Omaha, NE STR Market Report 2027: What Hosts Should Know
Every June, Omaha hosts start doing the same quiet math: how did last year actually go, and does that tell me anything useful about the season ahead? It's a fair question, and it deserves a fair answer, which is why this report leads with something a lot of market write-ups skip — a plain statement of exactly which year's numbers you're looking at. What follows is built from the most recent full-year dataset available for Omaha, Nebraska, a 2026 vintage extract that captures a trailing twelve-month window running roughly from August 2025 through July 2026. It is not a 2027 forecast dressed up to look current. It is last year's real, closed-out performance, labeled honestly, and handed to you as the best available foundation for thinking through 2027.
That distinction matters more than it might seem. Short-term rental data providers update their extracts on their own schedule, and a 2026 dataset can sit as the most complete, most reliable picture of a market for months before a fresher pull replaces it. Rather than guess at numbers nobody has published yet, this report treats the 2026 figures as what they are — a real, dated snapshot — and asks a more useful question: what do these numbers tell an Omaha host who is setting rates, planning renovations, or deciding whether to add a listing this year? The answer turns out to be quite a lot, as long as you keep the labels on straight.
So consider this your mid-year gut check. We'll walk through Omaha's typical annual revenue, occupancy, average daily rate, and RevPAR as reported in the 2026 dataset, track the seasonal rhythm that shaped those numbers, and be direct about the year-over-year softening that shows up in the data. We'll also draw a clean line between Omaha and its close neighbors, Bellevue and Papillion, because lumping metro-area markets together is one of the fastest ways to make a smart host's spreadsheet lie to them. By the end, you should have a grounded, honest read on where Omaha stood — and a clear next step for confirming where it stands now.
One more framing note before the numbers: nothing here should be read as a promise about how 2027 itself will perform. Markets shift, guest behavior shifts, and a single dataset — however well-sampled — is a description of the past, not a guarantee about the future. What a good 2026 read can do is narrow your uncertainty. Instead of guessing blind at what an Omaha listing might earn, or leaning on outdated impressions from a few years back, you get a documented, labeled starting point grounded in real bookings from a real twelve-month window. That's worth something, even with its limits fully acknowledged.
This is not legal advice, and none of the marketing guidance on this page replaces reading your own contracts or confirming local rules with the relevant office.
The 2026 Omaha Numbers, Labeled and Loud
Here is the core of it, stated plainly and dated on purpose. In the 2026 AirROI-style extract for Omaha, Nebraska, the typical listing generated $20,138 across the year, drawn from a sample of 1,330 active listings — a large enough pool that the figure reflects a real cross-section of the market rather than a handful of standout properties. Occupancy across that same year landed at 37.2 percent, average daily rate came in at $207, and RevPAR — revenue per available night, the number that blends rate and occupancy into one honest yardstick — worked out to $79.
Every one of those figures is a 2026 number, describing a year that has already closed. We're not projecting them forward into 2027 and we're not treating them as a live snapshot of today's booking calendar. What we are doing is using them as a benchmark: a documented, defensible picture of what an average Omaha host actually earned, at what occupancy, at what rate, over a real twelve-month stretch. If you're building a 2027 pro forma, staging a new listing, or simply asking whether your own numbers are in the right neighborhood, this is the neighborhood — as of the most recent full read available.
One more number worth sitting with: year-over-year, the dataset shows Omaha's typical annual revenue moved down by 4.4 percent. That's not a dramatic collapse, but it's not nothing either, and it's worth naming rather than glossing over. A market can still be healthy and worth investing in while also cooling slightly from a prior peak — those two things aren't in tension. What matters is that you plan with the real number, not the one you wish were true.
It also helps to sit with what a 1,330-listing sample actually represents. That's not a handful of properties clustered in one neighborhood — it's a metro-wide cross-section spanning a mix of unit types, price points, and neighborhoods across Omaha proper. A sample that size smooths out the noise you'd get from any single listing having an unusually good or unusually rough year, which is exactly why it's useful as a benchmark rather than a prediction. Your own property might sit above or below $20,138 for perfectly good reasons — location, unit size, amenities, how long you've been hosting — and that's fine. The point of a typical-year figure isn't to match it exactly; it's to give you a defensible point of comparison so you can ask sharper questions about why your numbers land where they do.
Reading the Seasonality: June Leads, February Lags
Omaha's booking calendar has a shape, and the 2026 data traces it clearly. June stands out as the peak month — the point in the calendar where demand, pricing power, and occupancy all tend to line up in a host's favor. If you've ever wondered why your June bookings feel like they come together more easily than the rest of the year, the data backs up the instinct: this is when Omaha's short-term rental market does its best work.
February sits at the other end of that curve as the slow month, the stretch where occupancy and rate both soften and a host's attention naturally turns to maintenance, deep cleaning, photo refreshes, and planning rather than pure revenue capture. That's not a flaw in the market — every seasonal destination has a trough, and Omaha's happens to fall in the depth of winter, which tracks with how most Midwest leisure and event-driven travel behaves.
The practical takeaway for 2027 planning: build your calendar around this shape rather than against it. Price aggressively and staff up around the June peak, and use the February lull deliberately — for the work you can't do while guests are in the unit, for renegotiating vendor contracts, or for testing off-season promotions that might nudge occupancy up without you having to guess blind. A market report is most useful when it tells you not just what happened, but when it happened, and Omaha's seasonal rhythm is one of the steadiest signals in this dataset.
There's also a middle stretch of the calendar that deserves attention even though it doesn't get its own headline number here: the shoulder months bracketing June on either side. Hosts who treat the calendar as a simple peak-and-trough often leave easy occupancy on the table in May and July by pricing too conservatively too early or dropping rates too fast once the peak passes. The seasonal curve implied by a June peak and a February trough suggests a gradual build and a gradual fade, not a light switch — which means your rate calendar should probably taper the same way, rather than jumping straight from peak pricing to off-season pricing overnight.
Bellevue Is a Different Market — Keep the Line Clean
It would be easy to glance at a neighboring suburb, see a bigger typical-year number, and assume Omaha is underperforming by comparison. Resist that instinct. Bellevue, Omaha's close neighbor, shows a typical year of $26,448 in the same 2026 dataset, drawn from a much smaller sample of 50 listings. That's worth restating on its own line, deliberately separated from Omaha's figures: Bellevue's numbers and Omaha's numbers describe two different markets, with two very different sample sizes, and they should never be averaged, blended, or quoted as if they represent one shared metro figure.
The small sample size in Bellevue is itself a signal. Forty-six listings is a modest pool, which means a few unusually strong performers can pull the typical-year figure upward in ways that wouldn't happen in a market the size of Omaha's 1,330-listing sample. That doesn't make Bellevue's number wrong — it makes it a different kind of number, one that describes a smaller, tighter market rather than a broad metro average.
If you own or are considering a property in Bellevue specifically, treat its figures as their own dataset and plan against them directly rather than importing Omaha's occupancy or ADR as a stand-in. If you're in Omaha proper, don't let Bellevue's higher typical-year figure talk you into thinking your own market is soft — it's simply a separate market, reported separately, for good reason.
It's worth asking why a smaller, adjacent market might post a higher typical-year figure at all, and the honest answer is that we can't fully explain it from the topline numbers alone. It could reflect a different mix of property types, a guest base drawn for different reasons than Omaha's, or simply the statistical texture of a 46-listing sample where a few strong performers carry more weight. What we can say with confidence is that neither explanation licenses averaging the two markets together. If anything, the gap between them is a reminder that even towns fifteen minutes apart can behave like entirely different rental markets, and your planning should reflect wherever your actual property sits.
Papillion, and Why Metro Markets Don't Blend
Papillion is another distinct market inside the greater Omaha metro area, and it deserves the same discipline applied to Bellevue: no blending, no mashing its figures onto Omaha's, no treating the metro as one undifferentiated pool of listings. Each of these markets — Omaha, Bellevue, Papillion — has its own supply, its own guest profile, its own seasonal quirks, and its own dataset. Reporting them together would flatten out exactly the differences that make market-level planning useful in the first place.
This matters practically for anyone scouting a second property or comparing markets before choosing where to invest. A host who owns in Omaha and is eyeing Papillion as an expansion market should pull Papillion's own figures rather than assuming proximity means comparable performance. Geography puts these towns close together on a map; it doesn't put their short-term rental markets on the same line in a spreadsheet.
The broader lesson here applies well beyond this one metro area: any time you're comparing STR markets, check whether the source is reporting each town's data independently or quietly pooling nearby markets into one figure. Independent reporting, even when it means smaller sample sizes and more line items to track, gives you a truer picture than a blended metro average ever will.
This is also a good moment to note what this report is not doing: it is not publishing a standalone Papillion figure. Papillion's own dataset exists and should be pulled directly by anyone evaluating a property there, but folding an unlabeled number into an Omaha report — just to have something to say about Papillion — would repeat exactly the blending mistake this section warns against. Better to name the market, name the discipline, and point readers to pull Papillion's own numbers on their own terms than to manufacture a figure that doesn't belong here.
What the Year-over-Year Dip Means for 2027 Planning
A 4.4 percent year-over-year decline in typical annual revenue is the kind of number that can read very differently depending on what a host does with it. Read poorly, it becomes a reason to panic or to abandon pricing discipline. Read carefully, it's simply information — a signal that Omaha's market cooled modestly from whatever peak preceded this reporting window, and that 2027 planning should account for a market that may be leveling off rather than one still climbing.
Softening revenue with occupancy holding around 37.2 percent and ADR at $207 suggests the pullback is broad rather than concentrated in one lever — it's not purely a rate story or purely an occupancy story, but a modest give-back across both. That combination is worth watching rather than reacting to. It's the kind of pattern that shows up in markets settling into a more normal rhythm after a stretch of outsized growth, rather than one in genuine decline.
For a host building a 2027 budget, the honest move is to anchor projections to the 2026 figures as a floor, not a guaranteed baseline, and to build in room for the number to have moved again since this extract closed. That's not hedging for the sake of hedging — it's simply matching your planning discipline to how STR data actually ages. A dataset that's accurate today is still a snapshot, and snapshots need to be refreshed.
It's also worth resisting the urge to over-explain the dip with a single tidy story. Markets move for a mix of reasons — new supply entering at the lower end, guest spending patterns shifting slightly, broader travel trends easing off a prior surge — and a topline revenue figure can't tell you which of those forces did the most work in Omaha specifically. What it can tell you is the direction and rough magnitude of the shift, which is enough to plan around even without a full explanation. Hosts who wait for a perfectly tidy narrative before adjusting their pricing strategy usually end up reacting late instead of planning early.
Turning a 2026 Snapshot Into a Sharper 2027 Calendar
None of this is meant to talk you out of using the 2026 numbers — quite the opposite. A well-labeled, honestly dated dataset is one of the most useful planning tools a host has, precisely because you know exactly what it does and doesn't tell you. Use Omaha's $20,138 typical year, 37.2 percent occupancy, $207 ADR, and $79 RevPAR as your working benchmark. Use the June peak and February trough to shape your pricing calendar and your maintenance schedule. Use the 4.4 percent year-over-year move as a reason to price with a little more discipline rather than assuming last year's peak repeats itself automatically.
What you shouldn't do is stop here. Vendor-reported figures like these get refreshed on their own timelines, and the responsible move — for your own numbers and for anyone you're advising — is to re-pull the current data from the source closer to when you're actually setting rates or making a purchase decision. Treat this report as the well-labeled floor you build from, not the final word on where Omaha sits today.
If you're staring at your own Omaha listing's numbers and trying to figure out whether they're tracking with the broader market, or where your calendar has room to tighten before the next peak season arrives, that's exactly the kind of gap a fresh set of eyes closes fast. A focused listing and pricing review can tell you, in plain terms, where your calendar is leaving money on the table and where it's already doing its job well — grounded in current numbers, not last year's extract alone.
A good habit for any host relying on annual market reports like this one: mark your calendar for a check-in every few months, not just once a year. Pull the latest figures for Omaha, glance at Bellevue and Papillion separately if either is relevant to your plans, and compare them against your own trailing performance. That rhythm turns a report like this from a one-time read into a living reference point — the kind of habit that keeps your pricing decisions grounded in what the market is actually doing, rather than in whatever numbers happened to be freshest the last time you looked.
Related Reading
These neighboring Crest & Cove Creative posts stay on the same marketing desk for independent hosts - listing clarity, owned search, and direct-booking choices without mixing in finance or legal work.
Frequently Asked Questions
Is this report using 2027 data for Omaha short-term rentals?
No. This report is built from a 2026 vintage dataset covering roughly August 2025 through July 2026, published under a 2027 URL for planning purposes. Every revenue, occupancy, ADR, and RevPAR figure here is a 2026 number, labeled clearly as such. We have not invented or projected a 2027 figure, because no complete 2027 dataset for Omaha currently exists to draw from responsibly.
What was Omaha's typical annual host revenue in the 2026 data?
The 2026 AirROI-style extract shows a typical annual revenue of $20,138 for Omaha, Nebraska, based on a sample of 1,330 listings. That figure represents a broad, well-sampled cross-section of the market rather than a handful of top performers, which makes it a reasonably solid benchmark for a host trying to gauge whether their own property is tracking in line with the wider Omaha market.
What occupancy and ADR did Omaha short-term rentals see in 2026?
Occupancy across the 2026 dataset landed at 37.2 percent, with an average daily rate of $207. Multiplying those two figures together, blended across available nights, produces the RevPAR figure of $79 cited elsewhere in this report. Together, occupancy and ADR tell a more complete story than either number alone — a market can hold steady revenue through higher rates and lower occupancy, or the reverse.
Did Omaha's short-term rental market grow or shrink year-over-year?
The 2026 dataset shows Omaha's typical annual revenue declined 4.4 percent year-over-year. That's a modest softening, not a collapse, and it appears alongside occupancy and ADR figures that held in a reasonably normal range. Read it as a signal to plan with discipline rather than assume continued growth, not as a reason to abandon the market or panic about performance.
When is peak season for Omaha short-term rentals?
June stands out as the peak month in the 2026 data, the point in the calendar where occupancy and pricing power both tend to align in a host's favor. If you're planning a 2027 calendar, June is where you'll likely want your strongest rates, tightest minimum-stay rules, and most polished listing presentation, since demand in this market appears to concentrate most heavily around that window.
What's the slowest month for Omaha hosts?
February shows up as the slow month in the 2026 dataset, the stretch where occupancy and rate both soften from their peak-season levels. Rather than treating this as dead time, many hosts use a slow month like this for deep cleaning, maintenance projects, photo refreshes, or testing off-season promotions — work that's harder to schedule once the calendar fills back in for spring and summer.
How does Bellevue's short-term rental data compare to Omaha's?
Bellevue's 2026 typical annual revenue came in at $26,448, based on a smaller sample of 50 listings, compared to Omaha's $20,138 across 1,330 listings. These are two separate markets with very different sample sizes, and they should never be averaged together. Bellevue's smaller pool means its figure can be more easily influenced by a few strong-performing listings than Omaha's broader dataset.
Should I combine Omaha, Bellevue, and Papillion data into one metro figure?
No. Omaha, Bellevue, and Papillion are each distinct short-term rental markets with their own supply, guest demand, and seasonal patterns, and this report deliberately keeps their figures separate. Blending nearby towns into one metro average flattens out real differences that matter for pricing and investment decisions. If you're evaluating a property in any one of these towns, pull and plan against that town's own numbers.
How current is the data behind this Omaha market report?
The figures in this report come from a 2026 vintage extract covering roughly the twelve months from August 2025 through July 2026 — the most complete dataset available at the time this report was assembled. Because vendor data refreshes on its own schedule, we recommend re-pulling current figures from the source closer to when you're actually setting rates or making a decision, rather than treating this snapshot as permanently current.
Is Omaha still a good market for short-term rental hosts in 2027?
The 2026 data shows a market with meaningful scale — over 1,300 active listings — moderate occupancy, and a modest year-over-year revenue softening rather than a sharp decline. That combination suggests a market that's maturing rather than collapsing. Whether it's the right fit for your 2027 plans depends on your specific property, financing, and goals, which a focused review of your own numbers against current data can help clarify.
What should I do with this data before setting my 2027 rates?
Use the 2026 figures — typical revenue, occupancy, ADR, RevPAR, and the June-to-February seasonal swing — as your starting benchmark, then check them against the most recent numbers available before finalizing your calendar. Data this well-labeled is a strong foundation, but it's still a snapshot. Pairing it with a review of your own listing's current performance will tell you where your specific numbers stand today.
Does this report offer legal or financing guidance for Omaha hosts?
No. This is a market data report focused on revenue, occupancy, rate, and seasonal trends for Omaha-area short-term rentals — it does not offer legal, tax, zoning, or financing guidance of any kind. For questions in those areas, hosts should consult the appropriate licensed professional. What this report can do is help you read the market data clearly so your own decisions rest on an honest, well-labeled foundation.
Work with Crest & Cove Creative
The most complete Omaha short-term rental numbers available right now are dated 2026 — and that's exactly why they're worth reading carefully before you plan your 2027 calendar. Ask for a marketing-only read of the listing.
Want to see how your own Omaha listing stacks up against these numbers? A quick marketing and listing audit can show you where your calendar, pricing, and presentation are already working — and where a few honest adjustments could close the gap before peak season arrives.
Reach out at crestcove.co or (256) 998-7502.
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