Woodstock VT Tourism Data Peak Occupancy Is Not the Year

Aug 15

14 min read

Updated: Aug 28

White clapboard house with an American flag on the village green in Woodstock, Vermont. Unsplash photo by Craig Tidball, location tagged Woodstock, Vermont.

Search “Woodstock, VT tourism spending” and you will not get a town-level dollar figure. Vermont’s official visitor-economy numbers stop at the county. Windsor County , the county that contains the Village of Woodstock, the Town of Woodstock, and Quechee in neighboring Hartford , recorded$484.9 millionin visitor spending in 2024, according to the Vermont Department of Tourism and Marketing’s Tourism Economics study published November 2025. That is 11.6% of statewide visitor spending, one of three counties (with Lamoille and Rutland) over 10%.

For a host running one to three listings, that county total is not your occupancy forecast. It is the size of the guest economy your guests walk into: lodging, meals, retail, recreation, and gas. Use it as a demand-durability check, then price from your own calendar and from the Village-versus-Town split already documented on this cluster. Do not treat $484.9 million as “Woodstock’s number.”.

This piece walks the official 2024 statewide and Windsor County tables, names what is documented at the attraction level (Marsh-Billings-Rockefeller NHP, Billings Farm), and says plainly what isnotpublished for the village or the town. AirROI figures below are thelocked TTMalready used on this cluster (Airbnb-only, August 2025-July 2026, updated 2026-08-08). No newer ADR is invented here.

The Headline Number: $484.9 Million in Windsor County

Vermont welcomed an estimated16.0 millionvisitors in 2024 who spent$4.2 billionstatewide, per the same Tourism Economics report VDTM released on December 11, 2025. Direct spending included $1.5 billion in lodging, $876 million in food and beverage, $680 million in retail, $678 million in transportation (including gas), and $462 million in recreation and entertainment. Visitor activity generated $293.5 million in state and local taxes fromdirecttourism spending, which VDTM equates to about per Vermont household. Including ripple effects, the report puts total state-and-local taxes at $352.7 million and total economic impact at $7.0 billion.

Windsor County’s$484.9 millionis the smallest geography VDTM publishes for this study. It is up 3.2% from $469.9 million in 2023. Of the 2024 county total, lodging was$184.7 million, food and beverage $97.7 million, recreation $53.3 million, retail $73.7 million, and transport $75.5 million. Lodging is the largest slice of that mix , about 38% of the county’s visitor spend , which is the piece that actually touches overnight inventory. Those are still county sums. They include Killington-adjacent travel on the western edge of Windsor, Hartford/Quechee, Springfield, and every other town in the county , not only Woodstock.

That is why a host should read the lodging line as “overnight demand exists in this county,” not as “my three-bedroom captured $184.7 million.” Inns, hotels, B&Bs, campgrounds, and short-term rentals are all inside the lodging bucket in Tourism Economics’ definition. The study does not split hotel nights from Airbnb nights at the county level.

Direct visitor activity supported3,569 jobsin Windsor County in 2024, 9.8% of county employment in the report’s table, and $34.0 million in direct state and local taxes. Total (direct + indirect + induced) impacts for the county are larger: $799.6 million in business sales, 5,171 jobs (14.2% of county employment), and $40.6 million in state and local taxes. Use thedirectcolumn when you are talking about guests buying a night, a meal, or a ticket. Use thetotalcolumn only if you are talking about the wider payroll that restaurants and shops support.

Statewide, VDTM says visitors directly supported31,780 jobs(about 10% of Vermont’s workforce in the December 2025 press release; the PDF’s jobs-share table shows 7.1% on a different employment base , both numbers are in the official package; do not flatten them). The press release also states visitor spending is9% of Vermont GDP, versus a 2023 national state average of 3%. Those are state frames. They tell you Vermont’s visitor economy is large relative to the state’s size. They do not tell you what a three-bedroom on Mountain Avenue booked last October.

What Is Documented in Woodstock and Quechee , and What Is Not

There is no official 2024 “Village of Woodstock visitor spend” line and no official “Town of Woodstock visitor spend” line in the Tourism Economics county tables. If a listing description or a pitch deck assigns a share of the $484.9 million to the green, that share is an assumption, not a VDTM figure. summer) - Official Woodstock STR occupancy or ADR from VDTM (use AirROI only as already locked) - A 2025 county spending table (not released as of this draft) - Quechee Gorge official annual attendance comparable to NPS IRMA - A Billings Farm 2024 attendance line in the Tourism Economics PDF (the 70,000 figure is a 2023 press-release quote).

What *is* documented at the place level:. This piece walks the official 2024 statewide and Windsor County tables, names what is documented at the attraction level (Marsh-Billings-Rockefeller NHP, Billings Farm), and says plainly what isnotpublished for the village or the town. Your listing copy should sound like Woodstock and Quechee, not like a ski-corporation homepage. Windsor County , the county that contains the Village of Woodstock, the Town of Woodstock, and Quechee in neighboring Hartford , recorded$484.9 millionin visitor spending in 2024, according to the Vermont Department of Tourism and Marketing’s Tourism Economics study published November 2025.

Marsh-Billings-Rockefeller National Historical Parksits in Woodstock. The National Park Service’s 2024 Visitor Spending Effects report lists81,713 recreation visitsand about$5.75 millionin visitor spending in the local gateway region, supporting an estimated 51 jobs and $7.3 million in total economic output. That is park-gateway spending, not STR revenue. Carriage roads and Mount Tom views are what guests type. Put the park name in the listing if the walk or drive is honest; do not imply the park’s $5.75 million lands in your cleaning fee.

Billings Farm & Museumshares a visitor center with the park. In VDTM’s January 2025 release on the *2023* study, Billings Farm executive director David Simmons was quoted that the farm sees70,000 annual visitors. That is a 2023-era institutional quote in a state press release, not a 2024 Tourism Economics line item. Confirm hours on the official Billings Farm page before you Keep “open year-round” in a house manual.

Quechee Gorgeis in the Town of Hartford, not in the Village of Woodstock. Guests still pair it with a Woodstock stay. There is no official 2024 “gorge ticket revenue” series comparable to the NPS park table. Describe the gorge as a drive-to search term, and Leave out unverified a visitor count. There is no official 2024 “Village of Woodstock visitor spend” line and no official “Town of Woodstock visitor spend” line in the Tourism Economics county tables.

Saskadena Six(the ski area formerly named Suicide Six) is the local hill. Killington is adrive, not a Woodstock address, and do not market a Village listing as ski-in. If you mention skiing, name Saskadena Six and the drive time you would actually give a guest. Name Saskadena Six or the Killington drive honestly. What you *should* change:listing and house-manual copythat names Marsh-Billings-Rockefeller,Billings Farm,Quechee Gorge, and the Village greenthe way guests type them.

AirROI’s already-pulled Woodstock/Quechee TTM (Airbnb-only, August 2025-July 2026, updated 2026-08-08) shows a median of per month, professional-management share10.0%, peak three months October, August, and February, andn = 110. That is listing-platform economics for this cluster, not VDTM visitor spend. Keep the two datasets in different sentences. AirROI figures below are thelocked TTMalready used on this cluster (Airbnb-only, August 2025-July 2026, updated 2026-08-08).

How Windsor County Compares to Neighboring Visitor Economies

Hosts routinelycompare Woodstock to Stoweand to Killington because guests do. The official 2024 county table is the clean way to do that without inventing town ADRs. They include Killington-adjacent travel on the western edge of Windsor, Hartford/Quechee, Springfield, and every other town in the county , not only Woodstock. Direct visitor activity supported3,569 jobsin Windsor County in 2024, 9.8% of county employment in the report’s table, and $34.0 million in direct state and local taxes.

Lamoille County(Stowe’s county) recorded$612.0 millionin visitor spending in 2024 , 14.6% of the state, the second-largest county share after Chittenden. Lodging alone was $258.4 million, and direct jobs: 4,281, 22.3% of county employment. Stowe is a larger, more ski-weighted visitor machine, and woodstock vs. Stowe is a different playbook; this cluster already has that comparison post. Total (direct + indirect + induced) impacts for the county are larger: $799.6 million in business sales, 5,171 jobs (14.2% of county employment), and $40.6 million in state and local taxes.

Rutland County(Killington’s county) recorded$462.5 million, 11.0% of the state, just under Windsor. Lodging $175.2 million, and direct jobs 3,457 (9.5%). Killington’s mountain is not your backyard. A guest who wants Killington lifts will not be satisfied by a Central Street walk. The jobs number that belongs in a host conversation is Windsor’s3,569 direct jobsand9.8%of county employment. The 2023 VDTM release also stated that10% of jobs in Windsor Countyare supported by the visitor economy (that was the 2023 study’s framing; the 2024 PDF’s direct share for Windsor is 9.8%).

Windham County(southern Vermont / Manchester corridor adjacency) recorded$394.8 million, 9.4%.Chittenden County(Burlington) is in another league:.5 million, 24.5% of statewide spending. Visitor activity generated $293.5 million in state and local taxes fromdirecttourism spending, which VDTM equates to about per Vermont household. Windsor sits in the second tier of Vermont visitor counties: smaller than Lamoille, slightly larger than Rutland, far smaller than Chittenden.

Windsor sits in the second tier of Vermont visitor counties: smaller than Lamoille, slightly larger than Rutland, far smaller than Chittenden. That matches a premium village-and-farm stay, not a four-season mega-resort. Your listing copy should sound like Woodstock and Quechee, not like a ski-corporation homepage. That is 11.6% of statewide visitor spending, one of three counties (with Lamoille and Rutland) over 10%.

Year-over-year, Windsor’s +3.2% spending growth in 2024 is in the middle of the pack (Franklin +12.2%, Caledonia +7.7% on a much smaller base, Rutland +2.1%, Chittenden +2.5%). Modest growth plus a large lodging share ($184.7 million of $484.9 million) is consistent with a market where overnight stays matter. It is not a reason to raise every October night 20% “because tourism is up.” A 3.2% county-spend increase can sit next to a flat or down year on one listing if your photos, calendar, or permit situation did not change with the county.

Jobs, Taxes, and the Village / Town Split

The jobs number that belongs in a host conversation is Windsor’s3,569 direct jobsand9.8%of county employment. Restaurants, inns, retail, and recreation payrolls are why your guest can walk to dinner in the Village , and why a sold-out foliage Saturday feels tight. The 2023 VDTM release also stated that10% of jobs in Windsor Countyare supported by the visitor economy (that was the 2023 study’s framing; the 2024 PDF’s direct share for Windsor is 9.8%). Same order of magnitude; cite the year with the figure.

Tax is where hosts get sloppy. Vermont’s Department of Taxes is the primary source, not a blog. What you should *not* change: inventing a town spend, a “#1 Vermont village,” or a tax rate you have not confirmed for that parcel. Use it as a demand-durability check, then price from your own calendar and from the Village-versus-Town split already documented on this cluster.

- Statewiderooms tax is 9%. - A3% short-term rental surchargeapplies to rents collected on or afterAugust 1, 2024(Act 183 of 2024). It stacks on the 9%. -Local option rooms tax of 1%applies in some municipalities. Woodstock is on the Department of Taxes local-option list (Woodstock meals/rooms/alcohol local option dates to July 2015; Woodstock local optionsalestax is listed from July 2024). Combined rooms-side stack in Woodstock is typically described as 9% + 3% surcharge + 1% local option =13%when all three apply. Confirm the parcel: Village of Woodstock and Town of Woodstock are not the same government. -Quecheesits in theTown of Hartford. Hartford is a separate local-option municipality on the same state list. Do not copy a Woodstock tax sentence onto a Quechee listing.

Platforms that collect Vermont meals-and-rooms tax, local option, and the surcharge remit on Form MRT-441. If you take a direct booking, you still owe the same taxes. This post is not a filing guide. Read tax.vermont.gov/business/industry/short-term-rentals and the local-option page before you Keep a house-manual tax line. That is why a host should read the lodging line as “overnight demand exists in this county,” not as “my three-bedroom captured $184.7 million.” Inns, hotels, B&Bs, campgrounds, and short-term rentals are all inside the lodging bucket in Tourism Economics’ definition.

The Village55-permit capis already covered on theregulation postin this cluster. Tourism spend does not repeal the cap. A strong county visitor number can coexist with a hard village permit limit. If you are buying, underwrite the permit, the Town-versus-Village line, and whether the parcel is even eligible , not the $484.9 million. It is not a reason to raise every October night 20% “because tourism is up.” A 3.2% county-spend increase can sit next to a flat or down year on one listing if your photos, calendar, or permit situation did not change with the county.

A practical way to use the jobs and tax tables: they explain why the village feels busy on a foliage Saturday and why restaurants can stay staffed. They do not tell you whether *your* listing can legally take that Saturday. That answer lives in the Village ordinance, the Town’s rules if you are outside the village, or Hartford’s rules if you are in Quechee.

What the Data Should (and Should Not) Change About How You Price

County spending is afloor for demand, not a nightly rate. Windham County(southern Vermont / Manchester corridor adjacency) recorded$394.8 million, 9.4%.Chittenden County(Burlington) is in another league:.5 million, 24.5% of statewide spending. What isnotin the public county tables:. Tourism Economics builds county tables from visitor surveys (Longwoods), tax receipts, listings data, lodging performance (STR/Key Data), and an IMPLAN model customized for Vermont.

October is AirROI’s first peak month in the locked TTM. That lines up with foliage search, not with a VDTM “foliage spend” line , VDTM does not publish a Woodstock foliage dollar. Price October from your own booked-and-blocked history and from how early foliage inquiries arrive. Leave out unverified a “foliage ADR multiplier” from the county table.

August is the second AirROI peak. Summer in Woodstock is farm, gorge, park, and village walking. The NPS park is seasonal in its mansion-tour calendar (Memorial Day weekend through October 31 on Recreation.gov). If your listing sells “park next door,” say what is actually open in August versus January. AirROI’s already-pulled Woodstock/Quechee TTM (Airbnb-only, August 2025-July 2026, updated 2026-08-08) shows a median of per month, professional-management share10.0%, peak three months October, August, and February, andn = 110.

February is the third AirROI peak. That is ski-adjacent demand, not a Village ski resort. Name Saskadena Six or the Killington drive honestly. A guest who booked “ski-in Woodstock” and gets a 25-minute drive will Keep the review you deserve. If you mention skiing, name Saskadena Six and the drive time you would actually give a guest. That matches a premium village-and-farm stay, not a four-season mega-resort.

Mud season is in thecluster calendar post. VDTM’s 2024 study does not give you a mud-season occupancy rate for Woodstock. Do not fill the gap with a statewide hotel occupancy from Smith Travel Research (VDTM’s research page shows statewide hotel occupancy 64.6% in 2024 and 59.4% in 2025 , those arehotelstatewide series, not Woodstock STR). The same research page’s Key Data vacation-rental series shows about1.2 millionguest nights statewide in 2024 at a$365statewide VR average daily rate. That is Vermont as a whole. It is not a Woodstock or Quechee ADR.

The Tourism Economics 2024 Keep-up also flags April’s total solar eclipse as a statewide volume boost. VDTM published a separate eclipse impact study. Neither document assigns an eclipse dollar figure to Woodstock. If you had a listing that weekend, use your own folio , not a county residual. If a section of your listing needs a number that only exists as a statewide or county total, say so.

What you *should* change:listing and house-manual copythat names Marsh-Billings-Rockefeller,Billings Farm,Quechee Gorge, and the Village greenthe way guests type them. What you should *not* change: inventing a town spend, a “#1 Vermont village,” or a tax rate you have not confirmed for that parcel. That answer lives in the Village ordinance, the Town’s rules if you are outside the village, or Hartford’s rules if you are in Quechee.

The Limits of the Data , What We Do Not Know

Tourism Economics builds county tables from visitor surveys (Longwoods), tax receipts, listings data, lodging performance (STR/Key Data), and an IMPLAN model customized for Vermont. The 2024 report (published November 2025) is explicit that a visitor is someone who stayed overnight or traveled more than 50 miles, and thatsecond-home spending is excluded. That matters in Woodstock, where second homes are part of the housing stock. The study is conservative on that point, and it is still a model.

What isnotin the public county tables:. Windsor County’s$484.9 millionis the smallest geography VDTM publishes for this study. What *is* documented at the place level:, and vermont’s official visitor-economy numbers stop at the county.

- Visitor spend for the Village of Woodstock or the Town of Woodstockalone - Month-by-month Windsor spend by driver (foliage vs. ski vs. summer) - Official Woodstock STR occupancy or ADR from VDTM (use AirROI only as already locked) - A 2025 county spending table (not released as of this draft) - Quechee Gorge official annual attendance comparable to NPS IRMA - A Billings Farm 2024 attendance line in the Tourism Economics PDF (the 70,000 figure is a 2023 press-release quote).

UVM’s Vermont Tourism Research Center publishes recreation and agritourism work. It does not replace VDTM’s county spend table for this post. The UVM Center for Rural Studies 2025 Vermonter Poll (cited by VDTM) found 85% of residents agreed “Tourism is important to my local economy” and 78% agreed increased tourism would benefit their community. That is statewide resident sentiment, not a Woodstock vote.

If a section of your listing needs a number that only exists as a statewide or county total, say so. Guests and buyers can smell a village-level statistic that was never collected. If you had a listing that weekend, use your own folio , not a county residual. For a host running one to three listings, that county total is not your occupancy forecast.

Frequently Asked Questions

How much did visitors spend in Windsor County in 2024?

Windsor County visitor spending was $484.9 million in 2024, according to the Vermont Department of Tourism and Marketing / Tourism Economics report Economic Impact of Visitors to Vermont 2024, published November 2025. That is 11.6% of Vermont's $4.196 billion statewide visitor spend and up 3.2% from $469.9 million in 2023. It is not a Village of Woodstock number and it is not your listing's own year.

Is that $484.9 million a Woodstock-only number?

No. VDTM does not publish a 2024 Village of Woodstock or Town of Woodstock spend line. The $484.9 million covers all of Windsor County, Village, Town, Quechee in Hartford, Killington-adjacent travel on the west side of the county, and every other town in the table. If a pitch deck assigns a share of that number to Woodstock specifically, that share is an assumption, not a VDTM figure.

How much of Windsor County visitor spending was lodging?

$184.7 million in 2024, per the same county industry table, about 38% of the county total. Food and beverage was $97.7 million, retail $73.7 million, transport $75.5 million, and recreation $53.3 million. The lodging bucket includes hotels, inns, B&Bs, campgrounds, and short-term rentals; it is not Airbnb-only and it is not a Woodstock ADR.

How many visitors came to Vermont in 2024?

An estimated 16.0 million, per VDTM / Tourism Economics, up 1.6% from 2023, and statewide they spent $4.2 billion. That is a state volume, not a Woodstock gate count. Use your own calendar for nights booked and this county table only for demand durability, not for a per-town visitor estimate.

How many people visit Marsh-Billings-Rockefeller National Historical Park?

The NPS 2024 Visitor Spending Effects report lists 81,713 recreation visits and about $5.75 million in local gateway spending, supporting an estimated 51 jobs and $7.3 million in total economic output. That is park-gateway economics, not STR revenue, and mansion tours are seasonal on Recreation.gov, so confirm current hours on nps.gov/mabi before citing the park in a January listing.

What taxes apply to a Woodstock, VT short-term rental?

A 3% short-term rental surcharge applies to rents collected on or after August 1, 2024 (Act 183). Woodstock has been on the Department of Taxes 1% meals-and-rooms local-option list since July 2015, and when all three layers apply, hosts commonly describe a 13% rooms-side stack. Quechee sits in Hartford, where the local option dates to October 2017, so confirm the parcel on tax.vermont.gov before quoting a rate.

Does AirROI occupancy or ADR come from the state tourism study?

No, and the two datasets should not be mixed in one sentence. The cluster's locked AirROI figures are Airbnb-only platform data covering August 2025 through July 2026, while VDTM's county table is visitor spending, not platform ADR or occupancy. Keep them in separate paragraphs; a platform minimum is a filter, not proof of filled nights.

Is 2025 county-level visitor spending published yet?

Not in the November 2025 VDTM / Tourism Economics 2024 report, which is the latest county spend table used here. Statewide hotel and vacation-rental trend tables on accd.vermont.gov/tourism/research include some 2025 series, but those are not Woodstock STR county spend and are not a reason to invent a 2025 Windsor County number.

Work with Crest & Cove Creative

Vermont's tourism data stops at Windsor County — $484.9 million in 2024 — with no town-level figure for Woodstock itself. Treating that county total as a Woodstock occupancy forecast misreads what's actually documented at the attraction level, like Marsh-Billings-Rockefeller and Billings Farm.

We help Woodstock hosts separate Windsor County's demand-durability numbers from an actual occupancy forecast, and write listing copy around the attractions that are documented.

Reach out at crestcove.co or (256) 998-7502.