The Quiet Side Cabin Market: Walland TN Short-Term Rental Report 2026

Thomas Garner
Aug 16
13 min read

Updated: 19 hours ago

Foothills Parkway overlook toward the Great Smoky Mountains from the Walland side

Walland is the unincorporated Blount County hamlet on US-321 / Lamar Alexander Parkway between Maryville to the west and the Townsend / Cades Cove gate to the east. This is the Quiet Side cabin market, not a factory Smokies yield play and not a second Townsend cluster. AirROI’s Walland file, updated August 8, 2026, locks forty-five listings, an advertised daily rate of $323, occupancy at 37 percent, a typical year of $32602, and a median month of $3050. Peak revenue month is June. Peak-three months are June, October, and December. Occupancy peaks in October. Professionally managed share is 22.2 percent. Superhost share is 80 percent. Listings that take eight or more guests sit at 33.3 percent.

Knoxville is the origin metro. The roads are US-129 south toward Alcoa and Maryville, then US-321 / Lamar Alexander east through Maryville into Walland. Blackberry Farm’s own directions PDF prints Knoxville to East Millers Cove Road at 47 minutes and 31.8 miles. Rome2Rio lists about 38 minutes off-peak. A weekday or light clock is commonly under an hour. Friday after five and holiday weekends add time. Pull Google Maps the week of the listing. Do not invent a Friday minute. Blackberry Farm and Blackberry Mountain are hotels on this road. One sentence. Not a review. Not a comparable set.

This page is the first Walland market report in a new cluster. It is not an investment underwrite. It is not a regulation walkthrough. It is not a Gatlinburg, Pigeon Forge, or Sevierville factory lead, and it is not Port Townsend, Washington. Top hosts on the file are one-to-three-unit operators: Coastal Vibe Vacations at three, Cathy at two, and Evolve at one. Forty-five listings, not four thousand. Refresh the same AirROI URL the week you draft and do not invent a new daily rate. If the live page has moved a number, use the new screenshot and say so.

The pin is Walland, not the Parkway strip

Open on the hamlet. Walland sits in unincorporated Blount County on the road guests already know as the way to the Walland end of Foothills Parkway and as the approach to the Cades Cove gate. Miller’s Cove and Little River are the cabin setting. Maryville is the grocery and coffee town to the west. Townsend is the lunch-and-gate town to the east. Neither city is the pin. Miller’s Cove is the gravel setting, not a second town name you paste into the title to sound rural. A listing that types Walland and then writes as if the porch sat on the Parkway strip is already competing in the wrong file. Caption the US-321 address you can defend.

Knoxville remains the inbound sentence. Guests leave the metro on US-129 and US-321, not on a fantasy Atlanta clock and not on a Charlotte weekend this cluster does not own. Domestic share on the AirROI file is 98 percent. The guest-origin cell names Knoxville, then Nashville. Write that origin. Do not borrow a Sevier County factory itinerary because a stock photo looked familiar. TheKnoxville weekendpost owns the Friday drive. This report only needs the market half: the origin metro is close enough for a two-night product and far enough that the cabin still has to earn the trip on Quiet Side terms.

AirROI “neighborhoods” that name Pigeon Forge, Gatlinburg, Wears Valley, or Sevierville are vendor bleed. Ignore them. Wears Valley is a different cluster this file will not open. Port Townsend, Washington, already has six live slugs on another coast; do not rewrite them here. The hero photograph is Walland fog on Little River or a Foothills pull-off, not neon. If a pitch deck pastes a Parkway skyline onto this hamlet, the deck is selling the wrong town. Keep the pin. Keep the county. Keep the forty-five-listing scale in every sentence that tries to sound bigger.

Forty-five listings and the August 8 lock

AirROI, same URL, updated August 8, 2026, still prints n equals 45 after a refresh that did not move the cells. Advertised daily rate $323. Occupancy 37 percent. Typical year $32602. Median month $3050. RevPAR $118. Those five cells are the lock. Do not invent a monthly daily-rate band this draft cannot screenshot. Treat two separate pulls as distinct figures rather than blending them into a fake third number. If the live page has moved the week you publish, print the new screenshot and date it. Leave the old lock in the archive. Do not blend.

Entire-home share is 100 percent. Two-bedroom listings sit at 31.1 percent. One- and two-bedroom stock together is 53.3 percent. Three-or-more-bedroom stock is 40 percent. Typical stay is about 3.8 nights. A two-night minimum is the common setting at 42.2 percent. Almost a third of the file, 31.1 percent, already posts a thirty-night or longer minimum. That last slice is a different product from a Friday Knoxville weekend. This report only needs the mix: most of what guests compare is a whole cabin, often a two-bed on the river, not a hotel key and not a monthly desk you invent without a floor plan.

Year-over-year revenue on the file is down 5.9 percent. Supply is up 45.2 percent. Those two sentences belong next to each other. A boutique file that added doors while typical-year dollars slipped is not a factory gold rush. Superhost share at 80 percent means the forty-five you meet are already graded. Professionally managed share at 22.2 percent means most owners still self-manage. Read both numbers before you call the hamlet empty or easy. Then open theinvestmentpage if you came here to underwrite a note. This page will not do that job.

Three seasons: June, October, December

Peak revenue month is June. Peak-three months are June, October, and December. That is a river summer, a leaf month on Foothills Parkway, and a holiday-cabin month. It is not a four-peak factory calendar and it is not a generic Smokies winter template. June is Little River plus aCades Cove morningfrom the Townsend gate. October is leaf and Look Rock light. December is two-night holiday minimums, not a Sevier lights itinerary this hamlet does not own. Write the month you mean, and write the product that month can actually keep.

Occupancy peaks in October. Revenue peaks in June. Do not flatten those clocks. A higher daily rate in river summer can out-earn a fuller leaf month. A fuller leaf month can still be the demand clock you staff. Hosts who annualize June will overstate the year. Hosts who treat October occupancy as if it were twelve months will overstate the year a different way. Print both peaks. Then price from your own booked-and-blocked week, not from a brochure that averaged them into one fake busy season.

Low months are January, February, and April. April is the hole most winter templates miss — after spring break, before school-out and river-warm. Those three months belong to theshoulderbrief, not to a fourth invented peak on this page. One paragraph is enough here: the year has three seasons that print and three months that do not. Carry utilities and a cleaner relationship through the hole or do not call the door stabilized. Do not promise a fourth peak because a Parkway template had one. Three seasons that print, and three months that do not, is already the whole calendar.

What the comps actually look like

The product on the comps is a two-bed Little River or Miller’s Cove cabin, plus a smaller set of five- and six-bed view houses. It is not a party-dock inventory. It is not a Pigeon Forge theater cabin. Entire home is the whole file. Two-beds are the volume slice. Eight-plus-guest listings are 33.3 percent — a third, not a majority. Write the house you have. A two-bed that markets a reunion will book the wrong household and earn the review Superhosts already fear. Match the furniture before you match a keyword.

Sleep math has to match furniture. A floor plan that claims twelve on a two-bed is a marketing lie, not a market-report finding. Thewho bookspage will split Foothills sunrise guests, Cades Cove morning people, and Blackberry-road overflow. This report only needs the stock: most doors are small river cabins, a third can take a larger household, and 100 percent are entire homes. Do not copy eight-guest amenity language onto a porch that sleeps four. The sleep chart is a market fact, not a caption you inflate.

Foothills Parkway from Chilhowee to Walland is 16.6 miles. Look Rock sits at mile 7.1. Little River is the water the two-bed comps actually sell. Those are the named places a guest can verify from a Walland pin. They are not a rebuiltoverlooksessay. Point at the place page. Then come back to the forty-five-listing file. A market report that becomes a visitor encyclopedia has left its job and stopped being a lock file.

Independent hosts, not a national roll-up

Top hosts on the August 8, 2026 table are Coastal Vibe Vacations at three listings, Cathy at two, and Evolve at one. That is the competitive field. A new listing loses to those names, not to a two-hundred-cabin HOA and not to a national roll-up this file does not show. Professionally managed share is 22.2 percent. Superhost share is 80 percent. Most of the forty-five already self-manage and already grade well. You are not buying the first pretty porch on an empty ridge, and you are not buying a vacant search page.

Evolve at one listing is not proof the hamlet institutionalized. Cathy at two and Coastal Vibe at three are one-to-three-unit operators, which is the independent shape this cluster was briefed to write for. Theproperty-managerpage will ask whether a twenty percent split on a $3050 median month is honest. This report only names the field. Do not turn three host names into a franchise pitch or a reason to invent a fourth operator.

A handful of independent cabins means craft still moves the card. Photos that prove Little River fog, a pin that says Walland, and a calendar that prices April as a hole will beat a neon template. Photos that could sit in Sevierville will lose to Cathy’s second door. Thehow-to-marketplaybook is the first-screen job. Keep this page on the file: forty-five listings, 22.2 percent professionally managed, 80 percent Superhost, three named operators. That is boutique density. Treat it that way, and write the listing as if Cathy’s second door is the comp you actually lose to.

Occupancy peaks in October, revenue peaks in June

Do not flatten the year into one “busy season.” Occupancy’s strongest month on the lock is October. Revenue’s strongest month is June. Leaf demand can fill more nights while river-summer daily rates print more dollars. December still makes the peak-three as a holiday cabin month even if it is neither the occupancy peak nor the revenue peak. Three different clocks. One file. Hosts who staff only for June will miss the October turn. Hosts who price only for October occupancy will miss the June rate. Staff the clock you are in, not the clock you wish the file had printed.

RevPAR at $118 already blends the full year, including January, February, and April. Occupancy at 37 percent is the same reminder. A typical year of $32602 is not twelve times a June weekend. A median month of $3050 is the middle month in the sample, not a promise your porch prints that cell in April. Keep typical year and median month visible together. They are allowed to disagree with each other and with the $323 daily rate, because averages and medians measure different doors. Print both cells or you are already picking a brochure.

Typical stay about 3.8 nights and a common two-night minimum tell you the weekend product is real. The 31.1 percent of listings on a thirty-night or longer minimum tell you a weekday product is also real. Knoxville can fill both if the listing tells the truth. Do not annualize a three-night June stay into a remote-worker year. Do not annualize a 28-night January into leaf-season dollars. Theshoulderpage owns the hole. This page only prints the two clocks and refuses to mash them into one occupancy story.

Regulation is one sentence, then the rules page

Unincorporated Blount allows vacation rental cabins in R-1 and R-2 with density rules in section 7.11 of the county zoning regulations. Maryville is a different city with a 2018 short-term rental ban. City of Townsend is a different clerk, with 2026 pause and tax talk you should hedge and confirm. That is the regulation sentence this market report will carry. Confirm the parcel on Blount GIS before anyone applies for anything. Then open therulespage. Do not turn this file into a second ordinance manual, and do not underwrite a city ban onto a county pin.

AirROI may print a Low regulation label and zero licensed listings. That is a vendor label. It is not an ordinance, not a Blount permit, and not legal advice. This page will not treat Low as law. This page will not invent a numeric cap the county did not publish. This page will not print a fee table it cannot screenshot. Blackberry Farm is a hotel, not the zoning standard. HOA and Blackberry-adjacent covenants can be stricter than the county PDF. Say so. Then stop before this report becomes a fake permit walkthrough.

Lodging tax is a separate desk from zoning. Marketplaces remit Tennessee local occupancy tax for stays under 30 continuous days on the Department of Revenue page current this draft week. Confirm the Blount Trustee for county hotel or motel tax. Hedge any 28- versus 30-night cutoff. This report only needs the one-sentence map so a buyer does not underwrite Maryville’s ban onto a Walland pin. Tax desks and loan desks have their own siblings. Leave them there and keep this report on the file.

What this file is not

This is not a Gatlinburg, Pigeon Forge, or Sevierville factory lead. This is not a Townsend cluster opener. This is not a Port Townsend, Washington, rewrite. This is not a Wears Valley file. This is not an AirROI-neighborhoods paste that names the Parkway strip. This is not an investment underwrite — that job sits on theinvestmentpage. This is not a visitor-spend story. Blount County’s $610.9 million figure measures visitor expenditures, not what a Walland host earns. Never pair it with $32602 or $3050. Never paste a Sevier factory total onto this hamlet.

Hero photography is Walland, Foothills, and Little River fog, not neon. Guest copy belongs on thehow-to-marketpage. Calendar language for the April hole belongs on the shoulder page. Cades Cove vehicle-free Wednesdays, planned May 6 through September 30, 2026, belong on the Cove morning page — no timed-entry car reservation on the 2026 NPS sheet. Keep those jobs apart. A market report that tries to be every sibling will rank for none of them and will stop being a lock.

Use the lock as a demand-durability check. Forty-five listings. Daily rate $323. Occupancy 37 percent. Typical year $32602. Median month $3050. June revenue peak. October occupancy peak. Peak-three June, October, December. Lows January, February, April. Professionally managed 22.2 percent. Superhost 80 percent. Eight-plus 33.3 percent. Coastal Vibe three, Cathy two, Evolve one. Refresh the same URL the week of draft. Date the screenshot. Then decide whether this boutique Quiet Side file is the market you meant to enter. The pin is Walland. The county is Blount. The origin is Knoxville. Forty-five listings is the scale. Keep it.

Frequently Asked Questions

What does AirROI’s Walland file lock on August 8, 2026?

Forty-five listings, a $323 advertised daily rate, 37 percent occupancy, a $32602 typical year, and a $3050 median month. Peak-three is June, October, and December. Professionally managed share is 22.2 percent. Superhost share is 80 percent. Refresh the same URL the week of draft. AirROI’s Walland file, updated August 8, 2026, locks forty-five listings, an advertised daily rate of $323, occupancy at 37 percent, a typical year of $32602, and a median month of $3050.

Is Walland the same market as Townsend or Maryville?

Walland is an unincorporated Blount County hamlet on US-321. Maryville is a different city with a 2018 short-term rental ban. Townsend is a different clerk. This report is not a Townsend cluster and not a Port Townsend, Washington, rewrite. Confirm the parcel on Blount GIS before you underwrite nights. Walland is the unincorporated Blount County hamlet on US-321 / Lamar Alexander Parkway between Maryville to the west and the Townsend / Cades Cove gate to the east.

Who are the top hosts on the Walland file?

Coastal Vibe Vacations at three listings, Cathy at two, and Evolve at one. That is a one-to-three-unit field, not a national roll-up. Professionally managed share is 22.2 percent, so most of the forty-five doors still self-manage. Superhost share is 80 percent. Keep this page on the file: forty-five listings, 22.2 percent professionally managed, 80 percent Superhost, three named operators.

Why do occupancy and revenue peak in different months?

A higher river-summer daily rate can out-earn a fuller leaf month. December still makes the peak-three as a holiday cabin season. Do not flatten those clocks or annualize June as if it were the year. December still makes the peak-three as a holiday cabin month even if it is neither the occupancy peak nor the revenue peak.

What are the low months in Walland?

January, February, and April. April is the hole most Smokies winter templates miss — after spring break, before school-out and river-warm. Those months belong on the shoulder page, not on a fourth invented peak. Carry utilities through the hole or do not call the door stabilized. Three holes, not a winter template. April is the hole most winter templates miss — after spring break, before school-out and river-warm.

What does Blount County’s $610.9 million visitor-spend figure measure?

County-level direct travel spending by visitors — lodging, food, transport, recreation, and retail — reprinted from TDTD / Tourism Economics for calendar 2024. It is not what a Walland host earns. It is not AirROI’s $32602 typical year, $3050 median month, or $323 daily rate. Blount County’s $610.9 million figure measures visitor expenditures, not what a Walland host earns.

How far is Knoxville from Walland?

The roads are US-129 south, then US-321 east. Blackberry Farm’s directions PDF prints 47 minutes and 31.8 miles. Rome2Rio lists about 38 minutes off-peak. A weekday clock is commonly under an hour. Friday after five adds time. Pull Google Maps the week of the listing. Blackberry Farm’s own directions PDF prints Knoxville to East Millers Cove Road at 47 minutes and 31.8 miles.

Is this page an investment underwrite?

This is the market frame for a forty-five-listing Quiet Side hamlet. One unit at a $3050 median month is a hard-sell conversation that belongs on the investment page. Regulation belongs on the three-clerk rules page. Do not treat this report as a note or a permit. This report only needs the market half: the origin metro is close enough for a two-night product and far enough that the cabin still has to earn the trip on Quiet Side terms.

What the comps actually look like?

This report only needs the mix: most of what guests compare is a whole cabin, often a two-bed on the river, not a hotel key and not a monthly desk you invent without a floor plan. This report only needs the stock: most doors are small river cabins, a third can take a larger household, and 100 percent are entire homes.

What this file is not?

This is the Quiet Side cabin market, not a factory Smokies yield play and not a second Townsend cluster. Then decide whether this boutique Quiet Side file is the market you meant to enter. This report only needs the market half: the origin metro is close enough for a two-night product and far enough that the cabin still has to earn the trip on Quiet Side terms.