Ojai, CA STR Market Report 2026: What 145 Listings Earned
Before a host prices a listing, refinances a purchase, or decides whether an Ojai short-term rental pencils out for another year, it helps to start with a single extract rather than a blend of anecdotes and old numbers. Air ROI's extract for the window running August 2025 through July 2026 puts a specific figure on the table: typical listings in Ojai earned about $48,651 last year, drawn from 145 active rentals on that extract. That is the number this report treats as the year of record for Ojai, and it is the number a host should be underwriting against rather than a rounder figure remembered from a prior season or borrowed from a nearby market.
This report also names a neighboring figure on purpose, because it shows up constantly in any search a host runs for Southern California short-term rental data: Los Angeles listings earned about $31,130 last year from 9,919 active rentals on that same August 2025 through July 2026 window. Ojai and Los Angeles sit close together on a map and get shopped in the same breath by hosts comparing markets, but they are two separate extracts describing two separate years of listing performance. Ojai's $48,651 on 145 listings and Los Angeles's $31,130 on 9,919 listings sit next to each other in this report for comparison only — neither number should be read inside the other, and a host underwriting an Ojai property should not blend Los Angeles's much larger, lower-per-listing supply pool into an Ojai calendar.
One flag before the numbers: this source extract is not fully internally consistent, and rather than quietly picking whichever figure looks cleaner, this report names the inconsistency directly. One line in the underlying data describes Ojai's active supply as 23 rentals instead of 145, and a separate line describes Los Angeles's active supply as 1,413 rentals instead of 9,919. The 145-listing and 9,919-listing figures are the ones repeated consistently throughout the rest of the extract, so this report treats those as the figures of record — but a host relying on this data for an underwriting decision should confirm the current active-listing count directly with Air ROI or a comparable data source before finalizing a number, rather than trusting either version blind. Naming both figures here, rather than silently discarding the smaller one, is meant to keep this report honest about the limits of a single data extract rather than presenting a cleaner picture than the source actually supports.
What follows is the typical Ojai year in detail: revenue, average daily rate, occupancy, RevPAR, the months that actually carry the calendar, the registration question every host has to answer before advertising, and the guardrails on treating Los Angeles's numbers as if they described the same market. This is not legal advice.
The Typical Ojai Year: $48,651 on 145 Listings
Start with the headline figure, because it is the number every other statistic in this report sits underneath. Typical listings in Ojai earned about $48,651 last year, from 145 active rentals on Air ROI's extract filed for the August 2025 through July 2026 window. That is not a ceiling and not a floor — it is a typical-listing figure across an active supply of 145 properties, meaning it reflects a real spread of performance rather than a single standout property or a worst-case average.
The average daily rate behind that revenue figure is about $440, and occupancy across the same extract runs about 41.0 percent for the year. Multiply the two together in rough terms and the resulting revenue-per-available-night figure, RevPAR, comes out to about $176. Those three numbers — ADR, occupancy, RevPAR — are the building blocks underneath the $48,651 annual figure, and a host modeling a specific property should be checking their own projected numbers against all three, not just the single annual revenue figure, since a property that hits the ADR but misses the occupancy, or the reverse, will land on a different annual total even while looking similar on paper.
It bears repeating that this is a 145-listing sample, not a single comp. A host with one property in Ojai should treat $48,651 as a market-level reference point to check a specific listing's underwriting against, not as a guaranteed outcome for any individual property, since factors like the property's specific location, size, and condition will move an individual listing above or below that typical figure.
It is also worth being direct about what this figure is not. It is not a projection, and it is not adjusted for a specific property's bedroom count, lot size, or amenity package — it is a typical-listing figure pulled from an active 145-listing sample over a defined twelve-month window. A three-bedroom property with a pool is not the same comp as a one-bedroom cottage, and both are folded into the same 145-listing sample that produces the $48,651 figure. A host underwriting a specific purchase should use this report to understand the shape of the market — the seasonality, the guest profile, the registration question — and then build a property-specific model rather than assuming every Ojai listing lands near the typical figure regardless of size or condition.
The Calendar: When Ojai's Revenue Actually Shows Up
Revenue in Ojai is not spread evenly across twelve months. The extract names June, August, and March as the peak months for the year, meaning a disproportionate share of the $48,651 typical annual figure is earned in those three months rather than spread flat across the calendar. June specifically is called out as the single strongest revenue month in this sample, which makes it the month a host should be pricing most aggressively and staffing turnovers around most carefully.
January is named as the revenue hole month on the same extract — the point in the calendar where typical listings see the least revenue. One caveat worth naming directly: a separate line in the same source data also describes February as still a slow revenue month, which raises the question of whether the actual low point is a single January trough or a broader January-into-February slow stretch. This report treats January as the named hole month because that is the more specific, more consistently labeled claim in the data, but a host building a twelve-month pricing calendar should watch both months closely rather than assuming demand snaps back sharply the day February starts.
Practically, this means a host underwriting $48,651 as an annual figure should not divide it by twelve and expect a flat monthly number. June, August, and March are where the calendar earns its keep; January is where it needs the most help, whether through pricing flexibility, minimum-stay adjustments, or simply lower expectations for that stretch of the year.
Stay Length, Minimum Stays, and What They Signal
The typical Ojai stay in this sample runs about 7.8 nights. That is a meaningfully longer stay than a typical weekend booking, and it should shape how a host thinks about turnover costs, cleaning scheduling, and the kind of guest a listing is actually built to serve — a property outfitted and priced for a two-night weekend crowd is not automatically well matched to a market where the typical guest is booking closer to a week.
At the same time, about 55.2 percent of Ojai listings set a 30-night minimum stay. That is a striking share of the market running a minimum-stay filter well beyond the 7.8-night typical stay length, and it is worth being precise about what that statistic does and does not mean. A 30-night minimum is a listing-level filter, not a measure of how long guests actually stay once they book, and it is not the same thing as occupancy. A host should not read the 55.2 percent figure as evidence that most Ojai guests are staying a month — the 7.8-night figure describes the market's actual typical stay length, while the 30-night-minimum share describes how many listings have chosen to filter for a different, longer-stay guest entirely.
For a host deciding how to set their own minimum-stay policy, the honest read is that Ojai's market supports both a shorter-stay guest, most likely booking in the 7.8-night range and drawn toward the June, August, and March peak months, and a separate segment of listings pursuing a monthly-stay guest instead. Those are two different strategies aimed at two different guests, and neither one should be assumed to be the default just because a large share of listings has adopted it.
Registration: What This Report Will Not Guess
This report does not put a dollar figure on an Ojai short-term rental permit, and it does not state a lodging tax rate for Ojai, because neither figure appears reliably in the underlying data used to build this piece. guessing either number would be worse than leaving the space blank, so instead: confirm remaining city and Ventura County registration files before advertising a listing, and treat any dollar figure quoted elsewhere as unverified until confirmed directly.
One data point worth flagging on its own: Air ROI's extract reports a percentage of listings it considers licensed based on how the listing is tagged in the scrape itself, and that self-reported percentage is not the same thing as actual registration status with the city or county. A listing showing up as licensed on a data extract has not necessarily cleared local registration, and a listing a host is evaluating as a potential purchase should not be assumed compliant just because a third-party data tool tags it that way. The extract's licensed-share figure is useful for gauging how the broader market is structured, not as a substitute for confirming any individual property's actual paperwork.
The practical instruction here is simple and worth repeating: before listing a property or finalizing a purchase decision based on this report's revenue figures, confirm the remaining city and Ventura County registration requirements directly with those offices. This report's job is to give an honest reading of what Ojai listings actually earned last year — it is not a substitute for that direct confirmation.
Keeping Los Angeles's Numbers on Its Own Line
Los Angeles listings earned about $31,130 last year from 9,919 active rentals on the same August 2025 through July 2026 extract used for Ojai. That is a real number describing a real, much larger market, and it is going to keep surfacing in any host's research simply because Los Angeles and Ojai sit within the same general region and frequently get searched together.
But the two markets are not comparable on a per-listing basis in any way that should change how a host underwrites an Ojai property. Los Angeles's 9,919 active listings represent a supply pool more than 68 times the size of Ojai's 145, and a $31,130 typical annual figure spread across that much larger, more saturated pool describes an entirely different competitive environment than a boutique market where 145 listings are competing for demand. A host should not read Los Angeles's lower per-listing figure as evidence that Ojai is overperforming, and should not read it as a benchmark to beat or match — it is simply a different market, with a different supply base, answering a different question.
Hosts underwriting an Ojai stay should keep the file precise: $48,651 on 145 listings for Ojai, checked against whichever city and Ventura County registration requirements match the specific parcel in question, with Los Angeles's $31,130 on 9,919 listings left on a separate line as a reference point rather than folded into the same calculation.
Who Is Booking, and Why That Matters for a Revenue Forecast
The extract names Los Angeles, followed by New York, as the top origin cities for Ojai guests, with a typical stay length of about 7.8 nights. That guest profile — driving distance from Los Angeles, or flying in from farther afield like New York, and staying closer to a week than a weekend — should inform how a host forecasts occupancy across the calendar, since it points toward a guest planning a longer visit rather than someone filling a single spontaneous weekend night.
This detail also reinforces why the June, August, and March peak months matter as much as they do: guests coming from Los Angeles have an easy weekend-and-beyond trip available to them, and guests coming from farther away, including New York, are more likely booking around a specific window when they can commit a full week or more. A revenue forecast built only around flat month-to-month assumptions misses both of those patterns — the near-in Los Angeles guest filling shoulder weekends, and the longer-haul New York guest anchoring the named peak months.
A 7.8-night typical stay also changes how a single missed booking affects the annual total. Losing one week-long stay to a competing listing during June, August, or March costs more toward the $48,651 typical figure than losing a single weekend night would in a market built around shorter stays, since a full week of occupied nights disappears at once rather than a small gap that the next short booking can quickly refill. That is one more reason the seasonal calendar and the guest-origin data in this report matter together rather than as two separate footnotes.
Reading the 145-Listing Sample Honestly
It is worth sitting for a moment with why 145 listings matters as a sample size before treating $48,651 as a settled figure. A 145-listing market is small enough that a handful of standout properties, or a handful of underperforming ones, can meaningfully shift a typical-listing figure in either direction, in a way that would barely register inside Los Angeles's 9,919-listing pool. That does not make the $48,651 figure unreliable — it is the figure this sample actually reports — but it does mean a host should treat it as a directional read on a boutique market rather than a statistically bulletproof average drawn from thousands of comparable properties.
That same small-sample caution applies to the seasonal calendar named above. June, August, and March showing up as peak months, and January as the named hole month, describes a real pattern in a 145-listing market, but a host should still track their own property's actual monthly performance against the extract rather than assuming every single listing follows the named pattern in lockstep. The named calendar is a strong starting point for pricing decisions, not a guarantee that applies identically to every one of the 145 active listings behind it. The same discipline applies to the guest-origin and stay-length figures — Los Angeles then New York as top origins, and 7.8 nights as the typical stay, describe the shape of demand across the sample as a whole, and a specific property in a specific part of town may draw a somewhat different mix depending on its own visibility, price point, and photos, even while the overall market pattern holds.
What This Report Does and Does Not Answer
This report answers a narrow, specific question: what did a typical Ojai short-term rental earn last year, on which extract, across how many listings, and in which months. It answers that with $48,651 on 145 listings, a $440 ADR, 41.0 percent occupancy, and a $176 RevPAR, over the August 2025 through July 2026 window, with June, August, and March carrying the calendar and January as the named low point.
It does not answer the registration or lodging-tax question, because this pass does not guess a permit dollar or a tax rate that is not reliably present in the source data — that confirmation belongs with the city and Ventura County directly. And it does not answer whether Los Angeles's much larger market represents an opportunity or a threat to an Ojai listing, because the two markets are not competing for the same 145-listing supply pool in any way that a side-by-side dollar comparison meaningfully captures. A host who leaves this report with the $48,651 figure, the seasonal calendar, and a clear plan to confirm registration directly has gotten the honest use out of it.
Related Reading
More Ojai, CA STR Market Report 2026 host reading on desks, calendars, and listing clarity.
Frequently Asked Questions
How much did typical Ojai listings earn last year?
About $48,651, based on Air ROI's extract for the August 2025 through July 2026 window, drawn from 145 active rentals. One line elsewhere in the same source data lists 23 active rentals instead of 145 for that same period; 145 is the figure repeated consistently throughout the rest of the extract, so this report treats it as the number of record, but confirm the current listing count directly before underwriting a purchase against it.
What is Ojai's average daily rate and occupancy in this sample?
The average daily rate runs about $440, with occupancy at about 41.0 percent for the year. Multiplied together, that produces a RevPAR of roughly $176. All three figures come from the same August 2025 through July 2026 Air ROI extract used for the $48,651 typical annual revenue figure, and a host should check a specific property's underwriting against all three, not the annual total alone, since a listing can miss on ADR while hitting occupancy and still land at a different total.
Which months carry Ojai's revenue year, and which month is the slowest?
June, August, and March are named as the peak revenue months, with June specifically called the strongest single month in this sample. January is named as the revenue hole month, though a separate line in the same data also flags February as still slow, so both months deserve caution when building a pricing calendar. A flat, twelve-months-equal pricing plan will misread both the strong and weak stretches of an Ojai year.
Do I need an Ojai registration before I advertise in 2026?
This report does not guess that answer. Confirm remaining city and Ventura County registration files directly before advertising, since which office applies depends on the exact parcel in question. Air ROI's zero-percent licensed field on a data scrape is not the same thing as an actual registration on file with the city, and a listing showing as licensed on the extract should not be treated as confirmed compliant.
Is a 30-night minimum stay the same as occupancy in Ojai?
No. About 55.2 percent of Ojai listings set a 30-night minimum, but that is a listing-level filter choice a host makes, not a measure of actual booked nights or demand. Remaining registration status is a separate ordinance question entirely, distinct from both the minimum-stay figure and the occupancy figure, and none of the three should be substituted for one another when underwriting a listing.
How does Ojai's typical revenue compare to Los Angeles?
Los Angeles listings earned about $31,130 last year from 9,919 active rentals on the same window, though one line in the source data lists 1,413 active rentals instead. Either way, Los Angeles's much larger supply pool makes it a fundamentally different market, not a comparable per-listing benchmark for Ojai's 145-listing figure, and neither city's number should be used to sanity-check or replace the other's.
Who is the typical guest booking an Ojai stay, and how long do they stay?
Most guests arrive from Los Angeles, then New York, and the typical stay runs about 7.8 nights. That guest profile, closer to a week-long visit than a weekend trip, should factor into how a host builds pricing, cleaning turnover schedules, and minimum-stay policy around the named June, August, and March peak months rather than around a generic weekend-getaway assumption.
Should I trust Air ROI's licensed-listing percentage as proof of registration?
No. That figure reflects how a listing is self-tagged within the data extract, not confirmed registration status with the city or Ventura County. Treat it as a rough market-structure indicator only, and confirm any individual property's actual paperwork directly with the relevant office before assuming a listing, whether one already active or one under consideration for purchase, is actually compliant.
Does this report state Ojai's short-term rental permit fee or lodging tax rate?
No, deliberately. Neither figure appears reliably enough in the underlying source data to state without guessing, so this report names that gap directly rather than guessing a number to fill it. Confirm both the permit fee and the lodging tax rate directly with the City of Ojai and Ventura County before budgeting a purchase or a first-year advertising plan around either one.
Should a host use Los Angeles's guest data to fill gaps in Ojai's listing copy?
No. Ojai's own extract already names Los Angeles and New York as top origin cities and 7.8 nights as the typical stay, which is enough to build accurate listing copy without borrowing Los Angeles's separate market data or blending its much larger, 9,919-listing supply count into an Ojai revenue calculation that should stay built around the 145-listing figure.
Work with Crest & Cove Creative
Typical Ojai listings earned about $48,651 last year across 145 active rentals, with June, August, and March carrying the calendar. Los Angeles's very different $31,130 figure belongs on its own line, not folded into an Ojai forecast.
Confirm remaining city and Ventura County registration requirements directly before advertising a single Ojai listing night. We build an ongoing marketing agreement around the actual numbers a market produces, not a borrowed figure from a bigger neighboring city.
Reach out at crestcove.co or (256) 998-7502.
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