Maine Beaches $2.5B Visitor Spend Is Not Host Year

Kennebunkport’s host extract, dated 2026-08-08, still prints one hundred fifty-eight listings, a $48,101 clear year, and a $4,906 median month. That is not this page. This page is the Maine Office of Tourism desk for the Maine Beaches region, as reported by Downs and St. Germain through IMPLAN for 2024. Visitors directly spent $2.5 billion in that region in 2024, printed as $2,508,550,200, down 4.6 percent from 2023’s $2.63 billion. That figure measures regional visitor spend. It is not host revenue. It is not $48,101. It is not $4,906.

The host calendar still matters so you do not hang visitor dollars on the wrong month. Peak revenue month on the AirROI market is August. Peak-three is August, July, and September. The lows are January, February, and March. March is a low. September is a peak. Leftover July-only beach language is still wrong on the host file. Occupancy on that file is 36.4 percent. ADR is $708. None of those host lines are the $2.5 billion, and none of them convert Maine Beaches visitor spend into a Kennebunkport rent roll.

This page names what the tourism desk measures, what it does not, and how a host may use it without turning visitor spend into a rent roll. Themarket reportkeeps the host year. Therules filestill decides whether you may list. Thevisitor guideis the guest map. Dock Square remains a town walk, not a license, in theDock Square versus Goose Rocks split. This is not legal advice.

The Maine Beaches tourism desk

The Maine Office of Tourism is the state visitor desk. The 2024 Maine Beaches regional sheet, produced with Downs and St. Germain and IMPLAN, is the source this cluster will quote. The desk is not your property manager. It is not Crest and Cove. It is not the Town of Kennebunkport Planning and Development office and it does not issue a Chapter 129 listings. Quote it for regional visitor spend. Do not quote it as a license. Do not quote it as a $48,101 year.

The 2024 report is a Maine Beaches regional desk, not a Kennebunkport-only rent roll. Visitors to the region numbered 3.98 million, printed as 3,976,000. The same sheet says that spend supported 27,900 jobs. Prefer this dated $2.5 billion visitor-spend figure when you cite one tourism number, and name the Maine Beaches geography. Maine lodging tax is 9 percent on rentals of lodging. Register with Maine Revenue Services unless a platform remits. A tourism quote about a busy August is still demand color. It is not permission to list an unlicensed Dock Square house.

Planning sits at the published market year for this town. That phone is the clerk, not the tourism desk. AirROI Moderate and a 26 percent licensed share are vendor labels on the extract. They are not Chapter 129. A live Airbnb published market year is not a license. The 2026 portal is closed to new applications and renewals. Visitor spend on Goose Rocks Beach does not reopen that portal. Keep the tourism desk on the visitor side of the ledger and keep Planning on the listings.

Visitor dollars are not host years

Visitor spend is what guests spend on lodging, food, retail, and recreation in the geography the desk actually named. A host year is what one active short-term listing on the Kennebunkport AirROI extract printed. Those are different objects. $2.5 billion is the first, and it is Maine Beaches visitor spend. $48,101 is the second. Do not pair them as income. Do not write a sentence that treats regional visitor spend as what Kennebunkport hosts took home. Do not write a sentence that treats $48,101 as the destination economy. The $4,906 median month is also a host line. It is not a slice of $2.5 billion. Median month and visitor spend do not sit on the same rent roll.

Peak-season host averages near $11,806 and low-season averages near $2,968 are still host lines. They describe August, July, and September versus January, February, and March. They do not describe the regional visitor total. Keep the tourism desk on the visitor side of the ledger. If a seller waves the $2.5 billion as proof your house will clear, ask which desk printed the number. If the answer is the Maine Office of Tourism, the number is regional visitor spend. If the answer is AirROI, the host year is $48,101 and the listing still has to be legal. Theinvestment filewants the clerk first. This page only needs the two dollars kept apart.

Kennebunk’s $47,644 and Ogunquit’s $33,812 are also host years. They are comparison extracts, not slices of the Maine Beaches visitor total. Leftover files that still print a $100,000 to $135,000 Kennebunkport year are wrong on the host side and they do not become right by waving $2.5 billion. is the competitive set, not a divisor.

$2.5 billion measures regional visitor spend

The $2.5 billion figure measures what visitors directly spent in the Maine Beaches region in 2024, as reported by the Maine Office of Tourism with Downs and St. Germain and IMPLAN. The sheet prints $2,508,550,200, down 4.6 percent from 2023’s $2.63 billion. It measures regional visitor spend. It does not measure what 158 AirROI Kennebunkport listings collected. It does not measure one host’s year. It does not measure Dock Square shop rent. It does not measure a Chapter 129 listings. It does not measure the $48,101 host year or the $4,906 median month.

The same sheet also printed 3.98 million visitors and 27,900 jobs supported. Those companion lines are still regional-economy lines. They are not ADR. They are not RevPAR. They are not $48,101. They are not $4,906. A visitor-count line is not a published monthly rate. A jobs line is not occupied listing-nights on the Kennebunkport market. Do not divide $2.5 billion by 158. Do not divide $2,508,550,200 by 158. Do not divide 3.98 million visitors by 158. Those divisions guess a per-listing visitor fortune this cluster will not print.

The host competitive set is the AirROI market: $708 ADR, 36.4 percent occupancy, $255 RevPAR, $48,101 year, $4,906 median month. The tourism desk is the region. Keep the divisor off the page. Ask what the figure measures before you quote it. Then stop. A regional visitor-spend desk can be right about York County beaches and still be the wrong folder for a rent roll. Print the measure. Do not print the division.

The $661 million accommodations line is not ADR

Accommodations spend on the same Maine Beaches sheet reached $661,159,400 in 2024. That line describes what visitors spent on lodging across hotels, inns, and houses in the geography the desk named. It is not an average daily rate. It is not RevPAR. It is not a reason to list an unlicensed Kennebunkport house. An accommodations line is not a published monthly rate, and a regional visitor-spend line is not occupancy. Kennebunkport’s host ADR is $708. Occupancy is 36.4 percent. RevPAR is $255. Those are marketplace lines on 158 listings. Mixing $661 million into that ADR is how a leftover file dressed a tourism press release as a published monthly rate. Do not do it.

Kennebunk’s own AirROI extract prints a $47,644 year, ADR $552, occupancy 39.9 percent, and. Ogunquit prints a $33,812 year, ADR $463, occupancy 35.7 percent. Those are comparison host extracts, not visitor lines, and they still do not mix with $2.5 billion. Thepersona pagekeeps those years labeled if you need the three-guest split after this desk. Do not convert a regional visitor total into a 70 percent occupancy story. The host occupancy print is still 36.4 percent. January is still the occupancy low. A Maine Beaches visitor is not a Kennebunkport occupied night.

The 3.98 million visitor count and the 27,900 jobs line sit on the same regional sheet. They still are not ADR and not RevPAR. Accommodations spend of $661,159,400 is the lodging slice of visitor spend. It is not $708. It is not $255. Keep the accommodations line next to the $2.5 billion and keep both of them off the listing.

Events you can date

Date events from locked calendars, not from leftover beach copy. Christmas Prelude runs December 3 through 13, 2026, as printed on christmasprelude.com. Date that object. Leave out unverified a Prelude-package ADR. Leave out unverified a Prelude-package discount. December is not a host peak-three month. August, July, and September still carry the extract. Theshoulder-season calendarprices the hole. Thehow-to filenames the walk you can actually offer.

The host months you may date without a flyer are the locked ones: August is the revenue peak, July and September sit with it, and January, February, and March are lows. Dock Square is a real demand object you can name if the house can actually reach the street. Goose Rocks Beach is a real Atlantic walk. Ogunquit is a real day. None of those objects become a host peak because a brochure printed them in a low month. Date the flyer. Do not date the rent roll from it. Do not treat March as a leftover beach encore. March is a low on the extract.

Prelude weeks can put people on Dock Square without putting money on your lockbox. That is the point of dating the object and refusing the package rate. August is the revenue peak. July and September sit with it. January is the hole. A dated December festival is a guest-guide fact. It is not a fourth peak and it is not a winter ADR this cluster will print.

Leave out unverified a Kennebunkport-only visitor line

The $2.5 billion is Maine Beaches regional visitor spend. It is not a Town of Kennebunkport-only figure. Dock Square, Cape Porpoise, and Goose Rocks Beach sit inside Kennebunkport. Kennebunk is the next town west. Ogunquit is a separate arts-and-beach town. The regional total does not split those towns into a Chapter 129 listing. There is no guessed municipal carve-out that turns visitor spend into a 2026 listings. Leave out unverified the missing Kennebunkport-only line. Do not write the town did $2.5 billion, so a Dock Square nightly is obviously allowed. The 2026 portal is closed to new applications and renewals. Visitor spend on Dock Square does not reopen it.

Do not write the region did $2.5 billion, so AirROI Moderate means you can skip Chapter 129. AirROI Moderate is a vendor badge. The license is still the license. Keep Kennebunk’s $47,644 and Ogunquit’s $33,812 in the compare file. They are host extracts, not visitor lines, and they still do not mix with $2.5 billion. Town means Chapter 129. Kennebunk means the clerk and Fire Rescue. Ogunquit means TA-1. Keep those folders apart. Do not paste a Maine Beaches year onto a Kennebunkport APN. Thebuy filealready refused to treat advertised income as a transferable listings. This page refuses the same blend on the visitor side.

A Kennebunkport-only visitor line would be a new desk this cluster does not have. Downs and St. Germain printed a regional sheet. They did not print a Dock Square, Goose Rocks, or Cape Porpoise carve-out. guessing one so a seller can wave a bigger left column is the same sin as dividing $2.5 billion by 158. Name the region. Name the host year. Stop there.

How a host should use this desk

Use the desk as demand color after the parcel can list. Name Dock Square as a walk, Goose Rocks as a beach day, and Ogunquit as a drive if the legal bed can actually reach them. Point guests at the live Prelude calendar rather than guessing a package. Photograph the square or the beach you can actually reach. The how-to file owns that copy. This page owns the dollar split. Demand color is not pledged income and not a Chapter 129 listings. The 2026 freeze is still the first listing fact.

Use visitor counts as a reason guests stay more than one night, not as a 70 percent occupancy claim. Average stay on the host extract is already 5 nights. Lead time is 97 days. New York then Boston already book the market. A tourism quote about multi-day stays matches that extract. It does not fill January. It does not make March a beach peak. It does not pay Planning at or reopen the 2026 portal. Growth is a regional sentence, not a sold January.

Do not use the desk as a purchase thesis. Thestartup stackstill starts with the Planning call. Thefinance filestill wants the $4,906 month, not a Maine Beaches headline. If the parcel cannot show a current listings, stop. Visitor spend can wait until the listing is legal. You need the listings, the peak three, and January named as the hole. After that, the tourism desk is optional color.

What this page will not divide

This page will not divide $2.5 billion by 158. It will not divide $2,508,550,200 by the listing count. It will not divide $661,159,400 in accommodations spend by 158. It will not pair $2.5 billion with $48,101 as income. It will not pair $2.5 billion with $4,906 as a monthly. Those are the refusals. The $2.5 billion figure measures regional visitor spend in the Maine Beaches region. The host year measures one active listing on the Kennebunkport AirROI market. Guest spend and host revenue stay in two folders. Keep the divisor off every slide.

It will also not guess a Kennebunkport-only visitor number, a Prelude-package ADR, or a leftover July-only tourism peak that the host calendar does not print. August, July, and September still carry the host market. January, February, and March are still the hole. A tourism desk can date a beach year. That year is not a Kennebunkport host peak-three month. Date the flyer. Do not date the rent roll from it, and do not call the flyer occupancy.

Keep Maine Office of Tourism on the visitor side. Keep AirROI on the host side. Keep Chapter 129 on the town lot. If a partner still wants one Kennebunkport number, give them $48,101 labeled as a host year on 158 listings, or $4,906 labeled as a median month. Do not give them a fraction of $2.5 billion.

Related Reading

More Kennebunkport and Southern Maine Coast reading already live on Crest & Cove.

• 158 Listings and a $48,101 Year: Kennebunkport 2026

• Kennebunkport STR Rules: 2026 Freeze vs Goose Rocks

• How to Market a Kennebunkport Stay Against Coastline

• Kennebunkport Freeze vs Kennebunk Registration in 2026

• How to Market a Kennebunkport or Ogunquit Week Stay

• DIY vs Hire in Kennebunkport: 23% PM and Coastline

• Kennebunkport Shoulder: August Peaks, January Is the Hole

• Kennebunkport 30-Night Stays: 54% Already Gate Dates

• Who Books Kennebunkport, Kennebunk, and Ogunquit Stays

• Buying a Kennebunkport License: It Does Not Transfer

• Complete Visitor's Guide to Kennebunkport: Dock Square

• What It Actually Costs to Start a Kennebunkport STR

• Financing a Kennebunkport House: DSCR on a $4,906 Month

• Dock Square vs Goose Rocks: Which Kennebunkport published market year

Frequently Asked Questions

What does the $2.5 billion figure measure?

It measures what visitors directly spent across the Maine Beaches region in 2024, as reported by the Maine Office of Tourism with Downs and St. The published figure is $2,508,550,200, down 4.6 percent from 2023. That's regional visitor spend, not host revenue -- it isn't $48,101 and it isn't $4,906. Know what a number measures before you quote it on a Kennebunkport listing.

Is the $2.5 billion the same thing as Kennebunkport host revenue?

No. The $2.5 billion is what guests spent across the entire Maine Beaches region in 2024. Kennebunkport's own host set, from the AirROI extract, shows $48,101 as a typical active listing's clear year and $4,906 as the median month. Don't pair visitor dollars with that year as if they were the same pot of money, and don't treat the $4,906 month as a slice of the regional tourism total.

Can I divide $2.5 billion by Kennebunkport's 158 listings to estimate a host year?

No. Dividing $2.5 billion, or the $661,159,400 accommodations line, by 158 listings manufactures a per-listing figure that neither desk actually publishes. The real host set is $708 ADR, 36.4 percent occupancy, $255 RevPAR, a $48,101 year, and a $4,906 month. Use those published numbers, not a division exercise built on a regional total.

Is the $661 million accommodations line a Kennebunkport ADR or RevPAR figure?

No. The $661,159,400 accommodations line describes visitor lodging spend across the whole Maine Beaches region -- it isn't an average daily rate and isn't RevPAR. Kennebunkport's own host ADR, from the AirROI extract, is $708. A regional accommodations total is not a Dock Square published monthly rate, and it isn't occupancy either.

What events can I actually date on a Kennebunkport listing?

Christmas Prelude runs December 3 through 13, 2026, as published on christmasprelude.com -- a real, dateable event worth naming in a listing calendar, though any specific Prelude-package rate should be left out unless verified. On the recurring side, August, July, and September carry the host revenue peak, and January, February, and March are the confirmed lows. Date the flyer, not the rent roll.

Is the $2.5 billion figure specific to the Town of Kennebunkport, or does it cover a wider region?

It's Maine Beaches regional visitor spend, not a Kennebunkport-only line. Dock Square, Goose Rocks Beach, and Cape Porpoise all sit inside Kennebunkport, but the $2.5 billion total spans the whole Maine Beaches region reported by the Maine Office of Tourism. Visitor spend measured at that regional level doesn't split cleanly into a town-specific figure, so don't quote it as if it belonged to Kennebunkport alone.

How should a Kennebunkport host actually use the Maine Beaches tourism desk?

Use it as demand color once a parcel can legally list -- name Dock Square as a walk, Goose Rocks as a beach day, and Ogunquit as a nearby drive, and point guests to the live Christmas Prelude calendar instead of guessing at a package rate. Visitor counts can support the case for a multi-night stay; they can't support a specific occupancy claim, and $2.5 billion shouldn't be used as a purchase thesis on its own.

Why won't this page divide the tourism total by Kennebunkport's listing count?

Because $2.5 billion measures regional visitor spend across the Maine Beaches region, not what 158 Kennebunkport listings actually collected. Dividing it, or dividing the $661,159,400 accommodations line the same way, produces a host figure that no published desk supports. This page also won't pair visitor dollars with the $48,101 year as if it were income -- keep the tourism desk on the visitor side and the AirROI extract on the host side.

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