Melbourne Beach STR Report 2026: $61,047, Not Indialantic's $43,931

Thomas Garner
Aug 19
13 min read

Updated: 2 days ago

Town of Melbourne Beach Town Complex sign, 507 Ocean Avenue

Melbourne Beach, Florida's confirmed short-term rental market shows a typical year of $61,047 across 288 listings, based on the AirROI extract covering August 2025 through July 2026 - with ADR at $519, occupancy at 39.3 percent, and RevPAR at $205.

This figure belongs specifically to Melbourne Beach and shouldn't be blended with neighboring Indialantic's own confirmed, separate figure of $43,931 across 67 listings, nor with Cocoa Beach, a further adjacent market with its own distinct data entirely.

This is not legal advice. It's a practical market report for a Melbourne Beach host, buyer, or lender: the confirmed revenue and occupancy figures, the actual peak-3 and hole months, guest origin data, and why two neighboring barrier-island towns - sharing a coastline but not a market - need to stay on separate lines in any underwriting or marketing material. It also covers stay length, lead time, supply growth, and realistic first-year expectations, so a host or buyer can move from the raw numbers to an actual pricing and operating plan.

The Confirmed Melbourne Beach Typical Year: $61,047 on 288 Listings

Melbourne Beach's own confirmed typical year is $61,047, based on a substantial sample of 288 active listings - a real, sizable dataset that gives this figure genuine statistical weight, distinct from a smaller neighboring sample.

ADR sits at $519, occupancy at 39.3 percent, and RevPAR at $205 - together painting a picture of a relatively high-rate, moderate-occupancy market, consistent with a barrier-island beach destination drawing longer, higher-value stays rather than high-turnover budget bookings.

This 288-listing count is itself a meaningful data point - it's not a rounding error or an approximation, and it shouldn't be confused with Indialantic's own considerably smaller 67-listing sample, even though the two towns sit adjacent to one another.

The practical rule: cite $61,047 as Melbourne Beach's own confirmed typical year, sourced from its own 288-listing sample, and never substitute or blend in Indialantic's, Cocoa Beach's, or any other neighboring town's separate figures.

Why Indialantic's $43,931 Belongs on Its Own Line

Indialantic, a separate incorporated town immediately adjacent to Melbourne Beach, shows its own confirmed typical year of $43,931 across 67 listings - a genuinely different, smaller figure reflecting a genuinely separate market, not a discount or subset of Melbourne Beach's own data.

Indialantic's own confirmed ADR ($346), occupancy (40.9 percent), and RevPAR ($155) all differ meaningfully from Melbourne Beach's own figures - useful, real data for an Indialantic-specific property, but not a substitute or supplement for a Melbourne Beach property's own valuation.

A buyer, broker, or lender who blends these two towns' figures - treating them as one "barrier island" market because they share a coastline - produces a materially inaccurate picture for either specific property, since the underlying samples, guest profiles, and even peak seasons genuinely differ.

The practical rule: cite Indialantic's $43,931 typical year only as clearly labeled, separate context about a genuinely different, adjacent town - never blended into or averaged with Melbourne Beach's own $61,047 figure.

Peak-3 Is March, June, and February - A Genuinely Winter-and-Spring-Forward Pattern

Melbourne Beach's confirmed peak-3 is March, June, and February, with March as the single strongest month - a pattern that includes one summer month (June) alongside two cooler-season months, a genuinely specific combination worth pricing around directly.

This peak-3 differs meaningfully from Indialantic's own confirmed peak-3 (March, February, and April) - both towns share March and February as strong months, but Melbourne Beach adds June where Indialantic instead adds April, a real, specific divergence between two adjacent markets.

A host or buyer shouldn't assume a generic "beach town summer peak" applies uniformly here - the confirmed data shows a more specific, winter-and-spring-forward pattern with June as a notable addition, distinct from a simple June-July-August tourist season.

The practical rule: price March, June, and February at peak strength specifically for a Melbourne Beach property, based on this town's own confirmed peak-3, rather than assuming a generic coastal summer-season pattern.

September Is the Confirmed Hole, With October and November in the Broader Low Stretch

September stands as Melbourne Beach's confirmed softest revenue month - the actual hole in the calendar, with October and November joining it in a broader confirmed low stretch through the fall.

This shouldn't be dressed up with a guessed discount percentage or explained away by turtle-nesting season, which runs through this same period - the honest approach is naming September, October, and November as genuinely soft months and pricing accordingly.

138 of the market's 288 listings (47.9 percent) set a 30-plus-night minimum - the single most common minimum-stay setting here, worth noting as a real strategy, but not itself evidence that the confirmed September hole is quietly filled by longer stays.

The practical rule: price September through November as the confirmed low stretch without guessing a specific discount figure, and consider whether a longer minimum-stay strategy, already used by nearly half this market, fits a specific property during this softer period.

Year-Over-Year Decline and Substantial Supply Growth

Melbourne Beach shows revenue down 4.0 percent year over year, alongside a substantial 38.5 percent increase in supply - a combination suggesting meaningfully more listings competing for a slightly softer demand pool than the prior period.

This supply growth rate is considerably higher than a typical stable market would show, and a host or buyer evaluating a new Melbourne Beach property should factor in this increasingly competitive landscape when setting realistic first-year revenue expectations.

A buyer shouldn't read the 4.0 percent year-over-year revenue decline in isolation - combined with the substantial supply growth, it suggests a market absorbing considerably more listing stock, which naturally puts downward pressure on individual-listing performance even as the overall market figure remains healthy.

The practical rule: factor in both the 4.0 percent year-over-year revenue decline and the substantial 38.5 percent supply growth when setting realistic expectations for a new listing, recognizing this as a market that's absorbing significant new competition.

Guest Origin: Miami for Melbourne Beach, New York for Indialantic

Melbourne Beach's confirmed guest origin points to Miami - a real, specific finding worth using for marketing targeting, though the data doesn't provide an exact percentage breakdown to cite beyond naming Miami as the primary origin city.

Indialantic's own confirmed origin, by contrast, points to New York - a genuinely different guest profile from a different region entirely, reinforcing that these two adjacent towns draw from different primary source markets, not a shared regional guest pool.

A host or buyer marketing a Melbourne Beach property shouldn't assume Indialantic's New York-oriented guest profile applies here, nor should an Indialantic host assume a Miami-oriented approach fits their own property.

The practical rule: target Melbourne Beach marketing toward a Miami-origin audience and Indialantic marketing toward a New York-origin audience, treating these as two genuinely separate target markets despite the towns' geographic proximity.

Property Type and Guest Capacity: What's Actually Available Here

Entire-home listings dominate this market at 97.9 percent, with houses specifically making up 72.6 percent of the sample - a market built primarily around whole-house, standalone-property rentals rather than shared spaces or condo units.

Three-bedroom properties make up 25 percent of the sample, while listings accommodating 8 or more guests represent a notable 49 percent - nearly half the market - suggesting genuine demand for larger group accommodations alongside more modest-sized properties.

This property-type mix differs somewhat from Indialantic's own confirmed mix (70.1 percent houses, with two-bedroom properties at 35.8 percent) - another data point reinforcing that these two adjacent towns, while sharing a coastline, host genuinely different property profiles.

The practical rule: use Melbourne Beach's own confirmed property-type data (nearly all entire-home, house-dominated, with a substantial share of large-capacity properties) when evaluating how a specific property fits this market, rather than assuming Indialantic's somewhat different mix applies.

Professionally Managed Share and Named Management Labels

Professionally managed listings account for 30.9 percent of Melbourne Beach's market - a meaningful share, with Villatel appearing as the largest named manager at 42 listings, and Happy Palm Stays appearing as a second labeled manager with 12 listings specifically on Melbourne Beach.

This is worth distinguishing carefully from Indialantic's own market, where Happy Palm Stays also appears but with a considerably smaller 5-listing footprint - the same management company operates in both towns, but with genuinely different scale in each.

Superhost status appears across 48.6 percent of Melbourne Beach's sample - just under half, suggesting a mixed market of established and newer hosts, rather than the more dominant superhost presence seen in some other markets.

The practical rule: use Melbourne Beach's own confirmed 30.9 percent professionally managed share and named manager data (Villatel at 42, Happy Palm Stays at 12) as market context, recognizing that Happy Palm Stays operates in both towns but at different scales.

Confirming Local Rules and Tax Requirements

Melbourne Beach's Town Desk, located at 507 Ocean Avenue, is open Monday through Friday from 8:30am to 4:30pm and can be reached at (321) 724-5860 for questions about the town's local short-term rental portal and requirements.

The Brevard County Clerk of Court administers the county's Tourist Development Tax at 5 percent, effective as of October 1, 2025, and can be reached at (321) 637-6530 - a separate compliance requirement from any town-level rules.

A host should confirm both the town-level requirements (through Town Desk) and the county-level tax obligation (through the Clerk of Court) directly, treating these as two distinct confirmations necessary before operating a short-term rental here.

The practical rule: contact Melbourne Beach Town Desk for town-specific short-term rental portal requirements, and the Brevard County Clerk of Court for current Tourist Development Tax obligations, confirming both directly and building this into a standing annual calendar item rather than a one-time check.

Don't Let Cocoa Beach or City of Melbourne Bleed Into This Figure Either

Cocoa Beach and the City of Melbourne are each their own separate, adjacent markets with their own distinct data - additional examples, alongside Indialantic, of why proximity along this stretch of Florida's Space Coast doesn't mean shared booking figures.

A buyer memo or marketing packet that treats this broader area as one undifferentiated "Space Coast" market, borrowing whichever neighboring figure happens to look most favorable, misrepresents the actual, confirmed town-specific data in every direction.

This pattern of nearby, similarly named coastal towns each having a genuinely distinct AirROI market is worth internalizing broadly for anyone evaluating short-term rental data along the Florida coastline, not just for Melbourne Beach specifically.

The practical rule: verify a property's specific town - Melbourne Beach, Indialantic, Cocoa Beach, or City of Melbourne - before citing any market figure, and treat each as its own separate, non-interchangeable dataset.

Stay Length, Lead Time, and Sea Turtle Season Read Honestly

Melbourne Beach's confirmed average stay length is 6.1 nights, with a 78-day average booking lead time - together describing a guest who plans a genuine week-long trip well in advance, rather than a last-minute weekend booker. Compared to Indialantic's own confirmed 6-night average stay and 69-day lead time, the figures are similar but not identical, and each town's own numbers should remain the reference point for that town's operations.

Sea turtle nesting season along this stretch of coastline runs through much of the year, overlapping directly with Melbourne Beach's confirmed low stretch of September through November - a genuine coincidence worth noting, since it means the popular assumption that nesting-season visitors drive demand doesn't hold up against the actual confirmed occupancy data.

This doesn't mean turtle nesting isn't a genuine, worthwhile detail for listing photography and guest-facing content - it simply means it shouldn't be cited as evidence of stronger demand than the confirmed occupancy figures actually show during this period.

The practical rule: budget cleaning cadence and pricing-calendar updates around Melbourne Beach's own confirmed 6.1-night stay length and 78-day lead time, and feature turtle nesting as an authentic landscape detail while still pricing September through November according to the confirmed low-stretch data.

What a Buyer or Lender Should Verify Before Underwriting a Melbourne Beach Property

A buyer or lender evaluating a Melbourne Beach property should anchor underwriting to this town's own confirmed $61,047 typical year, factoring in the substantial 38.5 percent supply growth when projecting realistic first-year performance for a new listing.

Confirming a property's exact jurisdiction (Melbourne Beach specifically, not Indialantic, Cocoa Beach, or City of Melbourne) should be an early, non-negotiable step in due diligence, given how easily these adjacent markets' figures can be mistakenly blended.

A lender reviewing a pro forma that cites Indialantic's $43,931 or any other neighboring figure for a Melbourne Beach property should send that packet back for correction before proceeding, since it misrepresents the actual applicable market data.

The practical rule: confirm exact town jurisdiction first, anchor all revenue projections to Melbourne Beach's own confirmed $61,047 typical year, and factor in the substantial recent supply growth when setting realistic expectations for a new listing's first year - using this market report as the revenue foundation, and a companion shoulder-season or rules-specific piece for the operational detail underneath it.

Building a Pricing Calendar Around March, June, and February

March, as the confirmed single strongest month, warrants the top rate of the calendar. June and February, the two supporting peak-3 months, deserve pricing meaningfully above the shoulder months but still distinguishable from March's own peak strength - flattening all three into one rate misses the specific hierarchy this market's own data shows.

September, named directly as the confirmed hole, is the place to test a meaningful rate reduction or a longer-stay incentive, particularly since 47.9 percent of this market already runs a 30-plus-night minimum - nearly half the market has already made the structural choice a host weighing this same decision for September specifically might consider.

October and November, while part of the broader low stretch, are worth pricing directionally soft without assuming they exactly mirror September - this report names September specifically as the softest month, and a precise calendar should reflect that specific hierarchy rather than treating the whole fall as uniformly identical.

The 78-day average lead time gives a host a reasonable, practical window to finalize March pricing well ahead of the season, consistent with a guest base that plans a genuine week-long trip in advance rather than booking on short notice.

What 38.5 Percent Supply Growth Means for a New Melbourne Beach Listing

A market growing supply by 38.5 percent while revenue actually declines 4.0 percent year over year is absorbing meaningfully more competition against a softening, not just a flat, demand backdrop - a combination worth taking seriously when modeling a new listing's realistic first-year performance.

The published $61,047 typical year reflects an average across an already-established, now-larger 288-listing field - not a guaranteed outcome for a brand-new property entering without existing reviews or a proven booking history in this specific, increasingly competitive market.

This backdrop reinforces the value of accurate, town-specific marketing discussed elsewhere in this report: a market absorbing this much new supply against declining revenue rewards listings that differentiate on real specifics - the actual property type, the actual guest-capacity fit, the actual Miami-origin targeting - rather than generic barrier-island language that could describe Indialantic just as easily.

A buyer or lender modeling a new acquisition here should build both figures into the underwriting directly: the 38.5 percent supply growth as a competitive-pressure factor, and the 4.0 percent revenue decline as a signal that a full return to a stronger prior-year baseline shouldn't be assumed without a specific, verifiable reason to expect it.

What This Report Deliberately Doesn't Claim

This report doesn't cite a specific percentage breakdown of Miami-origin guests, since the confirmed extract names Miami as the origin city without providing an exact share - a host shouldn't guess that percentage to make marketing copy sound more precise than the underlying data actually is.

It doesn't claim a specific reason why 47.9 percent of listings set a 30-plus-night minimum - that's a confirmed setting, not a confirmed motivation, and a host shouldn't assume it reflects filled occupancy during the confirmed September-through-November low stretch.

It doesn't extend Melbourne Beach's own confirmed figures to Indialantic, Cocoa Beach, or the City of Melbourne, each of which maintains its own separate, confirmed dataset worth consulting directly for a property located in one of those specific jurisdictions instead.

The practical rule: when writing marketing or underwriting material based on this report, cite only the specific confirmed figures included here, and resist the temptation to fill in a plausible-sounding but unconfirmed detail just to make the copy feel more complete.

Comparing the ADR Gap to What It Actually Reflects

Melbourne Beach's $519 ADR sits notably higher than Indialantic's $346 - a meaningful difference that likely reflects some combination of larger average property size, given the 49 percent share of 8-plus-guest capacity here, and a somewhat different guest profile drawn from Miami rather than New York.

This gap is worth understanding specifically rather than assuming it reflects a simple quality difference between the two towns. The confirmed property-type data - more large-capacity houses in Melbourne Beach - offers a more likely explanation than any assumption about relative desirability between two adjacent barrier-island communities.

A host or investor comparing potential purchases across these two towns should weigh this ADR difference against the corresponding difference in typical property size and guest capacity, rather than treating the comparison as a straightforward signal that one town is simply the better buy.

This same logic applies to any future comparison a buyer might make against Cocoa Beach or the City of Melbourne - each town's own confirmed property mix and guest-capacity profile should inform any ADR comparison before proximity alone gets treated as the deciding factor.

Frequently Asked Questions

What's the confirmed typical year for a Melbourne Beach rental?

$61,047 across 288 listings, with ADR at $519, occupancy at 39.3 percent, and RevPAR at $205. This figure is specific to Melbourne Beach and shouldn't be blended with any neighboring barrier-island town's own data.

Can I use Indialantic's $43,931 figure for a Melbourne Beach property?

No. Indialantic is a separate town with its own confirmed, smaller 67-listing sample and different ADR, occupancy, and peak-season pattern. Sharing a coastline doesn't make the two towns one market.

What's the confirmed peak-3 for Melbourne Beach?

March, June, and February, with March as the strongest month - notably different from Indialantic's own March-February-April peak-3, even though the two towns sit directly adjacent to each other.

When is the confirmed hole?

September, with October and November joining it in a broader low stretch through the fall. This overlaps with sea turtle nesting season, but the two facts aren't connected - the confirmed occupancy data doesn't show nesting season driving demand.

What's driving the year-over-year revenue decline?

Likely the substantial 38.5 percent supply growth - meaningfully more listings competing for a similar demand pool than the prior period, which puts downward pressure on individual-listing performance even as the market total stays healthy.

Where do most Melbourne Beach guests come from?

Miami is the confirmed primary origin - genuinely different from Indialantic's own New York-origin guest base, which means marketing built for one town's audience won't necessarily reach the other's.

What property types dominate this market?

Entire-home listings at 97.9 percent and houses at 72.6 percent, with nearly half the market accommodating 8 or more guests - a notably larger-capacity mix than Indialantic's own two-bedroom-dominant profile.

How common is professional management here?

30.9 percent of listings are professionally managed, with Villatel (42 listings) as the largest named manager. Happy Palm Stays also operates here with 12 listings, a considerably larger footprint than its 5 listings in Indialantic.

What taxes and rules apply?

A 5 percent Brevard County Tourist Development Tax, effective October 1, 2025, plus town-level requirements confirmed through Melbourne Beach Town Desk at (321) 724-5860 - two separate confirmations, not one combined check.

Should I average Melbourne Beach with Cocoa Beach or City of Melbourne?

No. Each is a separate, distinct market with its own confirmed data. Verify the exact jurisdiction a property sits in before citing any figure, rather than treating this stretch of coastline as one undifferentiated Space Coast market.

Work with Crest & Cove Creative

A buyer packet that averages Melbourne Beach's $61,047 with Indialantic's $43,931 because both sit on the same barrier island is guessing a number neither town actually published. Two towns, two confirmed years.

We help Melbourne Beach hosts and buyers underwrite from this town's own confirmed data, keeping Indialantic's, Cocoa Beach's, and the City of Melbourne's separate figures off the page entirely. Send your current listing or pro forma and we'll flag any line still borrowing a neighboring town's numbers.

Reach out at crestcove.co or (256) 998-7502.