. One short-term license besides the home. Occupants are capped at 10. Saint Paul is not the North Loop. Richfield is not downtown. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $23,433 on 1,613 city listings on its own line. August is the city peak. February is the city hole.
A 40-Day Lead Time Is Not a Filled February
A 40-day lead time is a booking window. 681 listings, 42.2 percent, set a 30-night minimum. That setting is not occupancy. Write this heading as the stay a host can actually file. One short-term license besides the home. Occupants are capped at 10. DIY vs Hire in Minneapolis is already live on Crest and Cove. Use it. Do not paste a satellite year into a city tile. Write the city or the satellite the guest typed. Keep $23,433 on 1,613 city listings on its own line. August is the city peak. February is the city hole. Call 612-673-3000 before you advertise a Minneapolis stay. One short-term license besides the home. Occupants are capped at 10. Saint Paul is not the North Loop. Richfield is not downtown. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $23,433 on 1,613 city listings on its own line. August is the city peak. February is the city hole. Call 612-673-3000 before you advertise a Minneapolis stay. One short-term license besides the home. Occupants are capped at 10. Saint Paul is not the North Loop. Richfield is not downtown. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $23,433 on 1,613 city listings on its own line. August is the city peak. February is the city hole.
North Loop Weeks Are Demand, Not Occupancy
North Loop weeks are demand. Photograph the block you can walk. Write this heading as the stay a host can actually file. Saint Paul is not the North Loop. Who Books Minneapolis is already live on Crest and Cove. Use it. Do not paste a satellite year into a city tile. Write the city or the satellite the guest typed. Keep $23,433 on 1,613 city listings on its own line. August is the city peak. February is the city hole. Call 612-673-3000 before you advertise a Minneapolis stay. One short-term license besides the home. Occupants are capped at 10. Saint Paul is not the North Loop. Richfield is not downtown. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $23,433 on 1,613 city listings on its own line. August is the city peak. February is the city hole. Call 612-673-3000 before you advertise a Minneapolis stay. One short-term license besides the home. Occupants are capped at 10. Saint Paul is not the North Loop. Richfield is not downtown. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $23,433 on 1,613 city listings on its own line. August is the city peak. February is the city hole. Call 612-673-3000 before you advertise a Minneapolis stay. One short-term license besides the home. Occupants are capped at 10.
Protect Rate Around Named City Demand
Call Minneapolis Inspections Services at 612-673-3000. Public Service Building, 505 Fourth Ave. S., Room 510. Or 311. Email fispermit@minneapolismn.gov. Stays of 30 days or less need a short-term rental license. An owner may hold only one short-term rental besides their home, including through LLCs. Occupants are capped at 10. In a building with 20 or more units, only 10 percent may be short-term rentals; condos are exempt. A spare room while you remain in the home does not need this license. Stays over 30 days need a regular rental license. Put the license ID on the listing. Short-term registrations cost $64 on the city's STR page. Confirm 2026. Regular rental licenses use the tiered building and per-unit table and expire March 1. Confirm which path the parcel actually has. Do not invent a blended fee. AirROI's high-regulation label and 87 percent registration evidence are a scrape of listings, not the town file. Protect rate around named city demand. Write this heading as the stay a host can actually file. Richfield is not downtown. Buying a Minneapolis Rental is already live on Crest and Cove. Use it. Do not paste a satellite year into a city tile. Write the city or the satellite the guest typed. Keep $23,433 on 1,613 city listings on its own line. August is the city peak. February is the city hole. Call 612-673-3000 before you advertise a Minneapolis stay.
Price the Month the Extract Actually Named
Price the month the extract named. August, June, and October are strong. February is slow. Write this heading as the stay a host can actually file. We market. We do not take the lock. Minneapolis Tourism Data is already live on Crest and Cove. Use it. Do not paste a satellite year into a city tile. Write the city or the satellite the guest typed. Keep $23,433 on 1,613 city listings on its own line. August is the city peak. February is the city hole. Call 612-673-3000 before you advertise a Minneapolis stay. One short-term license besides the home. Occupants are capped at 10. Saint Paul is not the North Loop. Richfield is not downtown. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $23,433 on 1,613 city listings on its own line. August is the city peak. February is the city hole. Call 612-673-3000 before you advertise a Minneapolis stay. One short-term license besides the home. Occupants are capped at 10. Saint Paul is not the North Loop. Richfield is not downtown. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $23,433 on 1,613 city listings on its own line. August is the city peak. February is the city hole. Call 612-673-3000 before you advertise a Minneapolis stay.
Hosts who underwrite Twin Cities stays should keep $23,433 on 1,613 city listings, call 612-673-3000, and leave Saint Paul and Richfield on their own lines. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $23,433 on 1,613 city listings on its own line. August is the city peak. February is the city hole. Call 612-673-3000 before you advertise a Minneapolis stay. One short-term license besides the home. Occupants are capped at 10.
Frequently Asked Questions
When is Minneapolis's strongest season for hosts?
August is the busiest revenue month on the current AirROI extract, with June and October also running strong. February is the slowest month of the year, so pricing strategy should treat these as genuinely different seasons rather than one flat annual rate.
Is July a strong month even though it falls in summer?
Not for occupancy. Occupancy is actually weakest in July despite sitting in the warm-weather season -- do not assume every summer month behaves like August. Treat July on its own data rather than folding it into the August-June-October peak window.
How much did typical Minneapolis listings earn last year?
Typical Minneapolis listings earned about $23,433 last year from 1,613 active rentals, with a $196 average nightly rate, 43.6 percent occupancy, and $86 revenue per available night. Year over year sits at minus 9.7 percent even as active supply grew plus 18.3 percent.
Does a 40-day booking lead time tell me anything about February demand?
Not on its own. The 40-day average lead time reflects typical booking behavior citywide, but it does not mean February -- the slowest revenue month -- is quietly filling up in advance. About 681 listings, 42.2 percent of the market, also run a 30-night minimum, which is a platform filter, not proof of occupancy.
Should I price around named festival or stadium weekends?
Named weekends create real visitor demand, but confirm actual 2026 dates on the event's own primary page rather than assuming a repeat of a prior year's calendar. Demand from a named event does not automatically mean a filled month around it.
Do I need a permit to run a short-term rental in Minneapolis?
Yes. Stays of 30 days or less require a short-term rental license from Minneapolis Inspections Services -- call 612-673-3000 or 311, email fispermit@minneapolismn.gov, or visit the Public Service Building, 505 Fourth Ave. S., Room 510.
How many short-term rentals can one owner hold?
An owner may hold only one short-term rental besides their primary home, including properties held through an LLC, with occupancy capped at 10 people. In buildings with 20 or more units, only 10 percent may operate as short-term rentals, though condos are exempt.
Should I hire a property manager for a Minneapolis listing?
Professionally managed listings make up about 15 percent of the Minneapolis market, with Minnestay managing 69 listings. Saint Paul and Richfield each have their own seasonal patterns and reward separate management decisions rather than one shared pitch.
How does Minneapolis's seasonal pattern compare to Saint Paul's?
Saint Paul's 640 listings earned about $23,160 last year, close to Minneapolis's $23,433 across 1,613 listings, but each city runs its own calendar of demand drivers. Keep seasonal and revenue figures on separate lines for each city rather than assuming shared timing.
What should a Minneapolis buyer packet say about seasonality?
Note that August, June, and October are the strongest revenue months while February is the slowest, and that July's weak occupancy is a real data point despite its summer timing. Cite the $23,433 average revenue on 1,613 listings and keep Saint Paul and Richfield figures on their own separate lines.
Related Reading
More PLACE, STATE reading already live on Crest & Cove.
Work with Crest & Cove Creative
A Minneapolis listing priced like every summer month is August ends up discounting June and October unnecessarily, and one still filed as filled during weak-occupancy July. Shoulder-season pricing needs the real monthly pattern, not a flat seasonal assumption.
Crest & Cove builds Minneapolis pricing calendars around the actual monthly data -- August's peak, February's low, and July's occupancy dip -- instead of a generic summer-versus-winter split. Send us your listing and we will map out where your calendar is leaving money on the table.
Reach out at crestcove.co or (256) 998-7502.




Comments