Buying a Deer Isle Rental: Cite $17,949, Never Average

Jacob Mishalanie
15 hours ago
10 min read

Most Deer Isle listings get marketed as a generic Penobscot Bay stay. That pitch could describe a dozen other towns, and it wastes what actually sets Town of Deer Isle, Hancock County, Maine apart. Guests who typed Deer Isle are looking for Causeway Beach, Settlement Quarry Preserve, Eggemoggin Reach, the Deer Isle-Sedgwick Bridge — not Solomons, and not Eastport. 77 active listings sit on this extract. Write the town you can actually walk. Keep the listing specific. A vague water caption loses the booking.

Typical listings here earned about $17,949 last year from 77 active rentals, AirROI trailing twelve months through July 2026. The average night was $296. Occupancy was 37.0 percent. Revenue per available night was $113. Year over year is minus 23.7 percent. Active supply moved 0.0 percent. Do not average in Solomons at $38,794 on 40 listings. That is a different town. Leave Eastport as a different market. Do not mix those towns. Treat this as a small sample, not a blended coast.

The three strongest months are August, September, and July. August is the busiest. January is the slowest. Most guests arrive from New York, then Portland. Typical stay is 5.8 nights, booked about 80 days ahead. Call Town Office at 207-348-6060. Confirm live town rules. Stonington is another municipality. Bar Harbor STR is another municipality. AirROI low-regulation label is a scrape The Island Agency holds still show up in this sample. Confirm the live desk before you advertise. A regulation scrape is not a permit.

Deer Isle is a granite Hancock County island, not a Bar Harbor listing and not a Stonington mash. Photograph Causeway Beach, Settlement Quarry Preserve, Eggemoggin Reach, and the Deer Isle-Sedgwick Bridge. Call the Town Office at 207-348-6060 and confirm the live rule before you advertise.

DSCR on Seventeen Thousand 949

That heading is the useful way to read Deer Isle, not a dashboard label. Guests come for Causeway Beach. Say that in the listing. Do not bury it under a generic Penobscot Bay caption. Do not write Solomons copy onto a Deer Isle address. Do not use Eastport as if it were this occupancy. Be specific about the walk. A vague caption loses the guest who typed this town. Keep the other town out of the title.

Read more in Deer Isle Remote Stays and DIY vs Hire in Deer Isle. Typical listings earned about $17,949 last year from 77 active rentals, at $296 a night and 37.0 percent occupancy. August is the busiest month. January is the slowest. Most guests arrive from New York. Call Town Office at 207-348-6060. Confirm live town rules. Stonington is another municipality. Bar Harbor STR is another municipality. AirROI low-regulation label is a scrape

Year over year is minus 23.7 percent. Supply moved 0.0 percent. Keep Eastport ($15,265 a year) on its own line. A 33.8-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Causeway Beach. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

Do Not Average Solomons Thirty-Eight Thousand 794

That heading is the useful way to read Deer Isle, not a dashboard label. Guests come for Settlement Quarry Preserve. Say that in the listing. Do not bury it under a generic Penobscot Bay caption. Do not write Solomons copy onto a Deer Isle address. Do not use Eastport as if it were this occupancy. Be specific about the walk. A vague caption loses the guest who typed this town. Keep the other town out of the title.

Read more in DIY vs Hire in Deer Isle and Who Books a Deer Isle Rental. Typical listings earned about $17,949 last year from 77 active rentals, at $296 a night and 37.0 percent occupancy. August is the busiest month. January is the slowest. Most guests arrive from New York. Call Town Office at 207-348-6060. Confirm live town rules. Stonington is another municipality. Bar Harbor STR is another municipality. AirROI low-regulation label is a scrape

Year over year is minus 23.7 percent. Supply moved 0.0 percent. Keep Eastport ($15,265 a year) on its own line. A 33.8-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Settlement Quarry Preserve. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

City Versus Eastport Travels With the Parcel

That heading is the useful way to read Deer Isle, not a dashboard label. Guests come for Eggemoggin Reach. Say that in the listing. Do not bury it under a generic Penobscot Bay caption. Do not write Solomons copy onto a Deer Isle address. Do not use Eastport as if it were this occupancy. Be specific about the walk. A vague caption loses the guest who typed this town. Keep the other town out of the title.

Read more in Who Books a Deer Isle Rental and Deer Isle Tourism Data. Typical listings earned about $17,949 last year from 77 active rentals, at $296 a night and 37.0 percent occupancy. August is the busiest month. January is the slowest. Most guests arrive from New York. Call Town Office at 207-348-6060. Confirm live town rules. Stonington is another municipality. Bar Harbor STR is another municipality. AirROI low-regulation label is a scrape

Year over year is minus 23.7 percent. Supply moved 0.0 percent. Keep Eastport ($15,265 a year) on its own line. A 33.8-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Eggemoggin Reach. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

Year Over Year Is Minus Here

That heading is the useful way to read Deer Isle, not a dashboard label. Guests come for the Deer Isle-Sedgwick Bridge. Say that in the listing. Do not bury it under a generic Penobscot Bay caption. Do not write Solomons copy onto a Deer Isle address. Do not use Eastport as if it were this occupancy. Be specific about the walk. A vague caption loses the guest who typed this town. Keep the other town out of the title.

Read more in Deer Isle Tourism Data and Complete Visitor's Guide to Deer Isle — Deer Isle Maine Pin. Typical listings earned about $17,949 last year from 77 active rentals, at $296 a night and 37.0 percent occupancy. August is the busiest month. January is the slowest. Most guests arrive from New York. Call Town Office at 207-348-6060. Confirm live town rules. Stonington is another municipality. Bar Harbor STR is another municipality. AirROI low-regulation label is a scrape

Year over year is minus 23.7 percent. Supply moved 0.0 percent. Keep Eastport ($15,265 a year) on its own line. A 33.8-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph the Deer Isle-Sedgwick Bridge. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

77 Cards Grew 0 Percent

Read more in Complete Visitor's Guide to Deer Isle — Deer Isle Maine Pin and What It Costs to Start a Legal Deer Isle STR Stay — Deer Isle Maine Pi. Typical listings earned about $17,949 last year from 77 active rentals, at $296 a night and 37.0 percent occupancy. August is the busiest month. January is the slowest. Most guests arrive from New York. Call Town Office at 207-348-6060. Confirm live town rules. Stonington is another municipality. Bar Harbor STR is another municipality.

Watch-Year Honesty Travels With the Deed

Read more in What It Costs to Start a Legal Deer Isle STR Stay — Deer Isle Maine Pi and Deer Isle STR Report 2026. Typical listings earned about $17,949 last year from 77 active rentals, at $296 a night and 37.0 percent occupancy. August is the busiest month. January is the slowest. Most guests arrive from New York. Call Town Office at 207-348-6060. Confirm live town rules. Stonington is another municipality. Bar Harbor STR is another municipality. AirROI low-regulation label is a scrape

Year over year is minus 23.7 percent. Supply moved 0.0 percent. Keep Eastport ($15,265 a year) on its own line. A 33.8-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Settlement Quarry Preserve. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

License Travels With a New City Deed

Read more in Deer Isle STR Report 2026 and Market a Deer Isle Stay. Typical listings earned about $17,949 last year from 77 active rentals, at $296 a night and 37.0 percent occupancy. August is the busiest month. January is the slowest. Most guests arrive from New York. Call Town Office at 207-348-6060. Confirm live town rules. Stonington is another municipality. Bar Harbor STR is another municipality. AirROI low-regulation label is a scrape

Year over year is minus 23.7 percent. Supply moved 0.0 percent. Keep Eastport ($15,265 a year) on its own line. A 33.8-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Eggemoggin Reach. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

What a Buyer Packet Should Carry

Read more in Market a Deer Isle Stay and Deer Isle STR Rules. Typical listings earned about $17,949 last year from 77 active rentals, at $296 a night and 37.0 percent occupancy. August is the busiest month. January is the slowest. Most guests arrive from New York. Call Town Office at 207-348-6060. Confirm live town rules. Stonington is another municipality. Bar Harbor STR is another municipality. AirROI low-regulation label is a scrape

Year over year is minus 23.7 percent. Supply moved 0.0 percent. Keep Eastport ($15,265 a year) on its own line. A 33.8-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph the Deer Isle-Sedgwick Bridge. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year. Cite the city count. Leave AirROI Low off the packet. Watch sample on this year. Confirm the driveway.

Frequently Asked Questions

What is a typical Deer Isle STR year on this extract?

AirROI lists about $17,949 from 77 listings for August 2025 through July 2026, updated 2026-08-08. Average night was $296, occupancy 37.0 percent, and year over year is minus 23.7 percent — a real decline worth flagging to a buyer. Don't average in Solomons' $38,794 or cite Eastport's $15,265 as this town's figure; treat this as a small sample.

Can I average Solomons into this year?

No. Solomons published $38,794 from 40 listings, a different bay and a different dataset that doesn't cancel into one shared year with Deer Isle. Cite $17,949 from 77 Deer Isle listings only, and confirm the specific parcel's town before advertising a figure to a buyer.

Which months are strongest in Deer Isle?

The three strongest months are August, September, and July, with August the busiest. January is the slowest, and occupancy for the year runs 37.0 percent on a $17,949 typical year from 77 listings. This pattern is specific to Deer Isle — don't apply it to a neighboring bay town.

Where do guests come from?

New York is the top origin, then Portland. Typical stay is 5.8 nights, booked about 80 days ahead, with a superhost share of 59.7 percent. Occupancy here is 37.0 percent on a $17,949 typical year — write copy for the guest who's actually searching Deer Isle.

Does a low-regulation label mean there is no local permit?

No — that label is a scrape, not the town file. Call the Town Office at 207-348-6060 and confirm current local rules directly. Stonington and Bar Harbor are separate municipalities with their own STR ordinances, so don't borrow their fees or rules for a Deer Isle parcel.

Is a 30-night minimum the same as occupancy?

No. About 33.8 percent of listings (26 of them) set a 30-night minimum, while occupancy for the year runs 37.0 percent and typical stay is 5.8 nights. Those are three different measurements — a long minimum doesn't tell you what guests actually book.

What should a buyer packet carry?

Cite $17,949 from 77 listings, the strongest months (August, September, July), the slowest month (January), the top guest origin (New York), typical stay (5.8 nights), lead time (80 days), and the Town Office, 207-348-6060. Label Solomons at $38,794 and Eastport at $15,265 separately — don't average those figures.

Is Eastport the same market as Deer Isle?

No. Eastport published $15,265 from 54 listings — keep that on its own line. Deer Isle is $17,949 from 77 listings, with January as the slowest month. Confirm the Town Office, 207-348-6060, before advertising one town's numbers as another's.

Work with Crest & Cove Creative

A Deer Isle listing padded with Solomons' higher numbers misleads a buyer or a guest about what this Penobscot Bay stay actually earns. The year-over-year drop here is real and belongs in the copy.

Send us the parcel before you publish a description built on a neighbor town's figures. We'll write Deer Isle's own numbers, occasion, and season.

Reach out at crestcove.co or (256) 998-7502.