Who Books a Deer Isle Rental: New York, Not Eastport

Thomas Garner
14 hours ago
10 min read

Island lighthouse on a granite point, Deer Isle

Most Deer Isle listings get marketed as a generic Penobscot Bay stay. That pitch could describe a dozen other towns, and it wastes what actually sets Town of Deer Isle, Hancock County, Maine apart. Guests who typed Deer Isle are looking for Causeway Beach, Settlement Quarry Preserve, Eggemoggin Reach, the Deer Isle-Sedgwick Bridge — not Solomons, and not Eastport. 77 active listings sit on this extract. Write the town you can actually walk. Keep the listing specific. A vague water caption loses the booking.

Typical listings here earned about $17,949 last year from 77 active rentals, AirROI trailing twelve months through July 2026. The average night was $296. Occupancy was 37.0 percent. Revenue per available night was $113. Year over year is minus 23.7 percent. Active supply moved 0.0 percent. Do not average in Solomons at $38,794 on 40 listings. That is a different town. Leave Eastport as a different market. Do not mix those towns. Treat this as a small sample, not a blended coast.

The three strongest months are August, September, and July. August is the busiest. January is the slowest. Most guests arrive from New York, then Portland. Typical stay is 5.8 nights, booked about 80 days ahead. Call Town Office at 207-348-6060. Confirm live town rules. Stonington is another municipality. Bar Harbor STR is another municipality. AirROI low-regulation label is a scrape The Island Agency holds still show up in this sample. Confirm the live desk before you advertise. A regulation scrape is not a permit.

Deer Isle is a granite Hancock County island, not a Bar Harbor listing and not a Stonington mash. Photograph Causeway Beach, Settlement Quarry Preserve, Eggemoggin Reach, and the Deer Isle-Sedgwick Bridge. Call the Town Office at 207-348-6060 and confirm the live rule before you advertise.

August Is the Busiest Month

That heading is the useful way to read Deer Isle, not a dashboard label. Guests come for Causeway Beach. Say that in the listing. Do not bury it under a generic Penobscot Bay caption. Do not write Solomons copy onto a Deer Isle address. Do not use Eastport as if it were this occupancy. Be specific about the walk. A vague caption loses the guest who typed this town. Keep the other town out of the title.

Read more in Buying a Deer Isle Rental and Deer Isle Tourism Data. Typical listings earned about $17,949 last year from 77 active rentals, at $296 a night and 37.0 percent occupancy. August is the busiest month. January is the slowest. Most guests arrive from New York. Call Town Office at 207-348-6060. Confirm live town rules. Stonington is another municipality. Bar Harbor STR is another municipality. AirROI low-regulation label is a scrape

Year over year is minus 23.7 percent. Supply moved 0.0 percent. Keep Eastport ($15,265 a year) on its own line. A 33.8-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Causeway Beach. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

July Is Still One of the Three Strongest Months

That heading is the useful way to read Deer Isle, not a dashboard label. Guests come for Settlement Quarry Preserve. Say that in the listing. Do not bury it under a generic Penobscot Bay caption. Do not write Solomons copy onto a Deer Isle address. Do not use Eastport as if it were this occupancy. Be specific about the walk. A vague caption loses the guest who typed this town. Keep the other town out of the title.

Read more in Deer Isle Tourism Data and Complete Visitor's Guide to Deer Isle — Deer Isle Maine Pin. Typical listings earned about $17,949 last year from 77 active rentals, at $296 a night and 37.0 percent occupancy. August is the busiest month. January is the slowest. Most guests arrive from New York. Call Town Office at 207-348-6060. Confirm live town rules. Stonington is another municipality. Bar Harbor STR is another municipality. AirROI low-regulation label is a scrape

Year over year is minus 23.7 percent. Supply moved 0.0 percent. Keep Eastport ($15,265 a year) on its own line. A 33.8-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Settlement Quarry Preserve. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

Most Guests Arrive from New York

That heading is the useful way to read Deer Isle, not a dashboard label. Guests come for Eggemoggin Reach. Say that in the listing. Do not bury it under a generic Penobscot Bay caption. Do not write Solomons copy onto a Deer Isle address. Do not use Eastport as if it were this occupancy. Be specific about the walk. A vague caption loses the guest who typed this town. Keep the other town out of the title.

Read more in Complete Visitor's Guide to Deer Isle — Deer Isle Maine Pin and What It Costs to Start a Legal Deer Isle STR Stay — Deer Isle Maine Pi. Typical listings earned about $17,949 last year from 77 active rentals, at $296 a night and 37.0 percent occupancy. August is the busiest month. January is the slowest. Most guests arrive from New York. Call Town Office at 207-348-6060. Confirm live town rules. Stonington is another municipality. Bar Harbor STR is another municipality.

Year over year is minus 23.7 percent. Supply moved 0.0 percent. Keep Eastport ($15,265 a year) on its own line. A 33.8-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Eggemoggin Reach. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

Portland Is a Secondary Origin, Not the Listing Pitch

That heading is the useful way to read Deer Isle, not a dashboard label. Guests come for the Deer Isle-Sedgwick Bridge. Say that in the listing. Do not bury it under a generic Penobscot Bay caption. Do not write Solomons copy onto a Deer Isle address. Do not use Eastport as if it were this occupancy. Be specific about the walk. A vague caption loses the guest who typed this town. Keep the other town out of the title.

Read more in What It Costs to Start a Legal Deer Isle STR Stay — Deer Isle Maine Pi and Deer Isle STR Report 2026. Typical listings earned about $17,949 last year from 77 active rentals, at $296 a night and 37.0 percent occupancy. August is the busiest month. January is the slowest. Most guests arrive from New York. Call Town Office at 207-348-6060. Confirm live town rules. Stonington is another municipality. Bar Harbor STR is another municipality. AirROI low-regulation label is a scrape

Year over year is minus 23.7 percent. Supply moved 0.0 percent. Keep Eastport ($15,265 a year) on its own line. A 33.8-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph the Deer Isle-Sedgwick Bridge. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

Larger Homes Are Common in Deer Isle

Read more in Deer Isle STR Report 2026 and Market a Deer Isle Stay. Typical listings earned about $17,949 last year from 77 active rentals, at $296 a night and 37.0 percent occupancy. August is the busiest month. January is the slowest. Most guests arrive from New York. Call Town Office at 207-348-6060. Confirm live town rules. Stonington is another municipality. Bar Harbor STR is another municipality. AirROI low-regulation label is a scrape

Photos Should Match the Trip Guests Actually Book

Read more in Market a Deer Isle Stay and Deer Isle STR Rules. Typical listings earned about $17,949 last year from 77 active rentals, at $296 a night and 37.0 percent occupancy. August is the busiest month. January is the slowest. Most guests arrive from New York. Call Town Office at 207-348-6060. Confirm live town rules. Stonington is another municipality. Bar Harbor STR is another municipality. AirROI low-regulation label is a scrape

Year over year is minus 23.7 percent. Supply moved 0.0 percent. Keep Eastport ($15,265 a year) on its own line. A 33.8-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Settlement Quarry Preserve. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

Eastport Attracts a Different Guest

Read more in Deer Isle STR Rules and Deer Isle Shoulder. Typical listings earned about $17,949 last year from 77 active rentals, at $296 a night and 37.0 percent occupancy. August is the busiest month. January is the slowest. Most guests arrive from New York. Call Town Office at 207-348-6060. Confirm live town rules. Stonington is another municipality. Bar Harbor STR is another municipality. AirROI low-regulation label is a scrape

Year over year is minus 23.7 percent. Supply moved 0.0 percent. Keep Eastport ($15,265 a year) on its own line. A 33.8-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Eggemoggin Reach. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

Who This Market Fits

Read more in Deer Isle Shoulder and Deer Isle Remote Stays. Typical listings earned about $17,949 last year from 77 active rentals, at $296 a night and 37.0 percent occupancy. August is the busiest month. January is the slowest. Most guests arrive from New York. Call Town Office at 207-348-6060. Confirm live town rules. Stonington is another municipality. Bar Harbor STR is another municipality. AirROI low-regulation label is a scrape

Year over year is minus 23.7 percent. Supply moved 0.0 percent. Keep Eastport ($15,265 a year) on its own line. A 33.8-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph the Deer Isle-Sedgwick Bridge. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year. Cite the city count. Leave AirROI Low off the packet. Watch sample on this year. Confirm the driveway.

Frequently Asked Questions

What is a typical Deer Isle STR year on this extract?

AirROI lists about $17,949 in typical annual revenue from 77 listings for August 2025 through July 2026, updated 2026-08-08. The average night was $296 and occupancy was 37.0 percent, with year over year down 23.7 percent. Treat this as a small sample given the listing count, and don't average it with the Solomons or Eastport figures.

Can I average Solomons into this year?

No. Solomons published about $38,794 from 40 listings on its own extract. Those two markets don't cancel into one Penobscot Bay number — cite $17,949 from 77 Deer Isle listings only, and confirm current permit details before you advertise using either figure.

Which months are strongest in Deer Isle?

August, September, and July are the three strongest months, with August the busiest and January the slowest. Occupancy for the year runs 37.0 percent against a typical annual figure of $17,949 from 77 listings — treat that as a small sample and keep it specific to Deer Isle.

Where do guests come from?

New York is the top origin, followed by Portland. Typical stays run 5.8 nights, booked about 80 days ahead, with a 59.7 percent superhost share. Occupancy is 37.0 percent against a typical year of $17,949 — serve the guest who actually typed Deer Isle rather than a blended Penobscot Bay pitch.

Does a low-regulation label mean there is no local permit?

No, that label reflects a listings scrape rather than the town file. Call the Deer Isle Town Office at 207-348-6060 to confirm current local rules. Stonington and Bar Harbor are separate municipalities with their own STR ordinances — don't apply their rules, or Solomons' or Eastport's figures, to a Deer Isle listing.

Is a 30-night minimum the same as occupancy?

No. About 33.8 percent of listings, 26 of them, carry a 30-night minimum — that's a platform setting, not a measure of how full the property runs. Deer Isle's real typical stay is 5.8 nights against 37.0 percent occupancy.

What should a buyer packet carry?

Cite $17,949 from 77 listings, the August-September-July peak with January as the slow month, New York as the top origin, a 5.8-night stay booked about 80 days out, and the Deer Isle Town Office at 207-348-6060. Label Solomons ($38,794) and Eastport ($15,265) separately — don't average those figures into the Deer Isle number.

Is Eastport the same market as Deer Isle?

No. Eastport published about $15,265 from 54 listings on its own extract. Keep that figure on its own line — Deer Isle's number is $17,949 from 77 listings, with January as its slowest month. Confirm current permit details for each market separately at the Deer Isle Town Office, 207-348-6060, before advertising one as the other.

Work with Crest & Cove Creative

Serve the guest who typed Deer Isle, not a mashed Penobscot Bay shore.

If one tile tries to hold city and Eastport, send it. We will split the stays. Reach out at crestcove.co or (256) 998-7502.