Coeur d'Alene STR Market Report 2026: What Listings Earned
This report lays out what typical Coeur d'Alene short-term rental listings earned over the most recent measured window, using a single Air ROI extract filed for August 2025 through July 2026. Typical listings in Coeur d'Alene earned about $29,149 last year, from 766 active rentals on that extract. That is the headline figure this report is built around, and every section below traces back to it.
Coeur d'Alene sits in Kootenai County, within the City of Coeur d'Alene for local registration purposes. This report treats the city desk, not a listing-site scrape, as the authority on current registration status, and it does not guess a permit dollar figure anywhere below. Where the source data contains an internal inconsistency, this report names it directly rather than silently picking one version.
This report also keeps two years, and two cities, in their own lanes. The August 2025 through July 2026 window is the period measured here, and it sits next to, not inside, any other year's data a reader might encounter elsewhere. Spokane is a separate city with its own figures on the same window, about $21,989 in typical revenue from 826 active rentals, and it is presented on its own line throughout this report rather than blended into Coeur d'Alene's numbers. This is not legal advice.
Headline Figures for the Measured Window
Typical listings in Coeur d'Alene earned about $29,149 last year, from 766 active rentals, on Air ROI's extract filed for the window running August 2025 through July 2026. Active supply in this sample is 766 listings, and that count is the one this report uses consistently as the denominator behind the typical-revenue figure.
Alongside the $29,149 typical-year figure, the extract reports an average daily rate near $327, occupancy near 40.0 percent, and revenue per available rental, or Rev PAR, near $131. These four figures reconcile with each other as a loose internal check: rate multiplied by occupancy across a full year lands in the neighborhood of the reported Rev PAR, which supports treating the set as an internally consistent snapshot rather than four unrelated numbers.
Independent hosts still make up most of the 766-listing base captured in this sample, which is worth stating plainly in a market report: this is not a market where a small number of large professional operators set the ceiling for everyone else. A new or existing host benchmarking against $29,149 is benchmarking mostly against other independent listings, not against an institutional average.
A Note on a Listing-Count Discrepancy in the Source Data
This report flags a specific inconsistency in the underlying extract rather than resolve it silently. One line in the source data states that typical listings earned about $29,149 last year from 33 active rentals on the same August 2025 through July 2026 window. Every other reference in the same extract, including the headline figure used throughout this report, states 766 active rentals for that identical revenue figure.
Because the $29,149 revenue figure appears consistently across the source data while the listing count varies between 766 and 33 in one isolated instance, this report treats 766 as the reliable count and treats the 33-listing reference as a probable data-entry or extraction artifact. This is a judgment call made transparently, not an guessed correction, and it is flagged here so a reader relying on this report knows exactly where the ambiguity sits.
A host or analyst who needs the confirmed, resolved listing count for underwriting or compliance purposes should treat this report's use of 766 as the working figure, while understanding that the source extract itself contains this unresolved discrepancy. This report does not guess at which number is correct beyond noting that 766 appears far more consistently across the underlying data set.
Seasonality: Peak Months and the Revenue Hole
in this sample, August is the strongest revenue month, with June and July also standing out among the peak months for Coeur d'Alene. Together, these three months account for a disproportionate share of the measured year's total revenue, which is a standard pattern for a lake-town, warm-season drive market, and it should inform how a host or analyst reads any monthly revenue breakdown built from this data.
January is the revenue hole on this same extract, and occupancy is also weakest in January, meaning the slow month and the low-occupancy month align rather than falling in separate parts of the calendar. A market report built for planning purposes should treat January as the single predictable low point to size cash reserves and marketing spend around, rather than one of several unrelated soft spots scattered through the year.
Named event weekends around the lake and downtown Coeur d'Alene generate visible demand signals during the year, but this report treats them as demand indicators rather than occupancy data. Using a named event as a stand-in for measured occupancy would overstate a listing's expected performance beyond what the $327 ADR and 40.0 percent occupancy figures actually support.
Rate, Occupancy, and What They Imply Together
Coeur d'Alene's reported ADR of about $327 sits alongside occupancy of about 40.0 percent. Read separately, either figure can be misleading: a $327 nightly rate multiplied naively by 365 nights implies annual revenue several times larger than the $29,149 typical-year figure this report anchors on, and that gap exists specifically because occupancy runs well under half the calendar.
Rev PAR of about $131 is the figure that reconciles rate and occupancy into a single per-listing productivity measure, and it is the number this report recommends using when comparing Coeur d'Alene against another market on an apples-to-apples basis, rather than comparing raw ADR figures alone, which ignore how often a listing actually books.
A market report reader should treat the $327, 40.0 percent, and $131 figures as one linked set describing the same underlying market, not as three independent statistics to be cited selectively. A marketing packet that quotes only the $327 ADR, without the accompanying occupancy figure, presents an incomplete and potentially misleading picture of what a typical Coeur d'Alene listing actually earns.
Year-Over-Year Direction: Revenue Down, Supply Up
Year over year, revenue in this sample moved minus 7.3 percent while supply moved plus 7.1 percent. Read together, that combination describes a market where more listings are competing for a total revenue pool that shrank over the same period, which is a materially different situation than a market where both figures are moving in the same direction.
This report treats the minus 7.3 percent and plus 7.1 percent figures as directional signals for planning purposes, not as a guaranteed forecast for the year ahead. A host or investor using this report to project forward should apply a conservative lens to the $29,149 typical-year figure, given that the most recent measured trend points toward more competition rather than less.
This year-over-year pattern also has direct implications for how a market report should be used in a buyer packet or a listing strategy: it argues against assuming last year's revenue is a floor, and it argues for building pricing and marketing decisions around defensible, sourced figures rather than optimistic extrapolation from a single strong month.
Guest Origin, Stay Length, and Lead Time
Most guests staying in Coeur d'Alene in this sample arrive from Seattle, followed by Spokane. Typical stay length is about 4.8 nights, and booking lead time runs about 56 days ahead of arrival. Together, these figures describe a regional, drive-market audience booking multi-night stays roughly two months in advance, rather than a long-haul, fly-in guest base or a single-night business-travel pattern.
This guest profile has direct implications for how a market report should be used by a host: furnishing, parking capacity, and marketing copy built around a several-night regional visitor will generally serve this market's actual guest base better than a listing designed primarily for a one-night stay or a month-long relocation guest, since neither of those profiles matches the dominant pattern in the extract.
The roughly 56-day lead time also functions as a practical planning window for listing updates. A host or marketer refreshing seasonal pricing, photography, or copy ahead of a target month should treat that 56-day window as the point by which changes need to be live, since it approximates how far in advance most guests in this market are already deciding where to stay.
The 30-Night Minimum Segment
About 39.7 percent of listings in this sample run a 30-night minimum stay setting. That is a meaningful minority of the 766-listing base, and a market report should note it as a distinct segment rather than blend it into the overall $29,149 typical-year figure, since the minimum-stay segment likely behaves differently from the majority nightly-stay market this report otherwise describes.
A 30-night minimum is a booking filter, not a measure of occupancy or revenue performance on its own. This report does not have a separate revenue figure isolated for the 30-night-minimum segment specifically; the $29,149 typical-year figure reflects the full 766-listing market, including both nightly and longer-minimum listings, and should not be assumed to describe either segment in isolation.
Typical stay length across the full market remains about 4.8 nights, which underscores that the 30-night-minimum segment is the exception within this data set, not the norm. A reader using this report to evaluate a long-stay or extended-stay strategy should treat the 39.7 percent figure as context about market composition, not as evidence that a 30-night approach will match the town's overall $29,149 typical-year performance.
Coeur d'Alene vs. Spokane: Two Files, Not One
Spokane listings earned about $21,989 last year from 826 active rentals, on the same August 2025 through July 2026 window used throughout this Coeur d'Alene report. Spokane carries more active supply than Coeur d'Alene's 766 listings, yet reports lower typical revenue per listing, which points to a demand difference between the two markets rather than a data error.
This report presents Spokane's figures for context only and does not merge them into Coeur d'Alene's $29,149 typical-year figure at any point. A reader building a combined regional analysis should pull Spokane's own figures directly and label them separately, rather than average the two cities' numbers into a single "north Idaho" or "Inland Northwest" statistic that would misrepresent both markets.
Because Coeur d'Alene's own guest-origin data shows Seattle and Spokane as the top two origin markets, there is a real relationship between the two cities' guest pools, even though their revenue performance differs. That relationship is worth noting in market commentary, but it does not justify combining the two cities' underlying booking and revenue figures into one number.
Registration Status and Where to Confirm It
Idaho Code 67-6539, as amended by House Bill 583 effective July 1, 2026, states that a city may not require a license, fee, permit, certification, or registration to operate a short-term rental. In Coeur d'Alene, City Resolution 26-067 removes remaining short-term rental permit fees, consistent with that statewide change. This report does not guess a Coeur d'Alene STR permit dollar figure.
Despite that statewide change, some city-file language elsewhere describes it as prohibited to operate without a valid, unexpired license under remaining city files. This report flags that apparent tension directly: state law appears to bar new license, fee, or permit requirements as of July 1, 2026, while other city-file references still speak in terms of a license requirement. This is not legal advice, and this report does not resolve which framing currently governs a specific address.
A host or analyst relying on this report for compliance purposes should confirm current, remaining 2026 requirements directly with the City of Coeur d'Alene at cdaid.org, by phone at 208-769-2300, or through the planning line at 208-769-2274, rather than rely on either the statewide preemption language or the older license-requirement language in isolation. Confirm remaining lodging tax obligations separately on Kootenai County pages, since county tax treatment is a distinct question from city registration status.
Independent Hosts vs. Larger Operators in This Market
this sample's 766-listing base is described in the underlying source data as still mostly written by independent hosts rather than a small number of large, professionally managed portfolios. That composition detail matters for how a reader should interpret the $29,149 typical-year figure: it describes a market where individual owner-operators make up most of the competitive set, not a market dominated by institutional-scale management companies setting a uniform ceiling.
For a new host entering this market, that composition is broadly encouraging: benchmarking against $29,149 on 766 listings means benchmarking against a peer group of similarly situated independent operators, many of whom are managing marketing, pricing, and guest communication without a large in-house team behind them. The gap between a well-run independent listing and the town average is achievable in a way it might not be in a market dominated by large-scale professional management.
This report does not have a separate revenue figure isolated specifically for independently hosted listings versus any professionally managed subset within the 766-listing base. The $29,149 figure describes the full market as measured, and a reader should treat the "independent hosts write most of this desk" observation as useful market context rather than a distinct, separately sourced statistic.
How to Use This Report
This report is built for hosts, buyers, and marketers who need a single, sourced set of Coeur d'Alene figures rather than a collection of scattered claims. The core figures are: $29,149 typical annual revenue on 766 active listings, $327 ADR, 40.0 percent occupancy, $131 Rev PAR, August as the strongest revenue month with June and July close behind, and January as the revenue hole and weakest-occupancy month, all measured on Air ROI's August 2025 through July 2026 extract.
Use this report to build a pricing calendar around the actual peak and hole months, to underwrite a purchase or financing decision with a defensible revenue baseline instead of an inflated pro forma, and to in any comparative analysis. Do not use it to guess a permit fee, resolve the 33-versus-766 listing-count discrepancy on your own authority, or assume last year's revenue as a guaranteed floor for the year ahead.
Wherever this report is silent, or wherever the source data contains an unresolved inconsistency like the listing-count discrepancy flagged above, the right next step is direct confirmation: with the city desk for registration questions, with Kootenai County for tax questions, and with a fresh extract for any figure that needs to be current beyond the August 2025 through July 2026 window this report measures.
A market report is most useful when it is treated as a starting point for a specific decision, not a static document filed away and forgotten. A host adjusting a pricing calendar, a buyer building a purchase offer, or a marketer writing seasonal listing copy should each pull the specific figures relevant to their decision from this report, trace them back to the underlying extract, and update them against a fresh pull once the August 2025 through July 2026 window ages out.
Limits of This Report
This report is built from a single Air ROI extract and the associated draft-research notes filed for Coeur d'Alene, and it does not incorporate live listing-site scrapes, direct city correspondence beyond what is cited here, or any data source outside that extract. Where this report cites a phone number or a web address for confirmation, those are pointers to the authoritative source, not a substitute for calling or checking that source directly.
This report also does not project forward beyond the measured August 2025 through July 2026 window. The minus 7.3 percent revenue and plus 7.1 percent supply figures describe direction over the period measured; they are not a formal forecast model, and a reader should not treat next year's figures as automatically following the same trend without a fresh extract to confirm it.
Finally, this report does not resolve every internal inconsistency in the source data beyond the listing-count discrepancy and the license-language tension flagged above. Where a reader encounters a figure elsewhere that appears to conflict with what is stated here, the right response is the same one this report applies to itself: name the discrepancy, do not guess at a resolution, and confirm against a primary source before making a decision that depends on it.
Related Reading
More Coeur d'Alene STR Market Report 2026 host reading on desks, calendars, and listing clarity.
Frequently Asked Questions
How much did typical Coeur d'Alene listings earn last year?
Typical listings in Coeur d'Alene earned about $29,149 last year, from 766 active rentals, on Air ROI's extract filed for the window running August 2025 through July 2026. That figure sits alongside an average daily rate near $327, occupancy near 40.0 percent, and revenue per available rental near $131. This report treats those four figures as one internally consistent set describing the same market.
Why does the source data show two different listing counts?
One line in the underlying extract references 33 active rentals for the same $29,149 revenue figure that is stated as 766 active rentals everywhere else in the data. This report treats 766 as the reliable, consistently repeated count and flags the 33-listing reference as a likely data-entry artifact. A reader needing the confirmed figure for compliance purposes should verify directly with a fresh extract or the relevant desk.
Which months should a market report say are Coeur d'Alene's peak?
in this sample, August is the strongest revenue month, with June and July also standing out as peak months. January is the revenue hole and also the weakest-occupancy month. A market report built for planning should treat these three months as the protected peak and January as the single predictable low point to plan cash reserves and marketing around.
Does this report include Spokane's revenue figures?
Yes, for context only. Spokane listings earned about $21,989 last year from 826 active rentals on the same August 2025 through July 2026 window. Spokane's figures are presented on their own line throughout this report and are never combined with Coeur d'Alene's $29,149 typical-year figure. Treat the two cities as separate files even when building a combined regional analysis.
Do I need a permit to operate a Coeur d'Alene short-term rental in 2026?
Idaho Code 67-6539, as amended by House Bill 583 effective July 1, 2026, bars a city from requiring a license, fee, permit, certification, or registration for short-term rentals, and City Resolution 26-067 removes remaining Coeur d'Alene permit fees. This is not legal advice. Some city-file language still references a license requirement, so confirm current status directly at cdaid.org or 208-769-2300 before advertising.
What does the 30-night minimum segment tell this report?
About 39.7 percent of the 766-listing base runs a 30-night minimum stay. This report treats that as a distinct market segment rather than folding it into the overall $29,149 typical-year figure, since it likely performs differently than the majority nightly-stay market. There is no separate revenue figure isolated for the 30-night segment alone within this sample.
How should I use last year's revenue figure for future planning?
Use $29,149 on 766 listings as a starting baseline, not a guaranteed floor. Year over year in this sample, revenue moved minus 7.3 percent while supply moved plus 7.1 percent, meaning more listings competed for a smaller total pie. This report recommends a conservative approach to forward projections given that direction, rather than assuming growth from the current baseline.
Where do most Coeur d'Alene short-term rental guests come from?
Most guests arrive from Seattle, followed by Spokane, with a typical stay of about 4.8 nights and roughly 56 days of lead time before booking, based in this sample. That points to a regional, drive-market guest booking multi-night stays a couple of months in advance, which is useful context for furnishing, parking, and marketing decisions tied to this specific guest profile.
What should I confirm before relying on this report for compliance?
Confirm current, remaining 2026 registration and fee requirements directly with the City of Coeur d'Alene at cdaid.org, 208-769-2300, or the planning line at 208-769-2274, since this report notes a tension between statewide preemption language and older city-file license references it does not resolve. Also confirm Kootenai County lodging tax obligations separately, as those are a distinct question from city registration status.
Is Rev PAR or ADR the better figure to compare across markets?
Rev PAR, about $131 for Coeur d'Alene in this sample, is the more reliable comparison figure because it already accounts for occupancy, unlike ADR alone. A market with a high ADR but low occupancy can produce lower actual per-listing revenue than a market with a moderate ADR and strong occupancy. This report recommends comparing Rev PAR figures directly rather than citing ADR in isolation.
Work with Crest & Cove Creative
Coeur d'Alene short-term rentals earned about $29,149 typical last year across 766 listings. This report lays out the full picture, gaps included.
Need Coeur d'Alene market data built into an actual listing strategy instead of a static report? Crest & Cove Creative turns these exact figures, the peak months, the January hole, the guest-origin data, into pricing calendars and marketing plans that hold up when a host or lender asks where the numbers came from.
Reach out at crestcove.co or (256) 998-7502.
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