Lubec Tourism Data: West Quoddy Head Light Is Demand

Thomas Garner
2 days ago
11 min read

Updated: 1 day ago

Empty Lubec waterfront park on the Channel

Most Lubec listings get marketed as a generic Passamaquoddy Bay stay. That pitch could describe a dozen other towns, and it wastes what actually sets Town of Lubec, Washington County, Maine apart. Guests who typed Lubec are looking for West Quoddy Head Light, Quoddy Head State Park, Downtown Lubec, the FDR Bridge — not Little Compton, and not Marion. 65 active listings sit on this extract. Write the town you can actually walk. Keep the listing specific. A vague water caption loses the booking.

Typical listings here earned about $21,152 last year from 65 active rentals, AirROI trailing twelve months through July 2026. The average night was $252. Occupancy was 44.0 percent. Revenue per available night was $101. Year over year is minus 13.6 percent. Active supply moved 0.0 percent. Do not average in Little Compton at $31,744 on 71 listings. That is a different town. Leave Marion as a different market. Do not mix those towns. Treat this as a small sample, not a blended coast.

The three strongest months are August, September, and June. August is the busiest. February is the slowest. Most guests arrive from Portland, then Boston. Typical stay is 5.1 nights, booked about 85 days ahead. Call Town Office at 207-733-2341. Town STR registration $100 a year, passed at the 2026 annual town meeting 33-21. Confirm live. Eastport is another municipality. AirROI low-regulation is a scrape of listings, not the live permit file West Quoddy Station holds still show up in this sample.

West Quoddy Head Light Is Demand, Not the yearly revenue number

That heading is the useful way to read Lubec, not a dashboard label. Guests come for West Quoddy Head Light. Say that in the listing. Do not bury it under a generic Passamaquoddy Bay caption. Do not write Little Compton copy onto a Lubec address. Do not use Marion as if it were this occupancy. Be specific about the walk. A vague caption loses the guest who typed this town. Keep the other town out of the title.

Read more in Lubec STR Rules and Lubec Shoulder. Typical listings earned about $21,152 last year from 65 active rentals, at $252 a night and 44.0 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from Portland. Call Town Office at 207-733-2341. Town STR registration $100 a year, passed at the 2026 annual town meeting 33-21. Confirm live. Eastport is another municipality. AirROI low-regulation is a scrape of listings, not the live permit file

Year over year is minus 13.6 percent. Supply moved 0.0 percent. Keep Marion ($27,404 a year) on its own line. A 30.8-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph West Quoddy Head Light. Confirm the parcel before you advertise. Sales tax can still apply under 30 days. Call the desk. Do not underwrite another town's year.

Quoddy Head State Park Is Landscape, Not Occupancy

Guests come for Quoddy Head State Park. Say that in the listing. Do not bury it under a generic Passamaquoddy Bay caption. Do not write Little Compton copy onto a Lubec address. Do not use Marion as if it were this occupancy. Name the street you can actually walk. Do not sell a generic water caption. Keep the listing on this town.

Read more in Lubec Shoulder and Lubec Remote Stays. Typical listings earned about $21,152 last year from 65 active rentals, at $252 a night and 44.0 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from Portland. Call Town Office at 207-733-2341. Town STR registration $100 a year, passed at the 2026 annual town meeting 33-21. Confirm live. Eastport is another municipality. AirROI low-regulation is a scrape of listings, not the live permit file

Downtown Lubec Are Visitor, Not This Extract

Guests come for Downtown Lubec. Say that in the listing. Do not bury it under a generic Passamaquoddy Bay caption. Do not write Little Compton copy onto a Lubec address. Do not use Marion as if it were this occupancy. Write the lighthouse or harbor you can name. Do not copy a neighbor listing. Keep the guest who typed this town.

Read more in Lubec Remote Stays and DIY vs Hire in Lubec. Typical listings earned about $21,152 last year from 65 active rentals, at $252 a night and 44.0 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from Portland. Call Town Office at 207-733-2341. Town STR registration $100 a year, passed at the 2026 annual town meeting 33-21. Confirm live. Eastport is another municipality. AirROI low-regulation is a scrape of listings, not the live permit file

Year over year is minus 13.6 percent. Supply moved 0.0 percent. Keep Marion ($27,404 a year) on its own line. A 30.8-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Downtown Lubec. Confirm the parcel before you advertise. A 30-night minimum is not occupancy. Photograph the walk you named. Do not average a neighbor year.

the FDR Bridge Are Visitor, Not This ADR

Guests come for the FDR Bridge. Say that in the listing. Do not bury it under a generic Passamaquoddy Bay caption. Do not write Little Compton copy onto a Lubec address. Do not use Marion as if it were this occupancy. Show the actual driveway in the photos. Do not invent a downtown that is not here. Keep the other town off the tile.

Read more in DIY vs Hire in Lubec and Who Books a Lubec Rental. Typical listings earned about $21,152 last year from 65 active rentals, at $252 a night and 44.0 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from Portland. Call Town Office at 207-733-2341. Town STR registration $100 a year, passed at the 2026 annual town meeting 33-21. Confirm live. Eastport is another municipality. AirROI low-regulation is a scrape of listings, not the live permit file

Keep Visitor Dollars Off the Host Extract

Guests come for West Quoddy Head Light. Say that in the listing. Do not bury it under a generic Passamaquoddy Bay caption. Do not write Little Compton copy onto a Lubec address. Do not use Marion as if it were this occupancy. Be specific about the walk. A vague caption loses the guest who typed this town. Keep the other town out of the title.

Read more in Who Books a Lubec Rental and Buying a Lubec Rental. Typical listings earned about $21,152 last year from 65 active rentals, at $252 a night and 44.0 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from Portland. Call Town Office at 207-733-2341. Town STR registration $100 a year, passed at the 2026 annual town meeting 33-21. Confirm live. Eastport is another municipality. AirROI low-regulation is a scrape of listings, not the live permit file

Marion Is a Different Hall

Read more in Buying a Lubec Rental and Complete Visitor's Guide to Lubec. Typical listings earned about $21,152 last year from 65 active rentals, at $252 a night and 44.0 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from Portland. Call Town Office at 207-733-2341. Town STR registration $100 a year, passed at the 2026 annual town meeting 33-21. Confirm live. Eastport is another municipality. AirROI low-regulation is a scrape of listings, not the live permit file

Do Not Steal a Separate market Calendar

Read more in Complete Visitor's Guide to Lubec and What It Costs to Start a Legal Lubec STR Stay. Typical listings earned about $21,152 last year from 65 active rentals, at $252 a night and 44.0 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from Portland. Call Town Office at 207-733-2341. Town STR registration $100 a year, passed at the 2026 annual town meeting 33-21. Confirm live. Eastport is another municipality.

Year over year is minus 13.6 percent. Supply moved 0.0 percent. Keep Marion ($27,404 a year) on its own line. A 30.8-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph Downtown Lubec. Confirm the parcel before you advertise. A 30-night minimum is not occupancy. Photograph the walk you named. Do not average a neighbor year.

How a Host Should Read Tourism Copy

Read more in What It Costs to Start a Legal Lubec STR Stay and Lubec STR Report 2026. Typical listings earned about $21,152 last year from 65 active rentals, at $252 a night and 44.0 percent occupancy. August is the busiest month. February is the slowest. Most guests arrive from Portland. Call Town Office at 207-733-2341. Town STR registration $100 a year, passed at the 2026 annual town meeting 33-21. Confirm live. Eastport is another municipality.

Year over year is minus 13.6 percent. Supply moved 0.0 percent. Keep Marion ($27,404 a year) on its own line. A 30.8-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy. Photograph the FDR Bridge. Confirm the parcel before you advertise. Keep this sample labeled as a small town. Confirm hours before you promise a walk. Do not file another hall as this driveway. Cite the city count. Leave AirROI's low-regulation label off the packet. West Quoddy Head Light is demand, not the yearly revenue number. Quoddy Head State Park is landscape, not occupancy. Downtown Lubec is visitor, not this extract. The FDR Bridge is visitor, not this ADR. Keep visitor dollars off the host extract.

Visitor copy can name the lighthouse and the park. It cannot replace the host year. Keep tourism dollars off the extract. Photograph the walk. Confirm the live desk. Keep the other town labeled. Photograph the walk. Confirm the live desk. Keep the other town labeled. Cite $21,152 from 65 listings. Photograph the walk. Confirm the live desk. Keep the other town labeled. Cite $21,152 from 65 listings. Cite $21,152 from 65 listings.

Frequently Asked Questions

What is the difference between Lubec's tourism landmarks and its rental occupancy data?

West Quoddy Head Light and Quoddy Head State Park are visitor draws, headcount and landscape, not occupancy statistics. The actual rental occupancy figure is 44.0 percent, from AirROI's trailing-twelve-month extract through July 2026. Hosts should keep visitor-attraction popularity and booking data as two separate pieces of evidence rather than treating landmark fame as proof of a full calendar.

How should a host use West Quoddy Head Light's popularity in their marketing?

As a specific, name-checked draw in listing photos and copy, since it's one of the landmarks guests actually search for when planning a Lubec trip. It should support the listing's story, not stand in as a substitute for the market's real revenue and occupancy numbers when a host is setting price expectations for the season.

What are the actual revenue numbers behind Lubec's tourism draw?

Typical listings earned about $21,152 last year across 65 active rentals, at $252 a night and 44.0 percent occupancy, per AirROI's extract through July 2026. Revenue is down 13.6 percent year over year. Tourism interest and revenue performance are related but not identical, and a host should track both separately rather than assuming one guarantees the other.

Which months see the heaviest visitor and booking activity in Lubec?

August, September, and June are the three strongest months for bookings, with August the busiest and February the slowest. That pattern should guide when a host schedules maintenance or availability gaps versus when to keep the calendar fully open, since the peak months carry a disproportionate share of the year's actual revenue.

Where do Lubec's visitors and short-term rental guests typically travel from?

Portland is the top origin market, followed by Boston. Typical stay length is 5.1 nights, booked about 85 days ahead. That regional guest base is a useful detail for targeting local or regional marketing efforts rather than a broad national campaign that may not reach the guests most likely to actually book.

Does a landmark's popularity guarantee high occupancy for a nearby listing?

No. Occupancy across the market sits at 44.0 percent even with well-known draws like West Quoddy Head Light and the FDR Bridge nearby. A host should market the landmark honestly as a feature of the stay, not imply it guarantees a fully booked calendar, since the underlying occupancy data doesn't support that claim.

What should a host confirm locally before leaning on tourism data in their marketing?

Current STR registration status with the Town Office (207-733-2341), which costs $100 a year and was approved at the 2026 annual town meeting by a 33-21 vote. Tourism appeal doesn't change the local registration requirement, and a host should confirm that status is current before running any marketing built around the town's popular attractions.

Is Downtown Lubec itself a tourism draw separate from the outdoor landmarks?

Yes. Downtown Lubec is named alongside West Quoddy Head Light, Quoddy Head State Park, and the FDR Bridge as one of the four specific draws guests search for. A listing near downtown should name it directly rather than folding it into a generic "near the water" description, since it appeals to a guest looking for a walkable town center, not just scenery.

Work with Crest & Cove Creative

A famous lighthouse down the road doesn't fill a Lubec calendar by itself, and a listing that leans entirely on West Quoddy Head Light's visitor numbers instead of the town's actual occupancy data is setting expectations it can't back up.

Send us your listing and we'll help you separate Lubec's real tourism draws from its actual booking data, so your marketing tells guests the truth and still gets the click. Reach crestcove.co or (256) 998-7502.

Reach out at crestcove.co or (256) 998-7502.