St. Francisville, LA Short-Term Rental Market Report 2026

Sep 2

14 min read

St. Francisville historic street, plantation, or river landmark, no people in foreground

St. Francisville is a small enough short-term rental market that its numbers can be stated precisely, and specific enough that those numbers should never be folded into a bigger neighboring city's file just because the two towns sit an hour apart on the map. This report walks through what a current Air ROI extract, covering August 2025 through July 2026, shows for the active listings operating in St. Francisville: typical annual revenue, average daily rate, occupancy, revenue per available room, the year-over-year trend, who is booking these stays, the seasonal shape of the calendar, and how the market compares to Baton Rouge on that same dataset window.

None of what follows is a projection, a sales pitch, or advice about whether to buy, sell, or operate a property in this town. It is an accounting of one extract's numbers, laid out so that a host, a buyer, a lender, or a curious neighbor is working from an accurate baseline rather than a rounded-up guess or a figure borrowed from a much larger metro down the highway. This report covers market performance only, not registration or permit status, which is a separate confirmation that has to happen directly with the town.

The report moves from the headline number outward: what listings earned, how that figure was built from rate and occupancy, which direction the market is trending, who is actually booking these stays, the shape of the calendar across the year, and how St. Francisville compares to Baton Rouge on the same extract. A closing section flags a data inconsistency worth knowing about before this report, or any other market summary drawing on the same dataset, gets treated as the final word. This is not legal advice.

The Headline Number: What St. Francisville Listings Earned

On the current extract, typical listings in St. Francisville earned about $20,301 over the trailing year, drawn from a sample the dataset lists as 27 active rentals. That figure covers the twelve-month window running from August 2025 through July 2026, and it describes the typical listing in that sample, not the top performer or the weakest one. Individual properties will land above and below this figure depending on size, condition, location within town, pricing strategy, and how actively the listing is managed, but $20,301 is the number that describes this market as a whole in this sample.

It is worth stating plainly what this figure is not. It is not a projection of what any specific property will earn going forward, and it is not adjusted for a host's own costs, mortgage, cleaning fees, management commission, or local tax obligations. It is a gross revenue figure only, and any net-return conversation has to start from this baseline and subtract a specific property's own cost structure separately, using that property's own numbers rather than a market average.

A note on the listing count itself: the source dataset behind this report includes one internal reference to 18 active rentals rather than 27 for this same town and window, alongside the 27-listing figure that recurs consistently across the rest of the extract. This report treats 27 as the reported active-listing count, since it is the figure that appears repeatedly and consistently, but the discrepancy is real and worth flagging rather than quietly smoothing over. Anyone citing an exact listing count for St. Francisville from this dataset should be aware that the source material is not fully internally consistent on that specific number.

How That Revenue Number Gets Built: Rate, Occupancy, and RevPAR

The $20,301 typical annual revenue figure is the product of two underlying numbers working together: an average daily rate of about $236, and an occupancy rate of about 30.0 percent. Multiplying rate by occupancy and extending it across the year produces a revenue per available room, or RevPAR, of about $64, which is the figure that most directly reflects what a listing earns per available night once both pricing and fill rate are accounted for together.

None of these three figures is extreme in either direction for a small riverside town this size. An ADR of $236 is a solid, above-median nightly rate for a market of 27 listings, which points toward a market built more on distinctive, well-positioned properties than on volume. An occupancy rate of 30.0 percent means well under a third of available nights are booked across the full year, consistent with a market carrying real but seasonal, bounded demand rather than one that fills steadily month after month. RevPAR of $64 ties those two together, and it is the figure worth tracking over time for anyone trying to judge whether pricing and marketing decisions on a specific listing are actually working.

Reading the three figures together also clarifies what a host can and cannot influence directly day to day. Rate sits within a host's control, bounded by what the market will bear. Occupancy responds to a mix of rate, listing quality, marketing reach, and overall demand, some of which a host controls and some of which they do not. RevPAR is the resulting outcome, and it is the single number that best captures whether a host's pricing and calendar decisions are moving performance in the right direction.

The Trend Line: Revenue Growing, Supply Growing Faster

Beyond the snapshot figures, the extract shows a year-over-year trend worth taking seriously: revenue is up about 10.3 percent while active supply is up about 50.0 percent over the same period. Read together, those two figures describe a market where new listings are entering considerably faster than trailing revenue is growing, which puts real downward pressure on average performance per listing even though the market as a whole is generating more total revenue than it was a year earlier.

This is not evidence that St. Francisville's short-term rental market is failing. A market growing its total revenue by double digits is not a shrinking market. What it does mean is that any revenue projection built from this data should lean conservative, since new supply is arriving at roughly five times the rate revenue is growing, which points toward more competition for a revenue pool that, while expanding, is not expanding nearly as fast as the number of listings competing for it.

It is also worth thinking through how this trend could evolve from here. If supply growth continues to run well ahead of revenue growth, average performance per listing could soften further even as market-wide revenue keeps ticking up. If supply growth slows toward revenue growth, or demand accelerates to catch up, the current pressure could ease. this sample cannot forecast which path is more likely; it can only establish that the most recent trailing year shows fast supply growth outrunning slower, but still positive, revenue growth, and that pattern is the one a host should plan around until a newer extract shows otherwise.

Who Is Actually Booking These Stays

The extract identifies the typical St. Francisville guest as arriving from Baton Rouge, then New Orleans, for a stay of about 2.3 nights, booked roughly 75 days ahead of arrival. That profile describes a short, planned getaway from two nearby metro areas rather than a long-stay booking or a remote-work relocation, and it should shape how a listing's photos, description, and calendar strategy are built for this specific market.

About 11.1 percent of listings in the sample currently set a 30-night minimum stay, a figure worth reading carefully against the 2.3-night typical stay length described above. That gap is wide enough to suggest that a meaningful share of St. Francisville's listing stock is filtering out considerably more demand than it is capturing under a 30-night configuration, at least based on what this sample shows for the market as a whole. A minimum-stay setting like that says something about a host's own choices, not about guest demand, and the two should not be conflated when reading this dataset.

The extract also shows a superhost share of about 48.1 percent and a professionally managed share of about 3.7 percent, meaning independent, self-managed hosts still write most of this 27-listing market. That is a meaningfully different operating environment than a market dominated by large management companies, and it means an individual host's own effort on photography, responsiveness, and pricing carries more relative weight in a market this size than it would in a larger, more professionally managed metro.

The Seasonal Shape: Late-Year Peak, an Early-Year Hole

November, October, and December stand out as the strongest revenue months in this sample, in that order, which points toward a fall-into-winter demand pattern tied to cooler weather, holiday travel, and the kind of riverside and historic-town visits that tend to cluster in that stretch of the calendar. Given the roughly 75-day typical lead time described above, a meaningful share of bookings for a November peak would be locking in during late summer, which is worth building into any calendar or pricing strategy well before the peak months themselves arrive.

February registers as the clear revenue hole in this sample, the weakest month for total revenue across the sample. That single data point does not, on its own, explain why February underperforms, whether that is weather, a lack of a specific draw during that stretch, or simply the seasonal trough that follows a strong holiday season, but it is consistent enough across the extract to be worth planning around rather than treating as a one-off.

A host reading this seasonal shape should think in terms of at least two distinct calendar postures rather than a single year-round pricing strategy: protecting rate and availability through the November-to-December stretch, and treating February deliberately, whether through targeted discounting, a minimum-stay adjustment, or simply lower expectations for that specific month, rather than applying the same pricing logic across all twelve months evenly.

St. Francisville Against Baton Rouge: Two Files, Not One Blended Market

On the same extract and the same August 2025 through July 2026 window, Baton Rouge shows typical listings earning about $16,564 across roughly 806 active rentals, a considerably larger market by listing count even though its typical per-listing revenue figure is lower than St. Francisville's $20,301. That comparison is useful context, but it should never substitute for St. Francisville's own figures in any packet, pitch, or public-facing material describing a St. Francisville property, and the two towns' numbers should always sit on separate lines rather than being blended into a single regional average.

The two markets also sit under different regulatory files. East Baton Rouge operates under its own Ordinance 16370, distinct from the registration and permit requirements that govern a St. Francisville property, and a compliance packet built for one town's rules has no bearing on the other. A listing that carries Baton Rouge copy, Baton Rouge comparison figures, or a Baton Rouge regulatory reference while actually sitting on a St. Francisville parcel is mixing two files that need to stay separate.

For anyone evaluating a St. Francisville property who sees Baton Rouge's larger listing-count figure quoted instead of, or blended with, St. Francisville's own $20,301 revenue figure, that mismatch is worth treating as a signal to ask for the town-specific data before relying on the material further. The two-town comparison belongs in a report exactly as it appears here, clearly labeled and kept on its own line, never merged into a single regional number.

Reading the 30-Night Minimum Figure in Context

About 11.1 percent of the St. Francisville sample currently operates with a 30-night minimum stay requirement. On its own, that figure is easy to misread as a sign of meaningful extended-stay or remote-work demand in this market. It is more accurately read as a description of a subset of hosts' current settings than a description of guest demand overall, since the same extract shows the market's typical stay length running around 2.3 nights, a fraction of the threshold that slice of listings requires.

That gap between a 30-night minimum-stay setting and a 2.3-night typical booking length is wider in St. Francisville than it would be in most markets, and it suggests that the listings using that setting may be filtering out a large share of the demand this dataset shows the market is actually generating. This is not a judgment on any individual host's own booking history, which could differ meaningfully from the aggregate sample, but it is a pattern worth being aware of before assuming a 30-night minimum reflects how most guests in this market actually want to book.

What This Report Does Not Cover

This report describes market performance as captured by one data extract. It does not confirm registration or permit status for any individual property, which has to be checked directly with the Town of St. Francisville and kept current, since fees, renewal dates, and remaining balances can all shift within a calendar year. A companion piece on this site addresses exactly that registration and permit question in detail; this report stays focused on revenue, occupancy, and demand.

It also does not account for a specific property's costs, financing terms, management fees, or any other expense that would turn a gross revenue figure into a net return, and it does not forecast future performance beyond describing the most recent year-over-year trend the extract shows. Anyone using this report as a starting point for a financing packet, a purchase decision, or a marketing strategy should treat it exactly as that, a starting point grounded in this town's actual numbers, that still requires property-specific verification and an honest accounting of costs before it becomes a complete picture of any individual St. Francisville short-term rental.

It also does not identify which specific listings within the 27-property sample are outperforming or underperforming the typical figure, or what those top performers are doing differently on photography, pricing, or guest communication. A host looking for that level of granularity would need a property-specific competitive review, which is a different exercise than the market-wide baseline this report is built to provide.

How This Report Should and Should Not Be Used

This kind of market report is most useful as a baseline check against claims, projections, or comps encountered elsewhere. If a projection for a St. Francisville property assumes revenue meaningfully above $20,301 without a specific, property-level reason for that difference, this report is the reference point for asking why. If a comp set for a St. Francisville property draws on Baton Rouge figures, or blends the two towns' numbers into a single average, this report is the reference point for separating them back out.

It is less useful, and should not be relied on, as a tool for predicting a specific property's future performance with precision. The aggregate figures here describe a sample of 27 listings with real variation in size, condition, and location within that sample, and a specific property could reasonably outperform or underperform the typical figure by a wide margin depending on factors this sample does not capture, including proximity to downtown, property size, photography quality, and pricing strategy relative to comparable nearby listings.

A Note on Data Quality and How Often to Recheck

This report flagged one internal inconsistency in the source dataset, the 18-versus-27 listing count discrepancy noted earlier, and that flag is worth repeating here as a general caution: no single extract, including this one, should be treated as infallible simply because it is the most recent version available. Where a dataset contradicts itself on a specific figure, the honest move is to name the contradiction rather than quietly pick whichever number looks cleaner, and to keep watching for a corrected or updated extract that resolves it.

Beyond that specific flag, this report's figures generally have a shelf life. Revenue, occupancy, and supply figures for a market this size can shift meaningfully within a year, particularly given the 50.0 percent supply growth already observed in the trailing period covered here. A host or buyer relying on this report six or twelve months from now should look for an updated extract rather than assuming these figures have held steady, especially given that the trend direction identified here, revenue growing but supply growing considerably faster, is exactly the kind of pattern that can continue, plateau, or reverse depending on factors outside any single extract's visibility.

Frequently Asked Questions

What did St. Francisville short-term rental listings earn on the current extract?

Typical listings in St. Francisville earned about $20,301 over the trailing year, based on a sample the dataset lists as 27 active rentals covering August 2025 through July 2026. This is a gross revenue figure describing the typical listing in the sample, not a projection for any specific property, and it does not account for individual costs like financing, management fees, or local taxes.

What are St. Francisville's ADR, occupancy, and RevPAR figures?

in this sample, St. Francisville's average daily rate is about $236, occupancy sits at about 30.0 percent, and RevPAR comes in around $64. These figures work together to explain how the $20,301 typical annual revenue number is built, with RevPAR representing the most useful single figure for estimating per-night performance since it accounts for both rate and the share of nights actually booked.

Is the St. Francisville short-term rental market growing or shrinking?

On the current extract, revenue is up about 10.3 percent year over year while active supply is up about 50.0 percent over the same period. That combination means new listings are entering considerably faster than trailing revenue is growing, which puts downward pressure on average performance per listing even as the market's total revenue continues to expand.

How does St. Francisville compare to Baton Rouge on this same data?

Baton Rouge shows typical listings earning about $16,564 across roughly 806 active rentals on the same extract window, a much larger market by listing count with a lower per-listing revenue figure than St. Francisville's $20,301. The two towns sit under different regulatory files as well, including a separate Baton Rouge ordinance, and their numbers should never be blended into one figure for either market.

Who is the typical guest booking a St. Francisville short-term rental?

The extract shows most guests arriving from Baton Rouge, then New Orleans, for a short stay of about 2.3 nights, booked roughly 75 days in advance. That points to a planned, short getaway from two nearby metro areas rather than a long-stay or remote-work booking, even though about 11.1 percent of listings in the sample currently set a 30-night minimum stay.

What does St. Francisville's seasonal calendar look like in this sample?

November, October, and December are the strongest revenue months in that order, pointing to a fall-into-winter demand pattern. February registers clearly as the revenue hole, the weakest month for total revenue across the sample, which is worth planning around with a deliberate calendar strategy rather than applying the same pricing logic across the full year.

Is this data internally consistent on the number of active St. Francisville listings?

Not entirely. The source dataset includes one reference to 18 active rentals alongside the 27-listing figure that recurs consistently through the rest of the extract for this same town and window. This report uses 27 as the reported figure but flags the inconsistency rather than presenting it as fully resolved, since the underlying source material contradicts itself on this specific number.

Does this report confirm whether a specific St. Francisville property is licensed to operate?

No. This report describes market-wide performance data only, drawn from a listing-activity extract rather than municipal records. Registration and permit status for any specific property must be confirmed directly with the Town of St. Francisville, since a performance data extract has no way of verifying an individual property's current permit or license status as of any given date. That confirmation belongs with the town, not with this or any other market report.

Can this market report be used as the sole basis for a financing or purchase decision?

It should be treated as a starting point rather than a complete basis for any decision. This report describes gross revenue performance across a sample of listings; it does not account for a specific property's costs, financing terms, or management structure, and it does not confirm registration status, so a complete evaluation needs this data combined with property-specific verification.

Work with Crest & Cove Creative

Numbers alone do not fill a calendar until the right guest actually finds the listing behind them. Strong revenue in this data starts with strong positioning in front of the traveler searching for it.

Curious how your St. Francisville listing's photos, pricing, and calendar strategy stack up against what this data shows guests are actually booking? Let's walk through the gap together and build a plan that closes it, from listing description through seasonal pricing.

Reach out at crestcove.co or (256) 998-7502.