Ste. Genevieve Seasonality: Why October Peaks and January Is the Hole
Updated: Aug 27
Ste. Genevieve, Missouri runs a different seasonal pattern than the harvest-themed marketing sometimes applied to it. AirROI's local extract for the August 2025 through July 2026 vintage shows a typical annual revenue of $15,405, a $161 ADR, and 30.6 percent occupancy, on a market where October — not August — anchors the peak season.
The average stay here is short: 2.9 nights. That's a weekend-trip market, not a week-long-stay destination, and pricing strategy should reflect that stay length directly rather than treating it as a discount opportunity.
Two nearby comparables appear in host conversations and shouldn't be blended into Ste. Genevieve's own number: Farmington ($20,290 across 29 listings, peaking in May, October, and August) and Perryville ($17,031 across 39 listings). This is not legal advice.
October Is the Peak Month, Not Leftover Harvest
The extract places October at the top of Ste. Genevieve's peak-three months, with May and November rounding out the strongest stretch. This is a fall-driven historic-district and outdoor-tourism pattern, not a harvest afterthought layered onto a summer calendar.
The town's historic district draws visitors specifically for a walkable fall weekend — October guests are typically booking a short history-focused stay, and listing copy and house rules should match that specific visitor rather than a generic river-town caption.
August is not this market's peak, despite sometimes getting marketed that way. The data doesn't support treating August as the top of the calendar here.
January Is the Hole on This Sample
January is the clearest low point in the calendar, with February and July also sitting in the low stretch in this sample. A host pricing for winter should plan around this floor rather than assuming a steady year-round demand base.
This is not a ski-town market, and winter demand here doesn't behave like one — don't import seasonal marketing language from a genuinely snow-sport-driven destination.
November, despite coming after the October peak, is still a peak-adjacent month in this data rather than a hard stop — don't discount it as aggressively as the true winter low months.
2.9 Nights Is the Stay — Price the Month the Extract Named
The average stay length in this sample is 2.9 nights. That's a short-weekend market, and treating that figure as if it were a weekly rate or applying a weekly discount cut the data never calculated will misprice the calendar.
The August 8–9 Jour de Fete festival is a real, dated event in this town, but it is not the same thing as the extract's peak — don't conflate a single festival weekend with the market's actual three-month peak window (October, May, November).
For any comparison to Farmington ($20,290, 29 listings) or Perryville ($17,031, 39 listings), keep those figures on their own lines. They're useful context for the region but don't describe Ste. Genevieve's own market.
Related Reading
More Ste. Genevieve, Missouri reading already live on Crest & Cove.
Frequently Asked Questions
What is the typical annual revenue for a Ste. Genevieve short-term rental?
AirROI's extract for the August 2025–July 2026 vintage shows $15,405 in typical annual revenue, with a $161 ADR and 30.6 percent occupancy.
What is Ste. Genevieve's peak season?
October, May, and November form the peak-three months — a fall-and-shoulder pattern anchored by the town's historic district, not a summer harvest calendar.
Is August the peak month in Ste. Genevieve?
No. Despite sometimes being marketed that way, this sample does not identify August as the peak. October is the strongest month.
Is Jour de Fete the same as the market's peak season?
No. Jour de Fete (August 8–9) is a real, dated festival, but it's a single weekend event, not the same thing as the extract's actual three-month peak window of October, May, and November.
What is the average stay length in Ste. Genevieve?
2.9 nights — a short-weekend market. Don't treat that figure as a weekly rate or apply an guessed weekly discount to it.
What is the low season for Ste. Genevieve rentals?
January is the clearest hole, with February and July also sitting in the low stretch in this sample.
Can I use Farmington's or Perryville's revenue figures for a Ste. Genevieve listing?
No. Farmington posted $20,290 across 29 listings (peaking in May, October, and August) and Perryville posted $17,031 across 39 listings — both useful regional context, but neither substitutes for Ste. Genevieve's own $15,405 figure.
Is Ste. Genevieve a ski-town winter market?
No. This is not a ski destination, and winter demand here doesn't support that kind of seasonal marketing language.
Work with Crest & Cove Creative
October, not August, is Ste. Genevieve's real peak — and a 2.9-night average stay means this is a weekend market, not a week-long one.
We help Ste. Genevieve hosts price their calendar around the market's actual fall peak and short average stay, not a borrowed harvest narrative. Bring your listing to crestcove.co or call (256) 998-7502. Send the live listing draft and the facts you can actually cite.
Reach out at crestcove.co or (256) 998-7502.
Comments