Rockport Shoulder: Price the Months the Extract Named

Jacob Mishalanie
Aug 21
8 min read

Updated: 3 days ago

Empty white clapboard New England town hall exterior, no people

August is the busiest month on this Rockport extract. The three strongest months are August, October, and September. August is the busiest. February is the slowest. That calendar is the extract. It is not an East Lyme file. August is the busiest month on this market sample. February is the slowest month in Rockport. Together with August they are the three strongest.

Typical listings earned about $36,871 last year from 199 active rentals, AirROI trailing twelve months from August 2025 through July 2026. The average night was $406. Occupancy was 40.8 percent. Revenue per available night was $167. Year over year is minus 8.2 percent. Active supply moved 8.2 percent. Keep East Lyme at $39,022 on 108 listings on its own line. That is a different town.

The three strongest months are August, October, and September. August is the busiest. February is the slowest. Occupancy is weakest in January. Most guests arrive from Boston, then New York. Typical stay is 4.5 nights, booked about 78 days ahead. the hall the map names. Town Hall sits at 34 Broadway, Rockport, MA 01966. Hours Monday, Wednesday, Thursday 8 to 4. Tuesday 8 to 6. Friday 8 to 1. Massachusetts short-term operators register with the Department of Revenue. Statewide lodging tax still applies. AirROI's low-regulation Keep is a listing scrape, not the town file. A dedicated Rockport STR permit fee was not confirmed on a primary town page this pass. Leave out unverified one. Proposed 30-day minimum changes are not a live bylaw on this pass. Confirm 2026 at 34 Broadway. Photograph the walk you can actually finish from this driveway.

August Is the Busiest Month

August is the busiest month on this market sample. Price it like the busiest month. Typical listings earned about $36,871 last year from 199 active rentals, AirROI trailing twelve months from August 2025 through July 2026. The average night was $406. Occupancy was 40.8 percent. Revenue per available night was $167. That year already includes August. It already includes February.

The three strongest months are August, October, and September. August is the busiest on this market sample. February is the hole. Price it as the hole. Stay is 4.5 nights, booked about 78 days ahead. That window is not occupancy. Read more in Rockport Remote Stays and DIY vs Hire in Rockport.

October and September Are the Other Strong Months

October and September are the other strong months. Together with August they are the three strongest. Strong months still sit inside a 40.8 percent year. The three strongest months are August, October, and September. Typical listings earned about $36,871 last year from 199 active rentals, AirROI trailing twelve months from August 2025 through July 2026.

February Is the Slowest Month in Rockport

February is the slowest month in Rockport. Occupancy is weakest in January. Write both holes. Stay is 4.5 nights. Lead is 78 days. Typical stay is 4.5 nights, booked about 78 days ahead. That setting is a stay rule, not occupancy. August is the busiest month on this Rockport extract.

East Lyme Has a Different Peak

East Lyme has a different peak story even when a summer month overlaps. Keep East Lyme at $39,022 on 108 listings on its own line. That is a different town. Don't steal the neighbor's hole. Don't steal the neighbor's peak. It is not an East Lyme file, so don't blend East Lyme's $39,022 into the rate.

Keep East Lyme at $39,022 on 108 listings on its own line. File $36,871 on 199 listings, August 2025 through July 2026 as this town's host year. Two halls and two years do not share a listing tile. Read more in Buying a Rockport Rental and Rockport Tourism Data.

Leave out unverified a weekly occupancy figure

Leave out unverified a weekly occupancy cut. Occupancy for the year is 40.8 percent. Revenue per available night is $167. Those are annual figures. Revenue per available night was $167. Year over year is minus 8.2 percent.

Occupancy for the year is 40.8 percent. A named walk and visitor traffic are demand, not that file. File $36,871 on 199 listings, August 2025 through July 2026 as this town's host year. Revenue per available night is $167. Read more in Rockport Tourism Data and Complete Visitor's Guide to Rockport, Massachuse.

A busy week is demand, not occupancy

Motif Number 1 week is visitor demand. It is not occupancy. Occupancy is nights booked. Visitor photographs do not fill February. Confirm hours before you promise a walk. They do not automatically fill February. Read Who Books a Rockport Rental and Buying a Rockport Rental before you mix the towns. Price February like February.

Occupancy for the year is 40.8 percent. A named walk and visitor traffic are demand, not that file. File $36,871 on 199 listings, August 2025 through July 2026 as this town's host year. Revenue per available night is $167. Read more in Complete Visitor's Guide to Rockport, Massachuse and What It Costs to Start a Legal Rockport, MA STR.

A 78-Day Lead Time Is Not a Filled Month

A 78-day lead time is a booking window. Guests plan. They do not automatically fill February. 101 listings, 50.8 percent, set a 30-night minimum. That setting is a stay rule, not occupancy. Visitor photographs do not fill February. Occupancy for the year is 40.8 percent. That year already includes August.

Price the months the data actually named

Price the month the data actually named. August like August. February like February. Don't blend East Lyme's $39,022 into this rate — confirm current rules with whichever local office the map names. Price it like the busiest month. East Lyme has a different peak story even when a summer month overlaps. Keep East Lyme at $39,022 on 108 listings on its own line.

Price August like August. Price February like February. Stay is 4.5 nights. Lead is 78 days. Read Who Books a Rockport Rental and Buying a Rockport Rental before you mix the towns. Price the month the data actually named. Town Hall sits at 34 Broadway, Rockport, MA 01966. Strong months still sit inside a 40.8 percent year.

Frequently Asked Questions

How should a host read this: August Is the Busiest Month?

August is the busiest month on this market sample. Price it like the busiest month. Typical listings earned about $36,871 last year from 199 active rentals, AirROI trailing twelve months from August 2025 through July 2026. Revenue per available night was $167. That year already includes August. It already includes February. August is the busiest month on this Rockport extract.

How should a host read this: October and September Are the Other Strong Months?

When is this market slowest?

February is the slowest month in Rockport. Occupancy is weakest in January. East Lyme has a different peak story even when a summer month overlaps. Read more in Financing a Rockport Rental Without an East Lyme and Rockport vs East Lyme Desks. Read more in What It Costs to Start a Legal Rockport, MA STR and Financing a Rockport Rental Without an East Lyme.

How should a host read this: East Lyme Has a Different Peak?

East Lyme has a different peak story even when a summer month overlaps. Keep East Lyme at $39,022 on 108 listings on its own line. Do not steal the neighbor hole. Do not steal the neighbor peak. Statewide lodging tax still applies. Read more in Financing a Rockport Rental Without an East Lyme and Rockport vs East Lyme Desks.

How should a host read this: Leave out unverified a Weekly Occupancy Cut?

Leave out unverified a weekly occupancy cut. Occupancy for the year is 40.8 percent. Revenue per available night is $167. Revenue per available night was $167. Year over year is minus 8.2 percent. 101 listings, 50.8 percent, set a 30-night minimum. Strong months still sit inside a 40.8 percent year. October and September are the other strong months.

Is visitor landscape the same as occupancy?

Motif Number 1 week is visitor demand. Visitor photographs do not fill February. Confirm hours before you promise a walk. Confirm 2026 at hall before you promise a walk. Write Motif Number 1 you can name and keep the other town out of the title. They do not automatically fill February. A named walk and visitor traffic are demand, not that file.

How should a host read this: A 78-Day Lead Time Is Not a Filled Month?

A 78-day lead time is a booking window. They do not automatically fill February. 101 listings, 50.8 percent, set a 30-night minimum. That setting is a stay rule, not occupancy. Those are booking facts, not occupancy. Visitor photographs do not fill February. Occupancy for the year is 40.8 percent. February is the slowest month in Rockport.

Should I price the Month the Data Actually Named?

Price the month the data actually named. Don't blend East Lyme's $39,022 into the rate. Keep East Lyme at $39,022 on 108 listings on its own line. Price it like the busiest month. Price February like February. August is the busiest month on this market sample. Photograph the walk you can actually finish from this driveway.

Work with Crest & Cove Creative

Rockport STR marketing fails when a costume coastal packet replaces what this driveway can keep overnight. Guests deserve the stay the gallery and house rules can actually hold.

We help independent hosts keep Rockport stay lines honest against the overnight they can deliver, with a line this driveway cannot keep left on labeled lines. Decide what you can rewrite yourself this week, then hire only the gap that remains. Send the live listing if the about block still could sit on the wrong town.

Reach out at crestcove.co or (256) 998-7502.