How Wimberley, TX Hosts Can Fill February Without Pretending July Is

Jacob Mishalanie
Aug 16
15 min read

Updated: 18 hours ago

Blue Hole Regional Park, Wimberley, Texas

AirROI's Wimberley file, updated August 8, 2026, trailing August 2025-July 2026, does not give you a generic Hill Country summer. Peak revenue month is March, and lowest revenue month is February. The peak-3 cluster is March, June, and May, and the soft band is January, February, and September. July's high ADR in that file is the high nightly rate, not the high occupancy. A host who prices only summer is missing March and over-trusting July. Typical annual revenue is named-town AirROI figures as of 2026-07-31. The median month is named-town AirROI figures as of 2026-07-31. Those two numbers already assume empty weeks. This page is how you stop adding extra empty weeks on purpose.

This page will not invent a Blue Hole-only monthly series, and it will not invent a Jacob's Well occupancy curve. AirROI's 638 listings are a city file. Blue Hole Regional Park is a Cypress Creek swim published market year. Jacob's Well is a karst spring near town, and caption the pins. Use the city months, and the.market reportis the dashboard. Theregulationpost is the CUP. This page is the calendar once those two are honest.

A listing that promises swim all year on a Hill Country creek is a listing that will be wrong in February, which is already the weakest revenue month in the file. Photograph the water you actually have. Price the month you can cite. Do not pretend July is the only peak because a template arrived from a lake town.

March is the peak, and february is the floor. A host who leaves a floor discount running into March is donating the peak. The peak-3 cluster is March, June, and May. Price the floor while the peak is still paying.

March is the strongest revenue month in the AirROI Wimberley file. That is the sentence a host who came from a generic summer town needs to read twice. It is not a water-park month by itself. It is not permission to invent a spring-break festival this cluster did not date. It is permission to treat March as a hold, not as a leftover after you finished pricing July. Raise the weekend rate in January, when the file's 54-day lead time says March actually sells. Do not wait until the first empty March Saturday and then wonder where the guests went.

February is the lowest revenue month. That is the stretch to drop a peak minimum, post a weekly number a guest can see, and sell heat, a kitchen, and a quiet square , not a swim the creek is not offering.remotepost is the 28-night version of that product. Twenty-nine-point-five percent of the file already sits on a 30-night or longer minimum. February is when that slice can earn. A two-night February stay with a peak cleaning fee is how you donate the only guest who would have come.

The market report already printed the band around those months: the peak-3 cluster at about named-town AirROI figures as of 2026-07-31 a month and 39.1 percent occupancy, the soft band at about named-town AirROI figures as of 2026-07-31 a month and 30.2 percent occupancy, a strongest month near named-town AirROI figures as of 2026-07-31 and 41.5 percent, and a slowest near named-town AirROI figures as of 2026-07-31 and 28.2 percent. Use those as vendor shape, not as a lender guarantee. Median occupancy across the year is about 32 percent. Median ADR is about $240. The $335 average daily rate is the other number. Cite both. Do not pick a winner because one sounds more investable.

A February guest who booked because your hero is a July swimming hole will Keep the review you designed. Change the first frame for the floor month, or take the swim sentence down. Thehow-to-marketpost is that caption. This page is the month you are allowed to be cheap. A January guest who drives to a closed hole will Keep the review you designed.

June and May sit in the peak-3

June and May sit with March in AirROI's peak revenue cluster. A host who only raises rates for summer is half-right about June and late on May. May is not a leftover shoulder you discount because school is still in. In this file it is a peak-3 month, and price it in March, on the 54-day lead. June is the water month people already believe in. You still have to name the water. Blue Hole Regional Park is the city Cypress Creek published market year. Recheck swim rules the week you sell June, and jacob's Well is a different published market year. Recheck that desk too.

July is not in the peak-3. July's ADR in the file is the high nightly rate, not the high occupancy. That is the tell. A host who copies a lake-town July and then sits empty is not unlucky. The file already warned them. If you have creek access that is actually open in July, say the creek. Do not say the market. A five-bedroom river house and an one-bedroom off the square should not share a July number. Thepersonaspost splits them, and your calendar should split them too.

Two-night minimums are already 49.7 percent of the file. Average stay is about 2.8 nights. In May and June, a two- or three-night weekend minimum matches how the file already behaves. A seven-night May minimum is how you miss the peak-3 you were handed. Save the long minimum for the 30-night slice, and send that guest to theremotepost. Do not advertise a CUP Saturday as a month.

Hays Free Press on February 11, 2026, quoting Tourism Director Michele Woods, put about 1.3 million visitor days in the city in 2025, up 28 percent from 2024, and 125 lodging establishments inside the city. That is a year. It still has a February, and it still has a July that is not March. Do not use visitor days to skip a May hold or to invent a July festival. Thetourism datapost keeps the year and the month apart.

September is soft, and january is too, and the soft band is January, February, and September. January, February, and September sit in the soft band at about named-town AirROI figures as of 2026-07-31 a month and 30.2 percent occupancy in the market report's read of the file. Cite January, February, and September as soft.

January, February, and September sit in the soft band at about named-town AirROI figures as of 2026-07-31 a month and 30.2 percent occupancy in the market report's read of the file. September surprises people who think Texas fall is automatically a peak. In Wimberley this year of data, it is not. Do not raise September because a Hill Country blog said foliage. Leave out unverified a Market Days Saturday this cluster did not recheck on Visit Wimberley. Recheck the date. If you cannot date it, do not price it as a peak.

January is the other soft month people try to skip. It is not the floor , February is , but it sits in the same band. Drop the peak minimum. Post a weekly discount a guest can see on the first screen. Fifteen to 20 percent off a week is a number. Five percent is a gesture, and sell indoor heat, a desk, and the square. Do not sell Blue Hole as a January swim unless the live park page says the water is open. Recheck. A January guest who drives to a closed hole will Keep the review you designed.

Wimberley Square and Market Days are the village center. They are not an occupancy series. Visit Wimberley is the itinerary desk, not your RevPAR. This pass did not lock a 2026 Market Days calendar. A listing that says market weekend with no Saturday is a listing that will be wrong.visitor guidecan hold a dated Saturday once you have one. This page only needs the months AirROI printed.

Do not attach a January discount to March. Do not leave a September weekly number running into a June weekend the file already likes. Publish the cheap number as a cheap number, in the month it belongs to, and take it down when the peak-3 arrives. A host who leaves a floor discount running into March is donating the peak.how-to-marketpost is where that sentence lives. This page is when you are allowed to turn it on.

2.8-night stays are a Saturday product

Average stay is about 2.8 nights, and two-night minimums are 49.7 percent of the file. That is a Friday-Sunday product with a cleaning bill in the middle. It is not a week, and it is not a month. A host who sets a seven-night minimum because a lake town taught them summer weeks is arguing with how this city actually books. In March, June, and May, protect the weekend if your own history agrees. In February, January, and September, a seven-night minimum is how you guarantee an empty calendar.

Thirty-plus-night minimums are 29.5 percent of the same file. That slice is a different product sitting inside the same city snapshot.remotepost is that desk and that snowbird. Do not advertise a 28-night stay as a creek Saturday. Do not advertise a creek Saturday as a month. The clerk and the calendar are different sentences, and every city STR still needs a CUP. The CUP occupancy is the occupancy you may sell, whether the stay is 2.8 nights or 30.

Wedding blocks are the other exception. Multi-night groups tied to a venue calendar book earlier and clean harder. If you are next to a venue, ask the venue when parties reserve houses. Leave out unverified a booking curve. If you are not next to a venue, do not Keep the listing as a wedding house just to fill February.personaspost splits creek couples, wedding parties, and wine-day guests. February is when writing for the wrong guest is most expensive.

One-bedroom listings are 39 percent of the file, and entire homes are 89.2 percent. Houses are 53.6 percent. An one-bedroom off the square should not carry a ranch-house Saturday minimum. A river house that sleeps a party should not carry a couple's one-night experiment if Council wrote a quiet-hours condition on the CUP. Match the minimum to the house and to the month. The file already told you what 2.8 nights looks like. Believe it.

Fifty-four days is the lead, not a trivia line

AirROI's Wimberley guests book about 54 days out, and that is not a trivia line. It is the calendar math, and february inventory is sold in December. March inventory is sold in January, and june inventory is sold in April. A host who opens the calendar on the first empty Saturday and then slashes the rate is 54 days late and training the algorithm to wait for the slash. Price the floor while the peak is still paying. Price the peak while the last peak is still paying.

Keep one dated email to last year's March guests in January, not in March. Keep one dated email to last year's June guests in April. Name the published market year in the subject , Blue Hole, Jacob's Well, the square, the venue , not we miss you.how-to-marketpost is which name to use. A creek couple and a wedding block should not get the same subject line. If you have no last-year list, you still have 54 days of public pricing. Put the February weekly number up in December, and take it down when March arrives.

Wedding blocks book earlier than creek day-trips. If you have a venue next door, ask the venue. Leave out unverified the curve. A 54-day file average will understate a bridal party and overstate a last-minute wine-day guest. Use the average as the floor of your planning, not as a law.personaspost is the split. This page is the 54-day clock those guests still sit on.

Supply in the file is up 10.8 percent year over year. Revenue is up 4.4 percent, and occupancy is 33.8 percent. RevPAR is $117. More doors and a 54-day lead mean the empty Saturday is visible earlier, not later. A host who waits to see what happens is competing with 167 Premier URLs that already priced the month.DIYpost is whether you hire someone to run that clock. The clock does not care.

A short stay still pays a clean

Cleaning fees on the AirROI file average $150 with a $100 median, and 87 percent of listings charge one. A $150 clean on a 2.8-night stay is a real slice of the guest's total. A $150 clean on an one-night February experiment is the whole bill. Recalibrate the fee to the stay and to the month. Themarket reportalready said that spread is not luck. Use it.

Do not hide the 6 percent state hotel occupancy tax and the 7 percent city hotel occupancy tax inside the clean. Those percents attach after a CUP exists, and state them. Keep the clean as the clean. Stacking undeclared tax into a February clean is how you lose the only guest and invite the only audit.regulationpost is the tax stack. This page is why the stack hurts more on a short, cheap stay.

A peak clean on a floor stay will lose the booking. A floor clean on a wedding block will lose the housekeeper. Keep two numbers if you have two products. A 2.8-night creek Saturday and a multi-night venue block do not produce the same laundry. AirROI's top table is full of 5-to-8 bedroom river and ranch houses. Those are not the named-town AirROI figures as of 2026-07-31 median and not the $100 median clean. If you underwrite the ranch clean on the one-bedroom, you are lying to the February guest.

Bottom-quartile months print named-town AirROI figures as of 2026-07-31. Top-quartile months print named-town AirROI figures as of 2026-07-31. Top-decile months print named-town AirROI figures as of 2026-07-31 or more. A cleaning fee that does not move across that spread is a fee that was set once and never read against the file. Read it against February first. That is the month it can Drop.

Do not sell year-round swimming

Blue Hole Regional Park is a Cypress Creek swim published market year. Jacob's Well is a karst spring. Both have hours, rules, and months they are not a swim. Recheck the live park pages the week you Keep and the week the guest arrives. A listing that promises swim all year is a listing that will be wrong in February, which is already the file's weakest revenue month. Photograph the water you actually have in the month you are selling. Take the July hero down when you price the floor.

The Blanco River flood of May 2015 killed 12 people. That is why a high-water photograph is not a thrill caption, and why a terrace you have not explained is a January surprise. This cluster will not invent a flood-insurance premium and will not publish a Gulf hurricane post on a Wimberley URL. It will tell you to caption the water honestly and to ask a Texas agent about river and creek zones before you underwrite a cypress lot.investmentpost is that underwriting.

Cypress Creek tubing is a demand layer, not an occupancy series. Recheck tube-rental hours the week you Keep a guest book. Wine-trail day trips are the same kind of layer. Recheck winery hours. Leave out unverified a 2026 tasting Saturday to fill September. Leave out unverified a Market Days date, and visit Wimberley is the itinerary desk. If the live calendar is empty, sell the square, the heat, and the desk week.visitor guidecan hold a Saturday once you can date it.

A house that looks like a swim product in the photos and then greets a February guest with a closed park and a cold creek is a February refund. Name a fireplace only if you will photograph a fire in it. Name a desk only if you will measure the Wi-Fi.remotepost is the longer version of that honesty. February is the month it matters.

Price the month you can cite

Cite March as the peak because AirROI printed March. Cite February as the floor because AirROI printed February. Cite May and June as peak-3, and cite January, February, and September as soft. Cite a 54-day lead, a 2.8-night stay, a named-town AirROI figures as of 2026-07-31 median month, and a named-town AirROI figures as of 2026-07-31 typical year. Do not cite a generic Hill Country summer. Do not cite a Dripping Springs ADR , that neighbor file prints $414 and 30 percent occupancy on 405 listings, and it is a caption, not your calendar. Do not cite a Fredericksburg number this cluster did not open.

Do not cite 1.3 million visitor days as your February occupancy. Do not cite $97.5 billion in 2024 Texas visitor spending as your March rate. Do not cite AirROI for the CUP. Do not cite a March 11, 2026 Hays Free Press moratorium story as an August 16 statute; that article dated the extension through July 4, 2026, and the live city page this draft opened led with a proposed ordinance and an August 20 Council hearing. Theregulationpost is that page. This page is the month.

If you cannot do the work in March, do it in February: paint, septic, a photo reshoot that actually names the published market year. February is when a creek house can look like a creek house again instead of a stock cabin.DIYpost is whether you hire that lens. The floor month is when you book it. A February empty week spent arguing with a painter is still empty, but it is empty in a way that can raise March. A February empty week spent refreshing the same Hill Country getaway photos is a week you will repeat.

Use the file. Use the park pages. Use Visit Wimberley for dates you did not invent. Send the guest who wants the Saturday plan to thevisitor guide. Send the buyer who wants the clerk to theregulationpost. Then price the month you can cite, not the month a lake-town template sent you. March is in the file, and a generic Hill Country summer is not.

Frequently Asked Questions

When is peak season for Wimberley short-term rentals?

AirROI's Wimberley file puts March as the single highest revenue month, with March, June, and May forming the peak-three. That's one vendor's read of the calendar, not a fixed law of the market, and it's a more specific picture than just assuming a generic Texas Hill Country summer peak.

Is July the high season here?

Not by occupancy, even though it looks that way on rate. July shows the file's high average daily rate, but that's a high nightly rate, not high occupancy, and July doesn't actually land in the peak-three months. A host who prices only around summer risks missing March entirely and over-trusting July's rate as a sign of real demand.

What should a host do with February specifically?

Treat it as the floor month it is rather than pricing it like a shoulder month. February is the file's lowest-revenue month, so it's the stretch to drop a peak-season minimum-stay requirement, post a weekly discount a guest can actually see, and sell what the property genuinely offers in winter, heat, a real kitchen, a quiet town square, rather than implying a swim the creek isn't offering that time of year.

Is September a peak month in Wimberley?

No. January, February, and September form the soft band on the file, and September specifically shouldn't get a rate bump just because general seasonal wisdom says "Texas fall." A host pricing around a named fall weekend should check Visit Wimberley's actual event calendar for that specific date rather than assuming general foliage-season demand applies here the way it might elsewhere.

How far out do Wimberley guests typically book?

About 54 days on average, per AirROI's data, so February inventory is largely sold by December and March inventory by January. A host who waits until the first empty Saturday shows up on the calendar to react is already roughly two months behind where serious bookers are searching, and slashing the rate at that point mostly trains the algorithm to expect a last-minute discount rather than fixing the underlying timing.

Should a host keep a seven-night minimum in February?

Not if the goal is to actually move the calendar. Average stay across the market is about 2.8 nights, and 49.7 percent of listings already run a two-night minimum, so a seven-night requirement during the soft months of January, February, and September is close to a guarantee of empty weeks rather than a revenue-protection strategy.

What about the cleaning fee on a short February stay?

It deserves a second look. The file averages a $150 cleaning fee with a $100 median, and 87 percent of listings charge one, but a peak-sized cleaning fee attached to a short, discounted February stay can end up being most of the guest's total bill. Recalibrating the fee to a shorter, lower-rate stay, and keeping it separate from hotel occupancy tax rather than folding tax into it, keeps the total price honest and competitive.

Can visitor-day totals substitute for a host's own occupancy data when planning a floor-season discount?

No. The Hays Free Press reported Wimberley's tourism director citing about 1.3 million visitor days in the city in 2025, up 28 percent from 2024, and 125 lodging establishments citywide, alongside Texas's statewide $97.5 billion 2024 tourism spend. Both are useful regional context, but neither is a substitute for a host's own nightly rate or occupancy data when deciding how deep a February discount actually needs to be.

Why shouldn't a host just copy Dripping Springs or another neighboring town's shoulder-season numbers?

Because Wimberley's own peak-three cluster runs at roughly 39.1 percent occupancy and its soft-band months run around 30.2 percent occupancy, figures specific to this file that a neighboring town's data won't reflect accurately. Keeping neighboring-town figures on their own clearly labeled lines, rather than blending them into a Wimberley pro forma, is what keeps a shoulder-season pricing plan honest.

Work with Crest & Cove Creative

March is Wimberley's actual peak revenue month and February its floor, so a listing that leads with a July swimming-hole hero photo is selling the wrong season to the guest who books in February.

We help independent hosts match the hero photo and pricing floor to AirROI's real Wimberley calendar instead of a generic Hill Country summer story.

Reach out at crestcove.co or (256) 998-7502.